Celebrating The Opening Of The First Building In Avalon Park’s Downtown! 

Developer Cuts The Ribbon As The First Mixed-Use Rental Apartment & Retail Building In Wesley Chapel Opens! 
Avalon Park Wesley Chapel developer Beat Kahli (with scissors) was joined by his entire development team, all of the tenants who have signed commercial leases at the new “downtown Avalon Park” mixed-use building, Dist. 2 Pasco County Commissioner Seth Weightman (to Kahli’s left) and North Tampa Bay Chamber president & CEO Hope Kennedy (to Weightman’s left) on Sept. 19 for the ribbon-cutting and unveiling of the first-ever “neotraditional” retail and residential building in Wesley Chapel. (Photos by Charmaine George)

 So, whether or not it’s actually Wesley Chapel’s “downtown,” there’s no doubt that the Grand Opening and unveiling on Sept. 19 of the new nearly 17,000-sq.-ft., three-story building in Avalon Park Wesley Chapel is the start of at least that community’s downtown — and the first true mixed-use (residential and commercial), urban-style (some would call it “neotraditional”) building in all of Wesley Chapel. 

Avalon Park Wesley Chapel developer Beat Kahli doesn’t hide his excitement about the new 17,000-sq.-ft. first building (below right) in Avalon Park’s downtown district. 

“This is long in the making,” said developer Beat Kahli, the founder, president and CEO of the Avalon Park Group, the developer of both Avalon Park Wesley Chapel and Orlando. “We were lucky, in 1988, to find 1,800 acres in Pasco County, owned by the Brown family — it was called the Brown Ranch —and when Mom Brown died, the IRS came in and said, ‘You have to pay a lot of taxes because you have 1,800 acres and here is your tax bill.’ And they said, ‘We’re just farming here and we don’t have that money at all.’ We bought the land for fair market value (at that time) and told them, ‘You still need to farm here for a long time.’” 

And, although the original New River Township portion of Avalon Park Wesley Chapel has been around for more than a decade and there are now around 2,000 single-family homes built or under construction (with a population of about 5,000 people) in the entire development, Kahli said Bill Brown and his family were able to continue farming the vast majority of their land for “more than a quarter of a century. We would have surveyors and engineers come out and they’d call me to say, ‘Hey, there’s a guy with a shotgun here saying it’s his property. And, we’d have to tell Bill, who was a great guy, ‘Please don’t shoot our surveyors and engineers.’” 

Kahli said that unlike in Orlando, “where we basically had to build the town from scratch, there was already a two-lane (now 4-lane), paved S.R. 54 here.” He also recounted the first homeowners association meeting in Orlando, when there were only about 30 homes, with the people asking him, “What’s the philosophy of the development here?,” to which he replied, “The goal is to build a town where people can live, learn, work and play. If you don’t want to leave, you don’t have to leave — and that’s the same philosophy here (in Wesley Chapel). We’re taking a big step forward with this almost-17,000-sq.-ft., $21-million building , which we have completed now, so we are having the ribbon cutting today.” 

The native of Switzerland also pointed to the “A”-rated Pinecrest Academy charter K-8 school and the adjacent church and likened it to life in Europe, “Where towns are basically built around a church and a school.” 

He also said that by having a place where people live, learn, work and play, “Some of you will become triple or even quadruple stakeholders — someone who lives, works or has a business, has kids in school and entertains, all here in Avalon Park, where we have events that already have 5,000 people attending, sometimes 25,000 in Orlando now [like the annual 4th of July celebrations]. So, the goal is to create a sense of place, a place where people feel at home and feel safe.” 

And, although Kahli said he didn’t miss the mountains or especially the snow where he grew up in Zurich, the largest city in his native country, “I missed having what we are opening here — a lifestyle where you can live somewhere, get in the elevator, sit in a coffee shop or restaurant where you don’t have to get into your car for whatever you do. And, you can have your kids walk to school, which is how I grew up.” 

He then thanked his entire Avalon Park Group (APG) team, as well as Dist. 2 (which includes Avalon Park) Pasco County Commissioner Seth Weightman and North Tampa Bay Chamber President & CEO Hope Kennedy for their support. 

Weightman said, “I’m just incredibly honored to be standing here with all of you to represent the commissioners. This is a testament of the partnership between Avalon Park Group and Pasco County to build something great.” 

APG senior VP of marketing & community relations Stephanie Lerrett also thanked the county, Kennedy and the NTBC, the Pasco Economic Development Council and all of the commercial tenants whose businesses will be located below The Flats at Avalon Park apartments. 

