Even though he grew up in Tampa, Peak Surf Park developer and businessman Tony Miller says he and his friends spent a lot of time driving to Florida’s east coast to catch whatever waves were available.
“Sometimes, we did a lot more paddling than surfing,” Tony says, “which was kind of disappointing after driving all that way.”
But today, at age 57, the still-surfing former owner of SPARK, a marketing and advertising agency in Tampa that had Visit Florida and Visit Tampa Bay as two of its largest clients, says his plan is that, “anyone who wants to surf, whether they just want to learn how or are already experts, to be able to do so, with waves that will always be perfect for them. That’s why I’m bringing Peak Surf Park to Pasco County,” which of course, also is known as “Florida’s Sports Coast.”
Tony says he has been studying all of the different “surf lagoon” technologies available and chose Australia-based Surf Lakes, which he says, “has the highest-capacity surf lagoons, with 200 surfers per hour.” He adds that some of Surf Lakes’ competitors can only accommodate nine surfers per hour.
“This technology sends out a wave in each direction,” he says. “Because it’s a full 360º lagoon, with a central wave device (CWD) or ‘plunger’ in the middle, it sends a pulse out and it’s like dropping a rock in a pond — it ripples out in concentric waves. The bottom shapes the waves and we shape the bottom so you have a north wave, south wave, east wave and west wave and each one of those can be a beginner, intermediate, advanced or expert wave — and that’s our game plan, to have those different skill sets, so all levels can have a wave that they can ride at the same time. It’s 30 seconds of the machine pumping up and down and creating the waves. and then the lagoon settles for a minute, when it gets kind of calm again.”
But, speaking of lagoons, Tony says Peak Surf Park will be nothing like the Crystal Lagoons® at Epperson and Mirada, which are basically just huge swimming pools.
“This is a much more active, fun place to be,” he says. “Yes, we will also have about a half-mile of pristine beach area, great food and beverage options and live music for those who will never even think about getting in the surf lagoon to still have a great day, but this is truly an action-adventure park.”
He adds that his experience working with Visit Florida and Visit Tampa Bay has taught him a lot about “customer experience” and he knows that Peak Surf Park will provide a unique experience with something for everyone.
“We believe thousands of people will come to Pasco County from all over for the chance to surf hours away from the nearest ocean — without sharks, jellyfish or bad surf conditions. There are maybe 60,000 surfers currently in Florida, but we believe we will create thousands more from the millions of people living in West Central Florida (which is his protected territory with Surf Lakes), as well as from the millions more visiting this area. I can’t wait for it to open.”
Securing The Land
Tony says that the hardest part, at least so far, of bringing Peak Surf Park to our area was the large amount of land he needed.
“I was looking for at least 30 acres for almost two years,” he says, “and I was talking to the developers at Two Rivers for more than a year before things got serious. Yes, they have 6,000 acres, but they also have eight home builders and every type of commercial, condo and apartment developer all wanting some of it, so I wasn’t too high on their priority list. I personally drove to at least 87 potential sites all over the area and checked out at least 100 more online before coming to an agreement for this property.”
That search began after Tony commissioned an economic impact study by Hotel & Leisure Advisors in 2022, which indicated that Peak would generate more than $1.3 billion in annual business output and 700 jobs per year, with tax revenue for the county he chose to be in nearly $150 million over ten years. He eventually was able to secure the 35 acres in Two Rivers, so the process of creating the park could begin. Tony also has launched a crowd-funding campaign that accredited investors can take advantage of to fund pre-construction and plans to launch a secondary campaign for retail investors.
He says that although there currently aren’t any surf lagoons anywhere in Florida, he knows a few will be coming online soon and notes that there are four different surf park technologies out there.
“There will be a bunch more lagoons coming to the U.S. over the next two years,” he says. “The entire surf park industry is in its infancy (no more than 5-6 years old), but, a lot more of these surf parks will be going public with announcements. I went public with my announcement earlier than most will. Because I haven’t been a developer, I do things a little bit differently than most developers — and I believe that’s a good thing. I think I’m getting a lot more positive than I am negative out of it, but most developers are pretty close to the vest when it comes to their projects. They don’t really announce anything until they’re ready to break ground.”
He likens surf parks today to where the skiing industry was in the 1930s, “when a few adventurous people would actually climb mountains to ski down them. The advent of chair lifts then opened up access to everyone, and the industry just boomed — to the point where, today, there are 462 ski areas in the U.S. But, you can really only ski at any of them for six months a year, at most, whenever there’s snow on the mountain. With all that being said, this type of surfing is way easier on your body because you’re popping up & riding for 15 seconds at a time. It’s not like bouncing down a mountain. And, here in Florida, you will pretty much be able to surf at Peak all year ‘round.”
What About The Water?
Tony is definitely prepared to answer most of the questions about where the millions of gallons of water for Peak Surf Park will come from.
“The initial fill will likely be municipal water,” he says, “but from there, we will do a lot to capture rain water to minimize any additional water needs we might have. Sustainability and conservation have always been a big component of the surf world and certainly people going to surf parks are going to be very conscientious about that.”
He adds, “We looked at various solutions where we can actually take stormwater that’s just held in retention areas and I’ve talked to Swiftmud (the Southwest Florida Water Management District) about being able to take some of that water to flow it through our multi-million-dollar water filtration system to use as a replenishment source. They said that although they wouldn’t normally do that, after they reviewed our proposal, they said, ‘Yes, this is something we would consider permitting.’ I don’t have a specific answer yet in terms of ongoing water but there is going to be a lot of effort to control how much water we will need after that initial fill.”
He adds, “I would tell people this — our surf lagoon is projected to use the same amount of water to fill it and, on an annual basis, if we re-filled it every year, as about three holes of golf.”
Tony also says that, “People see a big lagoon and say, ‘Look at all that wasted water,’ but what they don’t think about is that an 18-hole golf course (and there will be one on the Hillsborough side of Two Rivers) uses about 4-5 times the amount of water, which gets sprinkled over fertilized dirt and runs into the water system, which is far worse environmentally. But, when you see a large lagoon it’s so much more obvious how much water there is, so it’s an education process that these lagoons are much more water-conscious and sustainable.”
Tony says he plans to open Peak by the end of 2027. He believes it will take about a year for him to receive all of the entitlements he needs to break ground and 18-24 months for construction, with about six months built in for unforeseen delays.
For more info, visit PeakSurfPark.com, or connect with Peak on Facebook & Instagram.