Meadow Pointe Mom Scores Big At Earth Fare’s Opening!

(L.-r.) Kate, Addison, Jackson, Jessica, Brooke and Clay Herbert got to take home a $1,000 Earth Fare gift card at the Wesley Chapel/Lutz store’s Grand Opening event on Feb. 19. (Photo: John C. Cotey)

Waiting in a long line in the wee hours of the morning with her five children wasn’t on Jessica Herbert’s to-do list on Feb. 19.

Checking out the grand opening of the new Earth Fare grocery store, however, was.

Instead of lining up in the dark, which more than 100 eager shoppers did, she and her children rolled out of bed at their usual time — around 6 a.m. — and left their Meadow Pointe home at 6:45 a.m.

They missed the band, the cheerleaders and the ribbon cutting. They weren’t the first, 10th or 100th people through the doors.

However, for Jessica and her kids, their timing turned out to be impeccable. Of all of the gift cards handed out to the new store’s first 500 visitors by Earth Fare, Jessica got the most valuable one: $1,000.

Jessica’s mouth dropped wide open, then formed into a wide smile as she looked back incredulously at friends who were in what was, by then, a quickly moving line.

“Yes, really,” she said, holding out the card for them to see. “Wow!”

Her smile was contagious and was shared by her excited kids: Addison, 12, Kate, 10, Clay, 8, Jackson, 5 and 3-year-old Brooke.

“My kids were mad that I dragged them out so early,” Jessica said. “They thought we were only going to get a $5 gift card.”

Grabbing a $5 gift card actually was Jessica’s goal. She confesses to briefly thinking about the possibility of landing the big prize, but of course, she didn’t think it would happen.

“My goal was to get at least $5 to buy my kids some muffins for breakfast,” she said.

Feeding five kids an organic diet can be pricey, so the gift card will come in handy for Jessica.

“With five kids, that’s definitely a lot of food that we need, so we could definitely use this,” she says. “It’s nice to know that now, we can buy healthier ingredients for our family.”

Asked whether the kids would be getting a special treat for bringing a little luck to mom, Jessica chuckled and said, “I think we’re going to get something,” as Addison and Kate grabbed onto her to drag her into the store.

She’s Number One!

Velaina Clayart wasn’t quite as lucky — her gift card was for only $25 — but as the first shopper in line, she received lots of attention and a goody bag from the store, which she promptly shared with those in line behind her.

A Dade City resident, Clayart says that she arrived at around 1 a.m., set up her white plastic chair and quilt and killed time by gazing at the full moon and walking around looking at all of the adjacent new construction.

“It was a little lonely at first,” she said. “But, as people showed up, I would seek out conversation. I made some friends today.”

Why 1 a.m., which turned out to be a few hours before the next people in line? Clayart says that’s what her research told her.

“I watched every single grand opening that Earth Fare had posted on the internet, and one of them over on east coast said two women had gotten there at midnight and they were all by themselves up until about 3 a.m.,” Clayart said. “I couldn’t sleep because I was so excited. I got in my car at midnight and made my way here nice and slow.”

Clayart also said that she is fascinated by all of the growth in Wesley Chapel, and wanted to be part of a grand opening. She also says she lives an organic lifestyle, and is pleased to see a store offering such a large variety of healthy products within a short drive from her home.

And, she enthusiastically clapped and sang along with the cheerleaders from Cypress Creek High School, excitedly talked to passers by, cheered when Earth Fare CEO Frank Scorpiniti presented the New Tampa Family YMCA with an oversized check for $3,000 and shouted out the ribbon-cutting countdown with Pasco County District 2 Commissioner (and Wesley Chapel resident) Mike Moore.

“3…2…1…”

HerStory to be made at AdventHealth Center Ice Saturday!

Digit Murphy, pictured here coaching the Chinese National women’s hockey team.
(Photo courtesy of Digit Murphy via Getty Images).

Margaret “Digit” Murphy was strolling through the Pro Football Hall of Fame in Canton, OH, one day, and asked one of the employees if there were any exhibits about some of the women — either executives, referees or television announcers — that had left their mark on the game.

