Florida Avenue Brewing Company — So Much More Than Just A Great Local Brewery!

Photos by Charmaine George

I remember being so pumped when Florida Avenue Brewing Company first opened its second location (the original is still in Seminole Heights) in the former location of Sports + Field on S.R. 56 in Wesley Chapel near the end of 2020, as the Covid-19 pandemic was winding down. The on-site brewery (more on that below) wouldn’t be operational for almost another year, but it was exciting to me that Florida Ave. was a big, non-chain real restaurant with an elevated, better-than-sports-bar menu that included items that became instant favorites of mine — such as Chinese sticky ribs and Korean-style bibimbap bowls, to name just two. 

But, the restaurant was just really finding its way at that time and has since been through, “I believe, five executive chefs since then,” says general manager Monroe Brown (left in top photo), who was a server and mostly bartender at the location when it first opened. “But, we’re really happy with the most recent version of the menu and our current executive chef — Baxter McManamy.” (right in the same photo) 

I’ll have to second that, even though both of those early favorite dishes of mine are no longer offered. And, despite having been with Florida Ave. for about a year now, Baxter isn’t taking credit for most of the new menu items, although he will say that he’s tweaked some of the recipes and given his sous chefs an opportunity to present new ideas to make the menu better, too. 

All I can tell you is that the new formula is working. Jannah and I honestly avoided Florida Ave. the last couple of years because it seemed like it was turning into just another sports pub, but…. 

If you check out the food pictures on this page, I think it’s pretty clear that Baxter, Monroe, the Derby family — Anthony, Amanda and their mom, Toni — and Florida Ave. are definitely back on the right track food-wise. 

In the top photo on this page, Monroe is holding a super-tasty new Rice & Bean Bowl, with adobo rice, “Rollin’ Derby” black beans, avocado and pickled red onions with “bistro steak,” Baxter says. “It’s a little tougher than filet mignon, but has a flavor similar to NY strip.” 

Speaking of Baxter, he’s holding a tasty double-patty Florida Ave. Smash Burger, with sautéed onions, bacon, American cheese and roasted jalapeño aioli on a brioche bun and a side of loaded hand-cut fries. Every burger on the menu also is made to pair with one of Florida Ave.’s beers, including the burger I mentioned, which the menu says should be paired with a Flipa American IPA, but that’s really up to you. 

If you’re looking for something a little more unique, perhaps try my favorite new menu item that photographer Charmaine George and I sampled on our most recent visit — the Gulf Coast mahi Fish ‘N’ Chips (left). I’ve never seen any restaurant use mahi for fish & chips, but it was beer-battered (“We beer-batter a lot of our dishes,” Baxter said. “Why wouldn’t we?”), super-crisp and snow-white inside. Oh, and it was frickin’ delicious, too. It didn’t even need the house-made tartar sauce served with it. 

Speaking of fresh, before we move on, Monroe and Baxter invited me into Florida Ave.’s super-clean kitchen and showed me that while there are two huge, walk-in refrigerators in there, the freezer is about the size of one of the little ones you’d find in your neighbor’s garage. 

“We just really don’t freeze anything here,” Baxter said. “We make most everything fresh.”

Another one of my new favorite options is the General Tso’s cauliflower (right). It’s served crispy outside, tender inside and the General Tso’s sauce is sweet and a little spicy. I probably will order the spicy aioli on the side next time, just to keep the cauliflower at its peak crispness. 

Another new favorite of mine is the new French onion dip handheld (below left). It features shaved ribeye, mozzarella and provolone, with a zesty horseradish cream on a toasted Amoroso roll. But, the big difference is the French onion broth that really gives this particular French dip a flavor all its own. 

That same delicious onion flavor is encased in Florida Ave.’s tasty crock of French onion soup (above right), which properly covers the broth and toasted bread with a combo of melted mozzarella and provolone cheese, which almost mimics the more traditional taste of French gruyere. 

Another recent addition is the Seasonal Grazing Board (left). For March, this selection of artisanal bites included Irish-style sausage, pretzel bites, kalamata olives, two kinds of cheese, red onions and a chunky tomato chutney. The seasonal board is made to pair with a four-beer flight. If you’re a beer drinker (I’m really not), this is a great way to start your meal, especially with a group of friends. Of the four brews shown with the grazing board, my favorite was the Dead Parrot light lager, but Charmaine preferred the Luminescence Hazy IPA. 

