Helping Pasco Sports Tourism Rebound in 2021

Club volleyball has been keeping the January calendar full at the Wiregrass Ranch Sports Campus of Pasco County.

If tourism is going to bounce back from the Covid-19-ravaged 2020, a series of spikes, dunks, cheers and racquet sports will have a lot to do with it.

At least thatโ€™s how it looks to Pasco County tourism director Adam Thomas, who says that after a tough year for tourism around the world, events are returning to Pascoโ€™s โ€œsports tourismโ€ sites, including the Wiregrass Ranch Sports Campus, Advent Health Center Ice and the Sarah Vande Berg (SVB) Tennis Center โ€” all part of the countyโ€™s โ€œFloridaโ€™s Sports Coastโ€ branding.

Thomas says the three facilities have 14 events scheduled for the first two months of the year, with many more to come, as national governing bodies like USA Volleyball, USA Wrestling, USA Powerlifting and others look to take advantage of Floridaโ€™s open-for-business status and have eyed the Wesley Chapel-area to hold events.

โ€œWe are just now getting back to normalcy,โ€ Thomas says, despite rising Covid numbers in Pasco, in Florida and around the nation. โ€œWe are looking at sports tourism in 2021 to really get us back to where we need to be.โ€

One event that wonโ€™t provide as much help as originally expected is Super Bowl LV, which is being played at Raymond James Stadium in Tampa on February 7. Generally, a huge event like the Super Bowl would have a major economic impact on nearby Wesley Chapel, with visitors staying in local hotels and eating and shopping at local restaurants and stores.

But, Covid-19 protocols will limit the crowd at Raymond James Stadium, which can hold 65,890 fans, to roughly 20,000 for the Big Game.

Thomas thinks Wesley Chapel will still enjoy some benefit from the Super Bowl, but in October, Pasco backed out of plans to spend $250,000 on a Super Bowl sponsorship and instead use that money for something more likely to bring a bigger return to the county.

So, while the Big Game wonโ€™t make as much of an impact, hundreds of little ones will โ€” and thatโ€™s fine with Richard Blalock, the CEO of RADDSports, which runs the Wiregrass Ranch Sports Campus, thanks to a public-private partnership between Pasco and RADD Sports.

The 98,000-sq.ft. AdventHealth Sports Arena will host a variety of club sporting events in 2021, bringing hundreds of teams and players and their parentsโ€™ wallets to Wesley Chapel.

The January calendar was filled with volleyball tournaments and gymnastics meets. Volleyball and gymnastics club seasons will roll into a basketball club season in the spring, and then the camp season over the summer. The Sports Campus is already proving to be responsible for a lot of hotel room nights and money spent at Wesley Chapel restaurants, malls and shopping centers, as nearly every weekend is booked through August and even Covid-plagued 2020 proved to be a success.

โ€œWe are not one-sport-specific, and that helps us,โ€ Blalock says. โ€œWe made that decision by design. We can run a multitude of events here. As one season ends, another is starting.โ€

Blalock says in August and September of 2020, the first six weeks the Sports Campus was open, its events were responsible for 1,800 hotel room nights and just over $150,000 in sales, resulting in a $1.2-million indirect impact on the local economy. 

He doesnโ€™t have numbers yet for the rest of 2020, but Blalock says he expects to exceed those numbers in 2021. He says this while staring out his office window at construction workers laying masonry blocks on the fourth floor of the Residence Inn by Marriott hotel, which is being built adjacent to the arena on the Spots Campus site and is expected to open around the first week in August.

But, 2021 also is planned to include  an NFL-style combine for pro football hopefuls, organized by former Tampa Bay Buccaneers wide receiver Yo Murphy, as well as the possibility of European soccer teams camping here prior to their fall 2021 seasons.

Hockey Tourism, Too

Thomas says the Sports Campus isnโ€™t the only local venue to have a slew of events booked to meet pent up demand. AHCI currently is hosting a six-week United States Premier Hockey League (USPHL) camp โ€” a college and pro showcase with hundreds of players staying at Saddlebrook Resort and playing games at AHCI โ€” as well as in Ellenton and Brandon. 

