Thanking The Pasco County Development & Growth Updates Facebook Page! 

According to admin Kelly Gilroy’s personal Facebook profile, the Facebook page called “Pasco County Development & Growth Updates” (PCDGU) was first created and started posting in July of 2023, and there’s no doubt that it has quickly become the most trusted online source for new information about new residential and commercial developments — not just in Wesley Chapel but for all of Pasco County — in a very short time. 

And, for good reason. As the editor of the most trusted print source of news and information about Wesley Chapel and New Tampa for the last 30 years, all I can say is that page administrators David Hutsell and Kelly Gilroy have done — and continue to do — an amazing job of releasing information supplied to the county, usually the same day these development applications are filed. 

Rather than express any kind of professional jealousy about how they’ve captured the imagination of local residents, I have found that PCDGU and the Neighborhood News have developed a kind of synergy — they make the announcements and we (myself and editorial researcher/correspondent Joel Provenzano) follow up to try to give additional information about them. A few times, we’ve been the first to note that a previously announced development was scrubbed or its application was withdrawn, but most of the time, the information, site maps and other graphics in PCDGU are truly spot-on. 

Of Facts & ‘Myth’ 

One of the things that makes the volume of information they put out on an ongoing basis so impressive is that Kelly and David both apparently have full-time jobs. We found this out when we exchanged private Facebook messages with Kelly — once — and have tried a few times to get an actual interview with her and/or David (which she said they were amenable to do, but that they’re both super-busy; she also said that it was probably best for us to interview David, since PCDGU is his page), but as of the day I am writing this column, no such interview has yet been set up. 

A few local news reporters, including yours truly, have tried to find out from our county commissioners and county staff if perhaps either David or Kelly or both currently or previously worked for the county, but several months ago, one Pasco commissioner told me, “No one in Pasco County government even knows who they are or how they keep such close tabs on everything that comes before us. Some of our staffers have even said they think their profiles are fake or that the administrators don’t use their real names on their page.” 

Whoa. This mythology about them has grown in part because Kelly has only one photo on her personal profile page and, according to many people I’ve spoken with about it — and it seems that everyone I talk to about it wants to know — “it looks more like an illustration or AI-generated than a photo.” Her profile also says her work is “AVP – Risk Analytics at Banking Industry” and that she is married and lives in Lutz. Whenever she is asked in the comments of a post what her actual job is, she says “I work in commercial banking” (the same thing she told me on the phone). 

Meanwhile, David’s personal profile says that he works at St. George Capital Partners, LLC, which is based in Palm Beach Gardens. 

Considering the amount of valuable information Kelly and David put out, and the fact that (it seems) everyone wants more information about them, it’s probably a good idea that they have remained mostly anonymous doing what I assure you is not easy to do. 

Back in the “good old days,” before everything submitted to a county or city government was available online, in order to get information about new developments, I’d have to go to the New Port Richey Government Center (for Wesley Chapel) or to downtown Tampa (for New Tampa), pull the files and take film pictures of the maps, charts and development info. Easy, right? 

Nowadays, however, all of that info, once it’s been filed, is available online — if you know where to look. We have usually waited until a development review has been put on an agenda of the county’s Planning Commission or Board of County Commissioners (BOC) before putting that information in front of our readers. But, even though some of what PCDGU puts out is preliminary and subject to change — and Kelly and David always mention when it is — there’s no doubt that they continue to do an amazing job of providing that information. 

And, this is true despite the fact that whenever someone asks on their page, “What’s coming to…,” too many people are still making the same tired jokes about car washes and self-storage facilities, while others try to turn every post into a political argument (usually) condemning the BOC and county staff. It’s a lot for them to put up with, considering that this isn’t either of their full-time jobs. Kelly, in particular, continues to try to shut down such unnecessary nonsense, but I’m sure it isn’t easy. 

We also appreciate it whenever Kelly or David post Neighborhood News stories in response to comments on their page. Keep up the great work, you two! Let’s make that interview happen! 

Above is a list of new developments from PCDGU since Aug. 1 that we plan to update. 

Downtown Wesley Chapel?

Rendering of the downtown Avalon Park West area.

