Dr. Lou Cerillo Proudly Welcomes Dr. Danielle Jones To Somerset Dental Care! 

General dentists Dr. Louis Cerillo (left) and Dr. Danielle Jones are accepting new patients at Somerset Dental Care, located in the Somerset Professional Park in Tampa Palms. (Photos by Charmaine George) 

Helping patients smile is a priority for the dentists and staff at Somerset Dental Care, located in the Somerset Professional Park in Tampa Palms. The long-time practice of general dentist Louis Cerillo, D.D.S (it was previously known as Cerillo Family Dentistry), has expanded and now includes Dr. Cerillo, Danielle Jones, D.D.S., and Tamara Tavakoli, D.M.D. The trio has nearly 60 years of combined experience and offers a wide array of services that includes corrective, restorative and emergency dental services, as well as professional teeth whitening and cleaning. Whether you need a regular check-up, a crown, Invisalign® aligners, dentures, oral surgery or cosmetic dental services, Somerset Dental Care can help. 

Dr. Cerillo earned his Bachelor of Arts (B.A.) in Psychology from Creighton University in Omaha, NE, and his Doctor of Dental Surgery (D.D.S.) degree from the Creighton University School of Dentistry. He then did a general practice, hospital-based residency at the University of Nebraska Medical Center in Lincoln. Dr. Cerillo’s first job out of dental school was in New York City, but in 1988, he decided to move to Florida for the sun and warmth. 

He opened his first private practice office in the City Plaza at Tampa Palms shopping center in 1993, which means he has been taking care of some of his patients for more than 30 years. But, it is not just patients who have stuck around with him. Dr. Cerillo has several employees who have been working with him for 10-25 years, and several that retired after working their entire careers with the practice. That longevity has helped foster what Dr. Cerillo describes as a “relationship-based” versus a “transactional” practice. 

That long-term connection to the community, and his love for the work, were top of mind for Dr. Cerillo as he looked to add to his team. 

“I always want to make sure I have the right people in here to address the patients and care for them like I care for them,” explains Dr. Cerillo. 

A shared philosophy towards patient care, and her 15 years of experience, makes Danielle Jones, D.D.S., a terrific recent addition to Somerset Dental Care. During her time as a practice owner for Affordable Dentures & Implants in Clearwater, she provided services to veterans and the unhoused and gained valuable implant dentistry experience. She then transitioned to Heartland Dental, where she gained recognition for her outstanding veneer work. 

Throughout her career, Dr. Jones also made time to volunteer to provide dental care to underserved communities. Putting her skills to work in the service of others, and potentially changing their lives, is a huge motivator for Dr. Jones. “My goal is to always provide long-lasting, quality care for patients, make them comfortable and to serve and impact as many people as I can,” she says. 

After earning her Bachelor of Science (B.S.) degree in Health Science from Truman State University in Kirksville, M), she earned her D.D.S. degree from the Meharry Medical College School of Dentistry in Nashville, TN. She completed her General Practice Residency at Kingsbrook Jewish Medical Center in Brooklyn, NY, before starting her career in public health. For five years, Dr. Jones worked for a Medicaid office serving the Florida panhandle communities of Fort Walton Beach and Crestview. Her experience working in public health showed her first-hand the rampant decay that can happen when dental issues go untreated. 

“Because of dental anxiety and financial strain, [many] people unfortunately neglect their teeth,” explains Dr. Jones. 

Both Dr. Cerillo and Dr. Jones see helping patients through that fear and anxiety as an important part of their role as dentists. They know that many people strongly dislike and avoid going to the dentist and, for that reason, they both put in extra effort to make their patients feel comfortable. 

After nearly four decades of private practice, Dr. Cerillo has seen his fair share of nervous patients. “I’ve dealt with a lot of phobic patients,” he says. “A lot of times they think they are going to come in and have a train wreck but it wasn’t as bad as they thought it would be.” 

Working over so many years has given Dr. Cerillo the opportunity to see patients move from that fear to finally being comfortable with dental visits. He encourages people who have been avoiding the dentist to take the initiative and meet the people providing their care. He hopes that stepping into the welcoming environment at Somerset Dental Care and working with the office’s friendly and caring staff will help put them at ease. 

Both dentists see humor and fun as a way to help put patients at ease and minimize their stress. They understand that laughing and joking with them can help ease their tension and keep the atmosphere fun and inviting. 

“I’m literally cracking jokes all day long,” Dr. Jones says, “because I’m trying to take you away from focusing on something that is, for one, outside of your control. A lot of anxiety is driven by trying to control something that you can’t. If I can make you more relaxed and kinda laugh through a dental appointment, then I have done my job for the day.” 