And, although I’m not a big salmon eater and can’t eat shrimp, Charmaine raved about both the BLT salad (below right) — with chopped romaine hearts, candied bacon, blue cheese crumbles, heirloom cherry tomatoes, chives, ranch dressing and balsamic glaze — which she had topped with blackened salmon that she said was flaky and delicately spiced; and the grilled Coastal Lime Shrimp tacos (top left). She loved the tequila lime aioli slaw and the fresh pico de gallo on top of the tacos, too. 

Even though we didn’t have room for dessert, we both still made room because the two house-made Florida Ave. desserts we sampled were both just so good! 

Charmaine’s favorite was the warm coconut cake (below left), which swims in a pool of delicious rum sauce and is topped with grilled pineapple and whipped cream. Decadent. 

But, my new favorite dessert is the Basque (Spanish-style) cheesecake (below right). The menu calls it “irresistible” and that’s pretty spot-on. The tender crust has a delicious char, but the cheesecake itself is as creamy as a true NY-style, but not as dense, and as light and airy as an Italian-style ricotta-based cheesecake, but with a better texture and flavor. It didn’t need the fresh berry coulis, but the end result was spectacular! 

I’m so glad you asked. Jannah and I always sit in the comfy high-top bar chairs at Florida Ave., which has a big advantage over most other breweries in that it has a full, premium liquor bar, not just beer and wine. So, even though neither of us are partial to the interesting selection of Craft Cocktails on the menu (she would get the “That’s My Jam,” with Tito’s vodka and a tropical syrup flavor, but would substitute club soda for the Regatta ginger beer it comes with), she has had excellent Cosmos at the bar and my Jameson on the rocks is always perfect. However, you Old Fashioned lovers will probably flip for the variety of “Cask Crafted” Old Fashioneds. 

Florida Ave. also recently added a “Taproom Brunch” every Saturday & Sunday, 11 a.m.-3 p.m., with items like warm French toast bites, avocado toast, a breakfast flatbread (with sausage, bacon, scrambled eggs, pico de gallo, borracha salsa and shredded mozzarella, topped with micro cilantro) and more. The brunch menu also includes bottomless mimosas and “bromosas” (OJ with your choice of Florida Ave.’s Dead Parrot, Luminescence Hazy IPA or You’re My Boy Blue). There’s even a mimosa flight served with four different kinds of juice. 

For lunch every weekday, 11 a.m.-3 p.m., Florida Ave. offers a “Pint & Plate” lunch, with your choice of soup or salad, paired with one of five different main courses (a flatbread, smash burger, tacos, a chicken Caesar wrap or a chicken parm or Milanese Brew Pub Sub) and one free draft beer, or soft drinks or coffee, for just $15. 

For “Hoppy Hour” (Mon.-Fri., 3 p.m.-6 p.m. and all night on Wed., from 3 p.m.-close), Florida Ave. offers its year-round draft beers for $5.25, specialty rotating draft beers from $6.25, sparkling, white or red house wines for just $6 and well & specialty cocktails for $7. There’s also a variety of Hoppy Hour “bites” for $5 (for cheese curds, loaded fries, crispy cauliflower & more), for $7 (for flatbreads or chicken wings) or for $9 (for tacos or Nashville chicken sliders). 

And, of course, Florida Ave. also has a great fenced-in open area out back, with its own bar and table service, as well as arcade games inside for the kids, plus private indoor areas for catered meetings and events. 

Now, let me see…what I am forgetting? 

Of course…BEER! Not only is the Wesley Chapel Florida Ave. one of the largest independent breweries in Florida, which provides cans of its now-famous brews, ciders and seltzers to other bars, it offers a huge variety of its rotating, house-brewed beverages to its happy customers. 

But, don’t take my word for it. Florida Ave. has more than 1,200 5-star reviews on Google, including Sabine M., who wrote, “This has to be one of the best breweries in the area. Every beer is delicious….They have amazing lunch deals…really cool space. A great place to meet up with friends.” 

And, every Saturday, you can even bring your group on a tour of the brewery for just $12 per person, which includes a beer and a souvenir pint glass. You must be 21 for the tours, all sales are final and they should be booked in advance. 

As Monroe says, “If it’s been a while, come give us another try!.” 

Florida Ave. Brewing Co. is located at 2029 Arrowgrass Dr. For more info, call or send a message to (813) 452-6333, visit FloridaAveBrewing.com or see the ad below for a FREE “Fourcaster” Appetizer Sampler!

Two Rivers Planning To Add A Third Brewery To The Wesley Chapel Area?

Growth in and around Wesley Chapel can feel a little scary/unwanted at times, as new roads, new rooftops and new developments seem to continue to pop up in the local landscape almost overnight. 

