District 7 Tampa City Council member and New Tampa resident Luis Viera says he hasn’t made a decision yet, but he is looking at either a State House of Representatives or Hillsborough County Commission run in 2026, before his current City Council term expires in March of 2027.
While introducing Viera, who was the guest speaker at North Tampa Bay Chamber of Commerce’ (NTBC)’s monthly Business Breakfast on Feb. 4, NTBC president & CEO Hope Kennedy mentioned that she had heard Viera might be considering a run for Mayor of Tampa, but Viera said he was more interested in a run for the District 67 State House seat currently occupied by House Minority Leader Fentrice Driskell, who will reach her term limit with the Nov. 2026 election.
Since that Feb. 4 meeting, Viera says he has been approached by multiple media outlets about his plans going forward. He says he is mulling over the possibility of running not only for Driskell’s Dist. 67 State House seat, but also for one of the County Commission seats up for election in 2026. “I haven’t made a decision yet,” Viera says. “But, once I announce which of those offices I will choose to run for, I will have to give up my City Council seat before my term ends.”
Even though he is a registered Democrat (City of Tampa elections are all nonpartisan), the 47-year-old Viera also discussed his ability to work with other political office holders — including reaching across the political aisle — in Hillsborough and Pasco counties, as well as with Rep. Driskell, Dist. 20 State Senator Danny Burgess and with Dist. 15 U.S. Congresswoman Laurel Lee. He also talked about New Tampa’s status as the “Alaska” of the City of Tampa, was well as zip code 33647’s cultural diversity, as well as what he has accomplished in the nine years since first winning election — by 65 votes in the two-candidate Special Election runoff in Nov. 2016 — in his first election over fellow New Tampa resident Dr. Jim Davison.
Look for a full recap of Councilman Viera’s Chamber breakfast chat, and more information about his political plans, in the March 4 New Tampa Neighborhood News Issue #5-25.
Freedom High chorus students last got to visit New York City in 2023. In a couple of months, 33 Freedom students will be taking a trip to the Big Apple to perform in the National Concert Chorus at the renowned Carnegie Hall, but they need some financial assistance. (Photo provided by Amber Faircloth)
Freedom High chorus students are preparing for the experience of a lifetime — an upcoming trip to sing at the renowned Carnegie Hall in New York City.
Amber Faircloth, the school’s choral director, says Freedom students will perform in the National Concert Chorus, singing a variety of choral repertoire numbers under the direction of esteemed directors, along with several other high schools from across the country.
The trip will include three days of rehearsals with the students from other schools. The students, their chaperones and teacher also will see the musical “Hadestown” and do some sightseeing. They’ll have a dress rehearsal and concert in Carnegie Hall, then attend a reception at the Hard Rock Café, where the venue will be shut down exclusively for them from 11 p.m. to 1 a.m.
The event is put on by National Concerts, an organization that aims to “provide impactful performance opportunities for musicians, empowering them to reach their highest potential through innovative collaborations.”
Of about 70 total students in Freedom’s chorus program, 33 will attend the trip Mar. 29-Apr. 2. The National Concert Chorus performance will be held on Tuesday, April 1.
Faircloth says her goal is to do a big trip every year. She wasn’t able to lead trips during and shortly after Covid but, in 2023, she took students to New York City to do a Broadway tour, where they saw three shows and participated in a workshop. Last year, they went to Williamsburg, VA, where they participated in the Williamsburg Heritage Festival and were evaluated on their performance.
“The performance part of the Williamsburg trip made it so much more special because they had something to work toward,” Faircloth says.
This year, she is thrilled to take them to the next level. “Carnegie Hall is a very special venue they wouldn’t otherwise have the opportunity to perform in,” she says.
Faircloth has taught at Freedom since her graduation in 2018 from Florida State University in Tallahassee with a Bachelor of Music Education degree. She’s made it a goal to give her students memories that will last a lifetime, like the ones she had as a student in Hillsborough County’s Newsome High in Lithia.
“My high school chorus teacher gave me the best chorus experience,” she says. “I remember in vivid detail my madrigal dinners and competitions and trips. I want to give my students memories they can take and live with the rest of their lives.”
She says chorus also offers students a positive experience and something fun in their day to look forward to, and exposes them to new things they can be successful with, such as Freedom’s own annual madrigal dinner, as we reported last issue.
A madrigal dinner, an evening of Renaissance-style entertainment, may be something students are not familiar with until they join chorus, she says, but “it’s a fun, festive way to ring in the holiday season.”
