Celebrating My 30 Years Of Neighborhood News! 

On February 25, I will be celebrating my 30th anniversary of owning the Neighborhood News. I bought (with a former partner) an 11-month old monthly publication that had little more than stories about advertisers written by those advertisers themselves. 

I published the 12th monthly issue in April 1994 (photo), which we considered to be the first issue of the publication’s second year in business. That’s why this issue is Issue 1 of Volume 32 of the Neighborhood News, rather than Issue 1 of Volume 31. 

When we purchased the publication in February of 1994, the total direct-mail circulation of the Neighborhood News was 6,500 homes, apartments and businesses — all of which (unbeknownst to me) were located in New Tampa’s 33647 zip code and which included the existing subdivisions in Pebble Creek, Tampa Palms, Hunter’s Green and the first two communities (closest to Bruce B. Downs Blvd., or BBD) of Cross Creek. 

Although my predecessor claimed to also be mailing to Wesley Chapel, it turned out that all he was doing was dropping about 500 copies each month at the Meadow Pointe I clubhouse. So, as soon as I took over, I added about 2,500 total addresses in Meadow Pointe I, Williamsburg and, a few issues later, an additional 500-700 or so single-family homes and condominium units located in the community around Saddlebrook Resort, where I was living with my family at the time. We began mailing new issues every two weeks, to all of those households, before the end of 1994 and didn’t split into separate New Tampa and Wesley Chapel issues until 2005, when Wesley Chapel’s three zip codes had zoomed past 10,000 residential units, as New Tampa was closing in on 20,000 units of its own. 

Although I always knew how many units were approved for Wesley Chapel, I had no idea that it would catch up to, and pass, New Tampa in terms of the number of units and people living in them by sometime in 2021. 

From those first 10,000 total homes (and less than 30,000 total people) in May 1994, our all-direct-mail circulation is now 34,000+ homes, apartments and businesses (and more than 90,000 total people) in Wesley Chapel’s three zip codes (33543, 33544 & 33545) and 29,000 residences and businesses (and about 80,000 people), almost all of which is located in New Tampa’s 33647 zip code — although we do also directly mail to the 750 residential units in the Lake Forest subdivision off BBD (south of Tampa Palms), which has a Lutz zip code (33559). 

That means our total circulation has grown, with our communities, by at least 600% in 30 years — or by nearly 1,000% if you use the 6,500 units I inherited from my predecessor as our starting point. 

But for me, this is much more than just a numbers game. I have given everything I could to the communities of New Tampa and Wesley Chapel, and although many outstanding people have come and gone from our ranks, I am proud to say that I have been the publication’s one constant these last 30 years. 

The growth of electronic media throughout the world — did you foresee most people getting their news and information from their mobile phones 30 years ago? — has meant that we have had to change the ways we cover the news of New Tampa and Wesley Chapel, but nothing has stopped or even deterred me from continuing to provide more news and information about the communities we serve than any other local medium, print, broadcast and/or electronic. 

Although I would be lying if I said that being the big media “fish” in a relatively tiny little pond was a lifelong dream of mine — my degree from the University of Florida was in Broadcast News and I always hoped to own and program a radio and/or TV station and write and produce TV programming — serving as the editor of the Neighborhood News the last 30 years has been one of the absolute joys of my life. And, while I don’t think anyone else would hire me at my age, despite my decades of experience, if I didn’t still love what I do I would definitely try to find some other way to make a living. Although I love singing and acting, anyone who has heard me sing karaoke or seen my stand-up comedy act at the Tampa Improv or Sidesplitters will tell you that I never had a future in those fields. 

Another thing people who know me will tell you about me is that I love to throw a party — my 25th anniversary event five years ago at Bayscape Bistro on Cross Creek Blvd. was a blast, as was the “Grease” cast party I threw last year at Joe Whiskey’s on S.R. 54 in Wesley Chapel — and I am planning a doozy for my 30th anniversary celebration. 

