The Flower Box Offers Beautiful Flowers, Personalized Service & More!

(L.-r.) Carly and Wendy Hobbs put together a beautiful bouquet of white roses at The Flower Box, located in the Grand Oaks Plaza on Wesley Chapel Blvd. in Lutz, which stocks a great variety of uniquely beautiful flowers. (All photos by Charmaine George).

The Flower Box, located on Wesley Chapel Blvd. in the Grand Oaks Plaza in Lutz, is a locally-owned-and-operated flower shop providing a wide range of floral bouquets and arrangements for any occasion or event.

“We’ve been here for going on 18 years,” says owner Wendy Hobbs. “We’ve been in the community, in the same location, and we help people from all over.”

The Flower Box is a family-run business, with Wendy originally working alongside her mother and now working with her daughter, Carly Hobbs (as well as six other floral experts).

Although Wendy says many customers come looking for flowers for a specific event or occasion, many also stop by to get a “just because” gift for a family member, spouse, or other loved one.

In addition to offering classic floral arrangements, such as white or red  roses and boutonnieres for events such as homecoming dances or proms, The Flower Box also stocks arrangements of unique flowers, such as circus (two-toned orange and yellow) roses. Also available is a variety of different orchids, which are easy to care for and provide elegance to anywhere they may be placed. 

For those unsure of what floral arrangement they want, as well as those who may simply want to surprise a loved one with an unexpected floral gift, The Flower Box has a “Deal of the Day,” where the customer only has to pick the size of arrangement they want and the florists create a unique arrangement to fulfill that need. The store also offers a similar option called “Designer’s Choice,” where the customer fills out a brief form stating what occasion the arrangement is for, as well as who the recipient will be. 

For anyone looking for more than just the usual floral options, The Flower Box also offers gifts such as gourmet chocolates, plush stuffed animals and balloons that can be added on to any arrangement.

Throughout the years, The Flower Box has provided its customers with many unique floral choices. For example, the shop has provided beautiful floral arches for weddings. Anyone looking for an unusual or large floral arrangement for a special event such as a wedding or baby shower can request a consultation on the store’s website (FlowerBoxWesleyChapel.com) under the “Weddings & Events” tab. Wendy says that many people looking to order flowers for their special occasion will come in with pictures found online from websites such as Pinterest for inspiration, and she does her best to duplicate these so the customer can get exactly what he or she wants. 

‘Tis The Season, Every Season!

Besides having flowers for special occasions such as birthdays, graduations and anniversaries, The Flower Box also offers flowers that correspond with the specific seasons of the year. 

For example, the shop offers a “Springtime Wishes” arrangement that features a variety of colorful tulips and roses in a wicker basket. 

For the upcoming fall season, check out the “Harvest Glow” bouquet, which features warmer-toned flowers to correspond with the warmer yellow, orange and red colors seen in the fall. Another fall offering is a Cornucopia arrangement filled with a variety of fall-toned flowers and foliage. Being located in a subtropical area like Florida, specific tropical flowers, such as birds of paradise, also are available. 

Wendy says The Flower Box utilizes several growers from the local Lutz/Wesley Chapel area. The shop also receives flowers from larger wholesalers as well. To be able to provide more tropical flower varieties, Wendy and her crew work with a wholesaler from Miami that provides flowers from Argentina and other parts of South America.

Overall, The Flower Box always provides a personalized approach to ensure that each customer receives exactly what he or she wants. 

“We try to deal with each customer one on one, whatever their needs are, for all different kinds of events and special occasions.” Wendy says, adding that when working with customers, she first starts out by asking for the particular inspiration they may have and designing an arrangement from there. 

Although The Flower Box is located in Lutz, the store delivers flowers and gifts to a wide array of zip codes, including Wesley Chapel and New Tampa, as well as Dade City, San Antonio and Land O’ Lakes. The store even has a network of florists to allow for delivery to many areas and cities nationwide. In case there is a need for a last-minute gift for someone special, same-day delivery is offered at no additional cost.

Customers love The Flower Box, too: “The ordering process was so easy and smooth,” said Ashlyn Hartford in her recent Google review. “They have a massive, stunning variety to choose from with affordable prices…the arrangements are all gorgeous. (I) ordered a bouquet for delivery as a surprise & I couldn’t be happier with how (it) turned out.”

