Audi Wesley Chapel Eyes November Opening

From l. to r.: Audi of America’s Kirk Preiser, Dimmitt Auto Group CEO Scott Larguier, Quinn Porter of Wiregrass Ranch, WCCC CEO Hope Allen and Audi Wesley Chapel general manager Alan Majewski.

When it came time to move to Florida, Kirk Preiser did his homework before settling on Wesley Chapel. The Southern Region area director for Audi, responsible for the dealerships from Naples to Jacksonville, Preiser felt Wesley Chapel was the perfect spot in the middle of his market and an area that was quickly growing and would eventually have a lot to offer his family.

He admits that he had to convince his wife, however.

Then, he set his sights on convincing Audi it should join him in Wesley Chapel by opening a dealership there.

It may have taken a little longer to convince Audi than his wife, but eventually, Preiser was successful — in mid-November, Dimmitt Automotive Group’s Audi Wesley Chapel will become a reality when it opens the doors at its S.R. 56 location just east of Mansfield Blvd.

“I’ve been pitching Wesley Chapel to the president of the company for years,’’ Preiser told a gathering of local business leaders at the Greater Wesley Chapel Chamber of Commerce’s Economic Development briefing last month at Pebble Creek Golf Club.

“If you’re happy,” he joked, “you can thank me.”

Preiser said the opening of the Mercedes dealership on S.R. 56 a few years ago helped make his case, proof that the area was able to support a luxury auto dealer. Lexus also has jumped into the Wesley Chapel market, and will open off S.R. 54 in December.

Audi chose Dimmitt Automotive Group to sell its high-end automobiles.

Audi A3

Dimmitt, a fourth generation company, was founded in 1924 in Clearwater by the late Larry Dimmitt, Sr., selling Fords and Buicks. Because Dimmitt had traded cars for land, becoming the second-largest landowner in Pinellas County next to the county itself, the company was able to weather the Great Depression better than most.

In 1930, Dimmitt became a Cadillac and Chevy dealer, and eventually grew into selling Land Rovers, Rolls Royces, Bentleys, Toyotas, McLarens and now, Audis. Soon, the company will add a Jaguar franchise to the family, said Dimmitt CEO Scott Larguier.

Dimmitt currently has locations in Clearwater, Pinellas Park and Sarasota.

“Most impressive, after 23 years, is that we are still a very community-minded organization,’’ Larguier said, adding that a number of Dimmitt family members serve on local boards and foundations, and host a Community Values Day at the company where employees are paid to do community service.

By landing Audi, Dimmitt will be selling one of the hottest car makers on the planet, Preiser said. It took until 2010 for Audi to sell its 100,000th car in the U.S., but only five years after that, it sold No. 200,000, while adding seven models.

“We have had a tremendous run,’’ Preiser said. “Since 2010, we’ve been taking off like a rocket.”

The new Audi Wesley Chapel dealership promises high-tech services and state-of-the-art architecture, with a luxury lounge filled with leather club chairs.

“We are building the dealership of the future,’’ Preiser said.

It will be just shy of 40,000 sq. ft., and the lot won’t host a sea of cars like other new car showrooms; instead, it will have 125-150 new Audis on hand at all times. The dealership will have 50-60 employees, and promote a progressive and relaxed environment.

It also is offering an “Inner Circle” club, with special bonuses and perks, to the first 100 patrons who buy an Audi.

And, of course, Audi Wesley Chapel will sell high-quality, technologically-advanced cars, which have dominated the Consumer Reports charts for best car in recent years.

Preiser spoke not only of Audi’s current popular models, but also looked down the road to a time when autonomous and electric cars will be the norm, and Wesley Chapel will be one of the best spots to buy what could be the best in those categories.

In May, Audi became the first company to get a license to test Level 3 autonomous cars, demoing the Audi A7 in New York (and also licenses to test cars in Nevada and California). According to Preiser, the A7 already is  performing Level 3 autonomous driving tasks, meaning it can drive unassisted at highway speeds when conditions are optimal.

Audi hopes to have its first Level 3 autonomous vehicle to market in the U.S. next year, and hopes to have Level 4 automobiles — which can do pretty much everything, even without prompts from the driver — by 2020.

It also is hoping to make a splash in the electric car market.

