Congratulations go out to my wife Jannah and her daughter Lauren Cione, who together put on a successful first charity golf fund raiser that raised about $7,000 for the new RADDSports Charity, Inc., a 501(c)(3) registered nonprofit charitable organization. The new charity will provide scholarships to young athletes who couldn’t otherwise afford to participate in the sports programs at the Wiregrass Ranch Sports Campus of Pasco County.
The golf tournament was held at the recently revamped Lexington Oaks Golf Club on Dec. 6 and was blessed with more than 70 golfers, wonderful auction prizes, a bag lunch and a delicious Italian buffet dinner created and served by Lexington Oaks owner Anass El-Omari, his wife Susana Herrera and the golf club staff.
RADDSports president and CEO Richard Blalock told the golfers about the reason why he and the management of RADDSports wanted to start the nonprofit and Anass gave some pre-tournament instructions.
Several of the tournament’s sponsors, including the Champion Sponsor, the Residence Inn Tampa-Wesley Chapel, Heineken and JJ Taylor provided on-course adult beverages.
What a great day! — Gary Nager; photos by Charmaine George & Morgan Conlin
We’ve been telling you about RADDSports, the private company that has been responsible for the management and all of the programs at the Wiregrass Ranch Sports Campus of Pasco County, since long before the 98,000-sq.-ft. AdventHealth Sports Arena opened to the public at the Sports Campus in August of 2020.
But, one of the things the management at RADDSports had noticed since it opened is that there are a lot of outstanding athletes throughout the Tampa Bay area who can’t afford to pay for the basketball, volleyball, soccer, cheerleading and lacrosse programs offered at the Sports Campus, and that just didn’t sit well with president and CEO Richard Blalock and his management team.
In order to rectify that situation, Blalock and his director of marketing Jannah Nager, who had years of prior experience in similar positions for nonprofit organizations like the American Cancer Society and the Pasco Education Foundation, decided to start their own nonprofit charity in order to provide scholarships for kids of all ages and ability levels who couldn’t afford to participate in the programs at the Sports Campus.
“RADDSports Charity wants to change the culture of youth sports by promoting equal access to quality sports and fitness programs, regardless of their ability to pay,” says Blalock, who also serves as the new Charity’s Chairman of the Board. “We decided we needed to start our charity to provide these kids who couldn’t afford our programs with scholarships to participate in their choice of sports at the Wiregrass Sports Campus of Pasco County. Our goal is to promote the total overall well-being and development of each child through education, discipline, physical fitness and teaching proper technique of each sport, and we don’t want cost to be an issue.”
Former NFL players Brandon Ghee (left) and Chris Pressley are among the former pro and college athletes on the Board of Directors of the new RADDSports Charity, which will be hosting its first-ever fund-raising golf tournament at Lexington Oaks Golf Club on Dec. 6.
How You Can Help
In order to kick off the fund-raising arm of the new RADDSports Charity, a 501(c)(3) nonprofit organization, Nager decided to organize a charity golf tournament, which will be held on Monday, December 6, at the recently upgraded Lexington Oaks Golf Club.
“This event is our first of hopefully many fund raisers for the RADDSports Charity,” Nager says. “It should allow us to fund our first round of scholarships, and we’re still looking for not only golfers to play in the tournament, but also businesses who want to help young athletes in need by supporting this and other upcoming events.”
Blalock, Nager, and their fellow original RADDSports management team members Anthony Homer and Arika DeLazzer all serve on the new RADDSports Charity’s Board of Directors. Other members of the Board include former NFL defensive back Brandon Ghee, who is the director of operations for Yo Murphy Performance, the sports training company that operates at the Sports Campus, Realtor and former NFL fullback Chris Pressley (who played a few games with the Tampa Bay Buccaneers), and former Florida State University tight end Carver Donaldson.
“We’re excited to kick off our fund-raising for RADDSports Charity at Lexington Oaks,” Nager says. “We thank owner Anass El-Omari, who gave us a price for golfers that ensures we will be able to raise money for our charity with this event.”
To play in the first RADDSports Charity Golf Tournament, or to help sponsor it, visit RADDSportsCharity.org, email development director Lauren Cione at Lauren@RADDSports.com or call (727) 271-4873. Sponsorships start at as little as $250 and your company’s logo/graphics will be displayed at the event.
The Wiregrass Ranch Sports Campus of Pasco County is doing more than just helping drive sports tourism in Pasco. It is providing a unique venue for locals, both children and adults, to enjoy a variety of indoor and outdoor sports. On Jan. 3, the Sports Campus hosted a Community Open House inside the AdventHealth Sports Arena, which introduced mask-wearing, socially distant locals to these programs. And yes, it was a great success.
