Wiregrass Ranch Updates On Publix, New Apartments, Medical Offices & Restaurants?

By Gary Nager & Joel Provenzano 

Rendering of the resort-style pool at the under-construction Arcadia at Wiregrass Ranch apartments. (Rendering from ThirdLakeDevelopment.com) 

It seems that there’s never a shortage of news coming out of Wiregrass Ranch these days, so we always try to check in with developer JD Porter and his development right hand man, Scott Sheridan, the chief operating officer of Locust Branch, LLC, to get the latest news. 

After all, the 5,000-acre Wiregrass Ranch already has The Shops at Wiregrass mall, AdventHealth Wesley Chapel Hospital, the Porter Campus of Pasco Hernando State College, more than 3,000 single-family homes (and townhomes) and 1,400 rental apartment units. 

Wiregrass Ranch also is home to the Wiregrass Ranch Sports Campus, The Beach House assisted living community, Florida Cancer Specialists (FCS), Moffitt Cancer Center and North Tampa Behavioral Health, and coming soon are the Florida Medical Clinic Orlando Health Wiregrass Ranch Hospital, two Orlando Health-owned medical office buildings totalling 150,000 sq. ft., a PAM Health Rehabilitation Hospital and two additional medical office buildings that Wiregrass Ranch will develop in partnership with Flagship Healthcare Properties, and what Porter says will one day be Wesley Chapel’s true downtown — The Legacy at Wiregrass Ranch. 

Publix could soon begin building its new location east of Wiregrass Ranch Blvd. earlier this year. Map locations: 1-Chili’s, 2-Chase Bank, 3-Bank of Amer., 4-Advance Auto Parts, 5-Sweet Nail Spa, Mathnasium, Pizza Hut & Starbucks (Map from Publix plans submitted to Pasco County, modified by NN). 

One of the big things people keep asking me (and online) is about the new Publix planned for the east side of Wiregrass Ranch Blvd., just north and east of Walmart (see map above left) on a 9.5-acre site appraised at $3.97 million. 

Of that 48,848-sq.-ft. Publix (with a 2,100-sq.-ft. liquor store), which is being built in front of the newest apartment community — Arcadia at Wiregrass Ranch — the main thing most people want to know is whether or not the opening of that new Publix will cause the existing store in the Hollybrook Plaza (less than a half-mile away) to close. Neither Sheridan nor Porter would address that question directly, but Sheridan says, “Final permitting [of the new Publix] is under way now, and I expect them to break ground by early next year. We have no direct knowledge of [Publix’s] intent to close the old store when they build the new one.” The site plan for the new Publix shows its main entrance lining up directly opposite the northern entrance to Walmart. 

Although most people appear to agree that it seems a little crazy to have two Publixes located so close to each other, we have heard some online chatter that says the Hollybrook Publix will definitely close, while others say that it definitely won’t close. Without confirmation either way from Publix or the Wiregrass Ranch team, it seems ludicrous to me to speculate either way. 

But, speaking of Publix, Porter did mention the possibility of another link in the Lakeland-based supermarket chain coming to the area near the new FCS building on S.R. 56, but Sheridan cautioned that although he had seen a post on Facebook that a preapplication meeting had been scheduled, “there has been nothing from us directly on this.” 

Also important to note is that if another Publix is coming to S.R. 56 in Wiregrass Ranch, that possible location is not the Publix planned for the front of the Two Rivers development five miles or so further to the east on 56. 

In the meantime, the Arcadia at Wiregrass Ranch apartments have not yet gone vertical, but the 15-acre parcel (valued at $7.04 million) has been cleared to build the 320-unit luxury rental community and its resort-style pool, EV charging stations and more, which will be the seventh Arcadia project (and the third in Florida) for Tampa-based Third Lake Development. 

As for the planned medical offices near the Orlando Health hospital, Sheridan says that the first 46,000-sq.-ft. Wiregrass Ranch Medical Pavilion (rendering above), in partnership with Flagship Healthcare Properties, is getting ready to break ground before the end of this year. 

“The second phase will move forward once the initial building is completed and fully leased,” Sheridan says. 

As for the two Florida Medical Clinic/ Orlando Health medical office buildings (MOBs), Sheridan says, “The hospital is expected to open by April of 2026. We expect the MOBs would be under construction soon but can’t say for sure. They are just now completing all of the site work for both of those.” 