After the ribbon-cutting, attendees were treated to samples of Rudraksh Indian Cuisine’s kabobs, Tallo Restaurant & Bar’s Caribbean-style sandwiches and Rita’s Italian Ices (plus food provided by Vesh Catering) and were able to meet the tenants who are all opening businesses on the ground floor of the building — ISI Elite Training, Woof Gang Bakery & Grooming, Prime Barbershop, Vet Check and dentist Dr. Hetvi Patel of Dream Dental Studio. 

There also were tours of the beautiful 1-, 2- and 3-bedroom apartments (there are 40 total) in The Flats, which are competitively priced with other luxury apartments in the area. 

For more information about Avalon Park Wesley Chapel, The Flats apartments and the new downtown building (at 4424 Friendly Way), visit AvalonParkWesleyChapel.com, call (813) 783- 1515 or (813) 851-4228. 

Avalon Park Wesley Chapel’s Downtown Taking Center Stage 

Research by Joel Provenzano

What started out as New River Township more than 20 years ago is finally getting ready to come to full fruition.

That original community from developer Beat Kahli (of Avalon Park Group) does still exist today — with about 400 single-family (SF) homes in four subdivisions — but the Development of Regional Impact (DRI) formerly known as New River Township has changed names twice since those first homes (and the adjacent New River Elementary) were built.

The new sections, with a separate entrance off S.R. 54, were at first known as “Avalon Park West,” as Kahli’s original Avalon Park development exploded on the southeast side of Orlando. Today, the local 1,800-acre DRI is being touted as “Avalon Park Wesley Chapel,” which is planned for 4,800 single- and multi-family units, part of which will be a walkable downtown area.

Stephanie Lerrett (left) of Avalon Park Group gives VIP tour attendees some information (Photos by Charmaine George)

On Aug. 17, the Neighborhood News was included in a hardhat and virtual-reality VIP tour of the Downtown Avalon Park area, which has a single building under construction and a few retail tenants already signed to fill the twelve total available spaces on the ground floor of a multi-floor “neotraditional” building that also will feature rental apartments on its upper floors.

But honestly, as exciting as the first building in the downtown area may be, it really is only the tip of an iceberg as Avalon Park Wesley Chapel begins to add thousands of additional units, just as the widening of S.R. 54 — the primary east-west thoroughfare serving Avalon Park Wesley Chapel — nears its completion.

VIP attendees also got to check out a Virtual Reality tour of the downtown area.

Avalon Park Wesley Chapel, which previously had been known as both New River Township and Avalon Park West, is stepping up the development of its downtown, and the Neighborhood News participated in the Aug. 17 VIP tour of the first “neotraditional” building under construction to the east of the existing single-family home development in Avalon Park Wesley Chapel.

Developer Beat Kahli of Avalon Park Group/Sitex Development has modeled his Wesley Chapel development after Avalon Park Orlando, his company’s successful 1,860-acre development neighborhood located in southeast Orange County that will have 3,400 single-family and 1,431 multi-family units at buildout. Meanwhile, Avalon Park Wesley Chapel encompasses about 1,800 acres with about 2,900 single-family and 1,900 multi-family units planned.

Despite a steady rain, the VIP tour helped introduce local business leaders to Downtown Avalon Park Wesley Chapel, which has its first three-story, 73,067-sq.-ft. mixed-use building well under construction. This building will include 40 multi-family apartments and 23,720 sq. ft. of commercial/retail space on the ground floor. 

The VIP tour of the first downtown building.

“This phase of construction really helps us move even closer to that vision of building a place where families can build memories and traditions together in a town they can call their own,” Kahli said in a recent news release. “And, while this may not be the most cost-effective time to begin construction, we feel like it is important to continue on to the next step in developing our vision for Avalon Park Wesley Chapel.”

The downtown area also will be home to a two-acre, dog-friendly community park with an amphitheater that currently is in permitting and will begin construction later this summer. The park will host community events such as the popular “Avalon Aglow” and annual Fourth of July celebrations, as well as community partners like Jazz Under the Starz and the Wesley Chapel Theater Group, who are already hosting events and activities in the community. Construction of both the park and the first mixed-use building are scheduled for completion by January of 2024.

“We have been working with Pasco County over the past several years to develop a program that will be a win-win for the entire Wesley Chapel community,” Kahli said. “Community partnerships are vital to our mission to change the way the world lives, learns, works and plays, by creating a place where everyone can feel like they belong.”

