Local franchise owner says most people who call his Gotcha Covered of Central Tampa franchise say they’re looking for blinds for their homes. But, many are surprised to discover that blinds are actually not what they really wanted, as there’s actually a whole array of window coverings available from Gotcha Covered that have so much more to offer.
“Before I became a Gotcha Covered franchise owner, I didn’t know how many options there were,” Khaled admits. “But the options are unlimited.”
While custom blinds come in many varieties — from aluminum to vinyl to wood and much more — are cordless and can be motorized, people sometimes find what they really want are custom shades or even shutters, both of which also are available in a wide variety of options.
“Usually people are looking at style, functionality and price,” Khaled says. “It’s always about finding what the customer is looking for.”
Khaled launched his Gotcha Covered franchise six months ago. The company has been franchising since 2009 and currently has more than 170 locations in the United States and Canada, including 28 in Florida.
Although his franchise is labeled “Central Tampa,” Khaled is able to serve clients anywhere in the Tampa Bay area, including all of our readers in New Tampa and Wesley Chapel.
He has worked in leadership at a national corporation for more than a decade, but says he wanted to move in a new direction for his family’s future.
“In the corporate world, we’re constantly being asked to do more with less,” he says, sharing one difficult time when his company let go of 2,500 employees. He says that also made his job feel less secure.
“I wanted to change my career,” he says, “and choose something to build for myself.”
For Khaled, who migrated to the U.S. from Syria 24 years ago, owning his own business feels like the fulfillment of the American dream. He and his wife have three boys — ages 16, 12, and 11 — and have lived in Tampa Palms for the last 12 years.
Khaled says he enjoys remodeling and has done renovation projects on property that he owns, so when he learned about Gotcha Covered, it seemed like a good fit.
Before launching his business, Khaled completed extensive training to ensure he was fully equipped to help all customers – residential and commercial – with all of their window covering needs.
In addition to training from Gotcha Covered, the vendors he uses require that he completes courses to become certified to sell their products.
For larger projects or those that require a special touch, Khaled says he will collaborate with interior designers.
Gotcha Covered’s custom window treatments include blinds, shades, shutters, draperies and curtains.
“Our window treatments are custom-made, so they’re not something you’re buying off the shelf from a retail store,” Khaled says. “They fit the style of your home and are made specifically for that window in that home.”
Customer Rama Al Ghannam offered this 5-star review on Google: “I consulted with Gotcha Covered of Central Tampa for drapes in my formal living and dining spaces. I am very pleased with the results and the experience was seamless, beginning to end. Great customer service and high quality products! I will be using them again to install shades in my guest bedroom!”
Today’s Big Trends
Meanwhile, Khaled explains that automation is something that’s big in window treatments these days. Customers can control their shades using Alexa, Google Home, or even their smartphones.
“Programming your window coverings is trendy in this day and age,” he says. “People are looking for ‘smart’ everything.”
For example, he says, if you have a window where you get a lot of sun throughout the day and it gets too warm, you can put up a shade and program it to cover the window just for the times when the sun is beating down, having it automatically roll out of sight in the evening so you can enjoy the view.
This helps keep the room cool and allows families to avoid overtaxing their air conditioning units and save on their electricity bills.
An option Khaled says not many people know about is a dual shade with a roller that actually includes two shades – one to protect from the sun and one for design. You can have them both up or both down, or one up and one down, or vice versa.
Gotcha Covered offers curtains and drapes, too. “Shades are trendy now” Khaled says, “but people often do side panels, rather than full draperies.”
He says shutters are very common in Florida because they last many years and don’t go out of style.
“They become part of the structure of the home and can last 10, 15 or even 20 years,” he says.
Also popular are outdoor motorized screens for those patio areas that aren’t enclosed by a pool cage. Motorized screens go in tracks that allow families to enjoy their outdoor spaces while blocking some heat and intense light, while also limiting bugs, debris from trees and dirt.
He says these screens are especially popular not just with families, but also at restaurants with outdoor seating areas.
For anyone interested in learning more about products and options or what Gotcha Covered could customize for in your home or business, Khaled offers a complimentary in-home consultation.
“We bring the showroom to you,” he says. “That is an advantage over visiting a store. You want to look at the fabric and colors in your home so you can see if they match your furniture or paint.”
Once you’ve selected the perfect products to meet your needs and fit your budget, everything is measured, ordered and then installed, usually just two to three weeks later, by expert installers who ensure a perfect, custom fit and can help with any smart options.
“I enjoy working with people, explaining the different options that are available, giving them design tips, and explaining how to choose the right product for them,” Khaled says. “I’ve found it to be a very rewarding experience making homes nicer and more beautiful.”
Ricc Rollins, the owner of Riccardo’s Menswear, recently opened a new store in West Tampa.
“Gotcha Covered came in and assessed what we needed,” says Ricc. “I was very pleased that Khaled worked within our budget and was not trying to upsell us.”
Ricc explains that he had a list of wants and Gotcha Covered met all of them.
“We needed our window coverings to be energy efficient, in a color that was fashionable but not take away from the aesthetic of the historic building we’re in, and cost effective [for someone] opening a new business,” says Ricc. “Khaled checked all the boxes. He lives up to his name. He made sure all my bases were covered.”
Gotcha Covered offers a free in-home consultation. For more info call (813) 787-5550 or schedule an appointment online at GotchaCovered.com/Central-Tampa.