Category: Business

Sunil Mohammed, owner of Totally Blu Pools, has been in the pool servicing business for more than 17 years. Just last year, he and his wife, Rashmi Maharaj, opened a pool supply store by the same name, located at the corner of S.R. 54 and Eiland Blvd. in the Publix- and Home Depot-anchored Summertree Plaza. At that time, he decided to venture into pool building, as well, and established Totally Blu Builders.

The community was suffering from a number of failed builders who left behind unfinished pools, and Sunil saw an opportunity to help.

“We started off by finishing pools that were started by Staycation,” he says, referring to one of the pool companies that went out of business.

“We’ve built more than 100 pools in about 18 months,” Sunil says, “including finishing about 60 Staycation pools. We just do one pool at a time, and we just kept finishing them.”

Sunil hired former Staycation and Olympus Pools installer Doug Griffith and other staff members who have experience in the industry, including at those failed companies.

He says that while Doug’s knowledge of construction is vast, Sunil brings a new approach to managing his company’s finances that will protect Totally Blu’s customers.

“Doug’s knowledge in construction is amazing,” Sunil says. “Now that I’ve dug pools with him for more than a year, I can say he backs it up by also being a good person. He came from two failed companies, but he had no part in the finances of those businesses that went down.”

Sunil explains that there’s not a lot of profit margin in pool construction, so, he says, “you have to manage your finances well.”

With Sunil’s nearly two decades in the industry, he already has established good relationships with vendors and customers.

“We’ve have made a good name for ourselves, which is difficult in this day and age because of the bad reputation of pool builders overall,” Sunil says.

In fact, his fairly new business has a perfect five-star (out of five) rating on Google. While there are only a few ratings, they are all positive.

One of the keys, Sunil explains, is not to overpromise, but instead to over-deliver.

“Once we get county approval, which usually takes about a month,” Sunil says, “we finish pools within six to eight weeks. We also call every customer every Friday while their pool is in process. When someone is spending $75,000 to $125,000 on a pool, it’s a huge investment. We reassure them as constantly as possible that we are not running away with their money. At every stage, we are being careful with what we do, and are always giving our customers what we promised.”

So, why did Sunil even get into the construction business, knowing how nervous customers are to trust a pool company these days and knowing that the profit margins are thin and potentially how hard it can be to please customers making such a large purchase?

He says first, it’s about serving the community and helping people who have been put in a difficult position by other pool builders or who have heard the horror stories? “More pools being built in the community means more customers for our pool service and supply businesses,” he says. “We are servicing nearly all of the pools we’ve built. If we can build the pool and keep the customers happy, then we can also do their pool service, and that’s how we will make our money for the next 10 years.”

In other words, Sunil is in it for the long term, so Totally Blu’s reputation is of the utmost importance to him.

Building That Reputation

As Totally Blu continues to complete pools, the word is spreading and customers are referring their friends.

The Neighborhood News spoke with Ami Rivera while her pool was being filled, just a few hours before it would be ready for swimming.

“Our goal was to have the pool ready for my daughter’s eighth birthday,” Ami says. “It’s in four days and she’s already put her feet in.”

Ami, who lives in the Watergrass community off Curley Rd., says that when she bought her home in 2020, she was content to swim at the community pool, but as it became obvious that she, her husband Lorenzo, and their daughter Anabel would be staying in their home long-term, they wanted to have their own pool.

“Everyone’s heard the horror stories,” she said, referring to lost deposits and unfinished pools, “so we had a lot of questions and concerns.”

As a Realtor, Ami also is a business owner who knows the importance of supporting the local community.

She says she interviewed four companies, and that all four had very similar pricing. But, she says, her conversation with Sunil stood out. Since he also lives in Watergrass, she saw a neighbor and a fellow business owner who expressed his commitment to the people of Wesley Chapel.

“Customers are valuing communication and transparency, and doing a lot more due diligence,” Ami says. “We had such a great conversation and I felt such ownership from him. I love being able to use someone in my own community.”

While Sunil knows his long-term success depends upon his company’s reputation, he’s building his business not only for now, but also because he says Tru Blu will be a legacy for his son, 17-year-old Savir, who is a senior at Wesley Chapel High.

“Savir came to work with me this summer,” says Sunil. “This kid has taken off and really become my right hand. He has even started designing pools, he goes out on the construction sites, and he has increased sales in the store by 20 percent.”

Savir plans to study electrical engineering in college, while living at home. He is already a Certified Pool/Spa Operator (CPO), a national certification by the Pool & Hot Tub Alliance (PHTA) that recognizes expertise in cleaning and servicing pools and spas. Next, he plans to take courses in designing pools.

“I’m teaching him to be ethical in how we deal with people,” Sunil says. “Customers come in here and ask for him by name. He has become an integral part of my business and, for that, I’m very proud.”

While Totally Blu also has offered lawn service in the past, Sunil says he is moving away from that business, although he can still help people who are looking for landscaping services.

With a focus on pool service, supplies and now construction, Sunil believes Totally Blu is in a good position to serve the community and provide for his family for years to come.

And, with Totally Blu’s happy customer list growing, it seems Sunil is on the right track.

“I find it very important to have business owners in our community who you can put your trust and confidence in,” Ami says. “The product is sitting in my back yard and we’re thrilled.”

Totally Blu Pools & Totally Blu Builders are located at 32781 Eiland Blvd. For information about the pool supply store or pool service, call(813)788-7665 or visit TotallyBluH2O.com. To get started with a free digital design for your new pool, call(813)550-2023 or visit TotallyBluBuilders.com.