Hub At Lexington Update — Lex Nails, Cinnaholic & Bonchon To Open In May

If you still think The Hub at Lexington will be just like every other development in Wesley Chapel, you haven’t been paying enough attention to what’s already happening at this 40,000-sq.- ft., six-building center that is being developed by Courtney Bissett-Hayes and her brother Paul Bissett of Center Connect Development. 

With several of the first businesses now open at The Hub at Lexington and more opening this month (and others soon), you and your family will soon be able to “Sip, Savor and Socialize” at more than a dozen restaurants and retail shops. There will be a number of events — including a Grand Opening sometime in September of this year — some with live music, centered around The Hub at Lexington’s shade-providing artificial trees. 

So, what’s open now and what’s coming soon to The Hub? Here’s a quick rundown: 

Now Open! 

Headlines Barber Shop — The first tenant to actually open its doors (at 27053 Halter Loop) at The Hub was Headlines Barber Shop, a local chain which has about a dozen Tampa Bay-area locations (and 7,000+ 5-star reviews). 

Favian, the barber in the right photo on this page, is clearly a popular guy, as our Facebook post about the attractive-looking barbershop back on Mar. 19 had received more than 11,500 views by our press time. Fellow barbers Luis, Max and Martha also are available for bookings at Headlines’ Hub at Lexington location. For more info, call (813) 428-5034 or visit HeadlinesBarbersTampaBay.com! 

La Creacion Bistro — The first restaurant to open at The Hub.

The Clubhouse Golf Simulator — Only open for a couple of weeks at our press time, The Clubhouse (above) is owned by Wesley Chapel High grads (and brothers) Mark and Tyler Ward. Tyler says that he and Mark have been thrilled with the response to their new business so far, as more than 200 people had already come in to give it a try and several of those have already signed up for memberships. 

The Clubhouse, which allows you to “play” everything from Augusta National (home of The Masters) to local courses like Heritage Isles Country Club (the course in the photo), also will have local PGA teaching pros available to provide lessons. “Plus, it’s better than playing four hours in this Florida heat,” Mark says. 

In addition, although The Clubhouse doesn’t yet have its beer and wine license, Tyler says it is “coming very soon” and there also are snacks and soft drinks available for purchase, “and you can bring your own beer and even food in the meantime.” For more info, call (813) 904-2867 or visit Clubhouse.golf. 

Pet Wants — Pet Wants, which just opened at our press time, promises “Nutrition You Can Trust,” with fresh dog and cat food and treats, bones and natural chews, pet health and wellness products (like Nootie ear and dental wipes), toys and Pet Wants-created “Natural Spaw” products and more. The Hub Pet Wants franchise owner Nickole Davis, who previously owned All Good Things Gifts in the KRATEs, says that the chain is around 20 years old and today has about 100 locations, including either four or five in Florida. 

“It’s a really cool, fun place to shop for and with your pets,” Nickole says. “Come check us out!” For more info, call (813) 586-1440 or visit PetWantsWesleyChapel.com. 

Opening In May! 

Bonchon Korean Fried Chicken — (below) 

Cinnaholic Gourmet Cinnamon Rolls — This gourmet cinnamon bun chain (photo, left), which was founded in Berkeley, CA, in 2010, today has 85 locations in 26 U.S. states (four in Florida, including a location on S. Howard Ave. in Tampa) and could open around the same time as Bonchon. With 20 frosting flavors and lots of unique toppings, you can design your own Cinnaholic creation or choose from one of the chain’s bes-sellers, like “Cookie Monster” and “Campfire S’Mores.” For more info, visit Cinnaholic.com. 

Lexington Nail Lab — Although it had the first sign up (right) at The Hub several months ago, this upscale nail salon is finally getting ready to open (at 27105 Halter Lp., next to Bonchon) this month. According to its website, Lexington Nail Lab will offer “beautiful, long-lasting nails and a relaxing salon experience,” plus a personalized attention, professional service, a modern setting, cleanliness and hygiene. For more info, visit LexingtonNailLab.com or call (352) 691-6073. 

Still To Come! 