“We weren’t the first in the game with electric, but we won’t launch until we’re ready with an electric vehicle that is, in every way, an Audi,’’ Preiser said.

The German automaker is hoping to get the Audi e-tron Sportback to market by 2019, and it has also been revealed that Audi is exploring the possibility of thin, lightweight solar panels on the roof to help save energy and increase the range of its electric cars.

“We’re betting the farm on electric,’’ Preiser said.

For more info, visit AudiUSA.com or Dimmitt.com.

New Identities Hair Studio Featured On HBO’s ‘Hard Knocks’ With The Bucs!

It wasn’t just another hair coloring appointment for Katie Ellwood.

After all, Tampa Bay Buccaneers linebacker Kwon Alexander was sitting in her chair at the New Identities Hair Studio of Tampa in Tampa Palms and a handful of television cameras were pointed right at her.

Everything she said, every move she made, every hair she dyed red was going to be shown to the entire country on HBO’s popular “Hard Knocks” reality show. “Was I nervous?,’’ Katie said. “Yeah, a little.”

Thanks to a recommendation from one of her customers, Bucs defensive tackle and Tampa Palms resident Gerald McCoy, Ellwood was working her magic on Alexander, who was looking to sharpen the red in his current ‘do. Katie had done a similar job on McCoy two years ago, and the All-Pro lineman noticed that Alexander’s color was fading and told his teammate he needed to go see his stylist.

“Hard Knocks,” which airs Tuesdays at 10 p.m. on HBO and offers a behind-the-scenes look at one NFL team each preseason – this year it’s the Bucs –  followed along.

“That was my first experience with a camera crew focused on what I was doing,’’ said Katie, although she has been involved in other photo shoots over the years. “The production crew was very nice and very informative.”

Marc Rockquemore, who owns New Identities Hair Studios of Tampa with his wife Kelly, said they had less than 24 hours to get ready for Alexander and the HBO crew.

Being on reality television shows, however, is old hat for Rockquemore and the crew at New Identities, which has been featured on shows like FOX-TV’s “Ambush Makeover,” The Learning Channel’s “A Wedding Story” and MTV’s “True Life.”

New Identities also has had a long relationship with the Bucs. From 2003 until last year, Rockquemore sent a crew of stylists to every Bucs game to do the cheerleaders’ hair. Currently, New Identities is working with the Tampa Bay Lightning cheerleaders.

“We’ve had a lot of blessings come into our lives,’’ says Rockquemore, whose studio has more than 10,000 followers on Instagram.

Katie’s experience in front of the cameras took more than an hour, but once edited by HBO producers, was distilled into her 30 seconds of fame in the show’s third episode (check it out on the HBO GO app).

Instead of any viewing parties, Katie said she just went over to her girlfriend’s house to watch it when it aired.

“It was a little strange to see,’’ said Katie, a big Bucs fan and “Hard Knocks” viewer even before her appearance. “I just wanted to make sure I didn’t sound like a goober or anything. Once my 30 seconds were over, I was able to relax and just watch the rest of the show.”

She did receive a slew of text messages that night. Patrons at the new Fat Rabbit Pub in Tampa Palms, which Katie owns with her husband John, congratulated her the next day. Two days later, an old friend and former Bucs cheerleader texted her from New York to tell her she had seen her on the show.

“Overall, it was a really cool experience,’’ Katie said.

For more information about the New Identities Hair Studios in Tampa Palms (15307 Amberly Dr.) and South Shore (10639 Big Bend Rd., Riverview), visit NewIdentitiesSalon.com, or call (813) 979-0760 (New Tampa) or (813) 741-1177 (Riverview).

Are You Still Looking For A Preschool? Check Out The Learning Experience!

Owner Jhana Pardue (left) and director Amy Rath take pride in the curriculum, energy and security offered at The Learning Experience of New Tampa on County Line Rd.

Jhana Pardue knew her son Noah wasn’t getting everything he could out of the daycare/learning center he was attending. He was unhappy, and so was she.

So, Jhana started looking around, visiting every childcare facility she could, and then walked into The Learning Experience Academy of Early Education near her home in Lakewood Ranch. “I remember it was a Friday,’’ she says. “I loved it.”