Upcoming performances that are open to the public include a coffeehouse fundraiser with solo and small group performances at Lutz Community Church on Friday, April 11, 6 p.m. “Shrek the Musical” will be held in the Freedom auditorium the weekend of May 1-3 and the chorus spring concert will be Thursday, May 15, 6:30 p.m.
Please Help!
Faircloth says Freedom is looking for community support to help her chorus students take the trip of a lifetime to perform at Carnegie Hall.
Students have already paid $1,725 each to attend, but that is well short of the actual cost of the trip. “A lot of students have taken up jobs to pay for the trip themselves, and their families are working very hard for them to have this opportunity,” Faircloth explains. “We’ve done quite a bit of fundraising and applied for grants to cover the cost as much as possible.”
Faircloth says she’s hoping additional community support could help to limit the amount students have to pay for New York City’s famously expensive meals and activities.
To support the students’ trip, visit FreedomHSChoralBoosters.square.site and choose the “Donate” option. Businesses that are interested in sponsorship opportunities, which will include recognition on social media and in concert programs, can email AmberFaircloth@HCPS.net for more information.
Hey, Wesley Chapel! When your Feb 18 Wesley Chapel Issue #4-25 arrives in your mailbox, please note that an old story about Chicken Guy! is under the headline above on pg. 42 of that print edition. Below is the correct story that was supposed to run. I apologize to Rita’s Wesley Chapel franchise owners Antoine & Idalice Stokes and to developer Beat Kahli’s entire team at Avalon Park Wesley Chapel for this unforgivable boo-boo!
Avalon Park Wesley Chapel (APWC)’s downtown area is continuing the community’s tradition of great open-to-the-community events. Case in point — on Jan. 24, franchise owners Antoine and Idalice Stokes of Rita’s Italian Ice in the first APWC downtown building celebrated the store’s official Grand Opening with a ribbon cutting and a free Italian ice and frozen custard giveaway that attracted hundreds of well-wishers and frozen treat fans, as the line wrapped around a large part of The Flats at Avalon Park Apartments building for most of the afternoon.
That event, which also included a DJ, a fire truck from Pasco County Fire Rescue, District 2 Pasco County Commissioner Seth Weightman and the Cypress Creek Cheerleaders, as well as a Justice League-themed inflatable from Luc’s Inflatables for the kids, was paired with APWC’s first “Fourth Friday Food Truck Rally” event. At least four food trucks were on hand for this first rally, including Pane Piatto Pizza, Taco Holic, Westchase BBQ and Nacho Wagon. APWC, which continues to have individual food trucks in the downtown area on many Mondays and Thursdays, will host its next Food Truck Rally on Friday, February 28, 5 p.m.-8 p.m., which will include (please note that others may still be added) Logan’s Smoke House, Wich Press and Tampa Burger Company.
For more information about Avalon Park Wesley Chapel’s downtown (4424 Friendly Way), visit AvalonParkWesleyChapel.com
James Frank, who owns the new Coffee Latitudes Café on County Line Rd., west of Bruce B. Downs (BBD) Blvd. (in the same plaza as Five Guys and LA Fitness) with his wife Olga (right), is what I call both a perfectionist and a true “artiste.”
James, who is from Croton-on-Hudson in the northern part of Westchester County, NY, decided at a young age that he wasn’t going to follow in his father’s footsteps and become a plumber. He was in a culinary program in high school and, after about a year in a technical school, found a vacated restaurant location in his hometown and, at age 19, he opened The Malt Shop.
“That was in the 1980s,” James says, “but do you know what was popular in the ‘80s? The ‘50s! So, of course, we had a black-and-white checkered floor, a counter with all the stools, a jukebox in the back…so it was very malt shop-ish.”
By 1990, James sold that restaurant and had an opportunity to sell coffee in Manhattan, which he did for about two years.
“I realized, with my entrepreneurial spirit, ‘Hey, I can do this on my own,” and, for many years, he supplied coffee for the corporate offices of Ralph Lauren, Marc Jacobs, Perry Ellis and CNN. “When September 11 happened, I wanted to sell my business and by November of that year, I sold that business and went on my first sabbatical. By June of 2002, I relocated to Florida.”
From 2002-15, his new coffee supply business sold to the likes of the Tampa Bay Lightning, the Bucs, Morgan & Morgan and many more. “If your large office had a coffee machine, there was a good chance it was one of mine,” James says. “I had divisions in Tampa, Orlando, Sarasota and Ocala, but a Japanese company that wanted to break into the Florida market bought that business, so I was on sabbatical again. I traveled to Germany, Paris, Switzerland and finally said, I’m not yet 50, I can’t just do nothing. I have to find something else.”