While they utilize humor to ease patients’ fears, Dr. Cerillo and Dr. Jones take their work very seriously. Smiles can influence first impressions, success, relationship satisfaction and even our own moods and confidence. Dental health also plays a bigger part in our overall health than most patients realize. 

“The mouth is the gateway to the rest of your body,” says Dr. Cerillo. “So obviously, the healthier your mouth is, the healthier the rest of your body will be, too.” 

Dr. Jones adds that there are multiple benefits to consistent dental visits and maintaining oral health. “A lot of people think it’s just the aesthetics,” she says, “but everything is intertwined. I think educating patients on the impact of your overall dental health and how it impacts your body is extremely important.” 

For example, she says, people who have issues with blood sugar and diabetes are more prone to gum disease and, in some instances, these problems have even been linked to stroke. 

“When patients don’t take care of their mouths,” Dr. Cerillo adds, “that bacteria can actually cause systematic [health] problems.” 

Advances in technology also are making visits to the dentist more efficient and patient-friendly and Dr. Cerillo says the practice has been highly technology-driven from the beginning. 

For example, Somerset Dental Care uses three-dimensional X-ray technology that utilizes a high-speed video scanning camera to take digital impressions of the mouth. This means that patients can receive crowns or Invisalign® aligners without the trays and goopy material that tastes terrible and can make some patients gag — and with better precision. It also enables dentists and patients to see how the teeth are oriented in the jaw. With this information, the dentists can plan out implant surgeries ahead of time and show their patients where the implant will be placed preoperatively. 

“We can virtually do a surgery before we even touch a patient,” explains Dr. Cerillo. “As the technology advances, it helps create a new standard of care.” 

That is key for Dr. Cerillo, who also leads San Antonio Dental Care north of Wesley Chapel, and who says he personally had to undergo a lot of dental work himself. He adds that not all dental issues are a matter of care and upkeep — some are hereditary. There are people whose teeth are skeletally not a good match. If the upper and lower jaw are incongruent sizes, that can create issues over time from constant wear and tear. 

Then, by the time these patients reach their 40s and beyond, the problem may require corrective surgery. Dr. Cerillo was one of those patients. He had to have corrective surgery at age 39 and braces to fix his bite, because it was so far off that it was causing him extreme jaw pain. 

“I’ve actually had more dental work done than ninety percent of my patients,” he says. 

Whether it is a regular check-up and cleaning or something more intensive, Somerset Dental Care is there to take care of patients’ overall dental health with compassion and a smile. And, as Dr. Jones says, “It just feels like family here.” 

Somerset Dental Care is located at 15277 Amberly Dr. and is open Monday-Thursday, 7 a.m.-3 p.m., and 8 a.m.-2 p.m. on Friday. For more information, visit SomersetDentalCareFL.com, call (813) 971-1688 or see the ad below. Dr. Cerillo’s San Antonio Dental Care is located at 11938 Curley St., off C.R. 52. For more info, call (352) 668-4819, or visit SanAntonioDentalCareFL.com

Dr. Sam Jureyda Offers Top-Notch Orthodontic Care At Radiance Orthodontics 

Dr. Sam Jureyda welcomes the local community to his Radiance Orthodontics, located in the Tampa Palms Professional Center, off the Bruce B. Downs Blvd. exit off I-75. (Photo provided by Dr. Jureyda) 

Two decades ago, about 85 percent of dentists owned their own practices, but times have changed drastically. 

The New Tampa and Wesley Chapel areas have not escaped the national trend of more dental and orthodontic offices being owned by corporations, instead of the practitioners themselves. 

But, Sam Jureyda, DMD, says he’s not interested in selling his Radiance Orthodontics, although he frequently gets offers from corporations wanting to buy his practice. 

“Dr. J,” as his patients call him, opened Radiance Orthodontics more than eight years ago to provide orthodontic treatments for kids, teens and adults, primarily using braces and Invisalign aligners to move teeth and correct bites. The practice is located in the Tampa Palms Professional Center off of the Bruce B. Downs (BBD) Blvd. exit off I-75, near the New Tampa Recreation Center. 

When patients visit Radiance Orthodontics, they always see Dr. Jureyda personally. He enjoys getting to know the families who entrust their care to him, and considers his patients to be family. 

“In an era of big box stores,” Dr. Jureyda explains, “we’re still a mom-and-pop.” 

He says he wouldn’t even consider giving up the time he spends caring for each individual in his practice in order to meet the demands of corporate dentistry. 

“We value the relationship we build with our patients,” Dr. J says. 

Before moving into private practice in 2006, and subsequently opening Radiance Orthodontics in 2016, Dr. Jureyda taught graduate-level orthodontics at the University of Buffalo, NY. Prior to that, he earned a Doctorate of Dental Medicine (DMD) from the Boston University School of Dental Medicine, a Certificate of Specialty in Orthodontics from the Howard University College of Dentistry in Washington, DC, and completed a clinical fellowship in Orthodontics from the University of Buffalo School of Dental Medicine, Department of Orthodontics. 

