Dr. Sam Jureyda Offers Top-Notch Orthodontic Care At Radiance Orthodontics 

Dr. Sam Jureyda welcomes the local community to his Radiance Orthodontics, located in the Tampa Palms Professional Center, off the Bruce B. Downs Blvd. exit off I-75. (Photo provided by Dr. Jureyda) 

Two decades ago, about 85 percent of dentists owned their own practices, but times have changed drastically. 

The New Tampa and Wesley Chapel areas have not escaped the national trend of more dental and orthodontic offices being owned by corporations, instead of the practitioners themselves. 

But, Sam Jureyda, DMD, says he’s not interested in selling his Radiance Orthodontics, although he frequently gets offers from corporations wanting to buy his practice. 

“Dr. J,” as his patients call him, opened Radiance Orthodontics more than eight years ago to provide orthodontic treatments for kids, teens and adults, primarily using braces and Invisalign aligners to move teeth and correct bites. The practice is located in the Tampa Palms Professional Center off of the Bruce B. Downs (BBD) Blvd. exit off I-75, near the New Tampa Recreation Center. 

When patients visit Radiance Orthodontics, they always see Dr. Jureyda personally. He enjoys getting to know the families who entrust their care to him, and considers his patients to be family. 

“In an era of big box stores,” Dr. Jureyda explains, “we’re still a mom-and-pop.” 

He says he wouldn’t even consider giving up the time he spends caring for each individual in his practice in order to meet the demands of corporate dentistry. 

“We value the relationship we build with our patients,” Dr. J says. 

Before moving into private practice in 2006, and subsequently opening Radiance Orthodontics in 2016, Dr. Jureyda taught graduate-level orthodontics at the University of Buffalo, NY. Prior to that, he earned a Doctorate of Dental Medicine (DMD) from the Boston University School of Dental Medicine, a Certificate of Specialty in Orthodontics from the Howard University College of Dentistry in Washington, DC, and completed a clinical fellowship in Orthodontics from the University of Buffalo School of Dental Medicine, Department of Orthodontics. 

His education includes years of studying facial biology and growth dynamics, and his practice has allowed him to treat all types of patients, even those with the most complicated orthodontic needs. 

He’s also pleased to have been recognized again in 2024 by Tampa Magazine as one of the Tampa Bay area’s top dentists, as voted on by dentists across the region. 

His peers have recognized that his education and experience make him one of the area’s best. 

His commitment to private practice allows him to maintain a lower volume of patients and spend more time with each person who comes in, which means that patients at Radiance Orthodontics get customized care from an orthodontist who is invested in them personally, whether they choose treatment via traditional braces or Invisalign aligners. 

“There are so many factors that go into a decision about an appliance that you may wear for 18 months or more,” says Dr. Jureyda. “I am always happy to go over all of that information so that you can make the right choice about the treatment plan that is best for you.” 

These days, general dentists are more frequently also offering aligners. But, Dr. J offers a deeper understanding of the dentofacial orthopedics involved in aligning teeth and jaws over a lifetime, whether it’s during the early years of childhood growth or even in older adults. 

Getting a second opinion from Dr. Jureyda is completely free and may provide additional avenues for treatment or a lower cost than other options. 

“We’re seeing so much inflation right now, which is stretching families,” says Dr. Jureyda. “Radiance Orthodontics is a small business and we are in touch with what’s happening in our community. We try to walk that fine line between meeting the demands of running a business and keeping our fees affordable and payments flexible for our patients.” 

He promises reasonable fees that avoid the need for coupons or complex payment structures. 

He suggests that anyone who wants to learn more about his practice search “Radiance Orthodontics” for his online Google reviews. All 160+ of the office’s reviews on Google are five stars and speak to the way Dr. J cares for his patients. 

Nicole Shuts moved to New Tampa about two years ago. Her sons already had braces, so she needed to find an orthodontist to continue their care. She says the first one she went to “didn’t feel quite right,” so she kept looking and ultimately found Radiance Orthodontics. 

“As soon as I walked in and met Dr. J, I was really impressed with his demeanor,” she says. “He’s very calm, very intelligent, he knew exactly what problems my sons were facing, and his recommendations were conservative, but on point with what we needed.” 

She says one son’s bite was really bad and his molars weren’t even touching. She wanted to bring him to Dr. Jureyda, but she also wanted to double-check her instincts, so she conferred with her son’s previous orthodontist. 

“I told her about the people we interviewed and their proposals,” Nicole explains, “and she steered me toward what I was feeling, which made me super happy because at that point I liked Dr. J already.” 

Nicole says the proof is in the results. 