And yes, there will be an opportunity for at least some of you wonderful readers to attend and share in that celebration. After all, although I owe my livelihood to the thousands of advertisers who have supported my business these last 30 years, I owe a large portion of my happiness to all of you who have been reading and responding to my work since I first took the reins at this publication. Stay tuned for more info! 

Looking Back At The Top-5 New Tampa News Stories Of 2023! 

The cast of the New Tampa Players’ “Preview” performance at the New Tampa Performing Arts Center on March 25. 

Although there’s no doubt that there were (and still are) more major news stories coming out of Wesley Chapel in 2023 than there were in New Tampa, zip code 33647 certainly had any number of big news stories of its own the past 12 months. Below are the five that made the biggest splashes. 

1. The New Tampa Performing Arts Center Opens!
“Grease” officially opened NTP’s 2023-24 season in July of 2023. (Below) The group known as “Save Pebble Creek” helped get a redevelopment plan for the community’s shuttered golf course rejected by Hillsborough County. 

It took more than 20 years for it to become a reality, but the New Tampa Performing Arts Center (NTPAC) did finally open in March of 2023, with a ribbon-cutting ceremony and a New Tampa Players (NTP) “Preview”show. The NTPAC was dedicated to the memory and in honor of NTP founder Doug Wall, who passed away nearly six years before his dream of a local place for his theatre troupe to perform came true. 

I was in the cast of the first show of NTP’s 2023-24 season — “Grease,” which was true to the original Tony Award-winning Broadway version, but also incorporated songs from the hit 1978 movie starring John Travolta and the late Olivia Newton-John. The Performing Arts Center’s first-ever Fall Festival was held in September and was followed by “Shrek The Musical” in October. NTP will next host performances of “Dreamgirls” (see ad on pg. 5) in February. 

2. Pebble Creek Redevelopment Plan Rejected!

As 2023 came to a close, we still had no idea what will happen to the former Pebble Creek Golf Club golf course, which has been shuttered since July of 2021. 

The plan submitted by GL Homes to redevelop the 149-acre golf course property into 251 single-family homes was rejected on July 17 by the Hillsborough County Commission by a vote of 5-2, as Commission Chair and District 2 (which includes all of Pebble Creek)

Commissioner Ken Hagan told his fellow commissioners that the feedback he had received from the residents of Pebble Creek was overwhelmingly against the GL Homes plan, leaving property owner Bill Place with few options moving forward for his property. 

With three County Commission seats — including Hagan’s District 2 — up for grabs in a presidential election year, it’s possible that Place is waiting to see how the election changes the Board’s makeup before trying again to redevelop his land. 

3. Lotte Plaza Market Opens!
Lotte Plaza Market’s Grand Opening in November was attended by hundreds of New Tampa residents and continues to attract large numbers of people for everything from its Korean beauty products (below) to its Sijang Eatery food court. 

While the opening of the new Aldi supermarket in the former Ruby Tuesday location in New Tampa did receive some fanfare a few years ago, it was nothing compared with the expectations and reaction to the opening — finally! — of the new Lotte Plaza Market Korean/Asian grocery store in the former Sweetbay/Kash N Karry location next to Home Depot. 

The long-vacant 49,000-sq.-ft. store became the 15th link in the Lotte Plaza chain (the only other Florida location is in Orlando) of Korean/Asian superstores on Nov. 3 and immediately attracted large crowds of people (photos on next page) of all backgrounds and nationalities to its huge selections of produce, fresh fish, meat and groceries, as well as its unique Korean beauty products and its Sijang Eatery food court, which features a half-dozen eateries never before seen in our area. 

Although the crowds have died down somewhat since that opening month, there’s no doubt that Lotte Plaza Market’s opening is still one of the biggest 2023 news stories for New Tampa. If you still haven’t visited it yet, what are you waiting for? It literally has something for everyone! 

4. Live Oak Property Sale To Help Build Pride Park
The developer of Anand Vihar in Pasco County purchased an adjacent parcel of land in Live Oak from Hillsborough County that will help the county pay for its planned rec center at Pride Park. 

