KRATE Balls Of Fire, It Officially Opens Saturday!

KRATE tenants celebrate a successful night at the Friends & Family event June 1. (Photo: John C. Cotey)

The KRATE Container Park at The Grove has opened in bits and pieces over the past few months, but this Saturday, June 4, the park will finally celebrate its Grand Opening.

More than 70 percent of the 94 repurposed shipping containers will be “officially” open for business — although many have been open for months — and the celebration will be marked by live music at a new bandshell, family events and plenty of food and shopping.

The Grand Opening celebration on the 4th is scheduled from 10 a.m.-2 p.m., with nighttime entertainment from 6 p.m.-9 p.m.

A Friends & Family event was held June 1, drawing a sizable crowd that included social media influencers with a total following of roughly four million.

“Opening KRATE was mission impossible,” Grove developer Mark Gold of Mishorim-Gold Properties says. “We did not expect a pandemic, supply chain shortages, and a backlog in permitting. But, we did it and everything we promised we would do has become reality. We are proud of the sense of community we have built here at the Grove at Wesley Chapel and our KRATE park and look forward to providing even more opportunities to bring together friends, families, and neighbors.” 

KRATE is just one part, but perhaps the crown jewel, of The Grove’s transformation, which began when Mishorim-Gold Properties, a partnership between Gold and Mishorim Real Estate, bought the 200+ acres for $62.7 million in 2019. Gold has since poured more than $100 million into renovations, including $20 million or so for a container park he promised would be one-of-a-kind.

KRATE faced a number of obstacles to opening, primarily due to Covid-19 and permitting snags. But little by little, the containers were transformed inside and outside — thanks in large part to artist Whitney Holbourn, whose hand-painted, business-themed murals adorn the exterior of each shop — into an attractive, outdoor shopping park featuring 70% restaurants and 30% retail businesses.

Nickole Davis, who opened All Good Things Gifts in February, says she is excited to see KRATE take another step toward reality. Davis sells a variety of personalized items, like her popular Wesley Chapel-branded home decorations, and says local consumers will be pleased by the variety of different kinds of shops in the KRATE, which include a children’s boutique, a Budget Blinds showroom and a huge variety of different cuisines from around the world, including Puerto Rican, French, Hawaiian, Mediterranean, Venezuelan and Japanese influences and so many more.

“The park is still in its infancy and there’s a lot of room for growth, so I think as more people know that it’s open, it can become something special,” says Davis, who added that her business has been hitting sales goals and doing very well since opening.

She is not alone. Some of the restaurants, like the Bacon Boss HQ, TJ’s Hot Dogs and Mojo Grill Latin Fusion, have been regularly selling out and running out of inventory, a sign that the public is eager for the KRATE.

Portions of the parking area between the various KRATEs have opened, including by the Bacon Boss HQ (nearest the stage at the north end of the park) and other interior parking areas around the other KRATEs, but that parking will be closed for the Grand Opening event on June 4, due to the amount of foot traffic expected in the area. 

There will be plenty of KRATE parking in the lot in front of the big box stores at The Grove, including World Market and Dick’s Sporting Goods. Gold also promises that a separate KRATE parking lot is coming to the south end of the container park (north of the Outback Steak House) that should be done “soon.”

Also Coming Soon…

In addition to KRATE, Gold continues to fill the rest of The Grove property. New businesses slated to open in the near future include: Woodie’s Wash Shack, Five Below, Bealls Outlet/Home Centric, Starbucks, a national rental car chain, a national grocery store and a miniature golf course.

“We are the ultimate shopping and entertainment destination, not just for Wesley Chapel, but for the region and around the world,” Gold says.

Which KRATEs Are Already Open & Which Ones Are Still To Come?

OPEN RESTAURANTS & BARS:

Please note that we will have full reviews of each of the following open & planned eateries in future issues. But, where else but the KRATE Container Park can you find all of these cuisine types?:
• Tasty Ramen
• El Prince Mediterranean
• Shake-A-Salad 
• The Fryroom
• La Creacion Express
• Mojo Grill Latin Fusion
• Provisions Coffee & Kitchen
• The Bacon Boss HQ
• TJ’s Hot Dogs
• Tacos El Patron
• Chamo Bites Venezuelan Cuisine 
• Subzero Nitrogen Ice Cream   
• Blush Wine Room 
• Urban Sweets
• Palani’s Hawai’i Noodles
• Brew Bar
• Yummy Tablas
• Rhythm Pon Jamaican Grill

OPEN KRATE RETAIL SHOPS:
• The Rebellious Hippie
• Maeberry Co.
• Katie Beth’s Boutique
• Pasco EDC’s Smart Start
• All Good Things Gifts
• We Rock Rocks
• Gadgets Emergency Room
• Tonella’s Flower Shop
• Budget Blinds
• Center Ed