Downtown Wesley Chapel.

It may not currently, or officially, exist, but is interesting enough of a concept that three area developers — JD Porter, Beat Kahli and Mark Gold — have all suggested that their current projects will, in fact, be downtown Wesley Chapel.

So, who will it be? 

Whose project will possess most of the qualities that typically define a small town’s downtown — pedestrian friendly, open public spaces with generous amounts of greenery, a cluster of retail and restaurants with attractive storefronts and most important (according to North Tampa Bay Chamber of Commerce (NTBC) CEO Hope Kennedy), people? It depends upon who you ask.

“I think, ultimately, downtown Wesley Chapel will be wherever the people say it is,” Kennedy says.

Currently, Kennedy thinks the closest thing to downtown Wesley Chapel is the area around the Shops at Wiregrass outdoor mall, which also boasts the AdventHealth Wesley Chapel hospital (and the many jobs that come with it), the Wiregrass Ranch Sports Campus of Pasco County, high-end car dealerships, hotels and a plethora of retail and restaurants.

But, Wiregrass Ranch is still developing. Its town center — the community’s downtown, when it is completed — hasn’t even broken ground. And, Avalon Park Wesley Chapel and The Grove also promise that big things are on the way, and a newer, bigger and different downtown Wesley Chapel could emerge.

Here’s how the three developments shape up as downtown cadidates:

WIREGRASS RANCH

JD Porter, whose family owns most of the land in Wiregrass Ranch, is not terribly concerned about which community will be home to Wesley Chapel’s official downtown. 

“I don’t think you can force a downtown,” he says. “I think if it’s thought through and done with purpose, I think there will definitely be a downtown in Wesley  Chapel. I just don’t think you can count on a downtown popping up in the next six months, the next year or anything like that.”

Porter says a community’s downtown must come about organically, and he thinks that is what’s happening in Wiregrass Ranch. While he has plans for a town center a little northeast of the Sports Campus on the yet-to-be-finished Wiregrass Ranch Blvd., construction is a ways off. Instead, he says, the area around his town center is filling in nicely, with Raymond James Financial (and the 700+ jobs it promises) beginning construction recently and joining the number of housing subdivisions, the Sports Campus, the mall, Pasco-Hernando State College and AHWC as walkable and bikable destinations.

 There have even been talks of light rail or another form of public transportation within the Wiregrass Ranch community.

Porter thinks a 5-10 year timeframe is reasonable for his vision of downtown to emerge. That vision includes walkability, 150,000-200,000 square feet of retail, 200,000-300,000 square feet of office space and 800 to 2,000 residential units.

He has compared it to Georgia’s Buckhead development near Atlanta in the past.

JD Porter

“It will come naturally,” he says. “We’re getting the density, getting all the different uses coming together that will create the downtown area.”

Porter says it has been a thoughtful process putting together Wiregrass Ranch, and the town center will be its jewel. 

“Almost everyone in Pasco has a ‘town center,’” he says, “basically comprised of a Publix and couple of dry cleaners and maybe a smoothie shop. That’s not a town center.”

Porter has bigger goals. Downtown Wesley Chapel may not be enough.

“I look at our town center as being Downtown Pasco County, Downtown Wesley Chapel, Downtown North Tampa,” Porter says. “But it’s got to mature naturally, it can’t be forced. We have some stuff going on. We’ve upped our timeline. We have some exciting things coming down the pike.”

AVALON PARK WEST

When developer Beat Kahli announced upcoming plans for a downtown core in Avalon Park Wesley Chapel (APWC) in February 2020, it was heralded by many in the media as Wesley Chapel’s future downtown.

And that’s exactly what Kahli thinks it will be.

Kahli is investing more than $700 million in the project — with a $33-million commitment from Pasco County -— which he says could break ground in the next few months.

The APWC (formerly Avalon Park West) downtown will be located on the north side of S.R. 54, less than a mile west of Eiland Blvd. (just west of Zephyrhills), but despite its distance from most of Wesley Chapel, will look the most like a small-town downtown, based on its renderings. 

