Aldi Grocery Approved For New Tampa!

Aldi is officially coming to New Tampa.

The petition to re-zone the property of the former Ruby Tuesday restaurant on Bruce B. Downs (BBD) Blvd. was unanimously approved earlier today by the Tampa City Council on the second reading.

The city’s Development Review & Compliance staff had already found the petition, which requests to be reclassified from a PD-A (Planned Development, Alternative restaurant) to PD (Planned Development, retail sales, shopper’s goods), to be consistent with applicable City of Tampa land regulations.

The proposed Aldi store, which will be located at the corner of BBD and Highwoods Preserve Pkwy. in front of the AMC movie theater, will be 19,160 square feet — almost four times the size of Ruby Tuesday — with 106 parking spaces.

Leon Capital Group, the owners who purchased the 2.36-acre lot for $2.82 million in 2018, were represented at the first reading on Jan. 16 by Scott Stannard of Commercial Site Solutions.

Stannard said the plans include not only replacing the vacant restaurant, but enhancing the surrounding area.

“We feel it’s an improvement, actually,” Stannard told the council members. “We’ve had arborists go out and we’re going to be taking down some of the dead trees and replacing them with new landscaping and beefing that up. It will be a nice fit for what’s out there.”

Stannard also said as that, as part of the new development, a sidewalk will be built on Highwood Preserve Pkwy., to aid pedestrians who are shopping, as well as those using the bus stop at the same corner.

“It’s really surprising there’s not one there already,” Stannard said.

Aldi, a German discount grocer, will be the third supermarket to open along a less-than-one-mile stretch of the west side of BBD. It would join a Publix at the corner of BBD and New Tampa Blvd. and Sprouts Farmers Market, which will be open by this summer in the new Village at Hunter’s Lake development across from the entrance to the Hunter’s Green community.

While Publix is the largest of the three and Sprouts is a “green” grocer, Aldi is a hugely popular German discount chain that carries brands that many shoppers here in the U.S. may not recognize, including their own. More than 90 percent of the brands Aldi carries are exclusive brands.

One unique aspect of Aldi is the quarter charge to rent a shopping cart at the store, to prevent stray carts from being left in the parking lot where they can dent cars.

Users get their quarter back when they return the cart.

Another Aldi is just weeks away from opening on S.R. 56 in Wesley Chapel, right in front of the Costco.

Earth Fare To Close!

Well, that was fast.

In a rather stunning move, Earth Fare, Wesley Chapel’s first – and only – large green grocer, is closing all of its stores, including the Cypress Creek Town Center location on S.R. 56.

In a press release earlier today, the North Carolina-based grocer announced it was liquidating all of its stores nationwide, and liquidation sales will begin immediately. Even store fixtures can be had, the release noted.

“Earth Fare has been proud to serve the natural and organic grocery market, and the decision to begin the process of closing our stores was not entered into lightly,” the company said in the press release.  â€śWe’d like to thank our Team Members for their commitment and dedication to serving our customers, and our vendors and suppliers for their partnership.”

The Wesley Chapel location will, perhaps, barely make it to its first anniversary. More than 100 shoppers lined up on Feb. 19, 2019 eager to be some of the store’s first customers.

“A gut punch,” says Hope Allen, the CEO of the North Tampa Bay Chamber of Commerce.

Allen said she had recently read about Earth Fare closing a store in Gainesville on Jan. 11 after only four years, but still didn’t think the Wesley Chapel store, which was the 12th for the company in Florida, was in any danger.

“It is very shocking,” Allen says. “I thought we would be immune from those closures because it was so recently opened.”

On a VIP tour of Earth Fare a week before it opened, CEO/president Frank Scorpiniti touted the quality of Earth Fare’s organic products, which do not contain high-fructose corn syrup, artificial fats, colors, sweeteners, or preservatives, or meats that were bred with antibiotics or growth hormones. The chain had a “boot list” — a long list of banned ingredients it does not allow in anything sold in any Earth Fare store.

At the time, Scorpiniti said the Wesley Chapel opening was just the beginning of an aggressive plan to expand Earth Fare’s footprint. At the time, the company was operating 50 stores, and Scorpiniti said he expected there to be more than 100 locations in a few years.

Earth Fare, which was founded in Asheville, NC, in 1975, said its financial struggles were too much to overcome, and hinted that its efforts had failed.

