Pediatric Dentistry Of New Tampa Now Offers Aesthetic Spa Services For Adults! 

Dr. Marta Rivera of Pediatric Dentistry of New Tampa, located in the Tampa Palms Professional Center just off the Bruce B. Downs Blvd. exit of I-75, has made sure that the children of New Tampa and Wesley Chapel have had beautiful, happy smiles for more than two decades. (Photos by Charmaine George) 

Marta Rivera, D.M.D., has been one of the most trusted children’s dentists serving the New Tampa/Wesley Chapel area for more than 20 years, but her Pediatric Dentistry of New Tampa — located in the Tampa Palms Professional Center — added The Aesthetics Beauty Lab just a few months ago to provide skincare services for the parents of her pediatric patients (and other adults). What made “Dr. Marta,” as her patients affectionately call her, decide to add these services for adults? First, let’s talk about this popular local pediatric dentist and the services she has been providing for the children of New Tampa and Wesley Chapel for two+ decades. Then, we’ll get into her new services for adults. 

Dr. Marta first opened her Pediatric Dentistry of New Tampa in Hunter’s Green in 2003 but moved to her current location on Primrose Lake Cir. in Tampa Palms in 2008. Originally from Brooklyn, NY, Dr. Marta moved to Puerto Rico at the age of 10, a place she loved growing up. However, she now considers Florida her true home, saying, “Florida, especially New Tampa, is my favorite place.” She also is fluent in Spanish, making her practice accessible to a diverse community. 

Dr. Marta graduated with a Bachelor of Science (B.S.) degree in Biology from the University of Puerto Rico in San Juan, where she later also earned her Doctor of Dental Medicine (D.M.D.) degree from the university’s School of Dental Medicine. Before moving to Florida in 1997, she ran her own dental practice in Puerto Rico. After passing the Florida Dental Board exams, she worked with other dentists before starting her own practice. 

“I’ve seen this area grow, and it’s been a pleasure to be here,” says Dr. Marta. Over the past 21 years, she has treated many patients, mostly children, but also a few adults. 

“Some of my patients who grew up coming to me don’t want to go anywhere else now that they’re adults,” she says with a smile. However, she adds that she is no longer accepting new adult patients. 

Dr. Marta’s office is designed with children in mind. “When I first started decorating my ‘house,’” she says with a laugh, explaining that she calls her office her house because she practically lives there, “I wanted the space to be fun and welcoming, like a second home. The practice is all about having an environment where kids feel comfortable and at ease.” 

Dr. Marta stresses the importance of starting dental care early. She takes a holistic approach to dentistry, promoting whole-body wellness. “Why think of dental, skin, and bone health as separate things?,” she asks, adding that she believes in a comprehensive approach to health, which includes proper nutrition for strong teeth and gums. 

In addition to dental care, Dr. Marta offers guidance on tooth-friendly diets and supplements that can support dental health, like Vitamin D, calcium and phosphorus. 

The office features lots of new technology, and Dr. Marta prides herself in having many devices not available at other pediatric (or even adult) dental offices. You can read about them all on her website under the “Technology” header. 

One of the most advanced treatments offered at Dr. Marta’s practice is ozone dentistry. Ozone, known by most people as the layer protecting the earth’s atmosphere, also can be used in dentistry to fight bacteria and promote healing. 

“Our bodies naturally produce ozone to fight off illnesses,” she explains. But, in dentistry, it’s used to kill the bacteria that cause cavities, without the need for invasive procedures. 

Dr. Marta explains, “The equipment is something that looks like a pen that I point at the affected area.” Ozone can save a tooth before it gets to the point of needing a root canal. 

“When a dentist cleans out a cavity,” she says, “no matter how well they clean it, there is always the possibility of some bacteria staying behind. Even the tiniest amount of bacteria can continue to grow and cause the patient to need a root canal. By using the ozone, all of the bacteria is killed before filling the cavity.” 

The ozone treatment can be as simple as pointing this pen-like wand at the tooth or, for more serious cases, the tooth can be covered and then the gas is released inside that cover. 

Ozone treatment also is effective in treating periodontal disease, preventing cavities and even promoting healing for cold sores and canker sores. It’s a pain-free, side-effect-free option that many patients appreciate. And, Dr. Marta is one of only a few hundred dentists in all of North America offering this treatment. 

