Marta Rivera, D.M.D., has been one of the most trusted children’s dentists serving the New Tampa/Wesley Chapel area for more than 20 years, but her Pediatric Dentistry of New Tampa — located in the Tampa Palms Professional Center — added The Aesthetics Beauty Lab just a few months ago to provide skincare services for the parents of her pediatric patients (and other adults). What made “Dr. Marta,” as her patients affectionately call her, decide to add these services for adults? First, let’s talk about this popular local pediatric dentist and the services she has been providing for the children of New Tampa and Wesley Chapel for two+ decades. Then, we’ll get into her new services for adults. 

Dr. Marta’s Journey 

Dr. Marta first opened her Pediatric Dentistry of New Tampa in Hunter’s Green in 2003 but moved to her current location on Primrose Lake Cir. in Tampa Palms in 2008. Originally from Brooklyn, NY, Dr. Marta moved to Puerto Rico at the age of 10, a place she loved growing up. However, she now considers Florida her true home, saying, “Florida, especially New Tampa, is my favorite place.” She also is fluent in Spanish, making her practice accessible to a diverse community. 

Dr. Marta graduated with a Bachelor of Science (B.S.) degree in Biology from the University of Puerto Rico in San Juan, where she later also earned her Doctor of Dental Medicine (D.M.D.) degree from the university’s School of Dental Medicine. Before moving to Florida in 1997, she ran her own dental practice in Puerto Rico. After passing the Florida Dental Board exams, she worked with other dentists before starting her own practice. 

“I’ve seen this area grow, and it’s been a pleasure to be here,” says Dr. Marta. Over the past 21 years, she has treated many patients, mostly children, but also a few adults. 

“Some of my patients who grew up coming to me don’t want to go anywhere else now that they’re adults,” she says with a smile. However, she adds that she is no longer accepting new adult patients. 

Embracing Innovation & Technology 

Dr. Marta’s office is designed with children in mind. “When I first started decorating my ‘house,’” she says with a laugh, explaining that she calls her office her house because she practically lives there, “I wanted the space to be fun and welcoming, like a second home. The practice is all about having an environment where kids feel comfortable and at ease.” 

Dr. Marta stresses the importance of starting dental care early. She takes a holistic approach to dentistry, promoting whole-body wellness. “Why think of dental, skin, and bone health as separate things?,” she asks, adding that she believes in a comprehensive approach to health, which includes proper nutrition for strong teeth and gums. 

In addition to dental care, Dr. Marta offers guidance on tooth-friendly diets and supplements that can support dental health, like Vitamin D, calcium and phosphorus. 

The office features lots of new technology, and Dr. Marta prides herself in having many devices not available at other pediatric (or even adult) dental offices. You can read about them all on her website under the “Technology” header. 

One of the most advanced treatments offered at Dr. Marta’s practice is ozone dentistry. Ozone, known by most people as the layer protecting the earth’s atmosphere, also can be used in dentistry to fight bacteria and promote healing. 

“Our bodies naturally produce ozone to fight off illnesses,” she explains. But, in dentistry, it’s used to kill the bacteria that cause cavities, without the need for invasive procedures. 

Dr. Marta explains, “The equipment is something that looks like a pen that I point at the affected area.” Ozone can save a tooth before it gets to the point of needing a root canal. 

“When a dentist cleans out a cavity,” she says, “no matter how well they clean it, there is always the possibility of some bacteria staying behind. Even the tiniest amount of bacteria can continue to grow and cause the patient to need a root canal. By using the ozone, all of the bacteria is killed before filling the cavity.” 

The ozone treatment can be as simple as pointing this pen-like wand at the tooth or, for more serious cases, the tooth can be covered and then the gas is released inside that cover. 

Ozone treatment also is effective in treating periodontal disease, preventing cavities and even promoting healing for cold sores and canker sores. It’s a pain-free, side-effect-free option that many patients appreciate. And, Dr. Marta is one of only a few hundred dentists in all of North America offering this treatment. 

Before the tooth can be treated with ozone, the dentist must clean out the cavity. There is conventional drilling but now, thanks to a company called Biolase, Dr. Marta uses a laser called the Waterlase MD. This laser replaces the drill, is less invasive and requires less anesthesia. 

Another service Dr. Marta can provide is early orthodontic treatment. Although she is not an orthodontist, because she was trained in her residency to do orthodontics, and was able to first provide it in her practice in Puerto Rico, she is able to provide orthodontic treatments at Pediatric Dentistry of New Tampa. She specializes in early interventions with Invisalign First. 