Saigon Pho Restaurant — Although the sign (left) only saying “Vietnamese Restaurant,” we spoke with the owners of the successful (and tasty!) Banh Mi restaurant at The Hub at Bexley, who confirmed both the name and that they also own the upcoming Saigon Pho, which they hope will open by sometime in July. 

And…Urban Crunch Creamery Café, Brew Bar Self Pour, Island Grill, Farmer’s Milk Gourmet Bakery, The Monks Desi-Chinese Indian Fusion Cuisine & Suncoast Charging. 

Bonchon Korean Fried Chicken To Open May 20!

Whether you already love crunchy Korean fried chicken or you’ve never tried it before, you have to try Bonchon Korean Fried Chicken when it opens at The Hub on Wednesday, May 20. 

I stopped in at the Bonchon location on E. Fletcher Ave., where owner and general manager Sam Takla was interviewing prospective employees for both stores and Sam was so excited that we were giving him some publicity that he not only refunded what I had already paid for two items but also brought out several other dishes, so photographer Charmaine George and I “would know just how delicious our food is.” 

He’s right. Even though I always order any kind of fried chicken without sauce on it (above), there are six different sauces (from Korean BBQ to spicy Yangnyeom) to choose from and our six-piece combo (four wings and two jumbo drumsticks) came with our choice of side. We chose cole slaw, but there’s also pickled radish. 

The chicken was crispy and juicy, the pork gyoza dumplings were excellent, too, and the Bulgogi beef bowl (left), sautéed with mushrooms, scallions, onions and sesame seeds, had just the right hint of sweetness. Sam also turned us onto the Japchae (glass noodles, red bell pepper, onions, spinach, mushrooms and bulgogi stir fried with soy garlic sauce), which Charmaine said was her favorite dish, plus a unique Mopo “corn dog,” which is actually mozzarella cheese wrapped in crispy breading, potato cubes and soy garlic on a stick, but no hot dog. We both loved the two-piece Korean donuts and their sweet cream dipping sauce. There are many more items on the menu I can’t wait to try, too! 

For more info, visit Bonchon.com. — GN

New Walmart Also Will Include S.R. 56/Morris Bridge Rd. Improvements

To the likely delight of many residents — and to the dismay of others — in Wesley Chapel, Zephyrhills and eastern New Tampa, plans for a second Walmart in Wesley Chapel are continuing to move forward, with construction expected to begin later this year. Here’s everything you need to know. 

First reported in these pages in July 2025 as part of a Two Rivers development update, the new Walmart is planned for the southwest corner of S.R. 56 and Morris Bridge Rd., just inside the boundary of the River Landing Master Planned Unit Development (MPUD) and across Morris Bridge Rd. from the burgeoning Two Rivers community. 

Early rumors had suggested the site might become a Lowe’s Home Improvement store, but those plans have since been replaced — and all signs now point clearly to Walmart — despite a lack of markings on the county-approved renderings — and those approvals are helping it along. 

A Slightly Smaller — But Fully Equipped — Walmart Store 

According to the latest site plan (left), the new Walmart will be slightly smaller than others in the area, totaling approximately 183,000 sq. ft. 

By comparison, most nearby Walmart Supercenters easily exceed 200,000 sq. ft. Despite the reduced footprint, the store is expected to include a full range of features, including a full liquor store, a drive-through pharmacy, a dedicated curbside pickup area, an auto care center and a large gas station with a 1,600-square-foot convenience store and up to 20 fueling positions located near the signal (as shown in plans from April). 

Notably, aside from the gas station, there will be no additional outparcels or standalone businesses on the Walmart site. 

How Do We ‘Know’ It’s A Walmart? 

Interestingly, none of the official permits or early plans explicitly state that the store will be a Walmart and no renderings were initially released — prompting some skepticism, even from us. 

Furthermore, the project is being developed by Stiles Corporation, a Ft. Lauderdale-based firm better known for building Publix-anchored centers and Costco developments, with no clear history of Walmart projects. That alone raised eyebrows. So we dug deeper. 