“We signed up more than 40 new people, mostly kids, from the event,” says RADDSports director of marketing Jannah Nager. “The event also introduced people who attended to our Sports Campus sponsors.”
At the Jan. 3 Community Open House for the Wiregrass Ranch Sports Campus of Pasco County, every attendee was temperature checked. The USF Bulls cheer squad held a practice inside the AdventHealth Sports Arena at the Sports Campus. Attendees got to meet the Sports Campus sponsors, including Abdoney Orthodontics, which provided a putting green, and Island Fin Poké Co., which had people hula-hooping.
RADD Sports is the private company providing the programs and managing the Sports Campus through a public-private partnership between RADD and the county. RADD Sports founder and CEO Richard Blalock says that although the Sports Campus is already proving to be popular for both locals and competitive tournaments in the “core” sports being offered — basketball, volleyball, cheerleading and soccer (both in and outside of the AdventHealth Sports Arena) — “Events like the Open House allow more local residents the opportunity to check us out and see everything we have to offer.”
Among the sponsors with booths at the Open House were Island Fin Poké Co. (see story on pgs. 34-35), Abdoney Orthodontics, Glory Days Grill, Culver’s, Urban Air Adventure Park, the Hilton Garden Inn Tampa-Wesley Chapel, the Hampton Inn and the Neighborhood News.
For more info about programs at the Sports Campus, call (833) TEAM-RADD. For sponsorships, email Jannah@RADDSports.com.
Pasco County tourism director Adam Thomas made the announcement that Pasco County will be rebranded as “Florida’s Sports Coast,” with Wesley Chapel’s sports facilities playing a major role.
Pasco County’s tourism department is rebranding the county & going hard after the sports market; Wesley Chapel will be a major player in that effort.
Pasco County is changing.
Once sleepy, it is now wide awake.
Once quiet and serene, it is now bustling.
Once regarded mostly for nature, it is now being rebranded.
“Let’s Play!”
That will be the new slogan that drives the county’s evolution from Nature Coast to Sports Coast, as Pasco looks to capitalize on a number of sports offerings it feels will, if marketed properly, bring in millions of dollars annually to local businesses and hotels, and much needed tax dollars for the county.
Pasco’s tourism agency, Visit Pasco, is expected to rebrand the county as “Florida’s Sports Coast” after January 1, 2019. It has a $326,000 contract with The Zimmerman Agency to help with the rebranding and marketing.
“This is a destination that is changing and changing,” says Adam Thomas, Pasco’s tourism director. “We are charging ahead to become that premier sports destination: Florida’s Sports Coast.”
Thomas emceed the East Pasco Economic Development Summit on Nov. 2, which brought together government officials like District 2 commissioner Mike Moore and county administrator Dan Biles, as well as heavy hitters in the sports tourism market like Jason Aughey of the Tampa Bay Sports Commission, Pat Ciaccio of Saddlebrook Resort, Richard Blalock of RADD Sports and Gordie Zimmermann of Florida Hospital Center Ice (FHCI).
The summit was held at the Pasco-Hernando State College Porter campus in Wiregrass Ranch, and the message, emphasized by keynote speaker Carolynn Smith, was simple:
“You need to be ready,” Smith said.
Smith, a former college basketball standout at the University of North Florida in Jacksonville who now owns 7 Marketing & PR, stressed to local businesses the importance of preparation for an influx of new customers. She said to look at the schedules at the local sports facilities, be staffed properly when big events are in town, and ready to capitalize.
The panel drove home a similar message. The heart of the engine that will drive much of the transition from nature outpost to sports destination is right here in Wesley Chapel, with the soon-to-be-built $44-million Wiregrass Sports Complex, the booming FHCI facility and popular Saddlebrook Resort expected to attract hundreds of thousands of tourists annually.
Aughey, who has helped bring Super Bowls and NCAA Football National Championships and men’s and women’s NCAA Basketball Final Fours to Tampa, says that sports tourism had a $57.4-billion impact on the national economy last year.
But, it is youth and amateur sports, he says, “that are truly the bread and butter” of sports tourism.
One reason: they are recession proof, according to Aughey. No matter the economy, he says, parents are not likely to cut out their children’s sports because they provide physical and social benefits as well as college scholarship opportunities.
In fact, according to U.S. News & World Report, a 2009 study by the National Association of Sports Commissions and Ohio University showed that participation in youth sports travel still increased from 2008 to 2009 despite the Great Recession.
“Regardless of the economy, sports is going to continue to pull through,” Aughey said.
Ciaccio, the general manager at Saddlebrook Resort, said that is good for everyone in Wesley Chapel. “Everyone benefits from the ancillary benefits,” he said, citing everything from walk-in clinics to local mom-and-pop shops, sign makers, restaurants and retail and grocery stores.
“There’s a little niche for everybody,” Ciaccio says. “You have to see how you can benefit, and find your place.”