Sheridan also said that Wiregrass Ranch is, “coordinating with Mast Capital on their requirement to build the Bypass Loop road within Wiregrass Ranch from S.R. 54 to Wiregrass Ranch Blvd.” as part of Mast’s redevelopment of Saddlebrook Resort (see pg. 44). “But we are not engaged or aware of their developments within the resort.” 

New Restaurants? Although the rumor mill has said that The Tilted Kilt, a Winghouse/ Hooters-style sports pub could be the still-unnamed restaurant planned for next to Cooper’s Hawk, Porter told me that although they have had discussions with The Tilted Kilt, it definitely will not be the restaurant built next to Cooper’s Hawk. 

Meanwhile, Sheridan says, “We are working on several upscale restaurants along the S.R. 56 corridor including next to Cooper’s Hawk, which, we are told, is consistently the #1 or #2 restaurant in that chain.” 

But of course, perhaps the most anticipated development in Wiregrass Ranch is The Legacy, which Porter keeps saying will be the only “true” downtown development in Wesley Chapel, and which will tie together everything already built and still planned for the Porter family’s sprawling cattle ranch. So, is there any Legacy news? 

“We are exploring that now with potential partners but have not committed any timing yet,” Sheridan says. 

To be continued.

Business Briefs — Updates On The New Publix & The Latest Chamber Breakfast 

The very cool beer & wine bar at the new Publix on Overpass Rd. at Curley Rd. 

When Jannah, photographer Charmaine George and I visited the new Publix supermarket at 32265 Overpass Rd. (at the corner of Curley Rd.) in a new shopping center called Innovation Springs, I didn’t know what to expect. I mean, drinking beer and wine at a supermarket isn’t anything new — I’ve had free samples at other Publixes and been able to walk around with wine at the local Sam’s Club — so I just had to go check it out and report back to you. 

First of all, even though there’s no hard liquor being sold (despite the fact a Publix Liquor Store is adjacent to the grocery store), this is the first time I’ve seen an actual bar inside a supermarket. And, the prices for the name label beer and wine are not only great, Publix’s policy of not allowing tipping of employees — although foreign to me at any bar — keeps the prices on everything even lower. 

For example, nice pours of popular Lamarca prosecco are only $6, glasses of two different kinds of Santa Margherita pinot grigio are just $8, 16-oz. pours of Keel Farms Agrarian Strawberry-Lime Cider are only $5 and my 32-oz. growler of Florida Ave. Dead Parrot was only $9, plus $4 additional if you keep the growler. If you return it at the end of your visit (or even sometime in the future), you get the $4 back. And, there also is covered outside and even private upstairs seating so you can watch shoppers checking out everything in the store. 

This 55,000-sq.-ft. Publix between Epperson and Watergrass is only the third such prototype store in Florida, and it is so much more than just a beer and wine bar. It’s clear that Publix is attempting to emulate the success of Whole Foods and other usually more upscale “green” grocers with not only an olive bar and expanded deli and hot foods sections (although a large portion of the prepared hot foods section wasn’t available when we visited), but also really decent (albeit not hot when we got it) pizza by the slice, a craft-it-yourself burrito and “bowl” bar and much more. 

The bottom line is that the new store is very cool and the prices overall didn’t seem higher than what I pay at my now-old-hat, closer-to-home Publix stores. So, even though it’s kind of far away from where we live, Janna h and I will surely be back. 

Thanks, Alexis! 

North Tampa Bay Chamber president & CEO Hope Kennedy, with Tampa Bay Business Journal editor-in-chief Alexis Muellner at the Chamber’s Feb. Business Breakfast.

After 30 years of successfully serving the communities of New Tampa and Wesley Chapel, there are very few Tampa Bay-area media members I truly look up to in terms of their accomplishments. 

One of those, however, is definitely Tampa Bay Business Journal (TBBJ) editor-in-chief Alexis Muellner. Now in his 25th year with American City Business Journals and 20th year in his position at the TBBJ, I have spoken with this Wesley Chapel resident on numerous occasions throughout his tenure and he is a well-respected reporter and editor whose knowledge of the business climate throughout the Tampa Bay region is second to none. 