In another Google review,  customer Kathy Hershelm praises The Flower Box for its excellent service: 

“The flowers are always fresh and the arrangements are beautifully done. I have ordered for weddings, anniversaries, birthdays and funerals and the flowers are always stunning!”

Wendy says The Flower Box also has supported the local community by providing floral arrangements for several area schools.

The Flower Box is located at 26302 Wesley Chapel Blvd., Lutz. For more info, call (813) 907-1916, visit FlowerBoxWesleyChapel.com or see the ad on pg. 30. The shop also can be found by searching @flowerboxwc on Instagram.

Look To MariMark Mortgage For Expertise & Great Communication!

(Above l.-r.) Matt, Mary & Nick Catchur of Marimark Mortgage, which is located in the Tampa Palms Professional Center (Photos by Charmaine George) 

Since its founding by Mary Catchur in 2006, Marimark Mortgage has been a trusted mortgage brokerage for potential home buyers in the New Tampa and Wesley Chapel areas.

Mary received both her Bachelor of Science (B.S.) degree in Accounting and Bachelor of Arts degree in French from the University of South Florida in Tampa. She also has earned licenses as both a CPA (Certified Public Accountant) and as a Realtor in Florida. 

Before founding Marimark, she worked as an auditor for public accounting firm Klynveld, Peat, Marwick & Goerdeler and also served as both the chief operating officer (COO) and chief financial officer (CFO) of New Homes Realty. Mary says that this experience allowed her to learn the business from the financial side. 

“Between my background as a CPA and then as the CFO for a real estate company, I think my skills are somewhat unique (for the mortgage business), particularly the CPA background, because I understand the financial part of it.”

Since its origination here in Florida, Marimark has been able to expand to also provide mortgages in Pennsylvania, where Mary is originally from, as well as in Virginia, where she says she had multiple clients due to the solid housing market there. 

Recently, Mary has been joined at Marimark by her sons Matthew (Matt) and Nicholas (Nick) Catchur. Matt works as a loan originator while studying at USF, while Nick is a real estate agent as well as a loan originator. With all of this combined expertise, Marimark strives to be a one-stop shop for people looking to buy real estate in New Tampa.

Marimark specializes in fixed-rate mortgages, which Mary says are the mortgages that her buyers are looking for the most, as well as being the most commonly recommended by Marimark. 

“I do a variety of different types” she says, “but I think that most people are still looking for the standard, fixed-rate mortgage, not as much the adjustable rates anymore.” She adds that the reason is that conventional, fixed-rate mortgages often offer lower down payments, such as 3 percent down, for first-time buyers.

Other loans offered by Marimark are Federal Housing Administration (FHA) loans, which are government-backed and also offer low (usually only 3.5 percent) down payments, as well as Veterans Administration (VA) loans, which allow U.S. military veterans to buy a home with no money down. 

Another type of loan that doesn’t require a down payment is a USDA (U.S Department of Agriculture) loan, which was originally offered as a way to develop areas that may not have been built up, although this type of loan is not as common in the New Tampa or Wesley Chapel areas due to the increased amount of development seen in our communities. 

Marimark also offers reverse mortgages, which allow borrowers over the age of 62 with equity (meaning the house is worth more than what is owed on it) to eliminate mortgage payments altogether, leaving only taxes and insurance to be paid.

Marimark also focuses on helping self- employed people find mortgages, as Mary says that finding a mortgage when self-employed can be harder because the tax return documentation needed can be harder to understand and obtain. To combat this problem, Marimark assists self-employed people with what are known as bank-statement loans, where, as the name implies, deposits into that person’s bank account(s) obtained from their bank statements are used to determine their income, as well as what loans they would be qualified to receive. Bank statement loans also provide pre-qualification letters, which can be obtained through a phone call. These pre-qualification letters allow buyers to get an idea of the amount of credit they may be given by a lender during the mortgage process. Pre-qualification letters then allow home buyers to effectively negotiate with sellers.

Another thing that Mary says is becoming more popular these days is what is known as a debt-service coverage ratio (DSCR) loan. This type of loan is useful for people looking to buy investment properties. Like bank-statement loans, DSCR loans don’t look at a borrower’s overall income, but instead consider how much money is going to come in from the investment property, and the borrower is qualified based on that amount. Debt-service refers to  principal, interest, taxes, insurance, as well as Homeowners Association (HOA) fees. DSCR loans look at whether the income from the rent of the property will cover these fees, rather than looking at whether or not other income made by the owner will cover them.