Before the tooth can be treated with ozone, the dentist must clean out the cavity. There is conventional drilling but now, thanks to a company called Biolase, Dr. Marta uses a laser called the Waterlase MD. This laser replaces the drill, is less invasive and requires less anesthesia. 

Another service Dr. Marta can provide is early orthodontic treatment. Although she is not an orthodontist, because she was trained in her residency to do orthodontics, and was able to first provide it in her practice in Puerto Rico, she is able to provide orthodontic treatments at Pediatric Dentistry of New Tampa. She specializes in early interventions with Invisalign First. 

“Many kids benefit from early orthodontic treatment, and Invisalign is a great option for them,” she says. Invisalign First helps address issues like crowding, spacing, and narrow arches without the need for traditional braces. 

The office also has a machine called iTero Element, which kids love because it eliminates the goop used for impressions. It is a scanning system that can capture a detailed 3D model of teeth and gums. This procedure is ideal for crowns, bridges and, of course, Invisalign clear aligners and retainers. Dr. Marta has a video on her website under the “Technology” heading where you can see how the iTero Element works. 

She also specializes in assessing and then treating infants and children with tongue or lip ties with simple laser frenectomy procedures to remove or modify a frenulum (a small fold of tissue that limits movement in the mouth). These quick, minimally invasive treatments can help babies with reflux, poor latch, or colic issues, and children with speech delays or mouth breathing. 

“We offer same-day treatment for infants because a hungry baby needs help right away,” she explains. Parents often notice improvements immediately after the procedure. 

As we mentioned earlier, Dr. Marta isn’t only focused on children these days — as she now also offers aesthetic services for her patients’ parents (and other adults) at her new “Aesthetics Beauty Lab.” 

Using advanced technology from Alma and Reveal, her office now provides services like skin tightening, dark spot treatment, hair and tattoo removal, as well as Botox and fillers. 

Dr. Marta offers the parents of her young dental patients and other adults a variety of innovative skincare treatments at her Aesthetics Beauty Lab using the latest technology, like the Alma Opus Plasma machine (below left) and the Alma IQ skin analysis machine (above). 

“We want to take care of the kids, but parents need pampering too,” Dr. Marta says. 

“I’ve always enjoyed taking care of my skin and especially my face,” she adds. “For many years I have gone to an aesthetician and when the American Dental Association gave the ok to move into this area, I was very interested and excited. A lot of dentists are now doing Botox and fillers in their offices. It is part of the dental career evolution. Everything face- and neck-related is part of our expertise as dentists.” 

It took Dr. Marta close to a year to become certified in not only the procedures she offers, but also the equipment she uses. She now has earned certifications in Master Botulinum Toxin hands-on training and Master Dermal Filler hands-on training from the American Academy of Facial Esthetics. Three of the pieces of equipment she is trained on are the ‘Alma Harmony” and “Alma Opus Plasma,” as well as the “Denza RF System.” 

Dr. Marta says that the Opus Plasma is designed to address many skin conditions. It also helps to fight aging. Sessions last about 15 minutes, as tiny needles break the skin which stimulates healing to produce new collagen and elastin. 

Meanwhile, the Alma Harmony can be used to correct dark spots, skin photodamage and more. 

The Denza RF (RadioFrequency) System can be used in a similar way. It is a non-surgical skin rejuvenation and tightening process that uses monopolar and bipolar radiofrequencies with pulsing. It targets both superficial and deep layers of the skin, thereby stimulating collagen and elastin production. Denza also can be used for body contouring. 

At this time, Dr. Marta is the only one providing these aesthetic procedures in the office. She accepts adult patients ages 18 and over. 

“As I entered my 40s, after years of suffering through adult acne, hormonal imbalances, and inflammatory auto-immune diseases, my skin was showing its battle wounds. I tried chemical peels and facials, but needed a more sustainable regimen with longer-lasting results. Then, as the skin rejuvenation Gods would have it, Dr. Marta Rivera began offering aesthetic skincare services in her beautiful “Aesthetics Beauty Lab” suite. After a thorough skin analysis, Dr. Marta suggested the Opus Plasma laser for my overall skin condition and concerns. Just over a week ago, I experienced my first of three sessions with the Opus Plasma laser. It was fairly painless, and the down time was minimal. As a busy mother, and career woman, this is a complete game-changer. With the right before-&-after-care plan provided by Dr. Marta, I was able to resume all normal activities within 3-4 days. I am already seeing several positive results. My skin appearance is more uniform, and I have a fabulous glow to my face. Several areas of hyperpigmentation are lightened, and a scar on my cheek is not as prominent. I am thrilled to move forward with the Opus Plasma series, with Dr. Marta at the helm. She has certainly outdone herself and set the tone for a streamlined process to skin rejuvenation.” — C. Gonzales 