RESTAURANTS STILL TO COME:
• Boba Mac’s Tea & Eats 
• Falafel Factory
• Pisco Peruvian Chinese 
• Ato Japanese
• 365 Café
• Bakery X
• Bebo’s Cheesesteaks
• Sugar Pop!
• Flipn’ Fries
• Higher Flour
• Café Zorba

KRATE RETAILERS STILL TO COME:
• Insane Vape & Smoke Shop
• The Toy Jungle
• Grove Cigars 
• 2 Extreme Tattoos
• Valiart Jewelry Designs
• Life Essentials Refillery

Downtown Wesley Chapel?

Rendering of the downtown Avalon Park West area.

Downtown Wesley Chapel.

It may not currently, or officially, exist, but is interesting enough of a concept that three area developers — JD Porter, Beat Kahli and Mark Gold — have all suggested that their current projects will, in fact, be downtown Wesley Chapel.

So, who will it be? 

Whose project will possess most of the qualities that typically define a small town’s downtown — pedestrian friendly, open public spaces with generous amounts of greenery, a cluster of retail and restaurants with attractive storefronts and most important (according to North Tampa Bay Chamber of Commerce (NTBC) CEO Hope Kennedy), people? It depends upon who you ask.

“I think, ultimately, downtown Wesley Chapel will be wherever the people say it is,” Kennedy says.

Currently, Kennedy thinks the closest thing to downtown Wesley Chapel is the area around the Shops at Wiregrass outdoor mall, which also boasts the AdventHealth Wesley Chapel hospital (and the many jobs that come with it), the Wiregrass Ranch Sports Campus of Pasco County, high-end car dealerships, hotels and a plethora of retail and restaurants.

But, Wiregrass Ranch is still developing. Its town center — the community’s downtown, when it is completed — hasn’t even broken ground. And, Avalon Park Wesley Chapel and The Grove also promise that big things are on the way, and a newer, bigger and different downtown Wesley Chapel could emerge.

Here’s how the three developments shape up as downtown cadidates:

WIREGRASS RANCH

JD Porter, whose family owns most of the land in Wiregrass Ranch, is not terribly concerned about which community will be home to Wesley Chapel’s official downtown. 

“I don’t think you can force a downtown,” he says. “I think if it’s thought through and done with purpose, I think there will definitely be a downtown in Wesley  Chapel. I just don’t think you can count on a downtown popping up in the next six months, the next year or anything like that.”

Porter says a community’s downtown must come about organically, and he thinks that is what’s happening in Wiregrass Ranch. While he has plans for a town center a little northeast of the Sports Campus on the yet-to-be-finished Wiregrass Ranch Blvd., construction is a ways off. Instead, he says, the area around his town center is filling in nicely, with Raymond James Financial (and the 700+ jobs it promises) beginning construction recently and joining the number of housing subdivisions, the Sports Campus, the mall, Pasco-Hernando State College and AHWC as walkable and bikable destinations.

 There have even been talks of light rail or another form of public transportation within the Wiregrass Ranch community.

Porter thinks a 5-10 year timeframe is reasonable for his vision of downtown to emerge. That vision includes walkability, 150,000-200,000 square feet of retail, 200,000-300,000 square feet of office space and 800 to 2,000 residential units.

He has compared it to Georgia’s Buckhead development near Atlanta in the past.

JD Porter

“It will come naturally,” he says. “We’re getting the density, getting all the different uses coming together that will create the downtown area.”

Porter says it has been a thoughtful process putting together Wiregrass Ranch, and the town center will be its jewel. 

“Almost everyone in Pasco has a ‘town center,’” he says, “basically comprised of a Publix and couple of dry cleaners and maybe a smoothie shop. That’s not a town center.”

Porter has bigger goals. Downtown Wesley Chapel may not be enough.

“I look at our town center as being Downtown Pasco County, Downtown Wesley Chapel, Downtown North Tampa,” Porter says. “But it’s got to mature naturally, it can’t be forced. We have some stuff going on. We’ve upped our timeline. We have some exciting things coming down the pike.”

AVALON PARK WEST

When developer Beat Kahli announced upcoming plans for a downtown core in Avalon Park Wesley Chapel (APWC) in February 2020, it was heralded by many in the media as Wesley Chapel’s future downtown.

And that’s exactly what Kahli thinks it will be.

Kahli is investing more than $700 million in the project — with a $33-million commitment from Pasco County -— which he says could break ground in the next few months.

The APWC (formerly Avalon Park West) downtown will be located on the north side of S.R. 54, less than a mile west of Eiland Blvd. (just west of Zephyrhills), but despite its distance from most of Wesley Chapel, will look the most like a small-town downtown, based on its renderings. 