The confirmation came in an unexpected way: the curbside pickup parking signage shown in the plans (right) matched exactly with newly installed signage around the New Tampa Walmart — right down to the color specification labeled “Walmart Blue” (under “Pickup & Pharmacy”). 

That detail, combined with the overall site layout and operational features, provided the “smoking gun.” 

In other words, while the official “Walmart” storefront signage and announcement from corporate may come later, the parking lot plans already gave it away. 

Why This Location? 

Some residents have questioned the need for another Walmart in our area, but the reasoning largely comes down to spacing and demand. 

This new store will sit approximately: 

• 8 miles from the Walmart on S.R. 54 in Wesley Chapel 

• 9 miles from the Bruce B. Downs location in New Tampa 

• 9 miles from the Zephyrhills Walmart on Gall Blvd. (U.S. Hwy. 301) 

This creates a fairly typical “coverage triangle,” with an average spacing of about 8 miles between stores — a pattern Walmart has replicated across Florida. 

Equally important, this location will serve the southern portion of Zephyrhills, an area that currently relies heavily on the northern Zephyrhills store — and a store that many shoppers know can be overcrowded, with frequent inventory shortages and parking challenges. 

The new Walmart is clearly expected to help relieve that pressure while supporting the overall region’s continued population growth. 

The River Landing Connection 

The Walmart site falls within the 801-acre River Landing MPUD, which also includes the communities known as River’s Edge and Summerstone. River Landing has long-held entitlements for 250,000 sq. ft. of commercial/retail space and 150,000 sq. ft. of office space — and, to date, none of that commercial square footage has been developed, despite the residential portions of the MPUD being largely built out. The vacant corners at S.R. 56 and Morris Bridge Rd. — where the Walmart is planned — were always intended for this type of use. 

The only remaining residential component currently under construction (on the north side of S.R. 56) within River Landing is a 266-unit townhome development. 

Morris Bridge Rd. Improvements 

As the Walmart project advances, so do plans to address traffic concerns along Morris Bridge Rd. On April 21, 2026, the Pasco County Board of County Commissioners approved a development agreement (DA) tied to the project that includes significant roadway upgrades: 

• Widening Morris Bridge Rd. from two lanes to four lanes between Colston Ave./Oldwoods Ave. and S.R. 56 

• Construction of a four-lane roundabout on Morris Bridge Rd. at the main southern development entrance 

• New turn lanes at the S.R. 56 intersection 

• Installation of 10-foot multi-use paths on both sides of Morris Bridge Rd. 

The Walmart developer will fund the design and construction of these improvements, with the county providing approximately $4.7 million in reimbursement because of the regional nature of the improvements.. 

While some residents voiced concerns about traffic and noise — particularly related to the Walmart — county officials emphasized that this DA strictly addressed roadway infrastructure, with commercial development details handled separately. 

Looking Ahead 

With approvals in place and infrastructure planning under way, the long-anticipated Walmart appears to be on track to break ground soon. 

For an area experiencing rapid growth, the addition represents both a response to increasing demand and a continuation of the broader buildout of Two Rivers and surrounding communities. 

As always, the Neighborhood News will continue to follow updates as this project moves from planning to construction.

Bean Bar Co. Opens At AdventHealth WC

If you love The Bean Bar Co., located in The Shoppes at The Pointe plaza in Tampa Palms, and you also love working out, we have some great news for you! 

The Bean Bar Co. has now opened its newest location in the first floor lobby inside the Wellness Plaza at AdventHealth Wesley Chapel, with all of your favorite coffee, espresso and tea drinks, plus breakfast sandwiches, avocado toast and more! And, you don’t have to be a member at the Wellness Plaza to enjoy this open-to-the-public Bean Bar location! 

Also new inside the Wellness Plaza is a second Wesley Chapel location (the other is in The Shops at Wiregrass) of 3 Natives juice & smoothie bar. 

For info about The Bean Bar Co., visit BeanBarCo.com. For 3 Natives, visit 3Natives.com. — GN, photos by Charmaine George 

Food + Beer — Your Independently Owned, Elevated-Menu Sports Pub!