But, alongside that rapid change comes something exciting — a glimpse of what our community might look like in the future. 

One of the latest ideas quietly floating around in development plans could bring something many local residents already enjoy — a new brewery. If the concept comes to life, it would mark what would effectively become the third brewery serving Wesley Chapel and the nearby surrounding area. 

Local craft beer fans already know the two that helped put our area on the map: Florida Avenue Brewing Co. on S.R. 56 and Double Branch Artisanal Ales at The Grove. 

Now, plans emerging from the massive Two Rivers development — located just east of Morris Bridge Rd. in Zephyrhills, but looking very much like an extension of Wesley Chapel — hint that another brewery could eventually join the local lineup. 

The potential site of the new brewery is inside the Two Rivers community, specifically in the Two Rivers West section (see map). 

According to conceptual plans (see rendering above), the brewery would be located roughly a quarter of a mile behind a proposed Publix on S.R. 56, and just off the roundabout that leads residents to an upcoming resort-style private club known as “The Landing.” 

But, the brewery itself might only be part of the story. The concept appears within a planned village-style retail district called Hawthorn Village (labeled “SITE” on the map), which is being developed by Two Rivers developer the Eisenhower Property Group. 

Leasing materials from Colliers describe the village center as a 42,000-square-foot hub for specialty restaurants and boutique retail. 

At the heart of the project would be an outdoor event lawn designed to host community gatherings, holiday celebrations and al fresco dining. The hypothetical brewery concept even suggests it could share space with a coffee shop and restaurant on the same property, creating more of a social hub than just another place to grab a pint. 

In many ways, that’s the bigger story. 

Village-style centers like this are becoming a defining feature of many modern master-planned communities. Instead of long commercial strips, these smaller walkable hubs are designed to bring neighbors together for food, entertainment, and local events. 

Two Rivers itself is being planned with 13 distinct villages and a long list of lifestyle amenities, including the aforementioned The Landing private social club, a Pasco K-8 school, the Peak Surf Park, a proposed golf course on the Hillsborough side of Two Rivers, plus miles of scenic nature trails, kids’ play areas and resort-style pools. 

If Hawthorn Village does eventually land a brewery, it would certainly be a welcome addition for many residents. 

But, more important is that it signals the continued evolution of our area — from a quiet suburban crossroads into a place building its own identity, gathering spaces and community traditions. While many long-time local residents aren’t happy about this transformation, it is happening. 

And, if that new identity happens to include a few good local beers along the way, many neighbors probably won’t complain. 

Double Branch Artisanal Ales’ New Owner!

When I read on Facebook that Double Branch Artisanal Ales, located at 5956 Wesley Grove Blvd. in  The Village at The Grove, was under new ownership, I was excited to meet the new owner and learn about his plans for the place — even though I’ve never been a big beer drinker.

Well, after meeting the new owner, who goes by Dee (shown here with his friendly bartender/team member Jenna), and seeing how he’s already opened up Double Branch’s interior, including creating a window into the sizable working brewery, added more TVs (including a 190” projection screen) and upgraded the entire look of the place, I have to say that Dee is on the right track.

He’s also added several more beer taps (with a rotating selection of excellent craft beers and “a new commitment to sustainable brewing practices”), with live entertainment, trivia nights, brewery tours and fun community events all coming up soon. 

Dee also says that although you can bring in food from The Grove’s restaurants and enjoy them with his tasty beers, seltzers, ciders and white, red and rose wines on tap, he plans to bring in “maybe 20-30 total items” from Falabella Family Bistro across the way sometime in the future. In the meantime, he also plans to host a Grand Opening event sometime later this month, but had not yet announced it as we went to press with this issue, so check our “Neighborhood News” Facebook page for that announcement soon.

For more info about Double Branch Artisanal Ales, which is open every day except Monday (although Dee says he does plan to open Mondays for Monday Night Football games), call (813) 492-880 or visit DoubleBranch.beer — and please tell Dee I sent you! 

Yuengling Draft Haus & Kitchen — You Love The Beer, Now Try The Food! 

The “Holiday Bird” plate. (Photos by Charmaine George).

Although I’m pretty sure that even most of you non-beer drinkers have at least heard of Yuengling beer, you may or may not realize that Yuengling is the oldest brewery in America. It was established in 1829, when David G. Yuengling arrived from Wuerttemberg, Germany, to settle in the sleepy, coal-mining town of Pottsville, PA. 