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Mon.- Thur., 8:30 a.m.-5 p.m. The office accepts many insurance plans, primarily PPOs. For more info or to schedule a visit, call (813) 374-0388 or visit TampaHappySmiles.com

Covid Changes Plans For the Better at Pediatric Dentistry

Although she specializes in children ages 1-18, Dr. Marta has been known to help out an adult patient here and there, too.

Pediatric Dentistry of New Tampa has been in its Tampa Palms Professional Center location since 2008. Over the years, pediatric dentist Marta Rivera, D.M.D., has seen thousands of patients. But, like all of us, she says she has never seen a time like the one we are currently experiencing.

When the world went into quarantine due to Covid-19 last March, Dr. Marta (as her young patients call her) and her staff needed to adjust. Because they were deemed an essential business, the practice could stay open but only for emergency and urgent services. They were only open a few hours per day to service the patients most in need. 

That’s how it was from March until May, when restrictions on medical offices in Florida were lifted. Prior to May, Dr. Marta says the pandemic allowed the staff to prepare the office for a post-Covid world. The whole place was sanitized. Fans and ionizers were installed to purify the air. 

The layout also was changed, so that there was only one entrance door and one exit door. Arrows on the floor made sure patients weren’t running into each other. Exam rooms are cleaned thoroughly after each procedure. And, of course, all of the staff members and patients have been required to wear masks.

“People feel safer,’’ Dr. Marta says. “There were a lot of changes but we got through it. Everybody has been safe, thank goodness. Now we are waiting for everyone (staff and some patients and their parents) to get the (Covid) vaccines. We are going to continue to wear masks and probably will for a couple of years. We deal with children and children can’t get vaccinated. We have to continue with the mask mandate. We are a medical facility.’’

Dr. Marta has been practicing dentistry since 1988. She is a native of Brooklyn, NY, but moved to Puerto Rico with her family when she was 10 years old. She graduated from the University of Puerto Rico in San Juan with a Bachelor of Science degree in Biology and then earned her D.M.D. degree from the university’s School of Dental Medicine.

Dr. Marta had her own dentistry practice for seven years in Puerto Rico. She moved to Florida in 1997 and, after passing the Florida Dental Board, worked in dental offices in Lakeland and Plant City before opening her own practice in Hunter’s Green in 2003. Five years later, she moved to her current location. 

“It’s a developing area, it’s the suburbs, lots of families and their children are here and I love the area,’’ she says. 

While Dr. Marta almost exclusively works on children ages 1-18, she says that she does have a few patients in their early 20s. However, the practice is very much catered to children. Dr. Marta calls them the “stars of the show.’’ 

Getting Down To Basics

One of the cool amenities at Pediatric Dentistry of New Tampa is that there are televisions in the ceilings of the exam/treatment rooms so kids can watch TV while they are in the dental chairs, which cuts down significantly on their nervous fidgeting.

Dr. Marta recommends a cleaning and first dental exam when children turn age one. She offers digital, low-dose X-rays, offers both sedation dentistry and conscious sedation with nitrous oxide, mercury-free restorations and custom made mouth guards and treats periodontal disease. Her cosmetic services include bleaching of teeth for teenagers.  

Dr. Marta Rivera continues to put happy smiles on the faces of her patients at her Pediatric Dentistry of New Tampa in Tampa Palms. (Photo courtesy of Pediatric Dentistry)

Dr. Marta says she was the first provider in Florida to offer Myobrace, a type of “myofunctional” (meaning it deals with the muscle function of the mouth) orthodontics. Myobrace is often an ideal treatment to eliminate habits such as thumb sucking or tongue thrust that cause teeth to become misaligned. With Myobrace, a child can correct those habits before beginning traditional orthodontics, or sometimes eliminate the need for traditional orthodontics altogether.

Although Dr. Marta is not an orthodontist, because she was trained in her residency to do orthodontics, it is another service available at her office — although she says she only provides it to patients she knows she can help and refers more complicated cases to orthodontic specialists.