Photos by Charmaine George

Every time a new restaurant opens anywhere in or near New Tampa or Wesley Chapel, but especially anywhere near the Tampa Premium Outlets — since Jannah and I live across the street from that mall — we always get super-excited hoping that the newest place will end up being “our place.” 

But, since most of the restaurants that have opened are the same chain restaurants that open in every major suburb in this country, more often than not, we are disappointed. 

Our first glimmer of real hope came when Food + Beer opened in the former location of Shuckin’ Shack (in the same plaza as Chicken Salad Chick) towards the end of 2025. 

Yes, Food + Beer is still basically a sports pub, but it definitely has a much more interesting, diverse, elevated and tasty menu than any of the “similar” chains in our area. 

Food + Beer is a privately owned mini-chain that started in Sarasota in 2017 and the Lutz/Wesley Chapel location is the company’s eighth. The other locations are spread around Sarasota, Bradenton, Venice and Lakeland, with two more coming soon to Ellenton and West Tampa. Food + Beer was the brainchild of co-founders and friends Mike Whalen and Casey Daniels, who envisioned a casual place with lots of TVs and delicious comfort food conceived and made in a scratch kitchen. 

And yes, it has pretty much become mine and Jannah’s local “place.” We stop off regularly for a burger or some wings and quite a few times for one drink after driving home following a Tampa Bay Lightning game. The vibe is definitely upbeat and friendly and Jannah says the craft cocktails at the full premium-liquor bar are spot-on. 

So, What About The Food? 

I’m so glad you asked! Between us, Jannah, Charmaine and I have been through most of the menu, although there are seasonal additions every quarter. The company’s culinary director Justin Collins (top photo) definitely seems to love his job and the opportunity he has been given to experiment with different flavor combinations. 

“And, everyone loves our regular samplings when we come up with new menu items and give our people a chance to try them,” Justin says. 

The only drawback for me so far has been the fact that Food + Beer does all of its seafood in the same baskets, while all other non-seafood fried items are cooked in a separate basket. 

In other words, I can still eat the wings (which are outstanding!), the fries, the crisp sweet potato tots and the Cuban eggrolls (with tasty mojo pork, ham, pickles and Swiss cheese). Check. I can not, however, eat the fresh catch nuggets, crab Rangoon cheese sticks (right) or the current “Crab Fest” seasonal soft shell crab BLT — even though I’m not allergic to crab or grouper — because they are fried in the same baskets as the Buffalo shrimp, which is seriously a bummer. Soft shell crab is such a favorite of mine and you definitely don’t find it in most places, much less at most “sports pubs.” 

Starters — One of my favorite starters is the tender Mexican street corn (below), which is served on the cob, with chipotle mayo, paprika, cilantro and feta cheese. 

We all loved the unique tin can nachos, which are indeed served in a tin can (below right) and the chips are covered with tomatillo stewed chicken, white queso, pico de gallo, black beans and corn salsa, with lime crema and pickled onions. You might want to ask for help before flipping the can over to let all the chips fall out, although it is the best way I’ve seen to get all of the tasty nacho ingredients to mix. 

Jannah and I also definitely gave thumbs-up to the bacon ranch quesadilla and we did add the optional blackened chicken. The signature jalapeño ranch dipping sauce, “definitely gives everything a kick of flavor,” Casey told me when he was on hand for Food + Beer’s opening weekend. 

Nuggets + Wings — My favorite way to enjoy Food + Beer’s wings are to get the plain bone-in wings, which come out super-crispy, and then add whatever sauce you prefer on the side. In addition to the only semi-spicy “House Buffalo,” other sauces include “Stupid Hot,” garlic parmesan, Memphis BBQ, Carolina gold, Nashville hot, blackened and my two favorites — the sweet Thai chili and the teriyaki. 

We were all surprised how much we loved the “PB&J” wings (top left), which are coated in a combo of an Asian-style peanut sauce and a spicy jalapeño jelly that definitely has a kick. I again suggest a side of the jalapeño ranch dipping sauce, which pretty much goes with everything. 