I truly enjoyed his “fireside chat” with North Tampa Bay Chamber president & CEO Hope Kennedy at the Feb. 6 NTBC Business Breakfast at Pasco Hernando State College’s Porter Campus and I was glad to be able to provide him with some additional information about Pasco County’s struggle with the state’s new Live Local Act. Great job, Alexis! 

Publix in Hollybrook Plaza Not Going Anywhere

As we’ve reported before, Wesley Chapel is getting a new Publix off S.R. 54, right across Wiregrass Ranch Blvd. from the Wesley Chapel Walmart.

 And, guess where the old Publix, which is just a skip, jump and a hop away in the nearby Hollybrook Plaza on S.R. 54 and Bruce B. Downs Blvd., is headed?

Nowhere.

In fact, starting next year, the Hollybrook Plaza Publix will be beginning renovations.

That will probably be news to you, and a good many others, including us. After years of being told, and dutifully reporting, that the Hollybrook Publix would be “moving” or “relocated,” to make way for the new store, we, well, stand corrected.

 â€œYou (wrote) that the current location was closing,” says Hannah Herring, the marketing manager for Publix Supermarkets Inc., “and that is actually not happening. We’re keeping that one (in Hollybrook) open, and we’re opening another.”

 That is definitely new news. We reported in September that the new Wiregrass Ranch Publix had filed plans with Pasco County for a new 60,548-sq.-ft. center, which would be anchored by a 48,848-sq.-ft. grocery store, which is correct. 

 But, the opening of the new store does not mean the end of the larger (60,632-sq.-ft.) Hollybrook location, which was built in 1997.

 The store closing was something we had reported many times over the years. In 2015, we were told by developers at an old Greater Wesley Chapel Chamber of Commerce (WCCC)’s Economic Development Briefing that the Hollybrook Publix would be “relocating.” It has been repeated and reported a few times since. 

 â€œThat was the story,” says Hope Kennedy, the CEO of the old WCCC and now of the North Tampa Bay Chamber (NTBC). “That was my understanding.”

 Heck, there was even a rumor floating around that the whole plaza might be razed once Publix was gone in an effort to design an intersection at S.R. 54 and BBD that actually works and would decongest traffic.

 Instead, it appears that S.R. 54 in Wesley Chapel will be home to two of the closest Publix grocery stores (to each other) anywhere. According to Google Maps, there’s only about a half mile between the two grocery stores if you take the roads, or a 10-minute walk.

 â€œAs it stands, we’ll have two locations, and one is going to be fairly close to the other one,” Herring says. “I’m not sure if it’s the closest, but we do have some locations that are really close to each in some areas.”

 New Tampa, for example, has three Publix stores of its own. The New Tampa Blvd. location on BBD is less than five miles from both the Morris Bridge Rd. and Tampa Palms locations.

 And, according to the Publix website, there are 15 Publix stores within 12 miles of the 33544 zip code in Wesley Chapel. Considering that Publix has 836 locations in Florida and is known almost as much for its level of saturation as is Starbucks, it does make sense. 

 Jim Hoff, who owns the Sonny’s BBQ just in front of the Hollybrook Plaza (on the BBD side), said he always thought the day would come that the Publix behind his restaurant would be replaced by the newer Publix once it was built.

 He’s glad to hear that is not the case.

 â€œThis is the first I’m hearing that it is staying,” says Hoff. “We’re pretty established where we are, but would it have hurt a little? Yes. Publix is Publix. Having it there can only help us.” 

Publix Prepping For Big Move And Other Notes

It has been almost a decade since the plans for the Publix supermarket in the Hollybrook Plaza to move a little to the east into a newly built location were first floated.

But now, those plans finally are picking up steam.

According to permitting records filed with Pasco County, Publix is beginning the process of moving from its current location at the corner of S.R. 54 and Bruce B. Downs (BBD) Blvd. to a 9.5-acre parcel right across Wiregrass Ranch Blvd. from the Walmart.

Plans indicate that Publix, which owns the land, will build a 60,548-sq.-ft. center, which will be anchored by a 48,848-sq.-ft. grocery store, with a 2,100-sq.-ft. liquor store and 9,600 square feet of retail space.

The new Publix center will be located directly behind the Bank of America, Advance Auto Parts and Starbucks-anchored Pleasant Plaza on S.R. 54 (see map).