Felix Ramirez has four children, ranging in age from four- to 14-years-old. After dissatisfaction with other dentists, it was suggested that he check out Dr. Marta. That was more than seven years ago.

His oldest child already has gone through a braces program. He expects his next two oldest children to get braces as well. Additionally, Ramirez uses Invisalign on his own teeth, also thanks to  Dr. Marta. 

“It’s really been a blessing,’’ Ramirez says. “To be able to trust a dentist fully like we trust Dr. Marta really gives you peace of mind. And, she is an amazing professional. Put it this way, my kids aren’t afraid to go to the dentist. They actually like to go. That’s saying something.’’

As an added bonus, Dr. Marta also is fluent in Spanish. 

Adapting To The Pandemic

Due to the changes brought on by Covid-19, Dr. Marta also has added tele-dentistry to her menu of options. While she obviously isn’t able to physically work on a tele-dentistry patient’s teeth, she can answer parents’ questions and look at abscesses, for example, and suggest options if those patients require further treatment.

“It was helpful in giving peace of mind to the parents,’’ Dr. Marta says. 

Once medical facilities were allowed to see more patients, she says she wasn’t sure if they would return, since Covid-19 is still a threat. She said she was surprised when the office was full again by May.

Part of the reason may be due to what she calls “Quarantine Cavities.’’ 

Dr. Marta focuses a lot of her attention on preventive care, especially when it comes to cavities. Many of those problems can come as a result of bad diets or bad habits. In this case, being stuck inside the house for a year now has contributed to both.

“There has been an uptick in cavities,’’ Dr. Marta says. “(People) are quarantined and there is eating and drinking when you are home. The snacking went up. Unfortunately, part of why we are so busy now is because of that.”

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Monday-Thursday, 8:30 a.m.-5 p.m. The office accepts many insurance policies, primarily PPOs. For additional information, call (813) 374-0388 or visit TampaHappySmiles.com.

Caring, Pediatric Dentistry, Orthodontics & More With Dr. Marta Rivera!

Dr. Marta Rivera (left) sees patients from 1-18 years old in her office in the Tampa Palms Professional Center.
Dr. Marta Rivera (left) sees patients from 1-18 years old in her office in the Tampa Palms Professional Center.

At Pediatric Dentistry of New Tampa, Marta Rivera, D.M.D., offers dentistry — and even orthodontics — for children, in a warm and fun, but professional, atmosphere.

The office has been open in the Tampa Palms Professional Center (across Commerce Park Blvd. from the New Tampa Recreation Center and just 15-20 minutes from most of Wesley Chapel) since 2008. For five years prior to that, Pediatric Dentistry of New Tampa was located in Hunter’s Green.

Dr. Rivera — although most of her patients and their families call her “Dr. Marta” — was born in Brooklyn, NY, and moved with her family to their native Puerto Rico when she was 10 years old.

She graduated from the University of Puerto Rico with a Biology degree and then graduated from the University of Puerto Rico Medical Science Campus School of Dentistry in San Juan. She owned her own general dentistry practice for seven years and also worked with the Olympic committee of Puerto Rico, taking care of the athletes and children who boarded in the specialized training school.

In 1995, Dr. Rivera did a residency in pediatric dentistry at the University Children’s Hospital in San Juan and moved to Florida in 1997. And, after passing the Florida Dental Board, worked in dental offices in Lakeland and Plant City until opening her own private practice.

Services provided at Pediatric Dentistry of New Tampa include digital (low-dose) X-rays, treating periodontal disease, bleaching of teeth for teenagers, sedation dentistry, conscious sedation with nitrous oxide, cosmetic dentistry, mercury-free restorations and custom-made athletic mouth guards.

Dr. Marta mainly sees patients from ages one to 18 (although she does treat some adults, too), and recommends a cleaning and exam when your child turns one.

“We can look at their habits and teach parents how to clean emerging teeth,” she says. “As a dental professional, we can see things that are there, even before the teeth emerge.”

Health Beyond Teeth

Dr. Marta says she tries to integrate a holistic approach when she sees a child, so she not only looks at teeth and dental problems, but also considers other health issues, such as nutrition and food allergies.

“Because we see our patients every six months and sit down and talk with their parents, we can talk about nutrition, habits and other information,” says Dr. Marta. “The relationship is very important.”