His education includes years of studying facial biology and growth dynamics, and his practice has allowed him to treat all types of patients, even those with the most complicated orthodontic needs. 

He’s also pleased to have been recognized again in 2024 by Tampa Magazine as one of the Tampa Bay area’s top dentists, as voted on by dentists across the region. 

His peers have recognized that his education and experience make him one of the area’s best. 

His commitment to private practice allows him to maintain a lower volume of patients and spend more time with each person who comes in, which means that patients at Radiance Orthodontics get customized care from an orthodontist who is invested in them personally, whether they choose treatment via traditional braces or Invisalign aligners. 

“There are so many factors that go into a decision about an appliance that you may wear for 18 months or more,” says Dr. Jureyda. “I am always happy to go over all of that information so that you can make the right choice about the treatment plan that is best for you.” 

These days, general dentists are more frequently also offering aligners. But, Dr. J offers a deeper understanding of the dentofacial orthopedics involved in aligning teeth and jaws over a lifetime, whether it’s during the early years of childhood growth or even in older adults. 

Getting a second opinion from Dr. Jureyda is completely free and may provide additional avenues for treatment or a lower cost than other options. 

“We’re seeing so much inflation right now, which is stretching families,” says Dr. Jureyda. “Radiance Orthodontics is a small business and we are in touch with what’s happening in our community. We try to walk that fine line between meeting the demands of running a business and keeping our fees affordable and payments flexible for our patients.” 

He promises reasonable fees that avoid the need for coupons or complex payment structures. 

He suggests that anyone who wants to learn more about his practice search “Radiance Orthodontics” for his online Google reviews. All 160+ of the office’s reviews on Google are five stars and speak to the way Dr. J cares for his patients. 

Nicole Shuts moved to New Tampa about two years ago. Her sons already had braces, so she needed to find an orthodontist to continue their care. She says the first one she went to “didn’t feel quite right,” so she kept looking and ultimately found Radiance Orthodontics. 

“As soon as I walked in and met Dr. J, I was really impressed with his demeanor,” she says. “He’s very calm, very intelligent, he knew exactly what problems my sons were facing, and his recommendations were conservative, but on point with what we needed.” 

She says one son’s bite was really bad and his molars weren’t even touching. She wanted to bring him to Dr. Jureyda, but she also wanted to double-check her instincts, so she conferred with her son’s previous orthodontist. 

“I told her about the people we interviewed and their proposals,” Nicole explains, “and she steered me toward what I was feeling, which made me super happy because at that point I liked Dr. J already.” 

Nicole says the proof is in the results. 

“It’s a joy to me that he can chew his food better,” she says of her son. “It’s been two years and we’re very happy. We wouldn’t change anything.” 

Nicole also is happy with her other son’s treatment, and appreciates that Dr. J sees her youngest daughter every few months to see if it’s time to start treatment for her yet, as well. Those ongoing consultations are complimentary, as Dr. J keeps an eye on her growth. 

“I really appreciate that,” Nicole says. “I know he’s trustworthy and he’s not pushy.” 

Carmen Mitchell and her 15-year-old daughter, Kali, are both in treatment with Dr. Jureyda. Carmen explains she didn’t have braces as a child and her deep bite was causing breakage in her teeth. To prevent further breakage, her dentist recommended Invisalign. And although the dentist gave her a fair price for those aligners, she didn’t feel that the office was fully prepared for the details of the specialty treatment. 

But, it was totally different when she saw Dr. Jureyda for a free consultation. 

“He’s very knowledgeable and gets to know you as a patient,” she says, “and then he makes sure the service he’s providing is tailored to you.” 

When her daughter’s dentist suggested an orthodontic evaluation, she knew she would bring her to Dr. Jureyda, too. 

“I like the way he talks to her as the patient,” Carmen adds. “She’s involved in her own care, which is important.” 

As a former educator, Dr. Jureyda makes it a high priority to support students and educators in our community, and Carmen says she wants to support Radiance so he can continue to do so. 

Not only is Radiance Orthodontics a long-term business partner of all of New Tampa’s public schools (and some Wesley Chapel schools, as well), he also awards scholarships each spring to a graduating senior at both Wharton and Freedom high schools. These scholarships recognize students who have demonstrated a commitment to serving the community through volunteering. Last year, he also offered scholarships to seniors at King and Brooks DeBartolo Collegiate high schools. 

“I often recommend people go to Radiance,” Carmen says. “I tell them, ‘Go, get a quote. You’ll probably fall in love with Dr. J and the staff while you’re there.’” 