Permitting also was submitted last month for a retail and restaurant project to be located behind the Clearwater Crossing plaza (anchored by Glory Days) and wrapping behind the new Publix.

Wiregrass Ranch development company Locust Branch, LLC, submitted a preliminary development and construction plan for a 7,216-sq.-ft. strip center.

There are no current plans for the future of the Hollybrook Publix building. However, Scott Sheridan, the chief operating officer of Locust Branch, LLC, doesn’t think it will remain empty for long.

“I think that will be an easy fill,” he says, largely in part to the fact that it is a heavily-trafficked area. 

There are also new apartments planned just south of Hollybrook Plaza, behind the Sonny’s BBQ on BBD.

TWO MINUTE WARNING: The Sombutmai Center, located at 22835 S.R. 54 a little west of Morris Bridge Rd. in Wesley Chapel, is adding a restaurant to its plans, according to permitting records.

2 Minutes, a popular mom-and-pop  restaurant known for its large portions and located on Gall Blvd. in Zephyrhills, is planning its second location at the new Wesley Chapel-located center.

The new 2 Minutes will be 3,017-sq.-ft. and will serve breakfast, lunch and dinner.

NEW CHILDCARE OPTIONS: There are a few new childcare/education options coming for Wesley Chapel residents.

Amazing Explorers Academy (AEA), a 12,110-sq.-ft. facility which will be located just south of Overpass Rd. near Watergrass, is in permitting. AEA will offer a STEAM curriculum for 200 students between the ages of six weeks-12 years old.

Also, a 13,586-sq.-ft. Primrose School (for children in Pre-K through kindergarten) on Chancey Rd. and Persimmon Park Dr. in Wiregrass Ranch also is in permitting. A third, as-yet-unnamed 10,000-sq.-ft. childcare facility is being planned just north of the El Dorado Furniture store (see below) on Wesley Chapel Blvd.

PLACE TO SIT: Speaking of El Dorado Furniture, the 70,000-sq.-ft. store located on S.R. 54, just west of Wesley Chapel Blvd. (across from the Cypress Creek Town Center), will hold its Grand Opening in September.

El Dorado promises a different kind of furniture store experience, with Boulevard showrooms set up like strips of old-fashioned city streets, with benches and street lamps lining the path.

New Grocery Store At The Grove Stirs Online Debate

The social media team at The Grove put out a Facebook teaser that a national coffee chain and national grocery store were coming to their ever-expanding property this year.

As far as a national coffee chain, well, we’d be shocked if it wasn’t…wait for it….Starbucks.

But, a new national grocer?

Now that is intriguing.

So, naturally, because this is Wesley Chapel and everyone seems to go ga-ga for anything new coming to town, the Facebook post exploded with people using ALL CAPS and multiple exclamation points to demand that their choice be the one, ordering The Grove to make it so and seemingly ready to fight anyone who disagreed.

And, that (of course) were just the Trader Joe’s fans!

Some cast their votes/begged for their favorite and made predictions, while others — transplants from other states, we’re guessing — clamored for their favorite grocers from their hometowns in the Midwest and Northeast.

More than 350 comments rolled in, and we read every one of them, and the winner — if the locals were allowed to make the choice — was Trader Joe’s.

Uhhh, we mean TRADER JOE’S OR BUST!!!!!!

That’s no surprise, of course. When we ran a similar poll on our Facebook page, asking what should replace the old Sweetbay on Bruce B. Downs Blvd. in New Tampa, Trader Joe’s trounced the field — although, ahem, we don’t recall anyone threatening to move away if it wasn’t a Trader Joe’s.

The Grove post was a mishmash of grocery store debate, which led us to wonder what could be coming.

PUBLIX: The obvious, predictable choice, even though the Publix on the corner of S.R. 54 and BBD is just down the road. But, since when has having a nearby location mattered to Publix? Heck, in New Tampa, you can throw a BOGO bag of lettuce from the Cross Creek Blvd. location at Morris Bridge Rd. and hit the New Tampa Blvd. at BBD store.

Besides, the Hollybrook Plaza Publix is going to relocate to the east one of these days back (near the Walmart), creating some additional distance from the new store in The Grove. 