Jhana (the “J” is silent) was on her way to the airport for a trip to Texas, and she filled out the registration forms on the airplane ride. By the time Monday rolled around, she was dropping little Noah off for his first day.

“Fast forward two years, and here I am,’’ Jhana says, from her office at her own The Learning Experience (TLE) of New Tampa, located across County Line Rd. from the SuperTarget, behind L.A. Fitness.

That’s right – Jhana, who volunteered when she wasn’t working at her accounting job, and Noah, her precocious almost-2-year-old at the time, loved TLE so much, that the Pardues decided to buy their own franchise.

“I love children,” Jhana says. “I always wanted to do something and I knew accounting wasn’t fulfilling everything with me anymore. I was looking forward to volunteering more than going to work. So one day, I told my husband, ‘Why not do this?’”

New Kids On The Block

Jhana opened the New Tampa location on July 17. As a former Cory Lake Isles and Heritage Isles resident from 2011-13, she knew the area well, and was thrilled to have the opportunity to build her TLE there.

Opening day capped a whirlwind year. The Pardues signed their franchise papers in Feb. of 2016, and immediately afterwards, Jhana enrolled at State College of Florida in Bradenton to earn her Early Childhood Education Associate of Arts (A.A.) degree, to go with her Bachelor of Arts (B.A.) degree in Accounting & Business Administration from the University of Central Florida in Orlando.

The New Tampa location isn’t much different from the TLE that Jhana fell in love with. She says she was initially struck by the colors of the Lakewood Ranch facility, the brightness, the atmosphere, the soft children’s music and even the smell – which was always fresh and clean.

It was the curriculum, however, that nudged her to pursue her own franchise.

For Noah, and many other children, it is a perfect fit.

“He is discovery-based, he is really hands on, and The Learning Experience is designed that way to let our children explore the different learning styles,’’ Jhana says. “Noah adapted well, because he was able to be himself. The other school he went to wanted him to learn one way.”

The Learning Experience was founded by Michael and Linda  Weissman in 1980 with a single location in Boca Raton, and was built on teaching through cognitive, physical and social principles; or as Jhana says, “Learn, Play and Grow.”

When it comes to learning, TLE uses the proprietary Learning Experience Academic Program (L.E.A.P.) that Jhana says was written by educators with more than 25 years of experience. It guarantees that children will graduate with “exceptional core academic skills.”

Children who attend The Learning Experience of New Tampa get to enjoy this cool mini-village.

The curriculum was written around what TLE feels are the six stages of development – Infant (6 weeks to 1 year old), Toddler (1-2 years old), Tawdler (2-2-½ years old), Prepper (2-½ to 3 years old), Preschooler (3-5 years old), and Kindergartner (5 years old, but not offered at all locations, including Jhana’s).

L.E.A.P. includes sign language for infants and toddlers, a phonics program and even foreign language programs. Mandarin is taught for one year, as well as Spanish.

“It’s definitely one of the things that sets us apart,’’ Jhana says.

L.E.A.P. workbooks include a journal, an interactive book and Fun With Phonics, which is specifically designed to teach reading to 3- and 4-year-olds.

According to Jhana, nine out of 10 children who leave  TLE’s Voluntary Pre-Kindergarten (VPK) program head off to kindergarten able to read. “And, we’re trying to get to 100 percent,’’ she says.

Children take part in activities that promote a healthy and active lifestyle.  TLE offers eight enrichment programs for children, like Yippee 4 Yoga, Suddenly Science, Dancing Feet, Talent Sprouts and Super Soccer.

A 65-inch interactive, computerized SMART Board is currently being installed in one of the classrooms as well.

Jhana takes great pride in ensuring TLE’s curriculum is used and applied. She says that is not always the case at other learning centers, where the curriculum sometimes serves as more of a rough outline.

And, mascots like Flexi Flamingo (P.E.), Lionstein (Science) and Bubbles the Elephant — the leader of the mascots — help lead the children through their day.

“We learn through play,” Jhana says. “The children think they are playing, but they are actually learning. We do this through small group activities, more 1-on-1 interaction and more individualized teaching.”

Happy Employees, Happy Kids

All lead teachers are required to have their Child Development Associate (CDA) certificate, which is equivalent to an early childhood education A.A degree, Jhana says. Assistant teachers have to complete 45 hours of Florida Department of Children & Families (DCF) Child Care Training.