So, he opened his first Florida café — Café Liberty Bistro — on N. Dale Mabry Hwy. at Van Dyke Rd. “It was definitely a ‘foodie’ kind of place,” James says, “a place where you’d go to get a short rib grilled cheese (left) or waffles loaded with pork belly, sage or chicken…huge waffles.”
Olga, who is from “Da Bronx” (but you’d never know it from her non-NY, Latina accent) also worked with him in the coffee business in Manhattan and moved to Florida with him to work at his coffee business here, By 2020, when James sold the Dale Mabry café just before Covid, he and Olga decided to open a new café in Spring Hill they called Café Connections.
“The guy who sold me the café in Spring Hill was impressed by my Dale Mabry store, so he opened a similar café there and ironically, he sought me out and sold it to me,” James says. “We moved to Spring Hill because the café was there.”
But, the other guy who had bought his Dale Mabry café ended up closing it about a year-and-a-half later and said to James, “If you want it back, take it. We’re moving back to India.” Instead of buying it or reopening it, the main thing James wanted from that store was its 5-kilo coffee roasting machine.
But, when Covid happened, instead of keeping the Spring Hill café open, James and Olga sold it and began roasting coffee at home.
“At that time, Olga, who is legally blind, became a cancer survivor,” James says, “so even though we were considered to be an ‘essential business,’ we decided to go ahead and close. It was a blessing in disguise for us, because the coffee business started to take off.”
At that time, the “coffee business” was primarily online and appearances at the Market Elaine at The Grove and the Fresh Market at the Shops at Wiregrass, which ended up leading to a Coffee Latitudes kiosk at the mall. After almost four years in business there, they sold the kiosk (which is now closed) a few months ago to focus their energies on the Coffee Latitudes Café, which has now been open for almost a year.
“We just happened to be visiting this plaza and drove by the place,” Olga says, “and saw that The Juice Factory (the previous tenant) had closed. When we first asked about it, the guy told us that he already had a Letter of Intent to take it over, but ended up calling us back a couple of months later. The first time James saw the brick walls inside, he said, ‘I want to open a café here.’”
So, while the 5-kilo coffee roaster is still in their garage, James bought a 10-kilo roaster to have in the store and has been able to expand his already extensive collection of coffees from every coffee-growing region around the world, from Asia to Africa and from South to Central America.
The Coffee
When he first opened, James told me to always ask “What coffee are you brewing today?,” but now, the day’s brews are posted on a chalkboard sign (below, right photo) on the counter where you order. Another small chalkboard sign tells you the day’s food specials.
I love all of the Latin American coffees — from Bolivia, Honduras, Costa Rica and even Mexico, and I have been somewhat surprised to also enjoy his Sumatran and Indonesian blends.
James says Coffee Latitudes specializes in organic, chemical free, Fair-Trade coffee from small family farmers, including Flhor Zelaya of Honduras (left photo), who has been growing coffee in her native country since she was only five years old. Flhor now supports 200 women to harvest her coffee that is not only organic, but also grown by bio-diversity farming. James is proud to sell his huge variety of beans to his ever-growing roster of appreciative customers.
“And, we roast all of the coffee ourselves in the café for the freshest experience,” James says.
He also says that organic loose teas have been another great addition to the Coffee Latitudes expanding beverage menu.
“We serve it in little pots at the table,” he says. “We also get a little geeky with serving coffee pour-overs and French press coffee at your table.”
James also has told me that I have been storing my coffee all wrong at home. I knew that keeping coffee beans (we grind our own at home) in the refrigerator is a no-no, but I thought keeping it in the freezer was better. Wrong again.
“The best way to keep your coffee fresh is in an air-tight container in a cabinet or pantry,” he says. “That way, it doesn’t pick up any smells from the refrigerator or freezer.”
Olga adds, “Our bags of bulk coffee beans all have a valve on the back to only allow air to go out, not in. Our customers love them!”
And, while Coffee Latitudes does offer lattes, cappuccinos, café mochas, affogato cafés (with Italian gelato and fresh roasted espresso that will have you singing “Amore”) and other hot and iced coffee drinks, don’t expect them to taste like those processed, over-sugared drinks from those “S” or “DD” chains. “Even our regular coffee needs less cream and sweetener than you might be used to at home,” James says.
Other drinks include cold brew, chai, matcha organic green and loose leaf teas (hot or iced), hot chocolate, smoothies, frappes and a variety of “mocktails.”
And Finally…The Food!
James says Coffee Latitudes specializes in “artisanal comfort food for breakfast and lunch.”