The USPHLโ€™s Hub City concept is designed in part to make up for the loss of games and exposure events for players last year, especially from hockey areas hit particularly hard by Covid-19, like the northeastern U.S.

Because so many events were cancelled last year and so many seasons went unfinished,  Thomas anticipates eager event organizers to be heading our way.

โ€œOur event calendar looks pretty promising,โ€ he says.

The SVB Tennis Center in Zephyrhills is attracting sports tourism with growing sports like padel (photo) and pickleball. 

The county wonโ€™t recover in one year, Thomas adds. He believes the Covid-19 vaccine will help make people more comfortable when it comes to travel and attending larger events, but that change will take a while. While 2021 is expected to put the Florida Sports Coast back on track, Thomas says the tourism industry is looking at 2023 before a full recovery can probably be expected.

โ€œItโ€™s going to take some time,โ€ he says. โ€œWeโ€™re still licking our wounds.โ€

When the pandemic hit last year, the county was coming off a record-setting February. March began the nosedive, and when the state was shut down for much of April, the county saw its tourist tax revenue drop to below $100,000 for the month, down from $430,000 in tourist tax collected in April 2019.

There is some good news, even if it is anecdotal โ€” Thomas says the last weekend of 2020 saw 6.2 -percent growth, with almost 40 percent hotel occupancy. โ€œWe had a really good week,โ€ he says. โ€œHopefully weโ€™ll continue to see that.โ€ 

In fact, Lisa Moore, the market director of sales for the Hilton Garden Inn Tampa-Wesley Chapel on S.R. 56 says, โ€œWeโ€™ve been at or near 100% occupancy every weekend since the Sports Campus opened. It (2020) was a tough year, but things are looking better now.โ€

Ready For A Theater Like No Other?

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The All-New Grove Theater, Bistro & Entertainment Is Opening Soon & You Definitely Need To Check It Out!

When youโ€™ve been in the local news business as long as I have, you hear a lot of people do a lot of talking, but very few back up their words with solid action.

Considering that developer Mark Gold of Mishorim Gold Properties has only owned The Grove shopping center development for about a year, youโ€™d think thereโ€™d be no way he could back up everything he promised to do when he spent more than $64 million to buy The Grove in late 2019.

And youโ€™d be wrong.

Since then, during the worst pandemic of our lifetimes, Gold has turned The Grove area he calls โ€œThe Villageโ€ from a mostly vacant mess into a vibrant new destination anchored by Treble Makers Dueling Piano Bar & Restaurant and Double Branch Artisanal Ales, with much more to come.

Closer to the Outback Steak House, Gold already has begun delivering on another promise โ€” to create a container park that will dwarf Sparkman Wharf in downtown Tampa by sometime this year.

But now, Gold has done something that certainly seemed impossible when he took over the former Cobb 16 Theater at The Grove towards the end of last summer โ€” heโ€™s not only ready to reopen it, heโ€™s completely transformed it into The Grove Theater, Bistro & Entertainment โ€” and he promises the formerly failed movie theater he and his team have totally overhauled in less than six months will be a safe, family-friendly experience that will attract visitors from far beyond the borders of Wesley Chapel.

โ€œSouth Tampa will come here to see this,โ€ Gold promises. โ€œThereโ€™s nothing else like this in the U.S.โ€

Iโ€™ll admit I was excited when Mark Gold and his team took us on an exclusive tour of all of the unique entertainment options that will be available right here in Wesley Chapel when The Grove Theater, Bistro & Entertainment opens to the public sometime after this issue reaches your mailbox.

The Grove Theater will have 12 new-release movie theaters, including six VIP sections upstairs, with literally the most comfortable reclining theater seats youโ€™ll find anywhere. But, thatโ€™s just the beginning. 

In addition to a huge arcade stocked with 43 giant-sized video games near the entrance, The Grove also has one theater that will be solely for children in a safe, supervised environment.

โ€œItโ€™s going to be like a nanny room,โ€ Mark says. โ€œParents can feel comfortable leaving their kids while they have dinner or watch their own movie.โ€

Another will be home to a โ€œSpin Theater,โ€ equipped with competition-style stationary bikes, both for top athletes to use for training and for those who want to exercise while watching a movie. There will be instructor-led classes, as well as open spin classes.