In less than two months, TLE already has enrolled 90 children, and has a staff of 15. TLE’s 1-to-6 child-to-teacher ratio exceeds state requirements.

“Most classes are overstaffed,’’ Jhana says. “We exceed state ratios, but I’d rather have the extra help.”

Meadow Pointe resident Amy Rath was working for another childcare/learning center when she drove by TLE’s construction site for the first time. She looked online to see what TLE had to offer, and was impressed with the curriculum.

“I said in the back of my mind, I’m going to be director of that school one day,” Amy says. After a few interviews, she was hired.

“I hadn’t even posted the position when Miss Go-Getter over here started emailing,’’ Jhana says, laughing.

Peace Of Mind

Melissa De Oleo was another passerby on County Line Rd. who was eagerly awaiting the opening of TLE. She had been looking for a place for her 1-½ -yr.-old son London when construction began, “and I started stalking the place,’’ she jokes.

She drove to TLE locations in Palm Harbor and Brandon for a tour, and says that she was hooked.

“I love that they have a curriculum and are teaching instead of just taking care of them,’’ Melissa says.

Although she says that London cried the first few days he was away from his mother, he now gleefully run towards the mural of Bubbles that greets visitors, to say hi, and then to his teacher Rebecca.

“He loves it here,’’ she says.

And, Melissa says she also loves the secure nature of the facility. Parents cannot enter without their assigned key fob, and have to sign in at two different places to get their child. Getting back to the classrooms also requires a key fob, and the playground out back is protected by 8-foot-high privacy fences.

There are cameras in every room, and in the office used by Amy and Jhana, there is a 32-inch television to monitor 16 security cameras (above, left).

The first few days after dropping London off, Melissa would hang back and watch her son on the monitor. When he began interacting with other kids, she jokes that it was a “miracle.”

She also receives pictures and updates on everything from what London ate to the last time he went to the bathroom to what he learned during the day, all in real time via TLE’s smartphone app.

“Basically, I know everything that he is doing,’’ she says.

Which, at the moment, happened to be sleeping. Melissa was there to pick London up at 12:30 p.m., but instead of waking him up to bring him to his mother, she was allowed to wait until he woke up on his own.

“That’s really nice,’’ she says.

To learn more about The Learning Experience of New Tampa, located at 20780 Trout Creek Dr., visit TheLearningExperience.com/our-centers/fl/tampa/new-tampa or call (813) 534-6364.

More Assisted Living, Home Decor, Food Options For Wesley Chapel

With the Beach House at Wiregrass Ranch set to open its doors in December, another assisted living facility may be on its way to Wesley Chapel.

According to plans filed with Pasco County, TLC Management is looking to build a 125,000-sq.ft. residence that will include an adult living and skilled nursing facility at the corner of Eagleston Blvd. and Stockton Dr. in Seven Oaks.

TLC Management had its pre-application meeting with county staffers last month.

The proposed 9.7-acre site is located in Seven Oaks between Bruce B. Downs (BBD) Blvd. and I-75. According to conceptual site plans, the facility would have more than 230 parking spots and offer private rooms, dining and activities and plenty of green space for its residents.

TLC Management is an Indiana-based company that was created in 1987 with a focus on independent and assisted living, skilled nursing, rehabilitation and memory care. In 30 years, it has created 15 health and rehabilitation centers, as well as two assisted living and independent retirement communities in Indiana.

The company does already have two locations in Florida — Bridgewater Park Assisted Living in Ocala and The Village at Vienna Square in Winter Haven.

According to the Indianapolis Star, the company’s most recent project was a $14-million health and rehabilitation center in Indianapolis, which was expected to create 140 jobs and accommodate 199 patients.

TLC Management is owned by brothers Dwight, Gary and Randy Ott. The brothers were inspired to get into the business by their grandmother, who operated a nursing home in Iowa.

Messages left with TLC Management were not returned.

Home Decor Getting A Boost

Shoppers looking for home décor ideas soon will have plenty of new options in Wesley Chapel, as Cost Plus World Market is close to opening and At Home may not far behind.

Cost Plus World Market, which is under construction at 5833 Wesley Grove Blvd. in The Grove plaza, will be the first store shoppers see when they turn right on Pink Flamingo Ln. and enter the shopping center at its southernmost point. It will replace the AT&T store, although the space is being modified to account for the larger home décor store.