Radiance Orthodontics offers Invisalign and braces for kids, teens and adults of all ages. To schedule a free consultation, text or call (813) 972-1100. For more information about the practice, located at 17427 Bridge Hill Court, Suite A, in the Tampa Palms Professional Center or visit MyRadianceBraces.com.

Pediatric Dentistry Of New Tampa Now Offers Aesthetic Spa Services For Adults! 

Dr. Marta Rivera of Pediatric Dentistry of New Tampa, located in the Tampa Palms Professional Center just off the Bruce B. Downs Blvd. exit of I-75, has made sure that the children of New Tampa and Wesley Chapel have had beautiful, happy smiles for more than two decades. (Photos by Charmaine George) 

Marta Rivera, D.M.D., has been one of the most trusted children’s dentists serving the New Tampa/Wesley Chapel area for more than 20 years, but her Pediatric Dentistry of New Tampa — located in the Tampa Palms Professional Center — added The Aesthetics Beauty Lab just a few months ago to provide skincare services for the parents of her pediatric patients (and other adults). What made “Dr. Marta,” as her patients affectionately call her, decide to add these services for adults? First, let’s talk about this popular local pediatric dentist and the services she has been providing for the children of New Tampa and Wesley Chapel for two+ decades. Then, we’ll get into her new services for adults. 

Dr. Marta first opened her Pediatric Dentistry of New Tampa in Hunter’s Green in 2003 but moved to her current location on Primrose Lake Cir. in Tampa Palms in 2008. Originally from Brooklyn, NY, Dr. Marta moved to Puerto Rico at the age of 10, a place she loved growing up. However, she now considers Florida her true home, saying, “Florida, especially New Tampa, is my favorite place.” She also is fluent in Spanish, making her practice accessible to a diverse community. 

Dr. Marta graduated with a Bachelor of Science (B.S.) degree in Biology from the University of Puerto Rico in San Juan, where she later also earned her Doctor of Dental Medicine (D.M.D.) degree from the university’s School of Dental Medicine. Before moving to Florida in 1997, she ran her own dental practice in Puerto Rico. After passing the Florida Dental Board exams, she worked with other dentists before starting her own practice. 

“I’ve seen this area grow, and it’s been a pleasure to be here,” says Dr. Marta. Over the past 21 years, she has treated many patients, mostly children, but also a few adults. 

“Some of my patients who grew up coming to me don’t want to go anywhere else now that they’re adults,” she says with a smile. However, she adds that she is no longer accepting new adult patients. 

Dr. Marta’s office is designed with children in mind. “When I first started decorating my ‘house,’” she says with a laugh, explaining that she calls her office her house because she practically lives there, “I wanted the space to be fun and welcoming, like a second home. The practice is all about having an environment where kids feel comfortable and at ease.” 

Dr. Marta stresses the importance of starting dental care early. She takes a holistic approach to dentistry, promoting whole-body wellness. “Why think of dental, skin, and bone health as separate things?,” she asks, adding that she believes in a comprehensive approach to health, which includes proper nutrition for strong teeth and gums. 

In addition to dental care, Dr. Marta offers guidance on tooth-friendly diets and supplements that can support dental health, like Vitamin D, calcium and phosphorus. 

The office features lots of new technology, and Dr. Marta prides herself in having many devices not available at other pediatric (or even adult) dental offices. You can read about them all on her website under the “Technology” header. 

One of the most advanced treatments offered at Dr. Marta’s practice is ozone dentistry. Ozone, known by most people as the layer protecting the earth’s atmosphere, also can be used in dentistry to fight bacteria and promote healing. 

“Our bodies naturally produce ozone to fight off illnesses,” she explains. But, in dentistry, it’s used to kill the bacteria that cause cavities, without the need for invasive procedures. 

Dr. Marta explains, “The equipment is something that looks like a pen that I point at the affected area.” Ozone can save a tooth before it gets to the point of needing a root canal. 

“When a dentist cleans out a cavity,” she says, “no matter how well they clean it, there is always the possibility of some bacteria staying behind. Even the tiniest amount of bacteria can continue to grow and cause the patient to need a root canal. By using the ozone, all of the bacteria is killed before filling the cavity.” 

The ozone treatment can be as simple as pointing this pen-like wand at the tooth or, for more serious cases, the tooth can be covered and then the gas is released inside that cover. 

Ozone treatment also is effective in treating periodontal disease, preventing cavities and even promoting healing for cold sores and canker sores. It’s a pain-free, side-effect-free option that many patients appreciate. And, Dr. Marta is one of only a few hundred dentists in all of North America offering this treatment. 

Before the tooth can be treated with ozone, the dentist must clean out the cavity. There is conventional drilling but now, thanks to a company called Biolase, Dr. Marta uses a laser called the Waterlase MD. This laser replaces the drill, is less invasive and requires less anesthesia. 