Still another theater will be available for rent for private parties and events. โ€œFor a birthday party, you can rent the theater for $300-$400, pick whatever movie you want and weโ€™ll screen it just for you,โ€ Mark says.

Plus, yet another theater will be offering Broadway and other professionally produced shows that Mark says will be brought in by a professional theatre company.

And finally, as we announced in our Sept. 29, 2020, issue, one theater will be the concert-style-seating home of SideSplitters Comedy Club. Thereโ€™s even a SideSplitters reception area near the completely reconfigured movie concession stand. SideSplitters, of course, has a popular location on N. Dale Mabry Highway in Carrollwood, where top-level comics, as well as yours truly and members of the Rotary Club of Wesley Chapel have performed.

A True Dining Experience

But, best of all, Gold also has transformed the theaterโ€™s second-floor dining and bar area into a legitimate high-end bistro, complete with a sushi bar and Italian-trained Head Chef Wissam (โ€œSamโ€) Itani. 

โ€œItโ€™s a chef-driven concept,โ€ says Grove Theater manager Tom Peck. โ€œWeโ€™ll have everything from Mediterranean items like chicken shawarma, steaks, salmon, you name it.โ€

Peck adds that the whole concept is to keep guests at the Grove Theater for longer than the average 2-1/2 hours spent at most theaters by the average moviegoer. โ€œWeโ€™re not just a movie theater,,โ€ Peck says. โ€œWeโ€™re both a great restaurant and the greatest entertainment experience ever.โ€

Concerned about safety these days? Who isnโ€™t? But, Gold and his team have that covered, too!

โ€œI think weโ€™re #1 in safety out of all the movie theaters in the country,โ€ says VP of operations Matheus Gold. โ€œWe have fog machines sanitizing each theater after every movie, disinfecting UV lights, temperature and mask checks when you enter and hand sanitizing stations everywhere.โ€

In other words, if you live anywhere near Wesley Chapel, you should definitely check out the all-new Grove Theater, Bistro & Entertainment. Thereโ€™s literally nothing else like it.

โ€œThis is a totally new concept that is the future of movie theaters in the U.S.,โ€ Mark says. โ€œEveryone really needs to come see this place.โ€

For more info about The Grove Theater, Bistro & Entertainment, visit GroveShopping.com.

RADDSports Community Open House A Socially Distanced Success!

The Wiregrass Ranch Sports Campus of Pasco County is doing more than just helping drive sports tourism in Pasco. It is providing a unique venue for locals, both children and adults, to enjoy a variety of indoor and outdoor sports. On Jan. 3, the Sports Campus hosted a Community Open House inside the AdventHealth Sports Arena, which introduced mask-wearing, socially distant locals to these programs. And yes, it was a great success.

โ€œWe signed up more than 40 new people, mostly kids, from the event,โ€ says RADDSports director of marketing Jannah Nager. โ€œThe event also introduced people who attended to our Sports Campus sponsors.โ€

RADD Sports is the private company providing the programs and managing the Sports Campus through a public-private partnership between RADD and the county. RADD Sports founder and CEO Richard Blalock says that although the Sports Campus is already proving to be popular for both locals and competitive tournaments in the โ€œcoreโ€ sports being offered โ€” basketball, volleyball, cheerleading and soccer (both in and outside of the AdventHealth Sports Arena) โ€” โ€œEvents like the Open House allow more local residents the opportunity to check us out and see everything we have to offer.โ€

Among the sponsors with booths at the Open House were Island Fin Pokรฉ Co. (see story on pgs. 34-35), Abdoney Orthodontics, Glory Days Grill, Culverโ€™s, Urban Air Adventure Park, the Hilton Garden Inn Tampa-Wesley Chapel, the Hampton Inn and the Neighborhood News.  

For more info about programs at the Sports Campus, call (833) TEAM-RADD. For sponsorships, email Jannah@RADDSports.com.

Island Fin Poke Co. Wants To Help You Live Healthier

When Island Fin Pokรฉ Co. opened last November next to LA Fitness (south of County Line Rd. and west of Bruce B. Downs Blvd.), owners Jeff, Brenda and Jason Sproat never could have anticipated what came in March.