And, even though a fire completely destroyed Dick’s original brewery on Centre. St., the newer brewery built on Mahantongo St. in Pottsville in 1831 is still the site of the oldest brewery in the U.S. 

With demand for its beers growing, the Yuengling family, led by David’s great-great grandson Dick Yuengling, Jr. (who first took over ownership of the brewery in 1985) purchased the former Stroh’s brewery on N. 30th St. (south of Fowler Ave.) in 1999. 

For most of the time that Yuengling has owned the brewery in Tampa, there was only a small tasting room to sample the different beers the brewery brewed and sold. 

Yuengling Draft Haus & Kitchen Executive Chef Sean Eckman (left) and VP of Hospitality Brent Wertz.

VP of hospitality Brent Wertz, says that changed in 2020, when the Yuengling family became part of Tampa Innovation, a group that includes most of the major businesses in North Tampa (including USF, Busch Gardens, the Moffitt Cancer Center and AdventHealth Tampa) and was seeking to modernize this area. That was the year the Yuengling family began working on opening what is now called the Yuengling Draft Haus & Kitchen, a 42,000-sq.-ft. building with a 1.5-acre outdoor patio area. 

The Draft Haus, which opened under Wertz’s leadership in June of this year, offers unique chef-created food and 11 of the 12 Yuengling brews available to go with the beer-inspired menu. The Draft Haus also is home to the First Brew coffee bar and Mayday Ice Cream concession stand, as well as a 100 (or so)-seat private banquet hall and the coming-soon Brewhouse Bistro, located on the outdoor patio, which will feature its own menu to be compatible with the patio’s cornhole and other outdoor games and entertainment. 

Bring On The Food! 

Wertz, who has spent his entire 30-year career in the food and beverage departments of 4- and 5-star resorts (most recently with Hershey Park in Hershey, PA), says that the menu created by the Draft Haus & Kitchen’s executive chef Sean Eckman (whose previous experience also is mainly at top-level resorts, including The Inn on Biltmore Estate in Asheville, NC) is not only designed to pair with beer, but many of the food recipes also include different Yuengling beers. 

Our editor’s favorite potato-crusted Gulf snapper at the Yuengling Draft Haus on N. 30th St. in Tampa. (Photo by: Gary Nager).

For example, my favorite item at the Draft Haus is the potato-crusted Gulf snapper, which sits on a bed of mac & beer cheese, served with white BBQ slaw and mayo-ketchup tartar sauce, and is made to pair with the Yuengling Traditional Lager or Golden Pilsner. 

“We change the menu every couple of months,” Wertz says, “right now, we have a few holiday-themed menu items.” 

My favorite among those new items is the “Holiday Bird,” a crispy buttermilk fried chicken breast atop a giant scoop of skin-on redskin mashed potatoes and “Grandma-style” brown gravy, It’s served with two crispy waffles that are made from tasty stuffing and topped with a zesty cranberry relish. 

“We actually pour the stuffing into a waffle maker,” Wertz says. “It’s perfect for those who like the crisp edges of stuffing from the oven.” 

The new “Colors of Christmas” salad.

I also really enjoyed the “Colors of Christmas” salad — with mixed greens, goat cheese, pomegranate, orange sections, wassail vinaigrette and topped with crispy onions — and the “Tampa Style Pulled Pork” sandwich, which features shredded mojo-roasted pork shoulder on a toasted brioche bun, topped with beer cheese and white BBQ slaw and crispy onions. 

And, although I don’t love mushrooms, photographer Charmaine George said she loved the new “Fungi Burger,” which features two smash burger-style patties on a garlic butter croissant, with truffle hop aioli, marinated ‘shrooms and fontina and gruyere cheeses. I can vouch for the other burgers, as the “YDH&K Cheeseburger,” with American cheese, pork jam, house-made 1000 Island dressing, dill pickles and lettuce, tomato & onion on a Kaiser bun, is another of my favorite Draft Haus items. 

The “Tampa Style Pulled Pork” sandwich.

Wertz says, “We also feature traditional food items most beer drinkers love — like ‘Mrs. T’s’ Pierogies (served with beer cheese), ‘DIY Deviled Eggs’ (made with beer mustard) and ‘Black & Tan Chili Cheese Fries’ — and items like YDH&K ‘Signature Lobster Bisque,’ a grilled turkey paillard club sandwich and smoked Angus short ribs.” 

The holiday dessert manu includes a super-unique “Gingerbread Whoopie Pie Cake,” made with an eggnog ganache. 