“Follow me,” the employee said, and proceeded to take Murphy on a fruitless tour. Apologizing, the employee simply said, “Well, it used to be here.”

Murphy thought for the richest sports league in the world, pro football’s $100-million Hall of Fame would at least have something dedicated to women. But, she wasn’t really that surprised it didn’t.

“We can’t tell our story anywhere,” sighed Murphy. But, that sparked an idea.

Along with Wesley Chapel’s Jeff Novotny, Murphy has hatched an idea to bring those kind of stories, in this case, those specifically related to ice hockey, to the people.

First stop: Saturday, March 9, 1 p.m. at AdventHealth Center Ice (AHCI).

That day will mark the grand opening of the “Herstory Museum,” which will feature interactive displays on the second floor of Center Ice, in a viewing room next to the Top Shelf restaurant and sports bar, overlooking two of the skating complex’s ice rinks.

The grand opening will coincide with a large girls hockey tournament at AHCI, providing for a perfect backdrop. Murphy will be on hand to introduce the newest feature at the rink.

And, admission to the museum will be free.

Murphy is one of women’s hockey’s pioneers, as well a key force behind some high-profile cases involving Title IX, the federal law prohibiting anyone, on the basis of sex, from being excluded from participating or denied the benefits of sports, or being discriminated against under any education program or activity that receives Federal financial assistance.

She was having dinner with Novotny one night when she mentioned the idea of creating a “mini” museum, one that wouldn’t require its own building but could make use of technology to offer a wealth of important information and overlooked stories in a smaller space.

Jeff Novotny

Novotny, a project manager for American Consulting Professionals, LLC, immediately thought AHCI would be the perfect place for it, having taken in more than a million visitors in less than two years after opening, hosting dozens of hockey tournaments and serving as the home training facility for the 2018 U.S. Women’s Hockey gold medal winners.

After Novotny presented the idea to AHCI general manager Gordie Zimmermann, a three-year agreement was signed to bring the museum, which will be developed by Murphy’s Play It Forward Sport Foundation, to Wesley Chapel.

“You want to go to places that embrace you,” Murphy says. “Wesley Chapel has bent over backwards for us.”

For Novotny, the museum is a labor of love. He has three daughters, all athletes. His youngest daughter, Madison, spurred his interest in women’s hockey. Madison currently plays prep school hockey at the Northwood School in Lake Placid, NY.

He said bringing Murphy’s story and the Herstory Museum to Center Ice is a real boon for girls hockey. 

“She’s a legend,” he says. “It will inspire girls who read her story.”

The room housing Herstory on the second floor of AHCI is only about 100 square feet or so. When visitors walk in, they will immediately see a virtual brick wall where they can purchase a virtual brick, with the money raised going towards running the museum and for a scholarship for a local athlete. There also will be a selfie wall, where visitors can snap self-portraits and post them to social media.

The first display will feature Murphy, a former Ivy League Player of the Year at Cornell University in Ithaca, NY. She also produced seven Olympians while becoming (at one time) the all-time winningest women’s hockey coach in NCAA Division I history with 318 wins at Brown (she is currently 13th on that list).

At the 1998 Winter Olympics in Nagano, Japan, she became the first American female color analyst for a women’s ice hockey game broadcast on television and, in 2015, along with Aronda Kirby, founded the UWLX, the first professional women’s lacrosse league in the U.S. 

Murphy and Kirby also founded the Play It Forward Sport Foundation, which is geared towards gender equity in women’s sports.

Honoring The Legends

Others who will have displays at the museum are:

• Katey Stone, who today is the winningest women’s coach in NCAA hockey history and the coach of the 2014 women’s silver-medal winning Olympic Team; 

• Sara DeCosta-Hayes, the goalie on the first U.S. women’s team to win a gold medal at the Olympics (in 1998); 

• Amanda Pelkey, the University of Vermont’s all-time leading scorer and a member of the 2018 U.S. team that trained in Wesley Chapel and won the gold medal in South Korea; and 

• Kitty Guay, who refereed games in the 2018 Olympics and most recently became the first woman to referee the famous 67-year-old Beanpot ice hockey tournament in February.