“It’s a joy to me that he can chew his food better,” she says of her son. “It’s been two years and we’re very happy. We wouldn’t change anything.” 

Nicole also is happy with her other son’s treatment, and appreciates that Dr. J sees her youngest daughter every few months to see if it’s time to start treatment for her yet, as well. Those ongoing consultations are complimentary, as Dr. J keeps an eye on her growth. 

“I really appreciate that,” Nicole says. “I know he’s trustworthy and he’s not pushy.” 

Carmen Mitchell and her 15-year-old daughter, Kali, are both in treatment with Dr. Jureyda. Carmen explains she didn’t have braces as a child and her deep bite was causing breakage in her teeth. To prevent further breakage, her dentist recommended Invisalign. And although the dentist gave her a fair price for those aligners, she didn’t feel that the office was fully prepared for the details of the specialty treatment. 

But, it was totally different when she saw Dr. Jureyda for a free consultation. 

“He’s very knowledgeable and gets to know you as a patient,” she says, “and then he makes sure the service he’s providing is tailored to you.” 

When her daughter’s dentist suggested an orthodontic evaluation, she knew she would bring her to Dr. Jureyda, too. 

“I like the way he talks to her as the patient,” Carmen adds. “She’s involved in her own care, which is important.” 

Supporting The Community, Too 

As a former educator, Dr. Jureyda makes it a high priority to support students and educators in our community, and Carmen says she wants to support Radiance so he can continue to do so. 

Not only is Radiance Orthodontics a long-term business partner of all of New Tampa’s public schools (and some Wesley Chapel schools, as well), he also awards scholarships each spring to a graduating senior at both Wharton and Freedom high schools. These scholarships recognize students who have demonstrated a commitment to serving the community through volunteering. Last year, he also offered scholarships to seniors at King and Brooks DeBartolo Collegiate high schools. 

“I often recommend people go to Radiance,” Carmen says. “I tell them, ‘Go, get a quote. You’ll probably fall in love with Dr. J and the staff while you’re there.’” 

Radiance Orthodontics offers Invisalign and braces for kids, teens and adults of all ages. To schedule a free consultation, text or call (813) 972-1100. For more information about the practice, located at 17427 Bridge Hill Court, Suite A, in the Tampa Palms Professional Center or visit MyRadianceBraces.com.

Pediatric Dentistry Of New Tampa Now Offers Aesthetic Spa Services For Adults! 

Dr. Marta Rivera of Pediatric Dentistry of New Tampa, located in the Tampa Palms Professional Center just off the Bruce B. Downs Blvd. exit of I-75, has made sure that the children of New Tampa and Wesley Chapel have had beautiful, happy smiles for more than two decades. (Photos by Charmaine George) 

Marta Rivera, D.M.D., has been one of the most trusted children’s dentists serving the New Tampa/Wesley Chapel area for more than 20 years, but her Pediatric Dentistry of New Tampa — located in the Tampa Palms Professional Center — added The Aesthetics Beauty Lab just a few months ago to provide skincare services for the parents of her pediatric patients (and other adults). What made “Dr. Marta,” as her patients affectionately call her, decide to add these services for adults? First, let’s talk about this popular local pediatric dentist and the services she has been providing for the children of New Tampa and Wesley Chapel for two+ decades. Then, we’ll get into her new services for adults. 

Dr. Marta’s Journey 

Dr. Marta first opened her Pediatric Dentistry of New Tampa in Hunter’s Green in 2003 but moved to her current location on Primrose Lake Cir. in Tampa Palms in 2008. Originally from Brooklyn, NY, Dr. Marta moved to Puerto Rico at the age of 10, a place she loved growing up. However, she now considers Florida her true home, saying, “Florida, especially New Tampa, is my favorite place.” She also is fluent in Spanish, making her practice accessible to a diverse community. 

Dr. Marta graduated with a Bachelor of Science (B.S.) degree in Biology from the University of Puerto Rico in San Juan, where she later also earned her Doctor of Dental Medicine (D.M.D.) degree from the university’s School of Dental Medicine. Before moving to Florida in 1997, she ran her own dental practice in Puerto Rico. After passing the Florida Dental Board exams, she worked with other dentists before starting her own practice. 

“I’ve seen this area grow, and it’s been a pleasure to be here,” says Dr. Marta. Over the past 21 years, she has treated many patients, mostly children, but also a few adults. 

“Some of my patients who grew up coming to me don’t want to go anywhere else now that they’re adults,” she says with a smile. However, she adds that she is no longer accepting new adult patients. 