“Many kids benefit from early orthodontic treatment, and Invisalign is a great option for them,” she says. Invisalign First helps address issues like crowding, spacing, and narrow arches without the need for traditional braces. 

The office also has a machine called iTero Element, which kids love because it eliminates the goop used for impressions. It is a scanning system that can capture a detailed 3D model of teeth and gums. This procedure is ideal for crowns, bridges and, of course, Invisalign clear aligners and retainers. Dr. Marta has a video on her website under the “Technology” heading where you can see how the iTero Element works. 

She also specializes in assessing and then treating infants and children with tongue or lip ties with simple laser frenectomy procedures to remove or modify a frenulum (a small fold of tissue that limits movement in the mouth). These quick, minimally invasive treatments can help babies with reflux, poor latch, or colic issues, and children with speech delays or mouth breathing. 

“We offer same-day treatment for infants because a hungry baby needs help right away,” she explains. Parents often notice improvements immediately after the procedure. 

The Aesthetics Beauty Lab 

As we mentioned earlier, Dr. Marta isn’t only focused on children these days — as she now also offers aesthetic services for her patients’ parents (and other adults) at her new “Aesthetics Beauty Lab.” 

Using advanced technology from Alma and Reveal, her office now provides services like skin tightening, dark spot treatment, hair and tattoo removal, as well as Botox and fillers. 

“We want to take care of the kids, but parents need pampering too,” Dr. Marta says. 

“I’ve always enjoyed taking care of my skin and especially my face,” she adds. “For many years I have gone to an aesthetician and when the American Dental Association gave the ok to move into this area, I was very interested and excited. A lot of dentists are now doing Botox and fillers in their offices. It is part of the dental career evolution. Everything face- and neck-related is part of our expertise as dentists.” 

It took Dr. Marta close to a year to become certified in not only the procedures she offers, but also the equipment she uses. She now has earned certifications in Master Botulinum Toxin hands-on training and Master Dermal Filler hands-on training from the American Academy of Facial Esthetics. Three of the pieces of equipment she is trained on are the ‘Alma Harmony” and “Alma Opus Plasma,” as well as the “Denza RF System.” 

Dr. Marta says that the Opus Plasma is designed to address many skin conditions. It also helps to fight aging. Sessions last about 15 minutes, as tiny needles break the skin which stimulates healing to produce new collagen and elastin. 

Meanwhile, the Alma Harmony can be used to correct dark spots, skin photodamage and more. 

The Denza RF (RadioFrequency) System can be used in a similar way. It is a non-surgical skin rejuvenation and tightening process that uses monopolar and bipolar radiofrequencies with pulsing. It targets both superficial and deep layers of the skin, thereby stimulating collagen and elastin production. Denza also can be used for body contouring. 

At this time, Dr. Marta is the only one providing these aesthetic procedures in the office. She accepts adult patients ages 18 and over. 

“As I entered my 40s, after years of suffering through adult acne, hormonal imbalances, and inflammatory auto-immune diseases, my skin was showing its battle wounds. I tried chemical peels and facials, but needed a more sustainable regimen with longer-lasting results. Then, as the skin rejuvenation Gods would have it, Dr. Marta Rivera began offering aesthetic skincare services in her beautiful “Aesthetics Beauty Lab” suite. After a thorough skin analysis, Dr. Marta suggested the Opus Plasma laser for my overall skin condition and concerns. Just over a week ago, I experienced my first of three sessions with the Opus Plasma laser. It was fairly painless, and the down time was minimal. As a busy mother, and career woman, this is a complete game-changer. With the right before-&-after-care plan provided by Dr. Marta, I was able to resume all normal activities within 3-4 days. I am already seeing several positive results. My skin appearance is more uniform, and I have a fabulous glow to my face. Several areas of hyperpigmentation are lightened, and a scar on my cheek is not as prominent. I am thrilled to move forward with the Opus Plasma series, with Dr. Marta at the helm. She has certainly outdone herself and set the tone for a streamlined process to skin rejuvenation.” — C. Gonzales 

Pediatric Dentistry of New Tampa is located at 5326 Primrose Lake Cir. and is open Mon.- Thur., 8:30 a.m.-5 p.m. The office accepts many insurance plans, primarily PPOs. For more info or to schedule a visit, call (813) 374-0388 or visit TampaHappySmiles.com.