Despite the local real estate boom cooling off somewhat, as people wait for home prices to drop more, Mary says that business at Marimark is still busy. Although there may not be as many people refinancing their existing homes, people are still moving into the area and are still looking to buy here. Even the refinancing market, which seems to have been somewhat slowing of late, is still a big part of Marimark’s business.

“One of the main things I do in refinancing is where people want to consolidate their higher-interest credit card and other debt,” she says.

Overall, the thing that Mary says sets Marimark apart from other mortgage brokers in the area is its borrower-focused approach without sales pressure. While some who get into the business are taught a sales-first approach, “That’s never been my way,” says Mary. “My method is I’m going to explain to you why this mortgage is the best thing for you or give you the options of what you have and explain the pros and cons of them. My approach is from a financial standpoint and an educational standpoint.” 

Mary also says that she has some clients who have come to her after negative experiences in more high-pressure sales environments. Mary explains to clients what their rates look like, and notes that although rates could go up (as often said by people in high-pressure sales situations) they could also go down. This approach ensures that clients fully understand the process and are then allowed to make their own decisions. 

Another thing that sets Marimark’s approach apart from other mortgage brokers is its attentive communication with its clients. This is evident from what clients have said about working with Marimark when obtaining mortgages, as well as home refinances. 

“Refinancing with Mary has been an absolute pleasure,” says client Bret Brennan. “I had never been through the process before and she took the time to explain each step…The communication line alone made the refinancing process every bit worth it.” Communication is vital when making a big financial decision such as buying a home, so having good communication from the company allows clients to feel more comfortable throughout the whole process. 

“I’ve been doing this for 17 years and it’s changed every year,” Mary says. “Either there are new rules or new documentation…but the one thing that remains constant is communication. If you just do that and educate people, you’ll still do good business.” 

Marimark Mortgage’s office is located at 5327 Primrose Lake Cir. in the Tampa Palms Professional Center. For more info, visit MarimarkMortgage.com or call (813) 910-8020. 

Cerillo Family Dentistry Now Has Two Offices To Serve You Better!

Dr. Lou Cerillo (left) and Dr. Affan Siddiqui are the primary dentists at the Cerillo Family Dentistry office in the Somerset Professional Park on Amberly Dr. in Tampa Palms. (Photos by Charmaine George) 

With more than 30 years of experience in this area, Louis (Lou) Cerillo, DDS, of Cerillo Family Dentistry, has established himself as a trusted and highly skilled dentist in the New Tampa community and beyond. For the last five years, Dr. Cerillo has had a second Cerillo Family Dentistry office, in order to reach those who live in Pasco County. That newer office is located off S.R. 52, on Curley St. in San Antonio, just north of Wesley Chapel. And, after nearly a decade in a nearby retail strip center, Dr. Cerillo moved his Tampa Palms office to his own building in the Somerset Professional Park in Tampa Palms in 2001. 

Dr. Cerillo earned both his Bachelor of Arts (B.A.) in Psychology and his Doctor of Dental Surgery (DDS) degrees from Creighton University in Omaha, NE. He then completed his general practice residency at the University of Nebraska Medical Center College of Dentistry in Lincoln. He also has completed continuing education at the Dawson Center in St. Petersburg, the Engel Institute in Charlotte, NC, and at the University of Florida in Gainesville. After working as an associate in a dental practice in Nebraska for some time, Dr. Cerillo says he moved to Spring Hill, FL, to escape the cold.

After five years, Dr. Cerillo decided to move to the New Tampa area with his family in 1993 to open his own dental practice. He says he was attracted to the area because of the amount of activity in the community and because he and his wife Pam agreed that it seemed like a good place to settle with their four children. Since then, the Tampa Palms and New Tampa areas have experienced significant population growth, which in turn has brought a need and demand for additional medical and dental services. This steady, continued growth in not only New Tampa, but also in Wesley Chapel and San Antonio, led to his opening the second office, “and that office has continued to grow with the increasing population coming into Pasco County,” he says.