Embracing Innovation & Technology 

Dr. Marta’s office is designed with children in mind. “When I first started decorating my ‘house,’” she says with a laugh, explaining that she calls her office her house because she practically lives there, “I wanted the space to be fun and welcoming, like a second home. The practice is all about having an environment where kids feel comfortable and at ease.” 

Dr. Marta stresses the importance of starting dental care early. She takes a holistic approach to dentistry, promoting whole-body wellness. “Why think of dental, skin, and bone health as separate things?,” she asks, adding that she believes in a comprehensive approach to health, which includes proper nutrition for strong teeth and gums. 

In addition to dental care, Dr. Marta offers guidance on tooth-friendly diets and supplements that can support dental health, like Vitamin D, calcium and phosphorus. 

The office features lots of new technology, and Dr. Marta prides herself in having many devices not available at other pediatric (or even adult) dental offices. You can read about them all on her website under the “Technology” header. 

One of the most advanced treatments offered at Dr. Marta’s practice is ozone dentistry. Ozone, known by most people as the layer protecting the earth’s atmosphere, also can be used in dentistry to fight bacteria and promote healing. 

“Our bodies naturally produce ozone to fight off illnesses,” she explains. But, in dentistry, it’s used to kill the bacteria that cause cavities, without the need for invasive procedures. 

Dr. Marta explains, “The equipment is something that looks like a pen that I point at the affected area.” Ozone can save a tooth before it gets to the point of needing a root canal. 

“When a dentist cleans out a cavity,” she says, “no matter how well they clean it, there is always the possibility of some bacteria staying behind. Even the tiniest amount of bacteria can continue to grow and cause the patient to need a root canal. By using the ozone, all of the bacteria is killed before filling the cavity.” 

The ozone treatment can be as simple as pointing this pen-like wand at the tooth or, for more serious cases, the tooth can be covered and then the gas is released inside that cover. 

Ozone treatment also is effective in treating periodontal disease, preventing cavities and even promoting healing for cold sores and canker sores. It’s a pain-free, side-effect-free option that many patients appreciate. And, Dr. Marta is one of only a few hundred dentists in all of North America offering this treatment. 

Before the tooth can be treated with ozone, the dentist must clean out the cavity. There is conventional drilling but now, thanks to a company called Biolase, Dr. Marta uses a laser called the Waterlase MD. This laser replaces the drill, is less invasive and requires less anesthesia. 

Another service Dr. Marta can provide is early orthodontic treatment. Although she is not an orthodontist, because she was trained in her residency to do orthodontics, and was able to first provide it in her practice in Puerto Rico, she is able to provide orthodontic treatments at Pediatric Dentistry of New Tampa. She specializes in early interventions with Invisalign First. 

“Many kids benefit from early orthodontic treatment, and Invisalign is a great option for them,” she says. Invisalign First helps address issues like crowding, spacing, and narrow arches without the need for traditional braces. 

The office also has a machine called iTero Element, which kids love because it eliminates the goop used for impressions. It is a scanning system that can capture a detailed 3D model of teeth and gums. This procedure is ideal for crowns, bridges and, of course, Invisalign clear aligners and retainers. Dr. Marta has a video on her website under the “Technology” heading where you can see how the iTero Element works. 

She also specializes in assessing and then treating infants and children with tongue or lip ties with simple laser frenectomy procedures to remove or modify a frenulum (a small fold of tissue that limits movement in the mouth). These quick, minimally invasive treatments can help babies with reflux, poor latch, or colic issues, and children with speech delays or mouth breathing. 

“We offer same-day treatment for infants because a hungry baby needs help right away,” she explains. Parents often notice improvements immediately after the procedure. 

The Aesthetics Beauty Lab 

As we mentioned earlier, Dr. Marta isn’t only focused on children these days — as she now also offers aesthetic services for her patients’ parents (and other adults) at her new “Aesthetics Beauty Lab.” 

Using advanced technology from Alma and Reveal, her office now provides services like skin tightening, dark spot treatment, hair and tattoo removal, as well as Botox and fillers. 

Dr. Marta offers the parents of her young dental patients and other adults a variety of innovative skincare treatments at her Aesthetics Beauty Lab using the latest technology, like the Alma Opus Plasma machine (below left) and the Alma IQ skin analysis machine (above). 

“We want to take care of the kids, but parents need pampering too,” Dr. Marta says. 

“I’ve always enjoyed taking care of my skin and especially my face,” she adds. “For many years I have gone to an aesthetician and when the American Dental Association gave the ok to move into this area, I was very interested and excited. A lot of dentists are now doing Botox and fillers in their offices. It is part of the dental career evolution. Everything face- and neck-related is part of our expertise as dentists.” 

