Email Do’s and Don’ts

Did you know that roughly 77-percent of consumers prefer email offers and promotions more than any other channel?

The ease of sending out mass emails with a potentially huge audience makes it very tempting to jump into email marketing for your business. However, before you do, consider some of these quick tips to keep you from immediately ending up in someone’s spam folder.

When it comes to a subject line,

DO:

– Make it strong and keep it simple

– Include your business name and relate it to the content

– Some effective tonalities include mystery, wit and excitement

DON’T:

– USE ALL CAPS

– Use a lot of punctuation!!?!?!

– Include spam words such as Bonus, Free, or Call Now!

 

When it comes to the layout/template,

DO:

– Make sure your brand is visible (logos, colors, etc.)

– Break up your email into a visual hierarchy, making the most important things the most obvious with defined sections

DON’T:

– Use distracting backgrounds

– Use a template that’s too wide, making people scroll around too much

 

When it comes to your content,

DO:

– Send content that people are waiting for and wish to see

– Make your content interesting and engaging

– Include calls-to-action

– Include visuals to catch a reader’s eye (just don’t make the visuals too large)

DON’T:

– Be demanding

– Make too many requests

– Include an entire blog post

 

When it comes to graphics,

DO:

– Make them visually appealing

– Include a caption just in case people have images blocked

DON’T:

– Use GIF files that move or flash

– Use intense images that distract the readers from your content

 

When is comes to your contacts,

DO:

– Segment your contacts into different lists (based on location, demographics, etc.)

– Change your messaging to fit the interests of each list

DON’T:

– Put everyone together on one big list