The downtown area will be a mixed-use development on 215 acres. The entire APWC project is being built on 1,800 acres, the same size as its successful Avalon Park Orlando. It will eventually have 4,800 residential units (it currently has 1,000) and 15,000 residents. Many resident won’t have to leave — they can live, work and play in APWC.

“We don’t build subdivisions,” Kahli says, “we build towns.”

And, while many people might assume that the downtown core is just for residents of APWC, it will be open to everyone.

Kahli says the area will have two of the most important qualities in a downtown —walkability and mixed-use buildings.

After a 10-year buildout, the APWC downtown development will have roughly 2,700 residential units, 165,000 square feet of Class “A” office space and 190,400 square feet of commercial development.

The “neo-tradional” project will include four-story buildings, with neighborhood commercial on the bottom floor and the other three floors reserved for residential. 

There will be multiple parking decks and sidewalks, and four freestanding Class A office buildings, which are typically larger, and will feature top-of-the-line amenities and high-income tenants. 

“Compared to other large projects in the (Wesley Chapel) area, which are generally single-use projects with several hundred or several thousand single family homes, and then somewhere else maybe some apartments, and then somewhere else maybe a mall or strip mall, somewhere else maybe a school,” Kahli says, “we are integrating it all. We’re building full towns. That’s our approach in Wesley Chapel, and wherever we go.”

The “town center” of The Grove development.

THE GROVE

The Porters have been in Wiregrass Ranch since forever, and developer Beat Kahli has patiently held onto the land that will be Avalon Park Wesley Chapel for almost 25 years. That makes The Grove’s developer Mark Gold the new kid on the block.

But, Gold is no rookie when it comes to buying up older projects and making them relevant again. Even when he purchased The Grove for $64 million in 2018, he was not shy about calling it Wesley Chapel’s future downtown.

Despite arriving late to the party, with The Grove project already well under way, he will get the first crack at cementing his 254-acre property as the area’s downtown.

He is pouring more than $100 million into that dream, taking Wesley Chapel’s major shopping center (it was built in 2007, a year before the Shops at Wiregrass) and transforming into something the area hasn’t seen before.

The old Cobb movie theater has been renovated and is open, the long-ignored area Gold calls “The Village” has been revitalized and KRATE, an innovative retail and restaurant park made up of converted hip, reimagined shipping containers, is rounding into form.

While others see The Grove as more of an entertainment and retail district, Gold takes offense. He says the project is much more, with more than 600 homes approved for construction just north of The Grove, as well as apartment complexes in the surrounding area. Other businesses will come in, bringing more jobs. He sees The Grove as a destination for residents as far away as Tampa and Orlando. 

“It will be the No. 1 destination for families, and they will be able to shop, eat, walk, play mini-golf and many other things,” Gold says. “There will be no need to go anyplace else.”

Home Centric Coming To The Grove

Photo: HBRC Architect/Engineer

Bealls Inc. is opening one of its newly branded Bealls Outlet/Home Centric stores in the space vacated by the Toys “R” Us at the Grove.

Bealls Inc., founded in 1915 and based in Bradenton, launched Home Centric in 2018 as a chain to compete in the crowded home décor market. While it is a standalone store in some places, the one coming to the Grove is the store-within-a-store concept focused on affordable home decor products — like furniture, artwork and holiday supplies — sold within a traditional Bealls Outlet.

The nearest Bealls/Home Centric stores are located in New Port Richey and Brandon. The combination stores are typically 30,000 square feet, with 10,000 square feet devoted to Home Centric. The former Toys “R” space is 35,000 square feet.

The new Bealls Outlet/Home Centric is one of many new businesses opening at the Grove, which was purchased by developer Mark Gold and his Mishorim Gold Properties (MGold) in September 2019 for $64 million, with an additional $110 million being spent on improvements.

In 2021, the property is expecting a banner year for new business openings at the development. While the Grove Theater, Bistro, and Entertainment Complex opened earlier this year, a Hawaiian-themed miniature golf course and the highly-anticipated KRATE container park — 94 converted shipping containers housing 54 restaurants and retail businesses — will launch, along with a number of other businesses located in the project’s town center area.

A national coffee shop and national grocer are also expected.

Ready For A Theater Like No Other?

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The All-New Grove Theater, Bistro & Entertainment Is Opening Soon & You Definitely Need To Check It Out!

When you’ve been in the local news business as long as I have, you hear a lot of people do a lot of talking, but very few back up their words with solid action.

Considering that developer Mark Gold of Mishorim Gold Properties has only owned The Grove shopping center development for about a year, you’d think there’d be no way he could back up everything he promised to do when he spent more than $64 million to buy The Grove in late 2019.