I’m not usually the biggest boneless wing guy, but marketing director Cassi Knapik suggested we try the Buffalo chicken wedge (left), with iceberg lettuce, chopped red onion, cherry tomatoes, scallion, bacon jam, a 6-minute egg, House Buffalo nuggets and bleu cheese vinaigrette. And yes, all of that actually did work together nicely! 

Burgers — I’m not as into a lot of stuff on my burgers as some people, but I am partial to the basic cheeseburger and the Okeechobee Smash burger (with “a whole lotta onions”) at Food + Beer. But, Justin turned me on to a new favorite — the meatball smash burger (right), which is a seasoned patty with caramelized marinara, mozzarella, fresh basil and a zesty parmesan-crusted brioche bun. I’m definitely ordering extra marinara on the side of this one next time! 

Handhelds — My favorites are the Legalize Marinara (with scratch fried chicken, marinara, mozzarella, basil & parmesan on a garlic hoagie) and the “That Jawn!” cheesesteak, with shaved ribeye, caramelized onions and house yellow (cheese) “whiz,” although I also had it once with mozzarella — and liked it even better! (I know, Philly fan is threatening to hurt me for that one.) 

But, Jannah’s favorite things on the entire menu are the birria tacos (left) — grilled braised beef, Monterey Jack and cotija cheeses, plenty of cilantro, red onion and of course, a traditional consommé dip. I’ve heard people rave about the Cubano and the Nashville hot chicken sandwiches, too, but I haven’t sampled those yet. The “Malibu Barbie” wrap — with chicken breast, bacon, avocado, pico de gallo, spring mix, bibb lettuce and honey-lime vinaigrette in a whole wheat wrap — is definitely on Jannah’s radar. 

Bowls & Entrées — We liked the stewed chicken burrito bowl, but my favorite so far has been the tasty Korean bulgogi beef bowl (below right), served over sticky rice with kimchi, pickled veggies and cucumbers, topped with a sunny-side- up egg and sesame seeds. The bulgogi beef is tender and has such a great, semi-sweet flavor. 

Platters — These all have items I can’t sample, but there’s one with 6 Buffalo nuggets and 5 fried colossal shrimp, another with five Buffalo bone-in wings and 5 shrimp, and the “Florida Man,” with PBR-battered grouper, gator bites and five shrimp. Please let me know if you try one! 

Desserts — There are three deliciously different indulgences, each offering a different style of decadence. First, there’s the “S’more What?,” with a double fudge brownie, graham cracker and torched marshmallow Fluff. 

Not feeling chocolatey? How about a bananas Foster ice cream sandwich, which is a Nightingale banana pudding ice cream sandwich with banana caramel sauce infused with Misguided Red Sky Rum, bruléed banana and chopped pecans — oh, and a 151 rum flambé (this one’s for ages 21 + older only). 

But, my surprise favorite, because I’ve never really been a red velvet guy, are the fried red velvet Oreos (above). They’re dipped in red velvet batter, fried and topped with cream cheese icing and powdered sugar. The cookies retain some crunch but the Oreo cream inside becomes almost liquefied. Yum! 

Daily Specials, Happy Hour & More — Food + Beer also offers a number of different specials, including Burger Monday, when a basic cheeseburger + fresh-cut fries costs just $6.99 every Monday (dine-in only). There’s also Trivia Wednesday: starting every Wednesday at 6:30 p.m.; and Wing Thursday, with 89¢ bone-in or boneless wings every Thursday (also dine-in only). 

Food + Beer’s Weekend Brunch is every Saturday & Sunday, 10 a.m.-3 p.m., and features a Bottomless Mimosa Bar that lets you build-your-own, with multiple juice options and add-ons like gummy bears, strawberries, blueberries etc; available during weekend brunch only. 

The brunch menu includes so many great items, many of which we still haven’t tried (but are kicking ourselves for), including chicken & red velvet waffles, and the “Big Country,” with country-fried chicken breast over a split, griddled biscuit with sausage gravy, two eggs cooked to order and your choice of bacon or sausage, just to name a couple. 