Hillsborough County has had a plan in place to build an indoor rec center and expand the outdoor facilities at Pride Park (just south of Pride Elementary) for some time. The county also has owned an unused 61.89- acre parcel of land intended to be a county park, but didn’t have enough money to construct facilities at either location. 

That is, until Anand Vihar (in Meadow Pointe) developer Santosh Govindaraju decided to purchase (for $6 million) the unused park site in Live Oak, which means the county will be able to begin construction on the Pride Park rec center early this year. 

5. Early Storm Causes Damage In New Tampa

he unnamed first major storm of 2023 hit New Tampa hard on June 4. Fortunately, no other major storms blew through our area (or Florida) for the remainder of the 2023 hurricane season.

Thankfully, 2023 was a relatively quiet hurricane season throughout Florida, especially coming on the heels of 2022, which saw two major hurricanes decimate portions of the Sunshine State. 

And, although Florida and New Tampa were virtually unscathed by any of the 20 named storms (including seven hurricanes and three major hurricanes) that hit the Atlantic in 2023, our area received an early dose of hurricane-like Tampa City Councilman Luis Viera had to call for assistance to remove uprooted and downed trees in several New Tampa neighborhoods. 

Here’s How You Can Win FREE Dining In Our ‘Big Game’ Squares Contest! 

Although we have created this contest a week before the end of 2023 pro football season, last year’s ‘Big Game Squares’ contest was so popular we decided to run it back again for our readers. So, here’s how you can win FREE dining in our 2024 ‘Big Game’ Squares Contest. Simply click HERE and fill out the form by Friday, February 9. On Saturday, February 10, I will first assign random squares on the grid below for each entrant. Then, I will randomly assign numbers 0-9 along the top row under the AFC Champion’s name and in the far left column next to the NFC Champ’s name. Then, when the ‘big game’ is played, whoever’s name is in the box that matches up with the last digit of the score for each team wins a FREE gift card to the restaurant of their choice. For example, if the score is NFC 10, AFC 7 at the end of the first quarter and your name is in the box that corresponds to both NFC 0 & AFC 7, you would win a $25 gift card as the first quarter winner. If the score is 13-13 at the end of the first half and your name is in the box that corresponds to both NFC 3, AFC 3, you would win a $50 gift card. We also will offer a $25 gift card to whoever has the correct box at the end of the third quarter and a $100 gift card for the correct score at the end of the game, whether at the end of the 4th quarter or overtime. See all of our official contest rules and fill out the form for your chance to win by clicking HERE. — GN 

Update: Roush Family Lays John To Rest 

The Neighborhood News was on hand when (l.-r.) Robert, Laura, Donald and John Roush celebrated the twins’ seventh birthday outside their home in July of 2022. (Photo by Charmaine George) 

On Wednesday, January 3, a Celebration of Life was held for eight-year-old John Roush at the Shiloh Baptist Church in Plant City. The informal ceremony was hosted by his parents, Robert and Laura Roush, and John’s twin brother Donald and was attended mainly by the Roush family and their friends, as well as the entire USF men’s basketball team (of which John was an honorary member). 

Shiloh Pastor Joe Bowles, John’s teachers from Quail Hollow Elementary, one of his uncles and USF head coach Amir Abdur-Rahim (and one of his players) all spoke about John’s sweetness, his intelligence, his tenacity, his courage as he fought what appeared to be a successful two-year battle against leukemia before he passed away suddenly and especially, his amazing hugs. Haught Funeral Home director David Wolf released a single white dove following the service. 

I only ever met Laura and Robert Roush and their 8-year-old twin sons Donald and John twice, but I would be lying if I said the family didn’t have a profound impact on me. 

The first time I met the Roush family, photographer Charmaine George and I attended the twins’ drive-by seventh birthday party outside their Wesley Chapel home in 2022. 