“We just want to elevate the conversation and tell stories that don’t get told enough,” Murphy says. “They just disappear, and they shouldn’t. Now, they will be there for the girls and the kids in the community. That’s the only way to advance the conversation and have women’s sports matter.”

Each of the featured women will have their own large vinyl display, and visitors can access a QR Code, or send a text to a certain number, to get more information and videos about each inductee. All of the information will be available online at GetHerStory.org.

Another wall in the Herstory Museum will one day feature a local hero, which could be anyone, says Novotny, but will likely be someone with a relationship with hockey. That person hasn’t been selected yet, but Novotny says that, at the grand opening, they will be putting out a call for nominations and hope to choose someone over the next few months.

Novotny says the recent success of the U.S. women’s team, and Zimmermann’s commitment to helping advance girls hockey in Florida, makes AHCI the perfect place for Herstory. He and Murphy would like to see the concept of recognizing women in sports scaled for other organizations as well, like the new Wiregrass Indoor Sports Complex — which could do similar mini-museums for volleyball players and gymnasts, as well as for high schools and universities and even corporations.

“The whole reason we’re doing this is for little girls to have leaders and role models,” Murphy says. “We want them to see there have been women just like them. If you can see it, you can be it.”

For more information, visit GetHerStory.org and PlayItForwardSport.org.

New Tampa Readies For Important Vote

Harry Cohen

Tampa Palms’ Maggie Wilson remembers the days when Pam Iorio, the City of Tampa’s mayor from 2003-11, would visit New Tampa on a frequent basis to address our area’s concerns and meet with residents. 

Wilson remembers Iorio visiting women’s clubs, the Taste of New Tampa and other events, as well as holding public meetings at Heritage and Tampa Palms elementary schools, Benito and Clark middle schools and Freedom High, to name a few.

Current mayor Bob Buckhorn did not share Iorio’s attentiveness to New Tampa, Wilson says. And, when it comes time to choose a new mayor from a large field of candidates on Tuesday, March 5 (early voting ends March 3), Wilson says she will likely cast her vote for whomever she decides will pay the most attention to the area in which she has lived in since 1989.

“The next Tampa mayor will be in a key position to lead on several issues,” Wilson says. “New Tampa cannot afford to be left out.”

On Municipal Election Day, voters in Tampa will choose between seven candidates to succeed Buckhorn. 

Jane Castor

Former Tampa police chief Jane Castor currently has a big polling lead over the rest of the field, which includes local philanthropist David Straz, businessman Topher Morrison, former Hillsborough County Commissioner Ed Turanchik, current Tampa City Council members Harry Cohen and Mike Suarez, and Dick Greco Jr., the son of former Tampa Mayor Dick Greco.

Most of the candidates have been campaigning at a series of mayoral forums held across the city, including the one held in New Tampa on Feb. 19.

David Straz

According to a poll conducted Feb. 4 by St. Pete Polls, 45.3 percent of the 429 registered voters polled said they would vote for Castor.

Straz was second with 12.9 percent, followed by Greco Jr. at 9.3 percent, Cohen at 7.5 percent, Turanchik at 6.7 percent, Suarez at 6 percent and Morrison at 1.4 percent.

If Castor (or whoever comes in first on March 5) is kept below 50 percent of the vote, that makes the much-closer race for second the one to watch, as the top two candidates would advance to a run-off election, which will be scheduled for Tuesday, April 23, if it is necessary.

New Tampa voters like local activist and lawyer Tracy Falkowitz have been listening closely to the candidates on issues she says will impact New Tampa.

When the budget debate raged in the City Council in 2017 regarding money to expand the New Tampa Recreation Center (NTRC) and design a new sensory-friendly park in Tampa Palms, Falkowitz led a New Tampa contingent that met with council members, sat in on the meetings and showed up for the final vote so their voices could be heard.