โ€œFortunately we were able to remain open and were set up for all the pandemic concerns and restrictions,โ€ Jeff says. โ€œWe have a very clean environment and quick service for takeout or delivery, while being affordable and healthy.  We added on-line ordering with a curbside pickup option for convenience and safety.โ€

Jason, Island Finโ€™s general manager, says that he has seen many pre-Covid regulars starting to return recently.

โ€œMore of our guests are dining in and many long-time guests are coming in multiple times per week again,โ€ Jason says.

Jeff, Jason and Brenda Sproat invite you to their Island Fin Poke Co. location next to LA Fitness off County Line Rd. at Bruce B. Downs Blvd.

Island Fin Poke Co. provides guests with โ€œboat to bowl,โ€ locally and responsibly sourced ingredients for each individual to create their own perfect pokรฉ bowl. With eight proteins, more than 25 toppings, a variety of house-made sauces and specialty mix-ins, the endless possibilities allow guests to get creative and try something new every visit. The restaurantโ€™s comfortable beach shack environment bring residents on a short trip to Hawaii as they enjoy delicious, fresh and healthy, immune-boosting meals. 

โ€œSushi lovers love our spicy tuna, salmon and ahi tuna,โ€ Jason says, โ€œwhile those who are not sushi fans or are hesitant about consuming raw seafood, can choose cooked chicken, shrimp or even octopus for their proteins.โ€ And, Brenda says that the house-made sauces are what separate Island Fin from all others and the friendly, knowledgeable team helps you customize your perfect bowl.

Island Finโ€™s regular pokรฉ bowls typically provide 40g of protein and up to 90g in a double-protein bowl.  Gym members, trainers and health professionals love it! Bowls that are perfect for Keto diets, and vegetarian and even vegan options also are available.

And Now, The Food!

I have been an Island Fin fan from Day One, especially since I can choose from spicy or regular tuna, or even have a scoop of each, in my bowl. Other proteins I didnโ€™t mention before include salmon, Spam and tofu.

I try to stay away from both brown and white rice as my base, so I usually just choose the spring mix lettuce.

I love Island Finโ€™s mix-ins, although I keep telling Brenda I wish there were even more veggies to choose from, but my faves are the OG veggies, the spicy pickled veggies, edamame and corn. Thereโ€™s also sweet onions and jalapeรฑos available.ย 

Itโ€™s easy to create your bowl your way by adding your base, proteins, toppings and finishing sauces & crunchy toppings. (Photos by Charmaine George)

The marinating sauces include Shoyu (gluten-free soy), Ponzu (soy with fresh orange, lemon and lime juices), Island Fin Fire (pineapple, habanero peppers, cilantro, wildflower honey & soy), Wicked Wahine (hot and sweet) and my favorite, the OG Sauce (sweet onions & fresh jalapeรฑos, with soy, olive oil and rice vinegar). I avoid most of the crunchy toppings  (like crispy onions, garlic, wontons and tempura crisps), but love adding sesame seeds, seaweed salad, cucumbers and pickled veggies. 

I also donโ€™t usually get a finishing sauce, but available options include avocado cream, wasabi cream, Togarashi and Jamaican cream, but I will probably try the new vegan Ono Ono sauce (sweet Thai chili, fresh cilantro and scallions and chili and ginger paste) in the future. 

I love the Surimi (crab) premium topping. Other premium toppers include avocado, masago (fish eggs) and macadmia nuts, and they all cost you $1 extra per bowl.

Coming soon will be a Stubborn soda fountain drink machine.  Stubborn sodas have unique and โ€œhealthierโ€ options using pure cane sugar rather than high-fructose corn syrup or processed sugar.

But, speaking of sugar, I also love Island Finโ€™s cool & creamy Dole Whip desserts, available in rotating flavors. My favorite so far is the strawberry-vanilla swirl.

Community-Minded!

Island Fin has been active in the Wesley Chapel/New Tampa community.  During the pandemic, the restaurant provided bowls and Dole Whips for front line workers at AdventHealth Wesley Chapel, participated in community events at the Wiregrass Ranch Sports Campus of Pasco County and recently sponsored a food drive with donations going to the Make A Difference organization.