For breakfast, he imports croissants from France and “legit” bagels from New York City.
“We bake the croissants and bagels (the latter are ‘par-baked’ in New York and shipped frozen; available in plain, everything, “rainbow” and more) here and offer deluxe egg sandwiches (scrambled, over easy or sunny side up), on your choice of bread (including a ‘New Yorker’ on a Kaiser roll) and choice of meat (bacon or ham). You can even add fresh avocado (like the photo below) or have the bagel toasted with butter or cream cheese. Or, enjoy a fresh Belgian waffle topped with chocolate chips, strawberries or blueberries.”
Coffee Latitudes’ best-selling “Afternoon Bite” is the yummy shredded short rib grilled cheese at the top of the page. We used this photo to emphasize what James calls “the crown” — that crispy cooked cheddar and smoked gouda cheese blend that runs over the bread and makes not only the taste, but also the visuals, unique.
“You ‘taste’ food with your eyes first, then the aroma and then the bite,” he says.
Our other lunch-time favorites include the triple-decker Turkey Club shown above, the Giacomo (Italian for James), a shareable sammi with hot capicola, salami, ham and mortadella with provolone, red onion and Campari tomatoes on Italian bread with Sicilian red pesto. Or, try the Italian-style avocado toast on toasted garlic bread, with avocado, mozzarella, tomato, red onion, a balsamic drizzle and Italian seasoning. There’s also chicken Caesar, tuna, ham or turkey wraps and “You Chef” sandwiches, plus Caesar and other salads.
The restaurant also displays its bagels and croissants, along with a variety of pastries and desserts, some of which are made or baked in-house, in two display cases.
‘Soup For You’ & Giving Back, Too!
With apologies to “Seinfeld,” James does make some of the best fresh soups anywhere. Jannah is pretty much addicted to the creamy tomato bisque, served with shredded cheddar cheese and house-made croutons. I constantly have to call the eatery asking what soups they have and if it’s tomato, I have to buy two of them.
One time, when he didn’t have the tomato, Jannah tried James’ creamy broccoli cheddar soup, so she now has two favorites! He also makes a mean, cinnamon-y carrot soup that’s great on a cold day…like we had most of January.
Coffee Latitudes also raises money for local charities with its own “Rise & Shine” program.
“For example,” Olga says, “for St. Patrick’s Day, customers can make a donation to have their name printed on a gold coin or green shamrock in the café’s front window, with all of the proceeds going to a local charity. If you know of a charity in need, stop in and let us know!”
Coffee Latitudes (6431 E. County Line Rd. in New Tampa) is open every day for breakfast, lunch & early dinner, as follows: Monday-Friday, 7 a.m.-7 p.m.; 8 a.m.-7 p.m. on Saturday and 9 a.m.-5 p.m. on Sunday.
For more information about Coffee Latitudes (including a great coupon special), see the ad below Or, call (813) 575-8000 or visit CoffeeLatitudes.com. And please, tell James and Olga that I sent you!
(L.-r.) Amber, Steve & Tammy DeRolf of Absolute Air Systems, with Hurricane (the Absolute Air team mascot). (Photos by Charmaine George)
For more than 20 years, Absolute Air Systems, Inc., has been a trusted choice for heating and air conditioning services in Central Florida. Founded by the husband-&-wife team of Steve and Tammy DeRolf, along with co-founder Mike Thornton, the company is still family owned and operated. From the beginning, Absolute Air has been built on honesty, integrity and loyalty, with the goal of always providing exceptional service and fair pricing for every customer.
The DeRolf family still plays a significant role in the daily operations of Absolute Air Systems. Tammy and Steve’s daughter Amber serves as the office manager and is often the first point of contact for customers. Having grown up in the industry, Amber brings invaluable knowledge and experience to the team. She handles everything from answering inquiries to scheduling appointments, and ensuring each customer receives the personalized attention they need.
The family also includes Elaine, who resides in Palm Bay, and Steve Jr., who helps with the business when needed, despite having a career of his own. Mike Thornton also is still very much involved in the company’s day-to-day operations.
Amber proudly emphasizes Absolute Air’s commitment to transparency and fair pricing. “There are a lot of great companies out there, but some will charge as much as they can,” she says. “But, we pride ourselves on having some of the lowest prices in the area. Our business is built on principles that have never changed.”
Absolute Air offers a full range of services for both residential and commercial clients, including HVAC (Heating, Ventilation & Air Conditioning) system installations, emergency repairs, preventive maintenance, ultraviolet light (UV) installation, thermostat upgrades and ductless mini-split systems.