Although Cost Plus World Market filed its original plans with the county in 2016, The Grove let everyone know it was coming soon recently hanging a “Cost Plus World Market Coming Soon” banner at the construction site.

The 18,600-sq.-ft. store will be located next to Bed Bath & Beyond and Cost Plus World Market is a subsidiary of Bed Bath & Beyond Inc.

Based in California, Cost Plus World Market specializes in an eclectic assortment of unique items for the home, from furniture to jewelry and accessories, as well as gourmet food and drinks. It claims to sell items imported from more than 50 countries.

Cost Plus World Market has 277 stores nationwide. The Wesley Chapel location will be the second in the Tampa Bay area, as a location in Clearwater opened on Aug. 3.

It could soon have competition from At Home, which is looking to join the busy scene just a few miles down Wesley Chapel Blvd./S.R. 54, south of S.R. 56, tucked behind the Tampa Premium Outlets and just off the new extension of Wesley Chapel Blvd.

Guggenheim Development of Dallas has filed plans with the county to put At Home in a 108,490-sq.-ft. retail space just south of Grand Cypress Blvd., and south and east of Costco.

The developer met with county staff earlier this month. According to site plans filed at that time, the proposed store would have 485 parking spaces, and would abut another still-unnamed 72,000-sq.-ft. retail store.

At Home claims to offer the largest and freshest assortment of home décor items, at the lowest prices, including its own unique products all sold in a “no-frills warehouse without all the commissioned salespeople.”

The store sells home and wall décor, furniture, pillows, rugs, housewares, seasonal items and much more.

Pasco OKs School Impact Fee Increase

Once the increases are all rolled in over the next three years, these will be the school impact fees in Pasco County.

As expected, and facing a dire need to build more schools in the quickly growing parts of the Pasco County — particularly Wesley Chapel — the Pasco Board of County Commissioners (BCC) voted Aug. 15 to raise school impact fees on new homes.

The unanimous decision by the BCC was no surprise. Prior to the BCC’s last board meeting on July 13, the Pasco County School District and the Tampa Bay Builders Association (TBBA) had forged a deal to phase in an impact fee increase of roughly $3,500 over three years — $2,252 on Jan. 1, 2018, and $600 on Jan. 1 in 2019 and 2020.

The commissioners all signaled their support for the increase at that meeting, but were unable to vote on the ordinance at the time because it had changed significantly from what was originally advertised.

The delay was to allow for further public comment, but there was only one speaker, who actually spoke in favor of the increase, at the Aug. 15 meeting.

The impact fee on a new single-family home, currently $4,828, will be bumped to $7,128 beginning in January. For any applications filed after Dec. 31, 2019, the last year of the phased-in increase, the impact fee on a new single-family home will be $8,328.

Impact fees are charges assessed on new construction to pay for other infrastructure needed to accommodate growth. In Wesley Chapel for example, homes are continuing to be built and the area continues to grow so rapidly that most of the elementary, middle and high schools have been over capacity (see story on page 13).

Wiregrass Ranch High (WRH) has been on a 10-period schedule for the last two years, and while the rezoning will alleviate some overcrowding, the school still has no room. Cypress Creek, which opened Aug. 14 as a combined middle/high school, has roughly 1,900 students, which also is near its capacity.

Combining a middle and high school is not ideal.  Pasco County Superintendent of Schools Kurt Browning said he hopes to have a separate middle school built in four years on the Cypress Creek campus, as the new fees are expected to raise more than $200 million over the next decade for school construction.

The school district had formed a School Impact Fee Committee (SIFC) to study the issue, which hadn’t been done since a 2007 study that never went to a BCC vote. The SIFC met four times between March and April of this year and looked at a dozen options to raise enough funds for new schools to accommodate an expected increase over the next 10 years of 7,500 students. The members of the committee decided that the best way to raise the funds without requiring a referendum was the increase in home impact fees.

District staff recommended an increase to $9,028, or an 85 percent increase that it said would pay for four or five new schools those 10 years.

The TBBA was hoping to keep the increase to $7,176, or a 48-percent raise, which means that the school district got 92 percent of the increase it was seeking.