It took Dr. Marta close to a year to become certified in not only the procedures she offers, but also the equipment she uses. She now has earned certifications in Master Botulinum Toxin hands-on training and Master Dermal Filler hands-on training from the American Academy of Facial Esthetics. Three of the pieces of equipment she is trained on are the ‘Alma Harmony” and “Alma Opus Plasma,” as well as the “Denza RF System.” 

Dr. Marta says that the Opus Plasma is designed to address many skin conditions. It also helps to fight aging. Sessions last about 15 minutes, as tiny needles break the skin which stimulates healing to produce new collagen and elastin. 

Meanwhile, the Alma Harmony can be used to correct dark spots, skin photodamage and more. 

The Denza RF (RadioFrequency) System can be used in a similar way. It is a non-surgical skin rejuvenation and tightening process that uses monopolar and bipolar radiofrequencies with pulsing. It targets both superficial and deep layers of the skin, thereby stimulating collagen and elastin production. Denza also can be used for body contouring. 

At this time, Dr. Marta is the only one providing these aesthetic procedures in the office. She accepts adult patients ages 18 and over. 

“As I entered my 40s, after years of suffering through adult acne, hormonal imbalances, and inflammatory auto-immune diseases, my skin was showing its battle wounds. I tried chemical peels and facials, but needed a more sustainable regimen with longer-lasting results. Then, as the skin rejuvenation Gods would have it, Dr. Marta Rivera began offering aesthetic skincare services in her beautiful “Aesthetics Beauty Lab” suite. After a thorough skin analysis, Dr. Marta suggested the Opus Plasma laser for my overall skin condition and concerns. Just over a week ago, I experienced my first of three sessions with the Opus Plasma laser. It was fairly painless, and the down time was minimal. As a busy mother, and career woman, this is a complete game-changer. With the right before-&-after-care plan provided by Dr. Marta, I was able to resume all normal activities within 3-4 days. I am already seeing several positive results. My skin appearance is more uniform, and I have a fabulous glow to my face. Several areas of hyperpigmentation are lightened, and a scar on my cheek is not as prominent. I am thrilled to move forward with the Opus Plasma series, with Dr. Marta at the helm. She has certainly outdone herself and set the tone for a streamlined process to skin rejuvenation.” — C. Gonzales 

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Mon.- Thur., 8:30 a.m.-5 p.m. The office accepts many insurance plans, primarily PPOs. For more info or to schedule a visit, call (813) 374-0388 or visit TampaHappySmiles.com. 

Dr. Nicole Mitchell-Toth Of Blue Water Dental Wants To Be Your Family’s Dentist! 

Dr. Nicole Mitchell-Toth of Blue Water Dental in the Pebble Creek Collection is an experienced family, implant and cosmetic dentist who has been practicing in New Tampa for 18 years. (Photos by Charmaine George) 

Dr. Nicole Mitchell-Toth, a highly skilled, caring and dedicated dentist, has been practicing in the New Tampa area since 2006. She offers family, implant and cosmetic dentistry, with an extensive array of dental services — and has the experience and background to match. 

Dr. Mitchell (which is what she says her staff and patients call her, despite her recent married name) graduated from the University of South Florida in Tampa, where she received her Bachelor of Science (B.S.) degree in Chemistry. She earned her Doctor of Medical Dentistry (D.M.D.) degree from the University of Florida College of Dentistry in Gainesville. 

After graduation, Dr. Mitchell served in the United States Army, where she was stationed at Ft. Benning, GA, and completed her residency in AEGD (Advanced Education in General Dentistry), as well as the “Spear Curriculum” in advanced comprehensive dentistry. She earned the rank of Major before leaving the Army. 

Dr. Mitchell has received implant training from implant educators and has averaged about 100 hours of continuing education per year for the last 20 years. She also completed the Executive Practice Management Curriculum through the University of Florida. 

She opened her first private practice office 18 years ago in The Walk at Highwoods Preserve plaza before moving to her current location in the Pebble Creek Collection in New Tampa in 2020. 

Having moved just before the Covid-19 pandemic hit, Dr. Mitchell calls the move, “perfect timing. We were able to complete everything before building materials became scarce,” she says. “I was very fortunate to be a dentist in Florida, since the relatively lenient restrictions here allowed us to resume seeing patients after only six weeks,” which was a small amount of time compared to the six months some states shut down their dental offices. 

Using AI Technology 

During the pandemic, Dr. Mitchell says she was introduced to new technologies that continue to benefit her patients, including both hardware and software that utilize Artificial Intelligence (AI). For example, she has a device that attaches to a smartphone camera, enabling patients to take and then transmit pictures of their teeth to the office for evaluation, eliminating the need for some (but not all) in-person visits. 