Don’t Oppose Our Needs!

Mike Suarez

It was Suarez’s opposition to passing the budget  — which would have put the NTRC in dire straits — that doesn’t make him a contender for Falkowitz’s vote, and it was Cohen’s decisive vote in the 4-3 decision to pass the budget that she says makes him her favored candidate.

Cohen also has met with local residents at a meet-and-greet in Tampa Palms, something Falkowitz says no other candidate has done.

“Several of the candidates probably couldn’t find us on a map,” Falkowitz says. “I’m not even sure if they know all of New Tampa isn’t even in the City of Tampa. This is pivotal election for us. We’ve made some headway with getting noticed by the city, and this election is critical to continue that recognition of the importance of New Tampa, or we could go back to being ignored.”

Topher Morrison

Wilson agrees about the importance of electing a mayor friendly to New Tampa this election, preferably someone to piggyback on District 7 City Council member Luis Viera’s efforts. 

Viera, who represents New Tampa as part of his district and is up for re-election, has been omnipresent in our area while pushing a number of area initiatives to City Hall.

Wilson says, however, that there is still a lot more to do. 

“New Tampa is no longer new,” Wilson says. “For decades, it came in last because it needed the least. But that is no longer true. We have aging roads, dangerous sidewalks, an aging population and limited transportation.”

Grand Hampton resident Joe Farrell, a former aide to Mayor Buckhorn and a public affairs consultant who specializes in government relations, has two things he is looking for in this election — someone who can handle the looming budget crunch the city faces, and keeping his family safe. 

For him, Castor checks both those boxes. As a former police chief, she was in charge of the city’s biggest agency with the largest budget, and ably steered it during the recent Great Recession, and major crimes saw a 70-percent reduction during her tenure from 2009-15.

Castor also is familiar with New Tampa, having served as the area’s district captain before she was police chief.   

“In New Tampa, the vast majority of people up here have kids, and most worry about safety,” Farrell says. “No one else can say they would be better on safety than a former police chief.”

Ed Turanchik

But, Farrell says he also has two children in the gymnastics program at the  NTRC

“It’s important to have someone in the office who gets things done (for the city),” Farrell says, “but we still need to get things done in our community.”

Farrell is a big fan of Viera, who is credited with igniting much of the newfound political spirit in the area. The next mayor could help build on that.

Dick Greco

For years, New Tampa residents have complained about not receiving a fair return on the taxes they pay to the city. In turn, some politicians have pointed to New Tampa’s dismal turnout in most elections, but especially, in municipal elections in March.

In 2015, only 7.8 percent of registered New Tampa voters cast a ballot, compared to 12.8 percent for the rest of the city, although it should be noted Mayor Buckhorn ran unopposed.

In 2011, 15.4 percent turned out for Buckhorn’s win in the April run-off, compared to 23 percent for the rest of the city.

There are plenty of local issues important to area voters that remain — such as transportation, school safety and re-negotiating to once again provide fire rescue service to the thousands of New Tampa residents in the unincorporated portion of Hillsborough County that includes Pebble Creek, Cross Creek and Live Oak Preserve.

Those things, and more, will likely dictate how many locals vote, and who they vote for, on March 5.

“This whole thing started with Luis Viera bringing City Hall to us,” Falkowitz says. “If New Tampa doesn’t come out and vote and doesn’t vote for someone who actually cares for New Tampa, we will go back to being a financial windfall for the city with no services and no voice.”


Ready To Rescue: Tampa Fire Station No. 23 Now Serving New Tampa!

(L.-r.) District 7 Tampa City Council member Luis Viera, Tampa Mayor Bob Buckhorn and Tampa Fire Rescue Chief Nick LoCicero celebrate the opening of New Tampa’s fourth fire station, No. 23 (off of County Line Rd.), last month. (Photo courtesy of Sarah Foster) 

New Tampa’s fourth fire station, Tampa Fire Rescue Station No. 23, is now operational.