Upon completion, Avalon Park Wesley Chapel will include approximately 400,000 total sq. ft. of retail and 100,000 sq. ft. of office space in its downtown. The initial construction in Downtown Avalon Park Wesley Chapel began in 2018 with the addition of the Pinecrest Academy K-9 Charter School. Pinecrest is also now under construction of its second phase, which will ad approximately 600 middle school student stations in a separate building. 

Before & after pictures of the first building under construction in the downtown area.  

Among the first tenants on the first floor of the 12-suite building include the previously announced Prime Barbershop, an unnamed Indian restaurant and an also-unnamed gym. The only other tenant announced at our press time is Rita’s Italian Ice & Frozen Custard.

We got to meet Rita’s franchise owners Antoine and Idalice Stokes, who also own the Valrico location, and they definitely seemed to be super-excited to be opening in Avalon Park Wesley Chapel.

With the first building in the downtown area expected to be completed only four months or so from now, we wanted to provide you with some updates on the development of Avalon park Wesley Chapel:

• A new traffic signal will be installed by the developer at Avalon Park Blvd. & S.R. 54.

• Avalon Park Blvd. will be extended diagonally through the downtown area from SR 54 to River Glen Blvd.

• The Zephyrhills Bypass right-of-way will be given to the county, but that road will not be constructed by the Avalon Park developer. When built, the Zephyrhills Bypass will eventually connect to the existing roundabout in Chapel Crossings to the west and to Eiland Blvd. to the east. 

• The Avalon Park Blvd. extension and residential unit development (just north of Pinecrest Academy) are currently in for county review (as of last month).

• The majority of the single- and multi-family homes going in the northern section of Avalon Park have already been approved and platted.

• New River Township was originally 1,800 total acres, but now includes about 400 homes in the existing subdivisions along River Glen Blvd., but the MPUD approved for Avalon Park in 2017 shows a maximum of 4,800 residential units total, which is still believed to be accurate and close to the actual number that eventually will be built. 

• On August 3, updated plans were submitted to show how Avalon Park Blvd. will hook around to meet up with River Glen Blvd.

For more information about Downtown Avalon Park Wesley Chapel, visit AvalonParkWesleyChapel.com. 

Downtown Wesley Chapel?

Rendering of the downtown Avalon Park West area.

Downtown Wesley Chapel.

It may not currently, or officially, exist, but is interesting enough of a concept that three area developers — JD Porter, Beat Kahli and Mark Gold — have all suggested that their current projects will, in fact, be downtown Wesley Chapel.

So, who will it be? 

Whose project will possess most of the qualities that typically define a small town’s downtown — pedestrian friendly, open public spaces with generous amounts of greenery, a cluster of retail and restaurants with attractive storefronts and most important (according to North Tampa Bay Chamber of Commerce (NTBC) CEO Hope Kennedy), people? It depends upon who you ask.

“I think, ultimately, downtown Wesley Chapel will be wherever the people say it is,” Kennedy says.

Currently, Kennedy thinks the closest thing to downtown Wesley Chapel is the area around the Shops at Wiregrass outdoor mall, which also boasts the AdventHealth Wesley Chapel hospital (and the many jobs that come with it), the Wiregrass Ranch Sports Campus of Pasco County, high-end car dealerships, hotels and a plethora of retail and restaurants.

But, Wiregrass Ranch is still developing. Its town center — the community’s downtown, when it is completed — hasn’t even broken ground. And, Avalon Park Wesley Chapel and The Grove also promise that big things are on the way, and a newer, bigger and different downtown Wesley Chapel could emerge.

Here’s how the three developments shape up as downtown cadidates:

WIREGRASS RANCH

JD Porter, whose family owns most of the land in Wiregrass Ranch, is not terribly concerned about which community will be home to Wesley Chapel’s official downtown. 

“I don’t think you can force a downtown,” he says. “I think if it’s thought through and done with purpose, I think there will definitely be a downtown in Wesley  Chapel. I just don’t think you can count on a downtown popping up in the next six months, the next year or anything like that.”

Porter says a community’s downtown must come about organically, and he thinks that is what’s happening in Wiregrass Ranch. While he has plans for a town center a little northeast of the Sports Campus on the yet-to-be-finished Wiregrass Ranch Blvd., construction is a ways off. Instead, he says, the area around his town center is filling in nicely, with Raymond James Financial (and the 700+ jobs it promises) beginning construction recently and joining the number of housing subdivisions, the Sports Campus, the mall, Pasco-Hernando State College and AHWC as walkable and bikable destinations.