“It’s not just what we see but also what the AI technology analyzes.” Dr. Mitchell explains. 

In the office, she adds, AI technology enhances dental care by identifying problem areas in photos and X-rays. “The AI can detect early signs of cavities, allowing me to prescribe medication before they become serious,” she says. This tech also allows her to create 3D models of a patient’s teeth, which can reveal changes over time, such as gum recession or wear and tear. 

Dr. Mitchell uses AI technology to show patients where they have problems with their teeth. 

“We can use these images overlaid to show the patient how and why things have changed and what they can do to improve.” 

For more than a year, Dr. Mitchell also has been using AI software to analyze X-rays. 

“The software highlights problem areas in different colors (see photo left), making it easier to explain to patients what they need,” she says. “This visual aid helps patients understand their dental health and the necessary treatments.” 

Dr. Mitchell’s approach to dentistry is grounded in honesty and openness. She ensures that each patient is fully informed about treatment options and costs, empowering them to make the best decisions for their dental health. 

She also emphasizes the importance of education in maintaining oral health. New patients fill out detailed questionnaires about diet and lifestyle to identify potential causes of dental issues. 

“You may not realize it, but what you eat or drink can affect your teeth,” she says. 

The Blue Water Dental team includes three dental hygienists, four dental assistants, three administrative staff members and therapy dogs Max and Mandi. 

“In January of 2016,” says Dr. Mitchell, “we welcomed to the office these two nine-week-old Maltese-Shih Tzu mix pups, who we named after the Maxillary and Mandibular jaws. These therapy dogs were trained for the purpose of providing comfort and kindness to our patients.” 

The hypoallergenic pups enjoy roaming the office, “but mostly they enjoy sitting on the laps of patients and getting a good belly rub” says Dr. Mitchell, who adds that most patients find Max and Mandy to be very calming and comforting. 

Implant & Cosmetic Services 

In addition to general/family dentistry, Dr. Mitchell specializes in cosmetic dentistry and dental implants. 

“Creating new smiles is a favorite part of my job,” she says. Her practice offers a number of cosmetic procedures, including veneers, crowns and teeth whitening. She provides comprehensive assessments and multiple treatment options, ensuring that patients can choose the best solutions for their individual needs. 

When it comes to implants, Dr. Mitchell handles everything from individual teeth to complete replacements. 

“Replacing teeth can significantly improve a person’s appearance and confidence,” she says. “Depending upon what the patient wants or needs, the implant process can take from four months to a year.” 

Mandi is one of two hypoallergenic therapy dogs in Dr. Mitchell’s office. 

Cosmetic services include single-visit permanent crowns, customized cosmetic veneers, specialty orthodontic care with virtual checkups, dental implants and same-day emergency appointments. 

Giving back to the community also is important to Dr. Mitchell. She volunteers with Missions Smiles, a program of the 501(c)(3) nonprofit Mission Tampa that provides dental care via a mobile unit to underserved areas. 

“We offer care once or twice a month, and sometimes we see patients in the office as well,” she says. “This program also assists survivors of human trafficking.” 

Another volunteer effort is with “Operation Stand Down,” presented by the Chapters Health Valor Program of HPH Hospice in Hillsborough, Pasco and Pinellas counties. This annual event provides comprehensive services to veterans, “many of whom are homeless and haven’t had dental care in years,” Dr. Mitchell explains. The event offers a range of services and accommodations, creating a supportive environment for these veterans in need. 

Dr. Mitchell has built long-term relationships with her patients, some of whom she has cared for since they were school aged and are now married with children. She takes pride in building these relationships and doing her absolute best to cater to every patient’s needs 

For more info about Blue Water Dental, the Family, Cosmetic & Implant Dentistry office of Dr. Nicole Mitchell-Toth (19651 Bruce B. Downs Blvd., Suite A-1), call (813) 957-5887 or visit NicoleMitchellDMD.com to request an appointment. The office is open Mon.- Thur., 7:30 a.m.-5 p.m., and 8 a.m.-1 p.m. on Fri. 

Farina Orthodontic Specialists Combines The Latest Technology With Top Patient Care 

The friendly professional staff at Farina Orthodontic Specialists is led by orthodontists (front row, l.-r.) Pedro Franco, D.M.D., Undine Davis, D.M.D. & Mark Farina, D.M.D. (Photos provided by Farina Orthodontic Specialists) 

Dr. Mark Farina, D.M.D (Doctor of Dental Medicine), of Farina Orthodontic Specialists is something of an institution in the New Tampa and Wesley Chapel areas. 

Dr. Farina has been creating beautiful smiles in our communities for nearly 30 years and continues to be at the forefront of both the latest technology and the highest possible level of patient care. 