Lunch Specials at Food + Beer are offered Monday-Friday, 11 a.m.-3 p.m., and range from just $8–$10. 

The New Happy Hour Menu offers daily drink specials from 3 p.m.-7 p.m. and 10 p.m.- close (including $3 “cheap ass” draft beers, $4 wells, $5 calls and $6 premium liquor & margaritas), plus new food specials from 3 p.m.-6 p.m. & 10 p.m.-close — and $5–$8 “bites” like pretzel bites, fried pickles, house Buffalo boneless wings, bacon ranch quesadilla and chips & queso. 

Unfortunately, specialty cocktails like Jannah’s favorite Strawberry Feels Spritz (left) and “Casey’s PK” (above right), a unique take on a piña colada, aren’t offered at Happy Hour prices. 

Late Night: Food + Beer stays open late, with food served until 1 a.m. or later every night — for everyone, not just you hospitality folks! 

In other words, there’s a lot to like about Food + Beer (25026 Wesley Chapel Blvd. extension). For more info, visit EatFoodDrinkBeer.com or call (813) 815-8001 — and please tell ‘em I sent you! 

Dentistry Deja Vu? Telling A $6 Billion Tale Of Two Identical New Heartland Dental Offices

The under-construction Heartland Dental office located south of County Line Rd. and west of BBD Blvd. (Photo by Joel Provenzano)

What we first thought was just another routine addition to Wesley Chapel’s growing commercial landscape has turned into something far more intriguing. 

While reporting our last cover story — “Olive Garden & Seasons 52 Coming to WC Blvd. at Gateway Blvd.!”—we briefly noted a standalone dental office planned for the same development, although we didn’t honestly know the office’s name at that time, but now know that it is Heartland Dental. Whatever it was to be called, the dental office barely registered with us. 

Until we saw it again. A second, nearly identical building — same size, same name — quietly rising on the south side of County Line Rd., and west of Bruce B. Downs (BBD) Blvd., in the LA Fitness/Aldi plaza (photo above) in New Tampa. No signage yet, just a shell. But the plans we saw online confirmed that it is another Heartland Dental. 

Two brand-new, 4,260-square-foot dental offices, each large enough for up to 12 exam rooms. Same operator. Same footprint. Same timing. That’s when curiosity turned into a deeper investigation. 

Copy-&-Paste Dentistry? 

At first glance, two identical dental offices might seem unusual, but in today’s New Tampa and Wesley Chapel — and world — honestly, maybe it shouldn’t be. 

Multiple locations of the same brand popping up in a concentrated area can actually be a lagging indicator of that area’s economic strength. In simple terms: chains don’t plant roots unless the data says the area is “ready.” 

And, while New Tampa has already “arrived,” Wesley Chapel is clearly arriving. 

But, the dentistry scene? That’s always felt different. More local. More personal. Less… corporate. Hmmm. 

The Quiet Giant: Heartland Dental 

Heartland Dental isn’t just another dental company — it’s apparently the largest “dental support organization” in the U.S. 

Founded in 1997 in Effingham, IL, Heartland Dental operates in 39 states and Washington, D.C., and supports 1,900+ offices and 3,000+ dentists. 

Rather than owning these practices outright in the traditional sense, Heartland usually operates behind the scenes — handling administration, staffing, billing, supplies and logistics — while the dentists the company serves retain clinical control. 

Think of it as a hybrid model where dentists focus on patients and Heartland handles everything else. But, that’s really just scratching the surface. 

The Billionaire Dentist Behind It 

At the center of this operation is Rick Workman, D.M.D., the founder and executive chairman of Heartland Dental — and, according to a recent Forbes magazine feature, the architect of a $6-billion empire. 

The March 26, 2026, article — entitled “Meet The Billionaire Dentist That Other Docs Want To Punch In The Teeth” — paints a picture of a controversial but undeniably effective industry “disruptor.” 

Dr. Workman (photo, right), who lives in the Orlando area, is an avid rare car collector, AND part owner of the Tampa Bay Rays. He built Heartland Dental on a simple but powerful idea: 

Let dentists be dentists — and treat everything else like a scalable business. And scale it, he has. 