Following a grand opening event in January, the station — located just off of County Line Rd. on Trout Creek Dr. — is now handling calls. The new station’s primary area of service are the communities of Grand Hampton, The Hammocks, the Esplanade and the Colonial Grand at Hampton Preserve apartments. The new station also will help ease the pressure on New Tampa’s other fire rescue stations.

Station 23 is the first new station to open in our area since 2012, when Station 22 opened on Cross Creek Blvd. Station 21 also is located on Cross Creek, and Station 20 is located on Bruce B. Downs (BBD) Blvd. in Tampa Palms.

All four of the area’s fire stations belong to the City of Tampa and serve residents within the city limits. Residents in unincorporated Hillsborough County, such as Pebble Creek, Cross Creek and Live Oak Preserve are served by a contract with Pasco County, where the service is provided by Pasco Fire Rescue Station 26, located off BBD in the nearby Meadow Pointe I community of Wesley Chapel. There are mutual aid agreements in place, though, for emergencies that require additional help or when a rescue crew is already occupied with another situation.

Station 23 is expected to help to improve response times from Tampa Fire Rescue stations. According to a story in the Tampa Bay Times last year, the 34-square-mile district has a median response time of 8.96 minutes, which is 90 seconds longer than the city’s other four fire department districts.

 “We have the worst response times in the City of Tampa (here in New Tampa),” says Luis Viera, District 7 Tampa City Council member, “so Fire Station 23 really goes a long way to addressing that.”

Tampa Fire Rescue Chief Nick LoCicero agrees. “It really affords a more appropriate level of protection for the communities in New Tampa and the general vicinity of where the station is located,” says LoCicero, “It provides a more robust and prompt response for that area.”

He explains it should immediately help the response time in Grand Hampton, which was previously served by the stations on Cross Creek Blvd. 

“We are closely watching that and monitoring response times,” Chief LoCicero says. He adds that some of the longer response times are due to subdivisions that have enclaves that are harder to access. “There’s just no easy way to get there,” he says, “but we’re looking for improvement in Grand Hampton.”

LoCicero also explains that Station 23 is part of a phased-in program that included a redistricting last year, creating Fire District 5 that encompasses all of New Tampa. While New Tampa was previously part of a 50-square-mile district, the new District 5 is about 34 square miles.

The new station helps all of New Tampa, so that if multiple calls come in at the same time, or if a fire needs multiple companies to respond, there are more resources within the immediate area to handle those situations.

It includes a truck company, which has a ladder to reach taller buildings and handles primarily search and rescue; an engine company, which has hoses and connects to water to put out fires; and a rescue unit, which is the ambulance to help during non-fire emergencies in our area.

“We’ve gone from 17,000 residents to 60,000 today,” Viera says, “with more coming because of new development and God knows how many new homes in places like K-Bar Ranch. We’re a growing area, and that means the city needs to make more safety infrastructure investments.”

Station 23 includes a training room that will serve all of the fire companies in the area, allowing in-service training on fire and EMS topics to be conducted locally. This minimizes the time fire companies are away from their station due to traveling for training.

LoCicero says the grand opening itself was a nice event that showed the community’s support for its newest fire station. 

“It was a warm and gracious reception for all the firefighters there,” he says. “There were quite a few people there, and Winn-Dixie (also off County Line Rd.) was very hospitable and gracious to us. They gave each crew a buggy full of groceries, and Jersey Mike’s provided sandwiches. It’s nice to be appreciated like that.”

He adds, “We’re happy for the community. We know they waited a long time for the station. It will be well served by the men and women of Tampa Fire Rescue.”

Viera suggests that the New Tampa community should check out the area’s newest asset. “It’s a great facility,” he says. “Go by and take a look at it. Oh, and bring some donuts for the first responders.”

Do You Want To Help Us Celebrate My 25 Years Of Owning The Neighborhood News?

On Monday, I celebrated 25 years as the owner, publisher and editor of the Neighborhood News! 

And of course, even though life is even more hectic than usual these days, you know I can’t let such a milestone go by without some sort of celebration.