After opening his first office on N. Habana Ave. in West Tampa in 1995, Dr. Farina opened his Tampa Palms office in the professional center next to what is now called the Shops at Amberly in 2000. 

Since then, he estimates that he has worked on more than 25,000 smiles for children and a growing number of adults. 

“They start as little people, and I see them grow up,” Dr. Farina says. “I have been invited to attend graduations, weddings and other functions. It’s great to see what a difference a great smile makes.” 

Today, Farina Orthodontic Specialists has three offices — one in South Tampa, one in Tampa Palms and the newest location in the building dubbed “The Cube” on Bruce B. Downs (BBD) Blvd. in Wesley Chapel (between AdventHealth Wesley Chapel and the Shops at Wiregrass mall). And, two additional orthodontists who share Dr. Farina’s passion for creating beautiful smiles have joined him to serve even more patients — Undine Davis, D.M.D., and Pedro Franco, D.M.D. 

The first floor of the three-story cube is now the headquarters of Farina Orthodontic Specialists and also is home to a number of other related dental and medical specialists, including dental services such as root canals (endodontics) and maxillofacial surgery (to correct issues with teeth, gums and even jaws), as well as the office’s high-tech call center, digital lab and corporate office — all on the second floor of the building. The third floor is home to Kids SPOT, which provides pediatric therapy services, including speech, physical, occupational and applied behavior analysis (ABA) therapies for children from birth to age 21 at every stage of development. 


Among the many technological advancements you’ll find at Farina Orthodontic Specialists are low-dose digital X-rays (above) and the 3D impressionless scanner (right).

“When we were starting to build the new office, my son Stefano was 18 and became part of the process,” Dr. Farina says. “I think that may have encouraged him to get involved in building projects, which he is still doing today. He looked at the cube and said, ‘Dad, it is missing a clock. People always remember a building with a clock on it!’ That’s how the (traditional round) clock became part of the building.” 

All three offices are busy places, with any number of happy patients visiting every day. 

“In fact, one of Stefano’s close friends also was a patient,” Dr. Farina says. “My wife (Lissette) and I overheard this friend tell my son, ‘I have to thank your dad. I was like a three when I first went to him. But, I got my smile fixed and now I’m like an eight, so I am going to ask (girls name) to the prom.’ These are the types of things that make me smile. I don’t ever feel like I’m working. I love what I do and take pride in the happiness and confidence we bring to so many.” 

Embracing Change 

Although some patients still either opt to (or have to) choose traditional metal braces, Dr. Farina says the motto at the office is “Embrace Change.” He and his team are always looking for innovative ways to grow and one way to accomplish this goal is with new technologies, which means more than just embracing Invisalign® clear aligners — although Dr. Farina says he is the top Invisalign® provider in the area, and one of just a few orthodontists nationwide who have reached Elite Status with Invisalign®. In fact, he says, 60-70% of the practice’s current patients are using Invisalign®. 

Dr. Franco works on a patient.

One such advancement in the orothodontic industry is the Dental Monitoring ScanBox Pro. This is a device and process that allows patients to take digital scans of their teeth (and entire mouths) every week with their phones. The images are sent to the office so the doctors can monitor the progress of these patients between scheduled appointments, especially if anything appears to not be progressing properly. At that point, they can be brought into the office as quickly as possible to correct any issues. 

“Our office was the first in the country to have this technology and we have been using it for more than four years now with great success.” 

Other technological advances include a 3D impressionless scanner that can create a digital 3D model of your teeth in minutes. An i-CAT 3D Machine takes a 3D image of not just the patient’s teeth, but also of the bones and airways in his or her head. Best of all, the process takes all of five seconds. 

An iTero 3D impressionless scanner can create a digital 3D model of your teeth in three minutes — without the need for that traditional, dreaded goop. The 3-D printers can even produce tooth aligners and retainers on site. 

Not Just For Kids Anymore 

Another trend in the orthodontic industry, according to Dr. Farina, is that 40% of the orthodontic practice’s patients are now adults, including a growing number of adult men. Some, but not all, of these adult patients are the parents of younger patients who see how effective orthodontics can be. 

Dr. Farina shows a patient their X-rays.

“Many of the adults do go with Invisalign® (clear aligners),” Dr. Farina says. 

Dr. Farina says that while Farina Orthodontic Specialists may not be the least expensive option for patients, “We’re not the most expensive orthodontists, either.” He adds that the practice’s prices are competitive, and it accepts all types of insurance plans. He will also work with patients who may need a payment plan, which he says can cost as little as $149/month. 