FHCI has already made its mark with more than 1 million visitors since opening in 2017. Most recently, the complex hosted a 68-team event, which can translate to 1,300 players and just as many parents needing hotel rooms, places to eat and things to do in their downtime, like shop.
Zimmermann said that events like that at FHCI are commonplace almost every weekend, and often are much larger.
Aughey added that back in May, Tampa hosted a cheerleading competition that filled 22,000 rooms over two days. A volleyball tournament this year brought 900 teams, resulting in 10-20,000 visitors.
The Wiregrass Sports Complex being developed by RADD Sports is expected to handle large indoor events like that, hosting hundreds, even thousands of athletes and their parents every weekend, all looking for ways to spend their money.
It’s no wonder there has been a rush to build new hotels in Wesley Chapel.
The popularity of youth and amateur sports is only going to grow bigger. According to the National Association of Sports Commissions State of the Industry report in 2017, visitor spending associated with sports events was $10.47 billion in 2016, a 10 percent increase from the year before.
But, Pasco County’s rebranding goes beyond just the sports tourism market in Wesley Chapel. It also includes things like the sand volleyball courts at Sunwest Park in Hudson, zip lining at Treehoppers in Dade City, and fishing and boating on the Gulf coast.
“Show me any place (else) around where, on the same weekend, you can have a beach volleyball event going on at the same time as an ice hockey tournament is happening,” said Biles. “You can go scalloping, you can jump out of a plane (in Zephyrhills), you can go biking on trails….how many destinations offer that kind of variety?”
And, there’s still more to come. While the RADD Sports facility broke ground earlier this year, it won’t be ready to host events until late 2019. There is talk of a large aquatics facility being negotiated in Land O’Lakes and a new tennis complex is scheduled to be built in Zephyrhills.
“We have a lot of assets, and more will come because they will follow,” said Moore, comparing it to Orlando, where DisneyWorld was the first amusement park, but not the last to build in that area.
Commissioner Moore even had his own suggestion for anyone interested — equestrian facilities for those who like to ride horses.
“We aren’t going to build it, but you can,” he said, to laughter. “You gotta figure out a way to get in the game!”
The new and massive Wiregrass Sports Complex behind Florida Hospital Wesley Chapel, which boasts more than 100,000-sq.-ft. of playing area and a new Marriott-branded Residence Inn hotel, has grabbed all the headlines the past few years.
Meanwhile, Pasco County is getting ready to seek bids to build a smaller indoor facility at the Wesley Chapel District Park (WCDP), which is located at 7727 Boyette Rd. near Overpass Rd.
According to Pasco County District 2 commissioner Mike Moore, bids will be sought to design and construct a facility to host indoor basketball and volleyball and other gym events, as well as additional activity rooms for the public to host meetings or even card games and crafts.
The approximately 13,000-sq.-ft. indoor recreation facility will be similar to the Land O’Lakes recreation center on Collier Pkwy., which is built on 79 acres of land and offers not only indoor sports, but outside offerings like tennis, soccer and even swimming.
The county has allocated $2.5-million towards the Wesley Chapel project, although Moore said he is unsure it will even cost that match. The money, he says, comes from developer impact fees, and “will not be a tax burden on everyday citizens.”
The funding was approved in Pasco County’s Fiscal Year 2017-18 budget.
The WCDP is much larger than the Land O’Lakes complex, with 143 acres and several lighted athletic fields for soccer, football and baseball. WCDP also has lacrosse fields, which have hosted the national DICK’s Lacrosse Championships for years, as well as three tennis courts, four basketball courts and grass fields for a variety of sports.
The Wesley Chapel Athletic Association (WCAA) runs leagues for most sports at the WCDP, including basketball, which plays on the outdoor courts.
But, Florida’s funky summer weather can wreak havoc on youth sports schedules.
“Having the ability to play basketball or any sport inside will be a big deal, especially during the summer when it gets so hot,” Comm. Moore says.
An indoor facility will allow the WCAA to add other sports, like volleyball, which is difficult to play outdoors, and other sports that require indoor accommodations, like gymnastics.
Moore also says the indoor facility will give local residents a place to gather, for weekly meetings, exercise classes or even parties. He says he has heard from a number of residents who think there is a need for such a facility.
Moore said there has been talk of a Wesley Chapel recreation center for years, but it “just kind of went away.”
He said he decided to pick it back up because he continues to hear requests for it.
A new Pasco County recreation center at the park may end up being more useful to local sports enthusiasts than the Wiregrass Sports Complex being built by RADD Sports.
The Wiregrass complex is expected to be booked for basketball, volleyball, pickleball and gymnastics tournaments most weekends, although there will be Monday-Thursday access for locals, according to RADD Sports, which is developing that facility.