The company is certified and licensed for residential and commercial projects, including new construction. Absolute Air’s experienced technicians ensure that all work complies with all codes and standards, whether it’s a small repair or a customized system for a newly built property.
Among the company’s most popular services is the installation of ductless mini-split systems. These energy-efficient systems are ideal for homes without ductwork, older properties, room additions, small apartments and multi-family units. Mini-split systems provide both heating and cooling while offering precise temperature control. Unlike regular central air systems, the mini-split doesn’t rely on ducts to distribute the air and each of the units can be controlled individually.
These systems work with two components. There is an outdoor compressor/ condenser and an indoor air handling unit.
Energy Star-certified mini-split systems can use up to 60% less energy than traditional systems, making them a cost-effective option for many households.
(Note – Customers mentioning this story or the ad below receive a $250 discount on a mini-split AC system installation.)
Office manager Amber DeRolf isn’t an Absolute Air technician, but she is usually the first point of contact for most of the company’s customers.
Another service Amber highly recommends is the installation of UV lights, which help eliminate mold, mildew, bacteria and viruses, improve indoor air quality and extend the life of an AC system. Amber explains that the UV light also will reduce odors and keep the unit running efficiently by preventing mold buildup. The light is usually placed near the evaporator coil inside the air handler, which is where most moisture and potential microbial growth occur. The UV light will sterilize the air as it passes through.
“While there is an installation fee,” Amber says, “the only future expense is replacing the light, which depending upon the brand, may last 1-2 years.”
Amber adds that regular routine maintenance is vital for extending the lifespan of any HVAC system.
She also encourages customers to join the company’s maintenance membership program, which offers numerous benefits. Routine upkeep helps your system run more efficiently, reduces energy usage and lowers utility bills. Regular maintenance also ensures safety by verifying the system’s proper operation and minimizing the risk of malfunctions, which helps prevent costly breakdowns and repairs, offering customers peace of mind and long-term savings. Scheduling a maintenance appointment is made even easier with Absolute Air’s app, allowing customers to book appointments with just a few clicks.
Customers Rave About Absolute Air!
Kathy Gillespie, a satisfied Absolute Air customer, says, “This company is so awesome! Steve and his team have helped me keep my air conditioner going and have come out multiple times, no matter the day or time! Honest and professional! I highly recommend them!”
Absolute Air Systems has earned its reputation for transparency and honesty. Its technicians are dedicated to presenting customers with all available options, whether a repair or replacement is needed.
“If there’s a warranty on a part, we’ll tell you,” Amber says. “Some companies don’t, but we always will. We do everything in our power to get your unit running again at the best price possible.”
The company’s dedication to customer satisfaction is evident in the glowing reviews it has received over the years. Customer Monica GuraHornyak writes, “Our family has been using Absolute Air for years for several properties. This past week they really pulled out all the stops to help an elderly client of mine who needed a new AC system. They arranged their schedule because of a time constraint (I’m selling the home for the client) and Miguel worked until everything was perfect. Best and most important of all, they did NOT try to oversell her a huge unit she did not need. Thank you guys, I’ll keep sending my clients to you for sure.”
The reviews highlight the company’s commitment to treating customers like family. Absolute Air strives to ensure every customer feels valued and supported throughout their experience. “We’re not just a business; we’re a family,” Amber says. “We care about our customers and treat them the way we’d want to be treated.”
For customers who do need a new AC system, Absolute Air offers a wide selection of top brands, including systems tailored for people with allergies or respiratory conditions. Financing options are available through GreenSky and RenewFinancial, making it easier for families to invest in their comfort.
The DeRolf family’s dedication to community and customer care also extends to military families and veterans, who receive a 10% discount as a token of appreciation for their service. The discount can be redeemed through the company’s website, further emphasizing the company’s commitment to giving back.
Beyond its services, Absolute Air Systems also is deeply rooted in the local community. The company participates in events and initiatives that benefit their neighbors, reinforcing its reputation as a company that truly cares.
“Being part of this community means everything to us,” says Amber. “It’s where we live, work and raise our families.”
Whether it’s routine maintenance, an emergency repair, or a new heating and cooling system, Absolute Air Systems is ready to help. The company’s skilled technicians, backed by decades of experience, ensure that every customer receives the highest level of service.
To learn more about Absolute Air Systems, Inc. and the services the company provides, or to schedule an appointment, call (813) 779-0101, email info@getcoldair.com or visit GetColdAir.com. Or, see the ad below for Absolute Air’s $250 off a mini-split system offer for Neighborhood News readers.