Another service Dr. Marta can provide is early orthodontic treatment. Although she is not an orthodontist, because she was trained in her residency to do orthodontics, and was able to first provide it in her practice in Puerto Rico, she is able to provide orthodontic treatments at Pediatric Dentistry of New Tampa. She specializes in early interventions with Invisalign First. 

“Many kids benefit from early orthodontic treatment, and Invisalign is a great option for them,” she says. Invisalign First helps address issues like crowding, spacing, and narrow arches without the need for traditional braces. 

The office also has a machine called iTero Element, which kids love because it eliminates the goop used for impressions. It is a scanning system that can capture a detailed 3D model of teeth and gums. This procedure is ideal for crowns, bridges and, of course, Invisalign clear aligners and retainers. Dr. Marta has a video on her website under the “Technology” heading where you can see how the iTero Element works. 

She also specializes in assessing and then treating infants and children with tongue or lip ties with simple laser frenectomy procedures to remove or modify a frenulum (a small fold of tissue that limits movement in the mouth). These quick, minimally invasive treatments can help babies with reflux, poor latch, or colic issues, and children with speech delays or mouth breathing. 

“We offer same-day treatment for infants because a hungry baby needs help right away,” she explains. Parents often notice improvements immediately after the procedure. 

As we mentioned earlier, Dr. Marta isn’t only focused on children these days — as she now also offers aesthetic services for her patients’ parents (and other adults) at her new “Aesthetics Beauty Lab.” 

Using advanced technology from Alma and Reveal, her office now provides services like skin tightening, dark spot treatment, hair and tattoo removal, as well as Botox and fillers. 

Dr. Marta offers the parents of her young dental patients and other adults a variety of innovative skincare treatments at her Aesthetics Beauty Lab using the latest technology, like the Alma Opus Plasma machine (below left) and the Alma IQ skin analysis machine (above). 

“We want to take care of the kids, but parents need pampering too,” Dr. Marta says. 

“I’ve always enjoyed taking care of my skin and especially my face,” she adds. “For many years I have gone to an aesthetician and when the American Dental Association gave the ok to move into this area, I was very interested and excited. A lot of dentists are now doing Botox and fillers in their offices. It is part of the dental career evolution. Everything face- and neck-related is part of our expertise as dentists.” 

It took Dr. Marta close to a year to become certified in not only the procedures she offers, but also the equipment she uses. She now has earned certifications in Master Botulinum Toxin hands-on training and Master Dermal Filler hands-on training from the American Academy of Facial Esthetics. Three of the pieces of equipment she is trained on are the ‘Alma Harmony” and “Alma Opus Plasma,” as well as the “Denza RF System.” 

Dr. Marta says that the Opus Plasma is designed to address many skin conditions. It also helps to fight aging. Sessions last about 15 minutes, as tiny needles break the skin which stimulates healing to produce new collagen and elastin. 

Meanwhile, the Alma Harmony can be used to correct dark spots, skin photodamage and more. 

The Denza RF (RadioFrequency) System can be used in a similar way. It is a non-surgical skin rejuvenation and tightening process that uses monopolar and bipolar radiofrequencies with pulsing. It targets both superficial and deep layers of the skin, thereby stimulating collagen and elastin production. Denza also can be used for body contouring. 

At this time, Dr. Marta is the only one providing these aesthetic procedures in the office. She accepts adult patients ages 18 and over. 

“As I entered my 40s, after years of suffering through adult acne, hormonal imbalances, and inflammatory auto-immune diseases, my skin was showing its battle wounds. I tried chemical peels and facials, but needed a more sustainable regimen with longer-lasting results. Then, as the skin rejuvenation Gods would have it, Dr. Marta Rivera began offering aesthetic skincare services in her beautiful “Aesthetics Beauty Lab” suite. After a thorough skin analysis, Dr. Marta suggested the Opus Plasma laser for my overall skin condition and concerns. Just over a week ago, I experienced my first of three sessions with the Opus Plasma laser. It was fairly painless, and the down time was minimal. As a busy mother, and career woman, this is a complete game-changer. With the right before-&-after-care plan provided by Dr. Marta, I was able to resume all normal activities within 3-4 days. I am already seeing several positive results. My skin appearance is more uniform, and I have a fabulous glow to my face. Several areas of hyperpigmentation are lightened, and a scar on my cheek is not as prominent. I am thrilled to move forward with the Opus Plasma series, with Dr. Marta at the helm. She has certainly outdone herself and set the tone for a streamlined process to skin rejuvenation.” — C. Gonzales 

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Mon.- Thur., 8:30 a.m.-5 p.m. The office accepts many insurance plans, primarily PPOs. For more info or to schedule a visit, call (813) 374-0388 or visit TampaHappySmiles.com

Dr. Nicole Mitchell-Toth Of Blue Water Dental Wants To Be Your Family’s Dentist! 