And you’d be wrong.

Since then, during the worst pandemic of our lifetimes, Gold has turned The Grove area he calls “The Village” from a mostly vacant mess into a vibrant new destination anchored by Treble Makers Dueling Piano Bar & Restaurant and Double Branch Artisanal Ales, with much more to come.

Closer to the Outback Steak House, Gold already has begun delivering on another promise — to create a container park that will dwarf Sparkman Wharf in downtown Tampa by sometime this year.

But now, Gold has done something that certainly seemed impossible when he took over the former Cobb 16 Theater at The Grove towards the end of last summer — he’s not only ready to reopen it, he’s completely transformed it into The Grove Theater, Bistro & Entertainment — and he promises the formerly failed movie theater he and his team have totally overhauled in less than six months will be a safe, family-friendly experience that will attract visitors from far beyond the borders of Wesley Chapel.

“South Tampa will come here to see this,” Gold promises. “There’s nothing else like this in the U.S.”

I’ll admit I was excited when Mark Gold and his team took us on an exclusive tour of all of the unique entertainment options that will be available right here in Wesley Chapel when The Grove Theater, Bistro & Entertainment opens to the public sometime after this issue reaches your mailbox.

The Grove Theater will have 12 new-release movie theaters, including six VIP sections upstairs, with literally the most comfortable reclining theater seats you’ll find anywhere. But, that’s just the beginning. 

In addition to a huge arcade stocked with 43 giant-sized video games near the entrance, The Grove also has one theater that will be solely for children in a safe, supervised environment.

“It’s going to be like a nanny room,” Mark says. “Parents can feel comfortable leaving their kids while they have dinner or watch their own movie.”

Another will be home to a “Spin Theater,” equipped with competition-style stationary bikes, both for top athletes to use for training and for those who want to exercise while watching a movie. There will be instructor-led classes, as well as open spin classes.

Still another theater will be available for rent for private parties and events. “For a birthday party, you can rent the theater for $300-$400, pick whatever movie you want and we’ll screen it just for you,” Mark says.

Plus, yet another theater will be offering Broadway and other professionally produced shows that Mark says will be brought in by a professional theatre company.

And finally, as we announced in our Sept. 29, 2020, issue, one theater will be the concert-style-seating home of SideSplitters Comedy Club. There’s even a SideSplitters reception area near the completely reconfigured movie concession stand. SideSplitters, of course, has a popular location on N. Dale Mabry Highway in Carrollwood, where top-level comics, as well as yours truly and members of the Rotary Club of Wesley Chapel have performed.

A True Dining Experience

But, best of all, Gold also has transformed the theater’s second-floor dining and bar area into a legitimate high-end bistro, complete with a sushi bar and Italian-trained Head Chef Wissam (“Sam”) Itani. 

“It’s a chef-driven concept,” says Grove Theater manager Tom Peck. “We’ll have everything from Mediterranean items like chicken shawarma, steaks, salmon, you name it.”

Peck adds that the whole concept is to keep guests at the Grove Theater for longer than the average 2-1/2 hours spent at most theaters by the average moviegoer. “We’re not just a movie theater,,” Peck says. “We’re both a great restaurant and the greatest entertainment experience ever.”

Concerned about safety these days? Who isn’t? But, Gold and his team have that covered, too!

“I think we’re #1 in safety out of all the movie theaters in the country,” says VP of operations Matheus Gold. “We have fog machines sanitizing each theater after every movie, disinfecting UV lights, temperature and mask checks when you enter and hand sanitizing stations everywhere.”

In other words, if you live anywhere near Wesley Chapel, you should definitely check out the all-new Grove Theater, Bistro & Entertainment. There’s literally nothing else like it.

“This is a totally new concept that is the future of movie theaters in the U.S.,” Mark says. “Everyone really needs to come see this place.”

For more info about The Grove Theater, Bistro & Entertainment, visit GroveShopping.com.

Wesley Chapel Fall Festival Puts The Grove’s Future On Display!

Congratulations go out to The Grove, the North Tampa Bay Chamber and Florida Penguin Productions for a hugely successful, socially distant 16th edition of the Wesley Chapel Fall Festival. Held Oct. 29-Nov. 1 in a new location at The Grove, on grass (instead of asphalt), with the under-renovation Grove Movie Theater visible to all attendees, this year’s Fall Festival also featured the usual food, rides and vendor booths (all on display in the photo gallery below).

A new wrinkle was that Florida Penguin Productions upgraded the entertainment and charged attendees to see top local bands like the The Black Honkeys (shown here, bottom right) and the Greg Billings Band. The weather was hot, but beautiful. A great job by all! — GN (with photos by Charmaine George, Florida Penguin Productions & GN)