John, who had suffered a recent bout with leukemia, couldn’t have a lot of people around him, because of his chemotherapy-weakened immune system. A fairly large number of people dropped off a number of presents and, knowing that children are much more likely to survive any number of cancers, I was hopeful that John would soon be given a clean bill of health and be able to go back to enjoying his much-deserved childhood. 

It wasn’t too long after that when Jannah and I attended a fund raiser for the family at Chuck Lager America’s Tavern in the Shops at Wiregrass. As anyone who has had a family member suffer from cancer knows, the costs can and usually are astronomical, so Jannah and I were happy to help, especially if it meant that John would be one of the fortunate ones to be able ro survive this unforgiving scourge. 

John Roush (2015-2023) 
Photos courtesy of the Roush Family 

Tragically, it wasn’t meant to be. Now just a little more than eight years old, Donald will now be missing his twin and Laura and Robert will forever be missing half their hearts, as John passed away a few days before we went to press with this issue. And, even though we didn’t know the family well, Jannah and I planned to attend John’s funeral, which had not yet been announced at our press time. 

No, we didn’t know the Roushes well, but John and Donald’s ever-present smiles the two times I met them reminded me of my own two sons — who aren’t twins but are as close as brothers can be. It’s hard for me, who has gotten to see both of my boys grow into amazing young men — both now with families of their own (three boys between them, as of today), careers and their own wonderful lives — to not feel tremendous sadness that Laura and Robert have been denied the feeling I have every time I’m with Jared, Jake and their families. 

I honestly can’t even imagine how Laura, Robert and especially Donald are feeling, I just know that I am willing to do whatever I can to help them. I’m starting with a small donation of my own and, even though I’ve never really been successful raising money for worthwhile causes, I’m also sharing the GoFundMe link so anyone who feels equally affected by the loss of this sweet child can do the same. That link is: https://gofund.me/7f286217. 

No matter what your religious beliefs may be, there’s no doubt that the loss of a precious child is one of the most difficult things in life for anyone to deal with, especially at this time of year. And, the bottom line is that even the most faithful of parents has to understand and feel the magnitude of this loss. 

So, soar high, John. Just know that not only does your family love and miss you, those of us who were only briefly acquainted with you know the genuine beauty of your smile and your deserving soul. Rest in peace. 

We’ll have more of the story in the January 23 issue of Wesley Chapel Neighborhood News.

Family-Owned Absolute Air — Still Building On Two Decades Of Trust 

(L.-r.) Amber, Steve and Tammy DeRolf of Absolute Air Systems, Inc., with the company’s mascot, Hurricane. (Photos by Charmaine George) 

When Steve DeRolf started Absolute Air in 2001, he was working in the industry and saw customers regularly being sold things they didn’t need at prices that were extremely inflated. 

“They were getting $300 for a run cap back then,” he says, explaining that a run cap is an electrical part necessary to run an air conditioning unit. “Today – 22 years later – I only charge $250.” 

He says other companies overcharging customers still happens today. And, while he can’t keep other companies from taking advantage of customers, Steve promises that Absolute Air offers honest and reasonable prices to give people an alternative. 

He has lots of stories to prove his point — like the woman in a mobile home who was told she needed a new unit with a price tag of $18,000 for the system, plus $6,000 to replace her ductwork. 

“We told her the entire job would be $7,000 with us,” Steve says. And, he also told her she could keep using the system until it no longer worked, while the other company was pressuring her to replace the entire system immediately. 

Then, there was the man who called because he thought his mom was being taken advantage of by another company. 

“They told her that her heater was bad and it would be $1,500 to replace,” says Steve. “But, it was just a burnt wire, so for $200, we had it running again.” 

Nate Clements provides outstanding air conditioning and heating system services at the company’s always fair prices.

He says another common problem is that some companies won’t tell the customer that a part is still under warranty. Instead of dealing with the warranty to replace the part, they try to sell a whole new system. 

“It’s more work to do it right,” Steve says, “so they make it easier on themselves, rather than doing what’s best for the customer.” 

Steve’s wife, Tammy, has served as Absolute Air’s office manager since the company’s early years and now his daughter, Amber, is the assistant office manager. 