To that end, sometime in April (we will announce the actual date in our next issue), the Neighborhood News will host a party at the Bayscape Bistro at Heritage Isles Country Club. We also will (hopefully) be unveiling our new website — NeighborhoodNewsOnline.net (aka the “Online Network for New Tampa and Wesley Chapel”) — at that event and rest assured, there also will be great free hors d’oeuvres, karaoke (it is my party, after all), some nice prize giveaways (also to be announced) and the opportunity to hang with our staff and some of the business owners whose advertising revenue allows us to continue to not only thrive, but also expand the online and video sides of our business, which has now received funding support from the Google News Initiative.

All you have to do to get onto the guest list is email me us ads@ntneighborhoodnews.com, put “Neighborhood News Guest List” in the subject line and give us your first and last name, the community you live in and the names of any people you plan to bring. You’ll receive a confirmation email back from us, which also will serve as your entry into all of our prize drawings that evening (and yes, you must be present to win any of those prizes).

Please note that this event will be held on a Saturday evening and is not really intended for children. For more information,  please call (813) 910-2575 or visit NTNeighborhoodNews.com.

Speaking Of Online…

Since receiving our funding from Google in mid-January, we have recorded two Featured Business videos, our first episode of “Chappie Chatter” (with Wesley Chapel Community Facebook page administrator Jennifer Ames), a North Tampa Bay Chamber news update and our first News Desk of 2019 (photo above left, with co-anchor Susanna Martinez), which is all about everything coming to both sides of 56 near the Tampa Premium Outlets.

We’re pretty proud of the new content, but there is so much more to come and still more ways for your business to get the benefit of not only the primary print voice of the New Tampa and Wesley Chapel communities for the last 25 years, but also of our online video content, as well as our Facebook/Neighborhood News posts that link you to our website, which currently is still NTNeighborhoodNews.com.

As I mentioned before, all of our online content will soon fall under the NeighborhoodNewsOnline.net umbrella and we are now offering your business the opportunity to:

1) Receive our lowest possible print advertising rates

2) Have a Featured Business Video done in conjunction with (and released at around the same time as) your print Business Feature story, just like Florida Executive Realty has in our most recent issue and Samantha Taylor Fitness had last issue

3) Become a sponsor of our online videos and of our “regular” website content

We have sent this information to all of our current, recent past and prospective advertisers, but if you haven’t received yours or you have any additional questions about how it all works, please call (813) 910-2575 or email Ads@WCNT-tv.com.

Congrats, Barry & Trinity Café!

I’ve been telling you for some time now how proud I am to be a member of the Rotary Club of New Tampa Noon, which meets Wednesdays at noon, also at Bayscape Bistro.

I’ve called our club of fewer than 25 members “Small, But Mighty” in previous editorials and I have more proof of that to tell you about.

Not only did our club win awards from our Rotary District 6890 for our increase in membership and for per-person contributions to the Rotary Foundation (the nonprofit wing of Rotary International that has been the primary force behind the drive to eradicate polio from the world), we also recently held a hugely successful, first-ever New Tampa Brewfest in November (the 2019 Brewfest already is scheduled for Saturday, November 16; visit NewTampaBrewfest.com for tickets and details).

And now, club member Barry Shuman and his wife (and chauffeur) Claire have helped the Trinity Café, a program of Feeding Tampa Bay, raise a record $9,000 at last month’s annual Outrageous (and super-fun) Bingo event held at Hamburger Mary’s in Brandon.

Barry (far left in right photo), who was this year’s event chair, and Claire were on hand at our Feb. 13 Rotary meeting when our current club president Gary Lefebvre (right) presented Trinity Café executive director Mandy Cloninger (center) with checks totalling an additional $1,000 from not only our club, but also from past president Vinnie Kudva and Sergeant-at-Arms Scott Hileman, who donated the proceeds from the recent opening day of the Tampa Nekter Juice Bar he has opened with business partner Brian Erwine (their second location). 

Small, but mighty, indeed!