“Your smile is for a lifetime,” Dr. Farina says. “It’s one of the greatest gifts you can give yourself. When you smile, you have the power to change the energy around you, as well as how you feel and how people around you feel.” 

When Dr. Farina was young, he had a bad experience with a dentist and was determined to make his office and everything about the experience friendly and inviting. That’s why his offices don’t look or feel like a dentist’s office. 

He also says that he is very proud of his staff. Every week, he and his team have “WOW Wednesday,” where the employees nominate one of their own to be the “Wower” of the week. 

Meet The Team 
Dr. Farina poses with his three “Top Dentist” awards from Tampa Magazine. 

Dr. Farina earned a Bachelor of Science (B.S.) degree in Biology from Boston College in Boston, MA. He earned his D.M.D. degree from the University of Pennsylvania School of Dental Medicine in Philadelphia and did his post-graduate orthodontic training at New York University (NYU) in New York City, NY. 

He also has received advanced training in the integrated diagnosis and treatment of temporomandibular joint (TMJ) pain, and has served on research teams at both NYU and Penn to help find new and better ways to solve orthodontic problems. Dr. Farina attends more than 80 hours of professional seminars each year and participates in giving seminars and webinars across the country. 

Dr. Pedro Franco was born in Cleveland, OH, but grew up in the Dominican Republic. He graduated from the Universidad Iberoamericana in Mexico City, Mexico, and earned his D.M.D. degree (Summa Cum Laude) from the University of Puerto Rico School of Dental Medicine in San Juan. His Specialty Certificate in Orthodontics is from the Georgia School of Orthodontics, where he received the Doctor Nathaniel Glover Leadership & Professionalism Scholarship. 

Dr. Davis works on a patient.

Dr. Undine Davis graduated from Stanford University in Stanford, CA, where she was an outstanding hurdler on the school’s track team. She earned her D.M.D. degree from the University of Alabama at Birmingham School of Dentistry. She also earned a Master of Science (M.S.) degree in Dental Sciences and a Specialty Certification in Orthodontics and Dentofacial Orthopedics from the University of Florida College of Dentistry in Gainesville. 

All three doctors in the practice are Board-certified and Dr. Farina says that only about 25% of all dentists are Board-certified, so he is very proud of this accomplishment. He and his team also have been voted one of the Top Dentists in Tampa the last three years by Tampa Magazine. The entire practice is very active in the community and has provided mouth guards for local sports teams and sponsored numerous causes that support education, encourage leadership and save lives. 

To schedule a free virtual consultation, with Farina Orthodontic Specialists, visit FarinaSmiles.com, where you also can find additional information about the practice. New patients can call (813) 652-0074 for more information. The Tampa Palms office is located at 15303 Amberly Dr., Suite E, and the Wesley Chapel office is located at 2370 Bruce B. Downs, Suite 100. 

Get Beautiful Smiles & Skin At Sana Dental Studio + Med Spa 

Dr. Sana Yusuf (in blue) has always wanted her Sana Dental Studio + Med Spa off Old Pasco Rd. in the Promenade at Lexington Oaks plaza to offer a fun, relaxing, more-spa-like atmosphere than the average dental office. (Photos courtesy of Sana Dental Studio + Med Spa)

Sana Yusuf, D.M.D., is the first to admit that everyone — including her — hates going to the dentist. 

Even though she has worked her whole life to become a dentist — starting with her first job in a dental office at age 16 — Dr. Sana, as most everyone calls her, says even she gets a little squirmy in the dentist’s chair. 

So, when she became a dentist herself, while dreaming about opening her own practice, she instead wanted it to be a place everyone loves to go — like a spa. 

That’s why Sana Dental Studio + Med Spa, located in the Promenade at Lexington Oaks plaza (just off Wesley Chapel Blvd. at Old Pasco Rd.), feels much more like a spa from the moment you walk in. 

“My goal is to make more people more comfortable at the dentist,” Dr. Sana says. “People walk in and say they don’t feel like they are in a dental office, and that’s always been my goal.” 

While she says it was never her intention to open an actual spa, the whole atmosphere of her dental office is so spa-like, that patients kept asking her to provide spa treatments. She decided to roll with it, becoming the first dental office in the Tampa Bay area that also is an aesthetic med spa. 

And, while she originally opened that Wesley Chapel office just two years ago (in March 2022), it already has undergone a major expansion, with the med spa part of the business growing — and moving — into its own adjacent space in the same plaza last fall. Today, Sana Dental Studio + Med Spa’s dental and aesthetic patients each have their own entrance, while the offices remain connected inside. 

This boutique dental studio offers everything you would expect at a general dentist’s office — cleanings, X-rays, exams, fillings, crowns, as well as cosmetic dentistry services such as teeth whitening and veneers. Dr. Sana also can straighten your teeth using Invisalign® aligners. 