The downtown area will be a mixed-use development on 215 acres. The entire APWC project is being built on 1,800 acres, the same size as its successful Avalon Park Orlando. It will eventually have 4,800 residential units (it currently has 1,000) and 15,000 residents. Many resident won’t have to leave — they can live, work and play in APWC.

“We don’t build subdivisions,” Kahli says, “we build towns.”

And, while many people might assume that the downtown core is just for residents of APWC, it will be open to everyone.

Kahli says the area will have two of the most important qualities in a downtown —walkability and mixed-use buildings.

After a 10-year buildout, the APWC downtown development will have roughly 2,700 residential units, 165,000 square feet of Class “A” office space and 190,400 square feet of commercial development.

The “neo-tradional” project will include four-story buildings, with neighborhood commercial on the bottom floor and the other three floors reserved for residential. 

There will be multiple parking decks and sidewalks, and four freestanding Class A office buildings, which are typically larger, and will feature top-of-the-line amenities and high-income tenants. 

“Compared to other large projects in the (Wesley Chapel) area, which are generally single-use projects with several hundred or several thousand single family homes, and then somewhere else maybe some apartments, and then somewhere else maybe a mall or strip mall, somewhere else maybe a school,” Kahli says, “we are integrating it all. We’re building full towns. That’s our approach in Wesley Chapel, and wherever we go.”

The “town center” of The Grove development.

THE GROVE

The Porters have been in Wiregrass Ranch since forever, and developer Beat Kahli has patiently held onto the land that will be Avalon Park Wesley Chapel for almost 25 years. That makes The Grove’s developer Mark Gold the new kid on the block.

But, Gold is no rookie when it comes to buying up older projects and making them relevant again. Even when he purchased The Grove for $64 million in 2018, he was not shy about calling it Wesley Chapel’s future downtown.

Despite arriving late to the party, with The Grove project already well under way, he will get the first crack at cementing his 254-acre property as the area’s downtown.

He is pouring more than $100 million into that dream, taking Wesley Chapel’s major shopping center (it was built in 2007, a year before the Shops at Wiregrass) and transforming into something the area hasn’t seen before.

The old Cobb movie theater has been renovated and is open, the long-ignored area Gold calls “The Village” has been revitalized and KRATE, an innovative retail and restaurant park made up of converted hip, reimagined shipping containers, is rounding into form.

While others see The Grove as more of an entertainment and retail district, Gold takes offense. He says the project is much more, with more than 600 homes approved for construction just north of The Grove, as well as apartment complexes in the surrounding area. Other businesses will come in, bringing more jobs. He sees The Grove as a destination for residents as far away as Tampa and Orlando. 

“It will be the No. 1 destination for families, and they will be able to shop, eat, walk, play mini-golf and many other things,” Gold says. “There will be no need to go anyplace else.”

Incentives Deal To Pave The Way For Wesley Chapel’s “Downtown”

A downtown area similar to this is on the horizon for Wesley Chapel after county commissioners recently approved an incentive package for the developers of Avalon Park Wesley Chapel. (Photo: Pasco County)

Avalon Park Group/sitEX is developing what some believe will serve as Wesley Chapel’s downtown (see separate story about this on page 8), plans which were paved by the Pasco County Board of County Commissioners (BOC), which has unanimously and enthusiastically approved up to $33 million of incentives for the public infrastructure project.

Developer Beat Kahli said Avalon Park Wesley Chapel, which previously has been called Avalon Park West, will be a place where residents can live, work and play without ever leaving their community. 

Kahli, the president and CEO of Avalon Park Group, also developed Avalon Park Orlando. He says he told those residents 20 years ago, “If you don’t want to leave, you don’t have to because we can satisfy all of your needs here…that’s our goal here.”

The BOC vote to approve the incentive package was 4-0. 

“It’s such a great project,” said District 3 Pasco commissioner Kathryn Starkey. “This will be downtown Wesley Chapel. They don’t have a downtown…they have (malls), which some people count as downtown, but this will really be the downtown of Wesley Chapel.”

District 2 commissioner Mike Moore, who represents much of Wesley Chapel, missed the meeting with an illness but says he, too, supports the plans.