Working alongside Dr. Cerillo in the Tampa Palms office is Affan Siddiqui, DMD. Dr. Siddiqui earned his Bachelor of Science (B.S.) degree in Biomedical Sciences from the University of South Florida (USF) before earning his Doctor of Dental Medicine (DMD) degree from the Lake Erie College of Osteopathic Medicine in Bradenton.

The San Antonio office also includes Katelyn Radner, DMD, who earned her B.S. in Biology and DMD degrees from the University of Florida, as well as a Master of Science in Medical Science (MSMS) degree from USF. Dr. Radner also is certified to treat patients with Invisalign clear aligners. Also working in the San Antonio office is Zayna Javeed, DMD, who earned her B.S. degree from USF and her DMD degree from the Lake Erie College of Osteopathic Medicine School of Dentistry.

Cerillo Family Dentistry offers many comprehensive services within its general dentistry practice. This includes preventive care, such as routine cleanings, low-radiation digital X-rays, extractions and fluoride treatments, as well as emergency dental work.

Implants, Crowns & More

Recognizing that restoring dental health is equally important, Cerillo Family Dentistry also provides a wide range of restorative options, including dental implants and dentures, as well as crowns, bridges and partial dentures to further improve the appearance of your teeth. Available cosmetic dentistry solutions also include veneers and dental bonding, as well as teeth whitening (including take-home whitening kits), reshaping teeth, closing spaces between teeth and restoring worn or broken teeth. 

Patient Dave O’Connor says he has had a great experience with Cerillo Family Dentistry. “As soon as you walk into the office, everyone is super friendly and helpful.” Dave says. “We just moved to the area and couldn’t be happier with this office. I would highly recommend (it) if you are looking for an office that is professional and friendly.” 

Both Cerillo Family Dentistry offices (including the newer office on Curley St. n San Antonio) feature low-radiation digital X-rays.

Both offices accept most insurance plans, including Aetna, Ameritas, Cigna, Blue Cross/Blue Shield, Delta, MetLife and more. Also welcome are patients with disabilities. If you need an accommodation to receive dental services, Cerillo Family Dentistry is happy to provide one. 

Dr. Cerillo — who is an active member of the American Dental Association (ADA), the Florida Dental Association, the West Coast District Dental Association, the Hillsborough County Dental Association, and the Florida Academy of Dental Practice Administration — prides himself not only on the quality dental work both of his offices provide, but also on his commitment to the communities he serves. He was a founding member of the New Tampa Italian Club (along with local orthodontist Dr. Mark Farina and photographer/DJ Paul Gigante). His offices also have sponsored many local athletic programs and schools. Outside of dentistry, Dr. Cerillo loves boating, fishing, traveling, cooking, and enjoying a glass of wine with family and friends. 

Dr. Siddiqui also enjoys spending time with his family, trying new foods and watching soccer. He also is an avid exerciser, which he says is non-negotiable when you’re a foodie! He enjoys comedy, traveling, exploring new cultures, and making new friends from all walks of life. Dr. Siddiqui also volunteers at the Red Crescent Clinic in Tampa, which provides compassionate, free medical and dental care to anyone in need. No matter how busy he gets, though, he says his all-time favorite activity is spending quality time with his loving wife. 

(Above) Dr. Katelyn Radner (left) and Dr. Zayna Javeed are the dentists you’re more likely to see at the Cerillo Dentistry office at the corner of S.R. 52 and Curley St. in San Antonio. 

Meanwhile, Dr. Radner is an active member of the Academy of General Dentistry (AAGD) and the ADA who enjoys exercising, traveling, reading, hiking and spending time with family and friends.

Dr. Javeed is a member of the AAGD, the ADA and the Florida Dental Association. She enjoys interior design, baking desserts and makeup artistry. All of her hobbies require close attention to detail and a steady hand, which aid her in creating beautiful smiles for her patients.

The Tampa Palms office of Cerillo Family Dentistry (15277 Amberly Dr.) is open Monday, Tuesday & Thursday, 7 a.m.-4 p.m., 7 a.m.-3 p.m. on Wednesday, and 8 a.m.-noon on Friday. For more information, call (813) 791-7871 or (656) 206-0147. Or, see the ad on pg. 36 of this issue or visit cerillofdtampa.com. The San Antonio office (11938 Curley St.) is open Monday-Thursday, 8 a.m.-4 p.m., and 8 a.m.-noon on Friday. For more info, call (352) 268-9630, or visit cerillofdsanantonio.com.