Here’s the thing, though — while we all love Publix, it’s still just Publix. And it’s literally everywhere. 

Does it really fit the fresh, hip new energy coming from The Grove, even though one could argue that a Publix chicken tender sub trumps fresh, hip new energy any day, and we wouldn’t necessarily disagree?

However, you know what’s hipper than Publix? A new Publix, like the prototype store that opened in December on Gandy Blvd. in South Tampa.

The 48,000-sq.-ft. store has two floors, with a large dining area on the second floor. It has a fresh, cleaner design that seeks to modernize the usual Publix.

There are self check-out lanes, lots of grab-and-go fresh foods, a free-standing deli, two grocery pickup spots and drive-through service at the pharmacy, according to progressivegrocer.com.

There’s also a Publix Aprons Cooking School kiosk located in the center of the new store.

While the Gandy location is a prototype, landing the first actual “new” Publix would give off lots of that exciting energy The Grove developer Mark Gold prides himself on generating.

WHOLE FOODS: The popular and pricey organic grocery chain, headquartered in Austin, TX, and now owned by Amazon, was mentioned by more than a dozen Facebook commentors.

Whole Foods would certainly fill a void left by Earth Fare, Wesley Chapel’s first, albeit ill-fated, organic grocer, which shut down after less than a year in existence in 2019 and is now a Total Wine & More (see pg. 34).

Today, there are no large organic grocers in the area — although Nutrition Smart on BBD is a nice, smaller option — and Whole Foods would no doubt be a perfect fit in an area that still clamors for family-friendly, fresh organic offerings. It also fits The Grove’s vibe better than just about any other option.

TRADER JOE’S: This would be a home run for Gold, although also a tough get, but as made clear by the Facebook comments of more than 50 posters, by far the most popular one.

Wesley Chapel, New Tampa and Carrollwood wanted a Trader Joe’s so badly a few years back that there was a campaign to petition the store online in the hopes of landing a location. Hillsborough County commissioners even got involved in the Tampa efforts.

But alas, nothing. New Tampa has since added a Sprouts, an Aldi and it appears a Lotte Super Market is coming as well. Trader Joe’s still has just its location on Swann Ave. in South Tampa.

Could Wesley Chapel break through and succeed where New Tampa didn’t?

IT BETTER OR WE’RE MOVING!!!

(Kidding
.kind of).

WEGMANS: You think we have a lot of Northeasterners living here in Wesley Chapel? Consider this: Wegmans received more online interest than Publix, Aldi and Sprouts combined.

In fact, the Wegmans discussion spun off into its own little debate. We half expected someone on the thread to start a Wegmans podcast.

Wegmans, based in Gates, NY, has a large organic food selection, a hot food bar and really, really happy employees, making some transplants downright misty-eyed in the comments talking about the store.

Wegmans has a pretty impressive resume, being named the best or favorite grocery store in the country by Food Network, Consumer Reports subscribers and marketforce.com.

Apparently, new openings draw thousands willing to wait in lines.

Janette Vazquez Driesslein used many exclamation points in pleading for a Wegmans, and commented that when she moved to Florida in 2004 she reached out to Wegmans about moving stores here. “Here we are almost 20 years later and nope. So, sadly, I think it’s pretty unlikely.”

Janette, we agree. Wegmans stores generally only come as far south as North Carolina, and don’t appear to have any plans to expand here.

Road trip?

KROGER: Some transplanted Midwesterners have a soft spot for Kroger, and while the chain has no Florida locations, a May announcement that the chain is beginning deliveries from a new fulfillment center in Tampa at least gives reason for hope, right?

If you love Kroger that much, for a $9.95 fee, you can order your groceries right off the company’s website or app.

As for Kroger coming to The Grove? Probably not. But, stores in Florida could be in the future.

THE OTHERS: Judging by some of the passionate responses, everyone has their favorite grocery store. Thank goodness the Piggly Wiggly folks didn’t show up en masse, or there might have been an actual online brawl.

Some others that were mentioned more than once in the grocery thread include the three-location, family-owned Detwiler’s Farm Market based in Sarasota, Texas-based H-E-B, which has a cult-like following, Sprouts, Fresh Market and yes, even another Aldi, which would be ironic because the location on S.R. 56 was originally approved to be built near The Grove.