Controlling Every Aspect 

Here’s where things get especially interesting — and particularly relevant to our area. 

Workman didn’t stop at managing dental practices. Early on, he created a separate real estate arm: WMG Development. 

WMG has developed $1.4 billion in real estate across 30+ states. The firm buys land, builds the buildings, and leases them to Heartland-supported practices. 

Sound familiar? That’s because we realized through a simple search that WMG is the site developer and land owner behind Wesley Chapel’s Gateway Plaza Retail Center project, which includes the future Heartland Dental office, Olive Garden and Seasons 52, all under a shell entity called Shoppes at Gateway, LLC. 

And, no big surprise here, WMG also is the developer of the upcoming New Tampa Heartland Dental location. That site’s land is owned by Southeast QSR, but the development ties back to the same network. 

In other words, this isn’t just expansion. It’s sheer vertical integration. 

An improved version of the map of the Gateway Plaza Retail Center that appeared in our last issue, still showing Olive Garden (OG) and Seasons 52 (S52), but also adding the Heartland Dental (HD) office, (Two maps provided by Pasco County were modified into one map by NN). 
“The Founder” Playbook 

If this model feels familiar, it should. 

Anyone who’s seen the movie “The Founder” (which is great, by the way) — the story of McDonald’s rise — knows that the global chain’s real money wasn’t really made in hamburgers. It actually was all about the real estate. 

Heartland is applying a similar strategy in its dental operations by controlling the real estate, standardizing the dental business’ operations and scaling rapidly. 

For an industry once dominated by small, independent practices — some even in home-based offices — this approach has been nothing short of revolutionary, and it was all Dr. Workman’s idea. 

Raising Eyebrows 

Not everyone is celebrating, however. According to the Forbes article, Heartland’s structured systems include standardized clinical protocols, performance tracking across patient diagnostics and revenue-based compensation models. 

Heartland dentists typically earn a base salary, and begin earning about 25% of revenue after hitting certain production thresholds. The good news is that they average around $318,000 annually (vs. the dental industry average of about $208,000 per year). 

To supporters, this is efficiency and opportunity. To critics, of which there are apparently many, it raises important questions: Does standardization also influence treatment decisions and can corporate metrics coexist with personalized care? 

The debate is ongoing — and some dentists in our area are already part of it, similarly to what’s happened with other medical groups in other specialties. 

Already Here & Growing Fast! 

Heartland Dental already has a presence nearby, through supported practices like Somerset Dental Care in Tampa Palms, Watergrass Dental Care (on Curley Rd.), Dental Care at Quail Hollow and others. But these two upcoming Heartland locations definitely seem to be different. 

The “Heartland Dental” name apparently will appear directly on both of these new buildings. If that’s indeed what ends up happening, it could signal a shift toward more visible branding for Workman’s expanding company. 

In other words, this might mark a notable evolution in Heartland’s strategy. 

What This Means For New Tampa & Wesley Chapel 

So, here’s the big question: 

Is our area truly ready for corporate dentistry at scale? 

On the one hand, we have strong population growth, rising household incomes and increasing national brand presence (especially in Wesley Chapel), where all signs point to “yes.” 

On the other hand, this could lead to higher base commercial rents, more competition and greater pressure on independent dental providers. Chains like Heartland could benefit from economies of scale, access to capital (including backing from firms like KKR, née Kohlberg, Kravis & Roberts) and control over both operations and real estate. 

For smaller, single-location dentists, that can be a tough playing field to navigate. 

Disruption, Or Just the Next Phase? 

In fact, it may simply reflect the next phase of growth for the Wesley Chapel area as a whole. The arrival of chains — whether in dining, retail, or now healthcare — does often signal maturity of a market. 

But, it also changes the landscape. 

The question isn’t whether Heartland Dental will succeed here. The real question is will — or how will — the local dental industry ecosystem adapt? 

Because what’s being built isn’t just two dental offices. It’s a new model — one that could reshape how dentistry is delivered in our community for years to come.