“While many of these initiatives improved the business, continued challenges in the retail industry impeded the company’s progress as well as its ability to refinance its debt,” the press release said. “As a result, Earth Fare is not in a financial position to continue to operate on a go forward basis. As such, we have made the difficult, but necessary decision to commence inventory liquidation sales while we continue to engage in a process to find potential suitors for our stores.”

Business Study Results Meeting Tonight!

At a July meeting at Compton Park, roughly 75 people showed up to discuss the New Tampa business climate.

Tampa Mayor Jane Castor will be on hand as the findings of a New Tampa business climate study by the University of South Florida School of Public Affairs — triggered last year by concerns over the number of businesses closing in our area — will be revealed at a community meeting on Monday, February 3, 6 p.m. 

Castor was briefed on the results of the study on Jan. 27, and will deliver introductory remarks at the meeting, which will be held at Compton Park (16101 Compton Dr.) in Tampa Palms.

Tampa District 7 City Council member Luis Viera will host the meeting, which he first helped spearhead last year after he said he received phone calls and emails from constituents — as did Castor — who were concerned about the closing of local businesses.

In early 2019, the Neighborhood News, after receiving many of those same calls, addressed the issue of the closings since 2017 of stores like HH Gregg, Staples and Bed Bath & Beyond in the Market Square at Tampa Palms Plaza, as well as restaurants like Casa Ramos in Tampa Palms and Ruby Tuesday on Bruce B. Downs (BBD) Blvd just north of I-75, also have been shuttered, and two Mexican restaurants have failed at the site of the one-time Romano’s Macaroni Grill. 

Others, including popular local restaurants like Las Palmas (which reopened in a different location in New Tampa) and Café Olé, as well as former local staples Beef O’Brady’s, Boston Market and Dairy Queen also have shut down over the past few years.

USF’s School of Public Affairs and its director Ron Sanders agreed to take on the project of studying New Tampa’s business climate, along with graduate students working towards their Master’s degree in Urban & Regional Planning.

“The meeting will reveal those findings, and then those in attendance can weigh in,” Viera said. “It will be interesting to see what they found, and if we have a challenge, how to face it.” 

Four students volunteered to conduct the study. At a meeting in July, they heard from close to 100 people who attended a meeting with Viera, District 2 Hillsborough County Commissioner Ken Hagan and District 63 State Representative Fentrice Driskell.

While some community members expressed worry, others were confident New Tampa would bounce back, in part due to the sometimes-cyclical nature of business.

Since that meeting, in fact, a number of the local businesses that had been vacated have announced new tenants. The Brunchery (Boston Market), Urban Air Adventure Park (HH Gregg), Taza Market (Staples), Regina Margherita, which was formerly Chefs of Napoli (Beef O’Brady’s) are either open or close to it, while Aldi is looking into taking over the old Ruby Tuesday location.

And, as we reported last issue, even the long-vacant Sweetbay supermarket could have a new tenant signed up by the end of 2020.

 â€śWe have seen some positive changes,” Viera says. “I still think there’s some cause for concern, but at the very least, this is something that tells us about the business markers and growth in New Tampa, and what we need to do to keep the momentum going. We want to make sure our area does not deteriorate.”

Viera says the study also should provide some insight into some of the transportation challenges local businesses face, as well as how the design of New Tampa, especially along BBD, plays into commercial success.

To RSVP to attend the community meeting since seating is limited, you can email brannon.jordanlazo@tampagov.net.

Wesley Chapel District Park To Get Street Hockey Rink

The transformation of the Wesley Chapel District Park (WCDP) on Boyette Rd. continues.

Not only is the park getting an indoor basketball gymnasium — hopefully later this year — and not only is it now home to local cricket players, and not only does it have the only inclusive playground for children with disabilities in the area, it also will soon be home to a street hockey rink.

On Jan. 7, Pasco County finalized an agreement with the Tampa Bay Lightning to build two outdoor street hockey rinks in the county, one at the J. Ben Harrill Recreation Complex in Holiday, and the other at WCDP.

“When they first came up here (with the idea), they were going to do one, but our county is so wide and we have such an interest that they were nice to agree to do two,” said District 3 Pasco Commissioner Kathryn Starkey, who was originally pitched the idea.

The rinks will measure 60’ by 120’ feet, and will come with pins for dasher board systems, player benches, a penalty box area and a scoreboard.

Pasco County has budgeted $240,000 from the Capital Improvement Plan Projects Fund for the rinks, most of which will go towards the underlying concrete pads. The Lightning Foundation will take care of the rest.