 There have even been talks of light rail or another form of public transportation within the Wiregrass Ranch community.

Porter thinks a 5-10 year timeframe is reasonable for his vision of downtown to emerge. That vision includes walkability, 150,000-200,000 square feet of retail, 200,000-300,000 square feet of office space and 800 to 2,000 residential units.

He has compared it to Georgia’s Buckhead development near Atlanta in the past.

JD Porter

“It will come naturally,” he says. “We’re getting the density, getting all the different uses coming together that will create the downtown area.”

Porter says it has been a thoughtful process putting together Wiregrass Ranch, and the town center will be its jewel. 

“Almost everyone in Pasco has a ‘town center,’” he says, “basically comprised of a Publix and couple of dry cleaners and maybe a smoothie shop. That’s not a town center.”

Porter has bigger goals. Downtown Wesley Chapel may not be enough.

“I look at our town center as being Downtown Pasco County, Downtown Wesley Chapel, Downtown North Tampa,” Porter says. “But it’s got to mature naturally, it can’t be forced. We have some stuff going on. We’ve upped our timeline. We have some exciting things coming down the pike.”

AVALON PARK WEST

When developer Beat Kahli announced upcoming plans for a downtown core in Avalon Park Wesley Chapel (APWC) in February 2020, it was heralded by many in the media as Wesley Chapel’s future downtown.

And that’s exactly what Kahli thinks it will be.

Kahli is investing more than $700 million in the project — with a $33-million commitment from Pasco County -— which he says could break ground in the next few months.

The APWC (formerly Avalon Park West) downtown will be located on the north side of S.R. 54, less than a mile west of Eiland Blvd. (just west of Zephyrhills), but despite its distance from most of Wesley Chapel, will look the most like a small-town downtown, based on its renderings. 

The downtown area will be a mixed-use development on 215 acres. The entire APWC project is being built on 1,800 acres, the same size as its successful Avalon Park Orlando. It will eventually have 4,800 residential units (it currently has 1,000) and 15,000 residents. Many resident won’t have to leave — they can live, work and play in APWC.

“We don’t build subdivisions,” Kahli says, “we build towns.”

And, while many people might assume that the downtown core is just for residents of APWC, it will be open to everyone.

Kahli says the area will have two of the most important qualities in a downtown —walkability and mixed-use buildings.

After a 10-year buildout, the APWC downtown development will have roughly 2,700 residential units, 165,000 square feet of Class “A” office space and 190,400 square feet of commercial development.

The “neo-tradional” project will include four-story buildings, with neighborhood commercial on the bottom floor and the other three floors reserved for residential. 

There will be multiple parking decks and sidewalks, and four freestanding Class A office buildings, which are typically larger, and will feature top-of-the-line amenities and high-income tenants. 

“Compared to other large projects in the (Wesley Chapel) area, which are generally single-use projects with several hundred or several thousand single family homes, and then somewhere else maybe some apartments, and then somewhere else maybe a mall or strip mall, somewhere else maybe a school,” Kahli says, “we are integrating it all. We’re building full towns. That’s our approach in Wesley Chapel, and wherever we go.”

The “town center” of The Grove development.

THE GROVE

The Porters have been in Wiregrass Ranch since forever, and developer Beat Kahli has patiently held onto the land that will be Avalon Park Wesley Chapel for almost 25 years. That makes The Grove’s developer Mark Gold the new kid on the block.

But, Gold is no rookie when it comes to buying up older projects and making them relevant again. Even when he purchased The Grove for $64 million in 2018, he was not shy about calling it Wesley Chapel’s future downtown.

Despite arriving late to the party, with The Grove project already well under way, he will get the first crack at cementing his 254-acre property as the area’s downtown.

He is pouring more than $100 million into that dream, taking Wesley Chapel’s major shopping center (it was built in 2007, a year before the Shops at Wiregrass) and transforming into something the area hasn’t seen before.

The old Cobb movie theater has been renovated and is open, the long-ignored area Gold calls “The Village” has been revitalized and KRATE, an innovative retail and restaurant park made up of converted hip, reimagined shipping containers, is rounding into form.

While others see The Grove as more of an entertainment and retail district, Gold takes offense. He says the project is much more, with more than 600 homes approved for construction just north of The Grove, as well as apartment complexes in the surrounding area. Other businesses will come in, bringing more jobs. He sees The Grove as a destination for residents as far away as Tampa and Orlando. 

“It will be the No. 1 destination for families, and they will be able to shop, eat, walk, play mini-golf and many other things,” Gold says. “There will be no need to go anyplace else.”