The DeRolf family loves being part of the community they serve. 

“I grew up in Zephyrhills when Wesley Chapel wasn’t even here,” Steve says. “All three of my kids went to schools in Zephyrhills.” 

Steve met Tammy when she was in the Air Force and he had just gotten out of the Army. They married 29 years ago. 

In addition to Amber, they have a son who is a Pasco County Sheriff’s Deputy and a daughter who lives in Palm Bay. 

“Our family’s goal is to always treat the customer right,” Steve says, “and to run our business with honesty, integrity and loyalty.” 

He says regular maintenance is essential, “like changing the oil in your car,” but you should be wary of companies who say they’ll do your maintenance for $29.99. 

Since it costs more than that — between labor and vehicle costs — for them to send a technician to your house to do the maintenance,” Steve says. “They will likely try to get more money from you by selling you something you may not need, or by charging too much for it. 

“Some of them are getting $2,500 for an ultraviolet light,” he adds, “but we put them in for $600.” 

Amber says those UV lights are important, though. 

“It’s something everyone should have,” Amber says. “It improves the life of your coils by keeping mildew out of them, and keeps your air cleaner.” 

She explains that Absolute Air also offers maintenance “memberships” for people who want peace of mind regarding keeping their air conditioning and heating units running properly. 

“If you join the membership program,” she says, “it’s $5 less for the maintenance and then you’ll get 10 percent off any service calls you might need for the whole year you’re on the program.” 

Amber says that Absolute Air’s phones are answered in the evenings and on weekends, because they understand that emergencies happen. They can even send someone out right away, although the cost is slightly higher for after-hours service calls. 

And, Amber says that Absolute Air promises that if the company can fix your system and keep it running, they will. 

“I have my word and my integrity,” Steve says. “We don’t scare our customers into buying something they don’t need.” 

In addition to the DeRolf family, Absolute Air includes vice president Mike Thornton, who co-founded the company with Steve and now handles commercial accounts and new construction installation, and long-time technician Greg Weatherspoon, who used to be a neighbor and whose dad once worked for the company. 

Long-time Absolute Air Systems technician Greg Weatherspoon.

“Our customers love Greg,” Amber says. “He’s honest, reliable, trustworthy and will even talk customers through things to help people over the phone, whenever possible.” 

One customer who agrees with that assessment of Greg is Mary Mosiello. When Mary and her husband, cosmetic surgeon Dr. Gerard Mosiello, moved into their home 10 years ago, they needed to replace an air conditioning unit. They asked around and one of their neighbors recommended Absolute Air Systems. 

They were so pleased, they also had Absolute Air take care of the units at their business in Tampa Palms, as well. 

“They are very dependable and responsive,” Mary says. “I appreciate that they’re so helpful and that they educate us as to the best ways to keep this very expensive product running.” 

Over the past 10 years, Absolute Air has built a relationship that Mary says is built on her confidence that the company and its technicians are trustworthy and reliable.

“It’s not an easy decision to have to replace something,” Mary says, “but it helps if you trust the people you’re dealing with. They know your home and business and what you need, and I like that for sure.”

And, while she says she’s happy to recommend Absolute Air to others, “I just don’t want them to get too busy where they can’t come see me,” she laughs.

Absolute Air Systems provides heating and air conditioning service for both residential and commercial systems. The company offers full system installs, service calls, preventive maintenance, emergency repairs, UV light installation, thermostat upgrades and any other heating and cooling needs.

“At least get your units serviced once a year,” says Steve. “Since we’re family owned and live in this community, after we come to your house, you’ll probably see us out in the community. Whether it’s at Walmart or Applebee’s or church, we’re out in the com- munity we serve and love.”

And, he says, he never has to worry when he sees his customers out and about. He has no qualms, knowing that he and everyone in his company has treated them with honesty and integrity.

To schedule an appointment for maintenance or service, call (813) 779- 0101. For more information about Absolute Air Systems, visit GetColdAir.com.