“It’s obviously exciting anytime you can introduce kids to a new sport,” said District 2 Pasco Commissioner Mike Moore, who has spearheaded the indoor facility, cricket field and inclusive playground at the park. “It’s a positive, nice entry point for kids who can go to a public facility and not have to pay to get on there to learn.”

Jay Feaster, the Lightning’s vice president of community hockey development, told Pasco’s commissioners that the NHL team has donated 106,000 Lightning logo street hockey sticks and balls to children at 503 middle schools as part of their Build The Thunder program. This is the fifth year of the program.

“As Bruce Springsteen once said, I realized after I put all them people in all them cars, I had to figure out someplace for all them to go,” Feaster said.

So, after three years of distributing equipment as part of the Build The Thunder program, the Lightning now have the Connect The Thunder Initiative, with the team committed to building 10 outdoor street hockey rinks in nearby counties.

“We realized we had to have someplace for the youngsters to play,” Feaster said.

In addition to building the street hockey rink at WCDP, Feaster said the Lightning also will provide former players to help assist in the Grand Opening as well as programming throughout the year. 

“We’re pretty excited about it,” he said.

Wesley Chapel already is home to AdventHealth Center Ice (AHCI), the largest skating facility south of New York in the United States. AHCI is being rightfully credited with increasing the popularity of ice skating in the New Tampa and Wesley Chapel areas, and has been drawing more than a million visitors each year of its existence. 

The outdoor street hockey rink will open the door for more people who might not be able to afford hockey equipment to be introduced to playing the sport.

“I think we have more kids that play hockey around here than anywhere in Florida,” Moore says. “The Bruce B. Downs corridor (down through New Tampa) has a lot of kids who play, and this will only help give (more) opportunities to others.”

Urban Air Adventure Park Opens!

Dear New Tampa Families with Young Kids:

You may not have to go to Brandon for all of your birthday parties anymore!

On Jan. 25, Urban Air Adventure Park opened in the Market Square at Tampa Palms plaza on Commerce Park Blvd., Filling a pretty significant and long-standing void for those who have families in the New Tampa community. 

While New Tampa has never lacked for good neighborhoods with community parks, good schools and just enough youth sports programs and restaurants to keep you busy on a weekend, one standard complaint has always been: There’s nowhere to take your kids for fun.

Now, there is.

“I think this will be a hit,” said assistant general manager Chris Schade, a Live Oak resident. “It’s a great concept, especially for the New Tampa area.”

The Dallas-based adventure center is owned by Sarasota businessman Michael Tucci, who says he has a number of relatives that live nearby. He said he was always drawn to the area, and when he decided to buy two franchises, Tampa was a definite destination.

“This is a great spot,” Tucci said. “We knew there was nothing else like it in the area and thought it would be the perfect fit.”

The indoor attractions feature really cool Flip Zone and Spin Zone bumper cars, a high-wire ropes course, a Sky Rider, a Warrior Course, Battle Beam, dodgeball courts, rock walls, trampolines and areas for younger kids. 

There are six rooms for hosting parties, food and drink and various pricing plans (Basic to Ultimate) and park memberships (which can be charged monthly).

Schade said he was happy to see a dormant, 28,000-sq.-ft. building that had been closed for a couple of years, after HH Gregg went out of business, spring back to life.

“We feel like we’re helping to revitalize the New Tampa area,” he says. In fact, in 2019, Urban Air announced it was taking over a number of old HH Gregg sites — in Augusta, GA; Akron, OH; Montrose, CO and Wellington, FL, in addition to Tampa Palms, to name a few.

It was unofficially announced in September that Urban Air would be opening a New Tampa location, and it only took a few months to renovate and redesign the old HH Gregg before opening. At a pre-opening VIP event on Jan. 23 that we attended, workers were still hurrying to put on a few final touches. 

Sarah Tengali, who drew high fives from employees after completing the difficult Warrior Course without falling into the ball pit below, and her son Rocco, rushed from attraction to attraction, laughing and working up a sweat. Sarah’s favorite was the Sky Rider, where riders strap in and twist and turn as they fly above (and all around) the adventure park.

Rocco said his favorite was The Wipeout, where you have to jump over or duck under large swinging arms. “Everything,” Rocco said, “is awesome.”

Urban Air Adventure Park is located at 6250 Commerce Palms Dr. For more info, visit UrbanAirTrampolinePark.com or call (813) 522-5401. And please be sure to tell Chris and the staff that you read about them on Page 1 of the New Tampa Neighborhood News!