As a family-owned business, Brenda, Jason and Jeff are most proud of the comments, reviews and ratings from the community. 

โ€œSeeing happy faces and hearing wonderful comments, along with 4.9 and 5.0 ratings on Facebook, Google, Yelp and UberEats, make all the hard work worthwhile,โ€ Brenda says. โ€œGuests realize that they can safely have really delicious tasting food thatโ€™s actually boosting their immune systems and is super fresh and healthy, too.โ€

One of the things Brenda says she loves to do is to bring mini-bowl samples of Island Finโ€™s delicious food to area gyms, fitness centers and health clubs, because, โ€œit instantly translates into new customers for us! People who are working out and eating healthy really love our bowls!โ€ And, even though Christmas 2020 is behind us, Island Fin does offer gift cards, both Classic (plastic card) and E-cards (send by text or email). Island Fin gift cards make great gifts for your dog sitter, co-worker or anyone who makes your day!

Island Fin Pokรฉ Co. is located at 6417 E. County Line Rd. (between LA Fitness and Winn-Dixie) and is open every day, 11 a.m. – 9 p.m., for dine-in (socially distanced), take out, online ordering with curbside delivery and all major delivery services. For more info, call (813) 575-8002 or visit IslandFinPoke.com.

Craft Breweries Bringing A Cool Vibe To Wesley Chapel!

This is just some of the wide selection of craft beers at Florida Avenue Brewing. (Photo: Charmaine George)

The demand for craft beer in Wesley Chapel was already high and now the supply is pouring in.

In the span of a couple of months, not just one, but TWO craft breweries have opened in the ever-changing landscape of Wesley Chapel, one of the fastest-growing communities in the country.

First was Double Branch Artisanal Ales (DBAA), which was all set to open to the public as the pandemic hit, but Covid-19 restrictions had the craft brewery as to-go only until beer enthusiasts were allowed to be inside in late August. Double Branch finally held its official North Tampa Bay Chamber ribbon cutting ceremony Nov. 10, and is now a permanent fixture in the revitalized Grove at Wesley Chapelโ€™s The Village shopping district.

โ€œWe do get a lot of people who say theyโ€™ve come out this way to try it โ€” those beer seekers,โ€ said Double Branch general manager Sam Guyer, who, along with her husband, Cody, is one of the four owners.

Although it hasnโ€™t even been open for a year yet, at the U.S. Open Beer Championship โ€” one of the top three beer competitions in the country, according to its website โ€” recently awarded DBAAโ€™s Purple Floors & Dinosaurs IPA a gold medal in the New England/Juicy DIPA category. The name also was picked as the No. 2 overall favorite beer name, behind Menace To Sobriety, a New York craft beer.

Meanwhile, Florida Avenue Brewing Co. opened its doors on Oct. 5 (also after some pandemic-related delays), and is just a mere 15 minutes (about five miles) away from DBAA in the former space of Sports + Field on S.R. 56.

After an impressive renovation of that fitness facility, Florida Ave. is now a trendy date night locale that, in just two months time, has already seen more than 17,000 customers walk through its doors.

โ€œWhat we hear a lot from guests is that theyโ€™re so happy thereโ€™s some (place to dine and drink) on this side of the (S.R. 56 overpass) and a little away from (Tampa Premium Outlets) because they donโ€™t want to get in their car and wait 30 minutes to go half a mile,โ€ says Florida Avenue co-owner and operator Anthony Derby. โ€œBut I also think theyโ€™re excited for something new and fun with craft beer.โ€

DBAA will have a kitchen soon to go with it’s funky variety of IPAs. (Photo: Mike Camunas)

Indeed, there has been a real boom of craft beer breweries throughout the Tampa Bay area, which now boasts more than 70 of them. They have helped make places like Dunedin, Clearwater, St. Petersburg and Seminole Heights in Tampa trendy places to grab a bite and a beer.

In Pasco County, there are now 11 craft breweries, with more on the way.

The influx of malls, stores, businesses and, of course, more residents in Wesley Chapel has raised the demand for more cool drinking destinations. 

Both Guyer and Derby, who is part of the ownership group that also owns Brew Bus in Seminole Heights, say they are only building on the demand for craft beer that has been present in Wesley Chapel for a while.