We complemented our meal with a “Try ‘Em All Flight,” with 6-oz. samples of all ten brews currently available at the Draft Haus — the Traditional and Light Lagers, Golden Pilsner, Flight (light), Bongo (mango) Fizz, Lord Chesterfield Ale, Dark-Brewed Porter, Yuengling Premium, Hershey’s Chocolate Porter and my favorite — the Black & Tan. Charmaine raved about the Bongo Fizz Mango Mojito “Hop-Tail,” with muddled lime, clapped mint, cane syrup and mango purée. And, while Wertz says there is no plan to add hard alcohol, there are a few canned wines available. 

The “Gingerbread Whoopie Pie Cake.

After lunch, I picked up a tasty vanilla latté at First Brew and a six pack of Black & Tan at the retail store (every Yuengling beer is for sale there), which also has lots of Yuengling-branded clothing and gift items. We’ll go back to check out the outdoor patio when the Brewhouse Bistro opens next month. 

The Yuengling Draft Haus & Kitchen (11109 N. 30th St.) is closed Tues.-Wed., but is open 4 p.m.-10 p.m. on Mon. & Thur., 11 a.m.-11 p.m. on Fri. & Sat. & 11 a.m.-10 p.m. on Sun. For more info, call (813) 488-6444, visit Yuengling.com. 

New Tampa Brew Fest 2019!

When the New Tampa Noon Rotary went looking for an idea to create a signature event that would raise thousands of dollars for the club’s favorite causes, it wanted something hip, trendy and successful.

Now, heading into its second year, the club members have high hopes for their New Tampa Brew Fest, which will be held tomorrow — Saturday, November 16 — at the Venetian Center at St. Mark The Evangelist Catholic Church on Cross Creek Blvd. in New Tampa

“We actually stole the idea from the Temple Terrace Rotary Club,” says Jeff Ulbrich, the event’s co-chair.

According to Ulbrich, his fellow Rotarians in Temple Terrace have been holding a craft Brew Fest in the spring for five years, and it has been wildly successful, drawing more than 2,000 attendees from more than 70 zip codes to sample the wares from roughly 35 different breweries.

The Temple Terrace event has made the kind of impact that the New Tampa Noon Rotary is hoping for with its Brew Fest. Despite some nervous moments leading up to the event, last year’s inaugural New Tampa Brew Fest was deemed a success, drawing 28 breweries and about 500 attendees.

The event raised enough money to cover expenses and contribute thousands of dollars to U.S. military troops and the second Fisher House at the James Haley VA Hospital on BBD, which is a “comfort” home where active U.S. military and veteran families can stay while their loved ones are being treated in the hospital.

“The purpose behind the Brew Fest was for our Rotary Club to create an event that the whole New Tampa, and greater Tampa Bay area, can take part in,” says co-chair Chris Stennett. “The dollars go back into civic projects, so we wanted something that had the biggest value. We aren’t a big club, so for us to make a big impact, we had to dream big.”

The New Tampa Brew Fest is by far the biggest fund raiser put on by the Noon Rotary, and the plan is to continue building it until it rivals the one held in Temple Terrace.

The numbers have been encouraging. Last year’s event had 28 breweries, but dipping further into Tampa and St. Petersburg’s deep bench of craft breweries, close to 35 of them will be represented this year, serving more than 100 different kinds of beers. “I was stunned by how many craft breweries there are,” Ulbrich says.

The craft beers available for tasting come from such noted craft breweries as Cigar City, Big Storm Brewing, Coppertail, Florida Avenue (which is opening a new brewery on S.R. 56; see pg. 39) and 3 Daughters, as well as smaller brewers like Krazy Eddie’s Garage (KEG) Brewing, which is made in garage in Odessa, the new Double Branch Artisanal Ales (which is opening next month at The Grove in Wesley Chapel)l, and Wiregrass Brewing, another independent brew which attended last year’s event (see pg. 38).

Ulbrich says the bigger craft breweries use big distributors like Pepin and JJ Taylor, which also will provide beers for the event from 24 breweries, with the rest coming from smaller independent brewers. “We are trying to find a balance,” Ulbrich says. 

The mega-popular White Claw hard seltzer, which is fighting a nationwide shortage of its product, will again have a booth at the event as well.

This year’s Brew Fest also will have three new food trucks on hand – Bacon Boss, BBQ Time and Mr. C’s Grilled Cheese.

“Last year was our first year, and we had no idea how many people would show up,” says Stennett. But, we knew it could work, and we knew the event could be a lot of fun and engage the community. We want to be able to do more (with our donations), and we feel we’re on to something here.”