Dr. Nicole Mitchell-Toth of Blue Water Dental in the Pebble Creek Collection is an experienced family, implant and cosmetic dentist who has been practicing in New Tampa for 18 years. (Photos by Charmaine George) 

Dr. Nicole Mitchell-Toth, a highly skilled, caring and dedicated dentist, has been practicing in the New Tampa area since 2006. She offers family, implant and cosmetic dentistry, with an extensive array of dental services — and has the experience and background to match. 

Dr. Mitchell (which is what she says her staff and patients call her, despite her recent married name) graduated from the University of South Florida in Tampa, where she received her Bachelor of Science (B.S.) degree in Chemistry. She earned her Doctor of Medical Dentistry (D.M.D.) degree from the University of Florida College of Dentistry in Gainesville. 

After graduation, Dr. Mitchell served in the United States Army, where she was stationed at Ft. Benning, GA, and completed her residency in AEGD (Advanced Education in General Dentistry), as well as the “Spear Curriculum” in advanced comprehensive dentistry. She earned the rank of Major before leaving the Army. 

Dr. Mitchell has received implant training from implant educators and has averaged about 100 hours of continuing education per year for the last 20 years. She also completed the Executive Practice Management Curriculum through the University of Florida. 

She opened her first private practice office 18 years ago in The Walk at Highwoods Preserve plaza before moving to her current location in the Pebble Creek Collection in New Tampa in 2020. 

Having moved just before the Covid-19 pandemic hit, Dr. Mitchell calls the move, “perfect timing. We were able to complete everything before building materials became scarce,” she says. “I was very fortunate to be a dentist in Florida, since the relatively lenient restrictions here allowed us to resume seeing patients after only six weeks,” which was a small amount of time compared to the six months some states shut down their dental offices. 

Using AI Technology 

During the pandemic, Dr. Mitchell says she was introduced to new technologies that continue to benefit her patients, including both hardware and software that utilize Artificial Intelligence (AI). For example, she has a device that attaches to a smartphone camera, enabling patients to take and then transmit pictures of their teeth to the office for evaluation, eliminating the need for some (but not all) in-person visits. 

“It’s not just what we see but also what the AI technology analyzes.” Dr. Mitchell explains. 

In the office, she adds, AI technology enhances dental care by identifying problem areas in photos and X-rays. “The AI can detect early signs of cavities, allowing me to prescribe medication before they become serious,” she says. This tech also allows her to create 3D models of a patient’s teeth, which can reveal changes over time, such as gum recession or wear and tear. 

Dr. Mitchell uses AI technology to show patients where they have problems with their teeth. 

“We can use these images overlaid to show the patient how and why things have changed and what they can do to improve.” 

For more than a year, Dr. Mitchell also has been using AI software to analyze X-rays. 

“The software highlights problem areas in different colors (see photo left), making it easier to explain to patients what they need,” she says. “This visual aid helps patients understand their dental health and the necessary treatments.” 

Dr. Mitchell’s approach to dentistry is grounded in honesty and openness. She ensures that each patient is fully informed about treatment options and costs, empowering them to make the best decisions for their dental health. 

She also emphasizes the importance of education in maintaining oral health. New patients fill out detailed questionnaires about diet and lifestyle to identify potential causes of dental issues. 

“You may not realize it, but what you eat or drink can affect your teeth,” she says. 

The Blue Water Dental team includes three dental hygienists, four dental assistants, three administrative staff members and therapy dogs Max and Mandi. 

“In January of 2016,” says Dr. Mitchell, “we welcomed to the office these two nine-week-old Maltese-Shih Tzu mix pups, who we named after the Maxillary and Mandibular jaws. These therapy dogs were trained for the purpose of providing comfort and kindness to our patients.” 

The hypoallergenic pups enjoy roaming the office, “but mostly they enjoy sitting on the laps of patients and getting a good belly rub” says Dr. Mitchell, who adds that most patients find Max and Mandy to be very calming and comforting. 

Implant & Cosmetic Services 

In addition to general/family dentistry, Dr. Mitchell specializes in cosmetic dentistry and dental implants. 

“Creating new smiles is a favorite part of my job,” she says. Her practice offers a number of cosmetic procedures, including veneers, crowns and teeth whitening. She provides comprehensive assessments and multiple treatment options, ensuring that patients can choose the best solutions for their individual needs. 

When it comes to implants, Dr. Mitchell handles everything from individual teeth to complete replacements. 

“Replacing teeth can significantly improve a person’s appearance and confidence,” she says. “Depending upon what the patient wants or needs, the implant process can take from four months to a year.” 