The original Brass Tap opened in 2008 at The Shops of Wiregrass mall, whetting the appetites of local beer enthusiasts looking for more than just a cold Budweiser in a smoky bar.

Florida Avenue Brewing. (Photo: Charmaine George)

Derby said he has had a number of conversations with Brass Tap owner Jeff Martin, who is as familiar with the local beer scene as anyone.

โ€œI talked to him numerous times when we were planning on picking our location, so I knew there were definitely pockets of craft beer enthusiasts up here in Wesley Chapel,โ€ Derby says.

The growth in Wesley Chapel may lead to more breweries in the future, perhaps mirroring what Seminole Heights has experienced. In that trendy, older neighborhood, many young people began moving in, so new restaurants and bars, especially more craft beer breweries, emerged as places for them to spend their evenings.

When Derby and his partners wanted to create a second location, but with a different brand than their Brew Bus, they took polls from distributors about where the highest concentration of craft beer sales were.

One of the most popular answers? Wesley Chapel.

โ€œMy mother-in-law lives across (S.R 56) in the neighborhood, so I was always up here, say, for a Sunday dinner, making me very familiar with the area and, given how the area bloomed, it was a no-brainer,โ€ Derby says. โ€œWeโ€™re very excited to be here and even have Double Branch up the road, because what theyโ€™re doing there is awesome and why we have collaborated with them already.โ€

Florida Avenue and DBAA have created a special brew with a nod towards Wesley Chapel locals, or “Chappies.” (Photo: Mike Camunas)

Thatโ€™s right. Florida Avenue and Double Branch have already put their hoppy heads together and created a special beer just for Wesley Chapel โ€” โ€œChappieโ€™s Life,โ€ an American-style light lager thatโ€™s available at both locations, and honors the growing area that was once a trucker stop down at the end of Bruce B. Downs Blvd. or, as longtime locals called it, โ€œThe Road to Nowhere.โ€

Now, itโ€™s the road to some innovative and tasty craft beers.

โ€œThis area does seem to have its charm, right?,โ€ Guyer asked. โ€œI mean, I have obviously heard that it used to just be cows grazing, and now we have all this stuff and โ€” believe it or not โ€” a real-life craft beer scene.โ€

The 2020 Neighborhood News Reader’s Survey chose The Brass Tap as the best local bar — Florida Avenue opened after the contest began — with DBAA coming in second. Here’s the top 5 vote getters:

(Photo: Charmaine George)

1 — The Brass Tap is more than just this yearโ€™s winner of our readersโ€™ Favorite Bar in New Tampa or Wesley Chapel โ€” because it had to stay closed (as all non-restaurant bars in Florida did) much longer than restaurant/bar combos, owner Jeff Martin and his crew have not only survived, but have come back strong after having to endure this yearโ€™s Covid-extended bar closure.

Therefore, itโ€™s a true tribute to Jeff and his crew to be named this yearโ€™s Favorite Bar in our distribution areas.

2 — Double Branch Artisanal Ales is like a beer laboratory with how often they churn out new flavors and styles, and itโ€™s a fun spot for a cold brew. Try the new Chappieโ€™s Life light lager! When the kitchen opens, look out!

3 — Joe Whiskeyโ€™s is no longer a smoking bar and that may have something to do with this yearโ€™s best-ever finish in our Reader Survey. Smokers still have an outdoor patio and non-smokers can now enjoy karaoke four nights a week.

4 — The Basement on Wesley Chapel Blvd. in Lutz also had its best-ever finish in this yearโ€™s survey, but the last we heard was that it is not going to re-open. We agree with the readers who voted for it about its cool vibe, so itโ€™s a sad loss.

5 — Linksters isnโ€™t trendy or hip, and thatโ€™s not a bad thing, itโ€™s a great thing. Itโ€™s a small bar with friendly staff, a pool table, jukebox and cold beer while you catch a game on TV. Perfect!

The Next 8, in order of votes: The Bar, Chapel Cigars, Fat Rabbit, Glory Days, Oโ€™Briens, Peabodyโ€™s, Mulligans, Stonewood Grill.