Noble Crust Coming To Wesley Chapel

Artist rendition of Noble Crust in St. Petersburg.

Noble Crust, a hip north St. Petersburg restaurant featuring Italian-Southern fusion, is coming to the Shops at Wiregrass mall.

Wiregrass general manager Greg Lenners confirmed that the restaurant, created by the same folks who brought the Bonefish Grill to Wesley Chapel, has signed a lease and begun construction on its 3,200-sq.-ft. location, which will be right next to Pinchers Crab Shack.

The Noble Crust team includes TJ Theilbar and Tim Curci, who helped develop Bonefish Grill and Hops Grill and Bar, executive chef Rob Reinsmith and financial consultant Jeff Strouse.

Noble Crust will be built next to Pinchers Crab Shack.

Theilbar told us in June he was in negotiations, and that “We have some very specific requests as far as the look trying to work through the logistics.” Those issues have all been resolved and plans to open the restaurant by the end of the year are underway.

The Noble Crust website says it is hoping for a Spring, 2017 opening.

The eatery has received mostly rave reviews since opening its St. Petersburg location in Feb., 2015.

Although the name of the restaurant suggests a pizza place, and Noble Crust does serve different versions of the Italian pie, it is much more than that under the direction of Reinsmith.

“Everything we do is in house and from scratch,’’ Theilbar said.

Noble Crust’s brunch has been voted one of Tampa Bay’s best by various publications, and it features items such as deviled eggs, ricotta gnocchi, Lemon Ricotta pancakes, Bronzed Salmon Benny and fried chicken and waffles.

Some of the restaurant’s dinner favorites include its popular beef-and-veal meatballs, southern fried chicken, shrimp and grits, sweet potato ravioli and rigatoni and short rib ragu.

And of course, there are pizzas, like the Noble Pig, which features sweet fennel sausage, spicy soppressata and pickled cherry peppers, and the Roasted Mushroom, with shiitake and oyster mushrooms. Gluten-free crust is also available.

The menu changes often, says Theilbar, who adds that the restaurant employs an off-site production kitchen where all of its fresh pasta, sauces and cured meets are produced. A larger, 7,000-sq.ft.facility is being built off Racetrack Rd. in Tampa.

To learn more about Noble Crust, visit noble-crust.com.

Nibbles And Bytes

Popeye’s Louisiana Kitchen Getting Closer

Although yours truly isn’t a big fan, the Popeye’s Louisiana Kitchen being built on S.R. 54, on previously vacant land located directly adjacent to O’Brien’s Irish Pub & Grill in the Wesley Chapel Village Market, does have a building rising out of the ground and should be completed by sometime in early 2017.

The 44-year-old, New Orleans, LA-based fried chicken chain now has more than 2,000 locations not only nationwide but around the world.

And, with its location right off the S.R. 54 exit of I-75, Popeye’s is likely to enjoy success here in Wesley Chapel, too. We’ll keep you posted as the opening gets closer.

Union 72 BBQ Is So Much More Than Just Another BBQ Place!

Ok, so I freely admit that while I love cooking on a grill, I’m not the biggest fan of barbecue food, especially at most places. One advantage (or disadvantage?) for me as I’ve aged is that my stomach just can’t handle most BBQ sauces.

But, the casual, new Union 72 BBQ in the Shops at Wiregrass mall is not your usual BBQ place. Yes, there’s a slew of smoked meats from which to choose — and there are some unique options among those that I am excited to tell you about — but it’s quite honestly mainly the non-BBQ-style offerings at Union 72 that really do it for me, even though, at one time, I consumed full racks of ribs in one sitting. I still love ribs, but these days, I usually just stick to enjoying one or two of someone else’s ribs (at the most) before I give up.

Well, Union 72 co-owners Jeff Martin and Bharat Chhabria and pitmaster Geoff Zukosky definitely have my attention. One bite of graphic designer Blake Beatty’s Union 72 St. Louis-style ribs and I was hooked. The ribs are prepared with Union 72’s own house-made dry rub, marinated overnight and slow-smoked to perfection. They’re served wet or dry, so I was glad that Blake ordered his dry (the marinade creates a glaze that gives these fall-off-the-bone-tender ribs a nice crispy edge), even though the photo above (provided by Union 72), are shown wet. I’m also partial to Union 72’s Texas-style beef brisket and I enjoyed tastes of the pulled pork and even the country-style sausage.

As I said before, however, I am even more impressed by Union 72’s non-smoked items, like the southern fried hot chicken tenders, which are buttermilk-battered and rubbed with Union 72’s chef-created “Fire” rub. If you like the Nashville hot chicken at that fast food chicken joint, I’m betting you’ll love these super-crispy-outside, tender-and-juicy-inside beauties even more.