Mandi is one of two hypoallergenic therapy dogs in Dr. Mitchell’s office. 

Cosmetic services include single-visit permanent crowns, customized cosmetic veneers, specialty orthodontic care with virtual checkups, dental implants and same-day emergency appointments. 

Giving back to the community also is important to Dr. Mitchell. She volunteers with Missions Smiles, a program of the 501(c)(3) nonprofit Mission Tampa that provides dental care via a mobile unit to underserved areas. 

“We offer care once or twice a month, and sometimes we see patients in the office as well,” she says. “This program also assists survivors of human trafficking.” 

Another volunteer effort is with “Operation Stand Down,” presented by the Chapters Health Valor Program of HPH Hospice in Hillsborough, Pasco and Pinellas counties. This annual event provides comprehensive services to veterans, “many of whom are homeless and haven’t had dental care in years,” Dr. Mitchell explains. The event offers a range of services and accommodations, creating a supportive environment for these veterans in need. 

Dr. Mitchell has built long-term relationships with her patients, some of whom she has cared for since they were school aged and are now married with children. She takes pride in building these relationships and doing her absolute best to cater to every patient’s needs 

For more info about Blue Water Dental, the Family, Cosmetic & Implant Dentistry office of Dr. Nicole Mitchell-Toth (19651 Bruce B. Downs Blvd., Suite A-1), call (813) 957-5887 or visit NicoleMitchellDMD.com to request an appointment. The office is open Mon.- Thur., 7:30 a.m.-5 p.m., and 8 a.m.-1 p.m. on Fri. 

Farina Orthodontic Specialists Combines The Latest Technology With Top Patient Care 

The friendly professional staff at Farina Orthodontic Specialists is led by orthodontists (front row, l.-r.) Pedro Franco, D.M.D., Undine Davis, D.M.D. & Mark Farina, D.M.D. (Photos provided by Farina Orthodontic Specialists) 

Dr. Mark Farina, D.M.D (Doctor of Dental Medicine), of Farina Orthodontic Specialists is something of an institution in the New Tampa and Wesley Chapel areas. 

Dr. Farina has been creating beautiful smiles in our communities for nearly 30 years and continues to be at the forefront of both the latest technology and the highest possible level of patient care. 

After opening his first office on N. Habana Ave. in West Tampa in 1995, Dr. Farina opened his Tampa Palms office in the professional center next to what is now called the Shops at Amberly in 2000. 

Since then, he estimates that he has worked on more than 25,000 smiles for children and a growing number of adults. 

“They start as little people, and I see them grow up,” Dr. Farina says. “I have been invited to attend graduations, weddings and other functions. It’s great to see what a difference a great smile makes.” 

Today, Farina Orthodontic Specialists has three offices — one in South Tampa, one in Tampa Palms and the newest location in the building dubbed “The Cube” on Bruce B. Downs (BBD) Blvd. in Wesley Chapel (between AdventHealth Wesley Chapel and the Shops at Wiregrass mall). And, two additional orthodontists who share Dr. Farina’s passion for creating beautiful smiles have joined him to serve even more patients — Undine Davis, D.M.D., and Pedro Franco, D.M.D. 

The first floor of the three-story cube is now the headquarters of Farina Orthodontic Specialists and also is home to a number of other related dental and medical specialists, including dental services such as root canals (endodontics) and maxillofacial surgery (to correct issues with teeth, gums and even jaws), as well as the office’s high-tech call center, digital lab and corporate office — all on the second floor of the building. The third floor is home to Kids SPOT, which provides pediatric therapy services, including speech, physical, occupational and applied behavior analysis (ABA) therapies for children from birth to age 21 at every stage of development. 

“When we were starting to build the new office, my son Stefano was 18 and became part of the process,” Dr. Farina says. “I think that may have encouraged him to get involved in building projects, which he is still doing today. He looked at the cube and said, ‘Dad, it is missing a clock. People always remember a building with a clock on it!’ That’s how the (traditional round) clock became part of the building.” 

All three offices are busy places, with any number of happy patients visiting every day. 

“In fact, one of Stefano’s close friends also was a patient,” Dr. Farina says. “My wife (Lissette) and I overheard this friend tell my son, ‘I have to thank your dad. I was like a three when I first went to him. But, I got my smile fixed and now I’m like an eight, so I am going to ask (girls name) to the prom.’ These are the types of things that make me smile. I don’t ever feel like I’m working. I love what I do and take pride in the happiness and confidence we bring to so many.” 