She says her office’s unique emphasis bridges the gap between cosmetic dentistry and facial aesthetics, offering “smile makeovers” for the most beautiful teeth and skin. 

“People today have concerns that traditionally would have required cosmetic surgery,” she says. “But now, we have nonsurgical ways to address those concerns and naturally enhance each person’s beauty.” 

Dr. Sana’s approach to cosmetic dentistry is similar to her philosophy for aesthetic procedures. 

“I don’t want anyone to know you had crowns or veneers done,” she says. “We can make your teeth brighter and whiter, if that’s what you want, but it should still look natural.” 

Dr. Sana graduated Summa Cum Laude — in only three years and at the age of 20 — with a Bachelor of Science (B.S.) degree in Biology from the University of Detroit Mercy (MI). She earned her Doctor of Dental Medicine (D.M.D.) degree four years later from Midwestern University College of Dental Medicine in Downers Grove, IL. 

After earning her D.M.D. degree, Dr. Yusuf joined the U.S. Army as an Active Duty Captain and worked as a general dentist. She is an honored recipient of the Army Commendation Medal. 

She, her husband, and three children live in Wesley Chapel. Dr. Sana is invested in her community, where she has served as the president of the Board of Directors at Sunrise of Pasco County, a center for victims of domestic and sexual abuse. 

Dr. Sana says she wants to bring back the concept of a family dentist. 

“Growing up, everyone went to the same dentist,” she says. “The dentist knew everything about your family, your kids and grandkids. I want you to bring your whole family here.” 

Dr. Sana sees patients of all ages, including babies as young as six months. She says as soon as babies get their first tooth, you should bring them to the dentist. At that age, she checks to make sure development is appropriate and focuses on educating parents on how to care for their children’s teeth. 

Glenda Torres was one of Sana Dental Studio’s first patients and now brings her entire family to the practice. She, her husband and their two kids, plus her brother and his wife see Dr. Sana. Glenda says she’s referred friends to the practice, as well. 

“Everything is amazing,” she says. “It’s beautiful. I love the aesthetics, like the chandeliers, and the women there are phenomenal. They know me by name and ask about my family. It’s so nice to have a familiar feel when you walk in.” 

Glenda says the friendliness extends outside the doors of the dental office, as well.“I see Dr. Sana and her family out and about,” Glenda says. “They’re people from the neighborhood.” 

Sana Dental Studio + Med Spa is unlike any other dentist office Glenda has been to, she says. She looks forward to her appointments and enjoys going to special events at the office. “I missed the ‘Galentine’s Day’ event, but I went to ‘Friendsgiving,’” Glenda says. “It’s like girl time, hangout time. They have cocktails and mocktails, plus representatives there to talk with you about what your next skin care treatment might be, so it’s a great way to get information.” 

Med Spa Services 
If you have pigmentation, freckles, uneven skin tone or rosacea, try the Lumecca IPL treatments at Sana Dental Studio + Med Spa.

Dr. Sana says she keeps adding to the array of aesthetic services on the office’s aesthetic side, which now offers Botox®, fillers, microneedling, hydrafacials, laser skin resurfacing and laser hair removal, all provided by aesthetic nurse practitioners under Dr. Sana’s guidance. Facials are performed by licensed aestheticians. 

For those who want ongoing care for their skin, the med spa recently began offering unique “Sana Squad” memberships, with discounts for members. For a low monthly membership fee (or, you may pay in advance for 11 months and get one month free), members receive special access to discounted rates, first priority to new services and perks such as entries into giveaways. 

Whether you’re looking for a dentist, an aesthetician, or both, Dr. Sana says her small business offers an educated staff that is dedicated to giving their patients a high-quality experience. She is proud that her business is veteran-owned, woman-owned, and minority-owned. 

Dr. Sana says while her décor is very spa-like and relaxing (photo above), her personality is not. She likes to have fun and hopes you’ll enjoy the experience at her dental studio, too. 

“People don’t like the dentist,” she says, “but if you like me as a person, maybe that can help overcome your fear of going to the dentist.” 

Dr. Sana also has appeared on the “Bloom” and “Daytime” shows on WFLA-TV News Channel 8. 

Sana Dental Studio + Spa (5728 Post Oak Blvd.) is open Mon.-Thur., 9 a.m.-5 p.m., for general dentistry. Additional hours are available for aesthetic services by appointment. Upcoming events include a Mother’s Day event in May and a “Moms’ Night Out” in July or August. For more info & reservations, call (813) 694-2278, visit SanaDentalStudio.com.