For example, she says, kids with recurrent acid reflux generally have more cavities, so sometimes a child who eats the right foods might still be getting cavities because of acid erosion. “If their nutrition is good, but the child is still getting cavities, I refer them to their pediatrician or a pediatric ear, nose and throat specialist. It could be as a result of food sensitivities.”

She says it’s frustrating when kids have cavities when their parents are taking good care of them. “It’s not just sugar or bad hygiene that causes cavities,” she says.

Orthodontics, Too

Dr. Marta says she was the first provider in Florida to offer Myobrace, a type of “myofunctional” (meaning it deals with the muscle function of the mouth) orthodontics.  “Some kids have habits that are detrimental to the development of the dental arches, and we can work on that before traditional orthodontics,” she explains.

Dr. Marta says Myobrace is often an ideal treatment to eliminate habits such as thumb sucking or tongue thrust that cause teeth to become misaligned. With Myobrace, a child can correct those habits before beginning traditional orthodontics, or sometimes eliminate the need for traditional orthodontics altogether.

“We evaluate the child’s airway for snoring, grinding teeth, enlarged tonsils, poor posture, breathing issues and speech problems, amongst other issues,” she says. “The myofunctional therapy may help, in conjunction with the help of other professionals like pediatric ear, nose and throat physicians and pediatricians.”

(Note-More information about myofunctional orthodontics can be found at Myobrace.com.)

In addition, Dr. Marta does also provide traditional orthodontics.

“I’m not an orthodontist,” she explains, “but I was highly trained in my residency to do orthodontics.”

She is happy to offer braces to her patients because they already know her and feel comfortable with her. She says she only provides orthodontics to patients she knows she can help and refers more complicated cases to specialists.

Even beyond orthodontics, “We like to offer as many services as we can,” says Dr. Marta. For example, each month, a Board- certified pediatric anesthesiologist comes in to provide deep sedation for Dr. Marta’s patients. This might be for children who have many cavities or extractions, for healthy patients with special needs, or for a laser phrenectomy to eliminate “tongue tie.”

In addition, Dr. Marta says, “We have a multicultural practice and we try to honor the practices of other cultures.”

She explains, “We don’t get away from the standard of care, but we offer other options that can help, but won’t hurt.” As an example, she says, instead of a prescription medicine, she can recommend a mouthwash of essential oil to reduce inflammation.

(Note-Dr. Rivera holds a diploma, in aromatherapy and herbal medicine, from the American College of Healthcare Sciences in Portland, OR, which helps her to recommend these types of alternative therapies for her patients, when they are appropriate and preferred by families.)

Another way she honors her multicultural patients? “I speak English and Spanish,” she says, “and I am trying to learn a little Arabic so I can at least say ‘open’ and ‘close’ so the kids feel safe and comfortable.”

Feeling The Love

Kristie Bond is a parent whose two children have been going to Pediatric Dentistry of New Tampa for several years and says she is impressed with the ways that Dr. Marta has gone above and beyond to make her children feel comfortable.

“My daughter had sensory issues and needed a little more patience and gentle touch,” says Kristie. “We started seeing Dr. Marta when she was about 6 and she’s 14 now.” Not only has Kristie’s daughter had regular cleanings and check-ups, but she also has braces and will be getting them off this summer. Kristie says the entire staff has a great way of putting kids at ease, and she appreciates how courteous and friendly they are.

“We’ve had a very good experience,” Kristie says. “Dr. Marta is amazing. My son, who is 11 now, is on the autism spectrum. He couldn’t do the full-out cleaning (at first), so they worked with me to get him accommodated by using the same room, first showing him the tools and what is to be expected at the cleaning. Then, next time, they just cleaned one tooth. The next appointment, we did a little bit more. Now, he’s able to let them clean all of his teeth. They’ve been very patient and accommodating, and so kind.”

Dr. Marta says her choice to be a pediatric dentist has been an extremely rewarding decision.

“I’ve been doing this long enough that I’ve seen some of my patients graduate and even have babies,” she says. “They even come back from college and visit me.”

She says she loves what she does because of the kids. “They make me laugh,” she says. “We provide a healthy and fun environment, and we have the opportunity to educate them and their parents, too.”

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Monday-Thursday, 8:30 a.m.-5:30 p.m. The office accepts many insurance policies, primarily PPOs. For additional information, see the ad on page 19, call (813) 374-0388 or visit TampaHappySmiles.com.