Embracing Change 

Although some patients still either opt to (or have to) choose traditional metal braces, Dr. Farina says the motto at the office is “Embrace Change.” He and his team are always looking for innovative ways to grow and one way to accomplish this goal is with new technologies, which means more than just embracing Invisalign® clear aligners — although Dr. Farina says he is the top Invisalign® provider in the area, and one of just a few orthodontists nationwide who have reached Elite Status with Invisalign®. In fact, he says, 60-70% of the practice’s current patients are using Invisalign®. 

Dr. Franco works on a patient.

One such advancement in the orothodontic industry is the Dental Monitoring ScanBox Pro. This is a device and process that allows patients to take digital scans of their teeth (and entire mouths) every week with their phones. The images are sent to the office so the doctors can monitor the progress of these patients between scheduled appointments, especially if anything appears to not be progressing properly. At that point, they can be brought into the office as quickly as possible to correct any issues. 

“Our office was the first in the country to have this technology and we have been using it for more than four years now with great success.” 

Other technological advances include a 3D impressionless scanner that can create a digital 3D model of your teeth in minutes. An i-CAT 3D Machine takes a 3D image of not just the patient’s teeth, but also of the bones and airways in his or her head. Best of all, the process takes all of five seconds. 

An iTero 3D impressionless scanner can create a digital 3D model of your teeth in three minutes — without the need for that traditional, dreaded goop. The 3-D printers can even produce tooth aligners and retainers on site. 

Not Just For Kids Anymore 

Another trend in the orthodontic industry, according to Dr. Farina, is that 40% of the orthodontic practice’s patients are now adults, including a growing number of adult men. Some, but not all, of these adult patients are the parents of younger patients who see how effective orthodontics can be. 

Dr. Farina shows a patient their X-rays.

“Many of the adults do go with Invisalign® (clear aligners),” Dr. Farina says. 

Dr. Farina says that while Farina Orthodontic Specialists may not be the least expensive option for patients, “We’re not the most expensive orthodontists, either.” He adds that the practice’s prices are competitive, and it accepts all types of insurance plans. He will also work with patients who may need a payment plan, which he says can cost as little as $149/month. 

“Your smile is for a lifetime,” Dr. Farina says. “It’s one of the greatest gifts you can give yourself. When you smile, you have the power to change the energy around you, as well as how you feel and how people around you feel.” 

When Dr. Farina was young, he had a bad experience with a dentist and was determined to make his office and everything about the experience friendly and inviting. That’s why his offices don’t look or feel like a dentist’s office. 

He also says that he is very proud of his staff. Every week, he and his team have “WOW Wednesday,” where the employees nominate one of their own to be the “Wower” of the week. 

Meet The Team 
Dr. Farina poses with his three “Top Dentist” awards from Tampa Magazine. 

Dr. Farina earned a Bachelor of Science (B.S.) degree in Biology from Boston College in Boston, MA. He earned his D.M.D. degree from the University of Pennsylvania School of Dental Medicine in Philadelphia and did his post-graduate orthodontic training at New York University (NYU) in New York City, NY. 

He also has received advanced training in the integrated diagnosis and treatment of temporomandibular joint (TMJ) pain, and has served on research teams at both NYU and Penn to help find new and better ways to solve orthodontic problems. Dr. Farina attends more than 80 hours of professional seminars each year and participates in giving seminars and webinars across the country. 

Dr. Pedro Franco was born in Cleveland, OH, but grew up in the Dominican Republic. He graduated from the Universidad Iberoamericana in Mexico City, Mexico, and earned his D.M.D. degree (Summa Cum Laude) from the University of Puerto Rico School of Dental Medicine in San Juan. His Specialty Certificate in Orthodontics is from the Georgia School of Orthodontics, where he received the Doctor Nathaniel Glover Leadership & Professionalism Scholarship. 

Dr. Davis works on a patient.

Dr. Undine Davis graduated from Stanford University in Stanford, CA, where she was an outstanding hurdler on the school’s track team. She earned her D.M.D. degree from the University of Alabama at Birmingham School of Dentistry. She also earned a Master of Science (M.S.) degree in Dental Sciences and a Specialty Certification in Orthodontics and Dentofacial Orthopedics from the University of Florida College of Dentistry in Gainesville. 

All three doctors in the practice are Board-certified and Dr. Farina says that only about 25% of all dentists are Board-certified, so he is very proud of this accomplishment. He and his team also have been voted one of the Top Dentists in Tampa the last three years by Tampa Magazine. The entire practice is very active in the community and has provided mouth guards for local sports teams and sponsored numerous causes that support education, encourage leadership and save lives. 

To schedule a free virtual consultation, with Farina Orthodontic Specialists, visit FarinaSmiles.com, where you also can find additional information about the practice. New patients can call (813) 652-0074 for more information. The Tampa Palms office is located at 15303 Amberly Dr., Suite E, and the Wesley Chapel office is located at 2370 Bruce B. Downs, Suite 100.