I also absolutely loved the Conquistador sandwich, which is still smoked pulled pork, but Spanish-spiced (like at a great Cuban place), topped with a green chimichurri sauce, caramelized onions and topped with a perfect sunny-side-up egg that absolutely oozes into every bite, all on a tasty brioche bun.

Other chef-created Union 72 favorites at our office include the tacos — available with brisket, pork or your choice of smoked meat — the dry-rub (think spicy blackened) hot wings, the pulled chicken salad and the marinated, slow-smoked half chicken.

There are a couple of Asian-influenced sandwiches at Union 72 I’m planning to try on my next couple of visits — the Vietnamese-style Banh mi sandwich (photo, right), which puts slices of that slow-smoked brisket on a baguette, topped with pickled vegetables, cucumbers, bean sprouts and spicy aioli; and the Far East sandwich, which is slow-smoked, chopped pork topped with kimchi, drizzled with Union 72’s house-made Sticky Asian barbecue sauce, and finished with fresh cilantro, scallions and toasted sesame seeds.

Some of these sandwiches are served with your choice of a side and so far, I’m pretty much loving all of ‘em. The corn on the cob, collared greens, fries, house-made slaw, smoked bacon mac & cheese and the smoked, loaded baked potato all get high marks from me. I’m not a big fried okra fan, but lots of Union 72 regulars seem to love it, too. I’ve only sampled three or four of the six  house-made sauces to date, but my favorites are the white BBQ and Sticky Asian.

Speaking of folks who already visit Union 72, which has been open about two months at our press time, 900Âș Woodfired Pizza (also located in the mall) owner Steve Falabella and Little Italy’s (on S.R. 54 in Lutz) owners Carl and Jessica Meyers rave about the place, as did everyone in my office who got to try it the day I wrote this article.

The Brass Tap Connection

Martin is probably familiar to a lot of you, as he opened the first Brass Tap (in the space adjacent to what is now Union 72) in the mall more than eight years ago. Today, Martin and a variety of partners and some franchisees now have 39 Brass Taps in more than a dozen states. The Wiregrass location which previously had only served dozens of beers from around the world and a variety of wines, recently added full liquor, which has only brought in more people to an already popular watering hole and night spot.

Chhabria met Martin when he bought a franchise and the two shared a love for great barbecue and wanted to be able to offer good prices for their “flavors of the world.” Martin even says that Union 72 is now adding a variety of small, shareable appetizer platters — like unique nachos and more — to better serve his thirsty (and often hungry) customers at the Brass Tap.

Speaking of beverages, I love the local Cigar City craft lager on draft (served in mason jars) and house merlot and chardonnay also are available.

And, by the time you read this, you’ll be able to check out Union 72’s expanding catering menu, which you should consider if you want everyone to rave about the food at your “Big Game” party. Union 72 will even provide employees to work your party, to make sure everything is perfect. And, based on my experience so far, it will be!

Union 72 BBQ (2000 Piazza Ave., Suite 150) is open 11 a.m.-9 p.m. every day & until 10 p.m. on Fri. & Sat. For info, call 575-9999, or visit Union72.com. Please tell Jeff & crew we sent you!

The Frost Family Opens Its 5th Local McDonald’s!

If you’re a fan of McDonald’s, you’re probably a fan of the Frost family. Patriarch Jack Frost (third from left in photo) got tired of the frost nipping at his nose in his home state of Wisconsin (where he opened his first McDonald’s), and relocated his family to our area more than 30 years ago, opening the first of five local Mickey D’s in 1985 on S.R. 54 in Wesley Chapel.

Today, Frost and his sons John (left in photo) and Chris (far right) and daughter Jen own eight McDonald’s restaurants, including all five of the locations in our distribution areas (two in New Tampa and now three in the Wesley Chapel area). The most recent opening happened just before we went to press with our latest issue, as the 6,300-sq.-ft. (about as large as the location on 54, which is the second largest in Florida) McDonald’s on S.R. 56, between the new Longhorn Steakhouse and BJ’s Restaurant & Brewhouse (in front of the Tampa Premium Outlets) has opened.

Equipped with a large “play place” for the kids and with more sit-down space than most McD’s, Chris Frost says that the new location focuses on customer service, and after watching the pre-opening training of the location’s employees, I can assure you that you will be greeted by lots of smiles and  “let me get that for you right away” attitudes.

And, if you check out the ad on page 44 of our current Wesley Chapel issue, you’ll see a Grand Opening special of 20 McNuggets for only $5 (through Feb. 19). For more info, stop in 24-7 (or for the official Grand Opening on Sat., Jan. 28, 11 a.m.-1 p.m.) at McDonald’s (2609 Creek Grass Way, Lutz) or visit McDonalds.com.