“It’s definitely a great project,” Moore said. “It’s going to bring some much-needed Class A office space, which will lead to some high-paying jobs. That’s what I’m most excited about.”

The plan for Avalon Park Wesley Chapel, whose 215 acres are located east of Curley Rd. on the north side of S.R. 54, goes well beyond your typical subdivision.

The urban mixed-use center will have a 10-year buildout and boasts 2,695 residential units, 165,000 square feet of Class “A” office space and 190,400 square feet of commercial development.

The project will include four-story buildings, with neighborhood commercial on the bottom floor and the other three floors reserved for residential. 

There will be multiple parking decks and four freestanding Class A office buildings, which are typically larger, and feature top-of-the-line amenities and high-income tenants, and are located in a central location, which in this case would be the new downtown Wesley Chapel.

Avalon Park Wesley Chapel also will include two schools with capacity for 3,386 students — New River Elementary, which already exists, and Pinecrest Charter School, which is opening this fall.

According to David Engel, the manager of the county’s Office of Economic Growth, 50 percent of trip generation by Avalon Park Wesley Chapel will remain on site, resulting in a reduction of more than 14,000 trips a day on S.R. 54.

“That can solve traffic problems,” Kahli said. “Instead of building subdivisions, we have to build towns.”

The total cost of the Avalon Park Wesley Chapel proposal is $785 million. 

The county’s commitment to the $83.3 public infrastructure investment by Kahli will be $33 million via what is essentially a 30-year property tax rebate, provided the project hits certain benchmarks and triggers.

The deal also includes a $1.2-million loan (through the Penny for Pasco 1 cent sales tax ) to accelerate construction of the first office building, which is required to be at least 75,000 square feet and is one of the development agreement’s triggers.

The county says it will benefit greatly from the deal – 1,065 permanent jobs resulting in an estimated $42-million in payroll. A tax revenue forecast conducted by Wynne & Associates, LLC, said that over a 30-year period, the project will generate more than  $198 million in ad valorem property taxes alone, which is approximately $112 million more than a conventional, suburban development would bring in.

“The return on investment to the county is substantial,” Engel said. 

Moore said the success of Avalon Park Orlando is a good sign for Kahli’s efforts in Wesley Chapel.

“They have been very successful with the project in Orlando,” Moore says. “But, this is going to be bigger and better.”

Wesley Chapel’s Professional Fireworks Spectacular Returns To Avalon Park West!

Not too many small towns can say they have their own Fourth of July fireworks display but, thanks to Avalon Park West (APW), Wesley Chapel can.

For the fifth consecutive year, APW will host a celebration that, in past years, has drawn crowds in the thousands.

And, for the third straight year, it is the only place in Wesley Chapel to catch a professional fireworks display, since the Rotary Club of Wesley Chapel stopped hosting its Freedom Fest celebrations at the Shops at Wiregrass.

But, it’s not just about fireworks at Avalon Park West, a growing mixed-use community located off S.R. 54, adjacent to (and technically a separately-developed part of) New River Township. The party actually begins at 5 p.m., with a host of family-friendly activities leading into the rockets’ red glare, which is scheduled to begin at 9 p.m.

“Our Independence Day Celebration is meant to bring all of the region together for an event they will remember,” says Stephanie Lerret, senior VP at Avalon Park Group, the developer of APW. “We take great pride in providing unique opportunities to play in Avalon Park West.”

The activities include:

• A pie bake-off.

• A bike parade, with kids showcasing and decorating their bikes.

• Wet & dry slides, for kids of all sizes.

• Dozens of vendors featuring crafts and other goods

• Food Trucks

Last year’s crowd was estimated at 3,000 people, and Marielle Fernandez, APW’s marketing and events coordinator, says “we expect even more this year.” Fernandez adds that there also will be bounce houses and community performers this year.

“The idea is to bring the community together,” she says. “This event is for them.”

For additional information, visit AvalonParkWest.com.

 

Avalon Park West Continues To Build On Its ‘Small Town Feel’

Home buyers looking for the convenience and amenities that a mixed-use master-planned community offers may find what they’re looking for at Avalon Park West (APW), located five miles east of I-75 at S.R. 54 and River Glen Blvd. in Wesley Chapel. APW is part of the New River Township Development of Regional Impact (DRI), which is undergoing review for a revision requested by the developer, Avalon Park Group, to distinguish APW from the existing New River community.

