By Matt Wiley
Attention Wesley Chapel Sweetbay supermarket shoppers! Beginning as you’re reading this, you may end up becoming Winn-Dixie shoppers, as the Sweetbay locations on County Line Rd. (next to LA Fitness) in New Tampa and in the Towne Centre of Wesley Chapel shopping plaza on S.R. 54 (just east of Old Pasco Rd.), closed for the name change on April 5, to begin the rebranding process into Winn-Dixie supermarkets.
The New Tampa and Wesley Chapel Sweetbays, along with 16 other locations around Tampa Bay, are being rebranded as the result of the February acquisition of Delhaize America (Sweetbay’s parent company) by Jacksonville-based Bi-Lo Holdings, which owns the Winn-Dixie supermarket brand.
“While the name on the fronts of the stores is changing, the people running them don’t have to,” says Joey Medina, Winn-Dixie’s regional vice president. “We’ve invited Sweetbay associates to join the Winn-Dixie family and look forward to exchanging what it means to be local as we work together to run even greater stores. Upon reopening as a Winn-Dixie, we believe customers will be pleasantly surprised to see that we have been working hard to provide the fresh, quality products they want at prices they can afford.”
Note —The name change does not affect the former Sweetbay store on Doña Michelle Dr. in New Tampa’s North Palms Village, since it was closed long before this acquisition was made. We have not heard any news about that long-vacant space, located next to the Home Depot.
For more information, please visit Bi-Lo.com and Winn-Dixie.com.
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