A Must-See: The Shen Yun Chinese Dance Show’s 2017 Florida Tour

You can check out the beautiful Shen Yun traditional Chinese dance show in St. Petersburg and Lakeland between now and Feb. 8.

If you can make it to only one show a year, let Shen Yun be your show of choice. And, New Tampa residents have two weekends when you can check out this awesome dance spectacle fairly close to home — on January 27-28, at the Mahaffey Theater in St. Petersburg, and February 7-8, at the Lakeland Center.

Since its inception, this classical Chinese dance company has taken off with, literally, flying colors. The pageantry of dance and music is a stunning display of Chinese civilization—with dancers spinning and leaping through the air in brilliant handmade costumes that take your breath away. 

Shen Yun Performing Arts had humble beginnings as a small nonprofit organization based in upstate New York. It was established by a group of talented ethnic Chinese artists who came together with a shared vision—to revive genuine traditional Chinese dance, music and culture and share it with the world. When it started touring in 2006, Shen Yun was an instant success.

Shen Yun has toured more than 100 cities worldwide, performing in front of millions across North and South America, Europe, Asia, and Australia. One of its trademarks is that each new season the company creates a brand-new production, which remains secret until the day the curtain finally rises.

More Than Entertainment!

But, sheer popularity is not the only reason why you should experience Shen Yun. Perhaps because of its profound mission, watching Shen Yun gives you the feeling of partaking in something historic, in the resurrection of a long lost world – the world of ancient China, the Middle Kingdom that can no longer be seen even in China today. It is a world where divine beings and humans interact, a magical world of myth and legend. It is a world that speaks a universal language. The performance includes bilingual MCs who provide brief preludes to each story.

Many audience reviews speak of leaving the theater with indescribable happiness, inspiration and even a newfound sense of peace.

The performance “touched the deepest part of my soul,” wrote Maria Banks from Los Angeles in one review posted on Shen Yun’s guestbook. “Shortly after returning home, my tears broke through again and again. It feels as though my heart’s been washed clean. Gratefully yours.” And, it is a world that speaks a universal language. The performance includes bilingual MCs who provide brief preludes to each story. But more importantly, classical Chinese dance and music speak directly to the heart, resonating with the audience on many levels.

Not Made in China

Shen Yun is completely independent of the regime of the Chinese Communist Party in Beijing. In fact, even though the company annually performs to sold-out theaters around the world, it actually is not allowed to perform in China.

Over the last six decades, China has experienced one communist campaign after another aimed at destroying traditional culture. Mao Zedong (Tse-tung)’s Cultural Revolution of the ’60s and ’70s, in particular, sought to completely eradicate this ancient heritage. Young Red Guards were mobilized to smash sacred statues, burn books, and defeat the Four Olds, which included the system of virtues that guided Chinese morality for thousands of years.

“Actually, in China today, you can no longer see performances of genuine traditional Chinese culture,” says principal dancer and choreographer Yungchia Chen. Chen grew up in China, but later moved to Taiwan, where he won numerous awards throughout his dancing career, and finally found his calling with Shen Yun. “China has many talented dancers, but the choreographers aren’t allowed to choreograph any traditional pieces for them to perform. Shen Yun is different.”

“Shen Yun is making every effort to bring back the most authentic, most beautiful part of Chinese culture—through dance,” he says. “For example, the story of a mother tattooing four words on her son’s back is about loyalty. The legend of splitting the mountain is about filial piety, and the tale of Wu Song battling the tiger is about courageously helping others.”

Five Millennia on Stage

“There are countless stories in the 5,000 years of Chinese civilization,” Chen says. “The challenge is to find stories you can depict on stage. In a play, actors can speak, but in dance you have just a few minutes to tell a story…with clarity, and in a moving way.”

Year after year, Chen and his colleagues succeed in doing just that. Shen Yun’s performances have become a staple for many celebrities and veteran theatergoers alike. The company’s success also has attracted a constant stream of new talent.

Shen Yun is home to an impressive number of artists from around the world. And, these artists take Shen Yun’s mission to heart. This can be seen in their energy and joyful enthusiasm on stage, as well as their seamless cooperation, the type that can only arise from a common sense of greater purpose.

“When dancing, sometimes there is an instant when you feel like our hearts are all together, united,” says Shen Yun choreographer Michelle Ren. “That moment is really sacred,” she says. “And in it, you can see pure beauty.”

Shen Yun will be performing at St. Petersburg’s Mahaffey Theater January 27-28; at The Lakeland Center February 7-8; and at the Venice Performing Arts Center Feb. 10-12. For tickets and information, visit ShenYun.com/FL.