If approved by Pasco County, the project’s eventual size of about 1,400 acres and 4,400 single-family homes and multi-family units, means the APW development is large in size, but the streets lined with homes featuring spacious front porches and set-back garages give it a “small town feel.”

The landscaping emphasizes natural features such as ponds and trails, while the amenities center offers a clubhouse, pool and playground. Frequent special events like movie nights provide recreation for residents. For people who just want to relax, yoga classes are available.

With New River Elementary within walking distance, as well as plans for a K-12 charter school, an assisted living facility, and plans for a future downtown area with 680,000 sq. ft. of retail and office space, APW is — according to marketing manager AnaLee Rodriguez — a community where residents, “live, learn, work and play.”

Rodriguez says Avalon Park Group has a clear vision of what the project should be.

“We’re building a small town,” says Rodriguez. “You can grow up in this community, go to school, work, start (and raise) a family here and, with the assisted living facility, you can even have older members of the family live nearby.”

The first phase of APW, known as Cypress Village, consists of 317 single-family homes. Builders for the first phase are Beazer Homes, Avex Homes, and D.R. Horton, which has already completed its involvement in Cypress Village.

Avex and Beazer are still building and selling homes on lots in 45-foot and 55-foot widths. Some floor plans have flexibility in how they can be configured, ranging from a 1,697 square-foot, single-story home with three bedrooms, two bathrooms and a two-car garage (listed at $216,990), to a two-story home priced at $289,990 for 2,974 square feet of living space that includes four bedrooms, two-and-a-half baths and a two-car garage. Homeowners association (HOA) and community development district (CDD) fees combined start at about $2,000 per year, based upon the home you purchase.

Home features vary by builder and model, but examples available include 50-gallon water heaters, high-efficiency HVAC systems, Energy Star-rated appliances, pre-wired security systems, ceramic tile flooring in wet areas and irrigation systems.

For residents like Jefson and Candice Louis, living at APW with their two children means more than having a nice home with a front porch view of the world.

“The community is family oriented with lots of activities,” says Jefson, who cites APW’s annual Fourth of July celebration as one of his favorite events. “It’s great sitting on your porch, watching the fireworks.”

Candice expresses appreciation for the neighborly attitudes of residents. “We meet together, take our children to the playground and eat together on Sunday. We have fun here.”

She’s also looking forward to the forthcoming commercial development that will complement the quiet residential area with convenient shops and services. “That’ll be a great addition,” says Candice.

Sidewalks and nature trails make APW a pedestrian-friendly community, which promotes relationships as well as exercise, according to Elisenda Lopez, whose family has lived there for about a year and a half.

“I like to walk in the neighborhood and run into my neighbors and have conversations with them,” Lopez says.

Cassandra Miranda’s family of five includes three daughters, whom she says benefit from the activities hosted by the community. “They have so many events for the kids to come out and meet each other.,” says Miranda.

‘Avalon Aglow!’

Many events at APW are not just for its residents, but are open to the general public as well, creating relationships with the greater Wesley Chapel community. In addition to summer’s Fourth of July Celebration, APW hosted last month’s third annual Wesley Chapel Jazz Festival (see pg. 3) and the public is invited to attend “Avalon Aglow” on Saturday, December 10, 5 p.m.-8 p.m., featuring food trucks, a snow slide and fireworks.

Inviting the public into the community demonstrates that while APW is designed to be self-contained, that doesn’t mean isolating the community from non-residents, according to APG senior VP Ross Halle.

“We don’t believe in separating people and things by walls,” Halle says. “We see our community as serving a much larger population than just the people who live there.”

To learn more about the homes and lifestyle offered by Avalon Park West, visit AvalonParkWest.com, see the ad on pg 15 of this issue or call 783-1515. The new information center, which should be open in December, will be located at 33613 S.R. 54. To attend a public event, go to the clubhouse area at 5227 Autumn Ridge. Dr.