Facebook Pages Offered Lots Of Hurricane Irma Help

Jessica Meyers (left) of Little Italy’s Family Restaurant & Catering & Jennifer Ames of the Wesley Chapel Community Facebook page brought food and supplies to the National Guardsmen who were called in to protect Pasco County and stationed at the vacant Target store near the Suncoast Pkwy.

As Hurricane Irma approached Florida, people across the state were posting on Facebook, looking to neighbors to answer their questions and calm their fears.

While the storm raged and when it was over, they kept posting.

They offered encouragement and prayer. They asked how they could help each other. They posted their needs, and others offered anything they had to help meet those needs. It happened among both friends and strangers.

On the Wesley Chapel Community Facebook page, which boasts more than 8,500 members, administrator Jennifer Ames says the posts were continual.

“It was nonstop,” Jennifer explains. “There was never a second that went by without a post — a constant influx from Thursday through Monday.”

She says neighbors were trying to connect to people around them, looking for water, gas, plywood, generators and more.

There were more than 1,700 posts the week of the storm, nearly 17,000 comments and an additional 558 people joined the group.

“It was the first time I ever had to shut the site down,” says Jennifer, although she didn’t actually close the site; she just stopped people from posting without admin approval.

“It lost its efficacy because there was so much posting going on,” she says. “We made it so, as admins, that we had to approve the posts. Then, it was more useful and all those posts truly helped people.”

Carolyn Daly, a member of the Facebook community who lives in Quail Hollow, agrees.

“Through the whole storm — before, during and after — everyone was so helpful with letting people know who had water, who had gas, where sandbags were and with anything anyone in the community needed,” says Carolyn. “It was really amazing to see people coming together to support each other and not just look out for themselves.”

She says she was especially impressed with Joel Provenzano and Ryan Mills, two local “weather geeks” who posted information and replied to comments throughout the storm, sharing their knowledge of what was happening outside to worried people throughout Wesley Chapel while using the same information professional meteorologists were using.

The two men didn’t even know each other before creating the weather thread that turned into the most popular one to follow during the storm. Provenzano, a transportation engineer with the Florida Department of Transportation (FDOT), said he has been through a number of hurricanes, including Andrew in 1992.

He caught the weather bug as a kid in Fort Myers, learning science in his father’s fifth grade class.

“Space and weather were the two big things he emphasized,’’ Joel said.

According to stats provided by Jennifer, Joel and Ryan’s weather thread generated 1,300 comments, 1,700 likes and was seen by more than 5,000 members, turning the duo into WC Community page rock stars.

“During the storm, Joel and Ryan updated every step of the way when the storm was really ramping up,” Carolyn says, “like how much longer there would be noise and high winds. It was more helpful than any of the news channels because it was so specific to Wesley Chapel.”

She adds, “It reminded me of what a neighborhood was when I was growing up. Only now, it’s a virtual neighborhood.”

That’s kind of what Jennifer Ames had in mind when she started the group.

“I grew up in a very small town in south Georgia, with a ‘neighbors helping neighbors’ spirit,” she says. “But, I never imagined a hurricane and a crisis. I didn’t know that it would work to this level.”

Bob Behrle’s wife, Kristie, is another WC Community administrator. Bob says the site was a great way to get resources and materials as people prepared for the storm. For example, Heather Robinson offered a few extra interior doors that had recently been replaced at her home to be used to board up windows.

“It helped us tremendously,” Bob said. “I never would have found that without Facebook.”

After the storm, the needs continued, and the Facebook posts continued, too.

Helen Bolton, who lives in Country Walk, heard from an out-of-state friend that her husband, a lineman, was in another Florida city helping to restore power and couldn’t get food. Helen wanted to make sure that wasn’t the case for linemen in Wesley Chapel.

“I would love to take them some food but I haven’t seen any,” she posted. “I’m looking for some sightings!”

Others responded when they saw linemen. Helen picked up a pizza and tried to catch up with where she heard the linemen were. She says she didn’t find them on the job, but did see a truck driving. By then, she was determined to get the pizza to the workers. She says she followed the truck for probably 30 minutes before she finally was able to flag them down and give them the pizza.

She posted her success, and more than 600 people “liked” her picture, encouraging her act of kindness.

Helen thinks the Wesley Chapel Community page helps people to be a better community to each other.

“It is unbelievable to watch, and because of social media, you do get to see it,” Helen says. “At the end of the day, it is amazing to see that people want be good and help others.”

Jennifer agrees. “We did a great job looking out for each other,’’ she says. “It was exemplary, the way individuals checked on each other. One lady who was blind and home alone wanted plywood over her windows. She was so upset, so I put a message out and within an hour, a neighbor was putting wood over her windows. It’s heartwarming and touching to know we have that in our community.”

She says now, the focus of the Facebook community is on helping small businesses. Local owners are telling Jennifer that this hurricane has been catastrophic for them

So, Jennifer says this month’s “Chappy Hour,” where people from the site meet in real life, is a special “Irma Edition,” where Wesley Chapel can come together and support small businesses. It will be held Friday, September 22 (tonight), 5 p.m.-9p.m., at The Brass Tap at the Shops at Wiregrass mall.

Anyone who is a member of the group is invited to bring a receipt showing they supported a locally owned small business dated September 12 or later, and she and other site administrators and sponsors will buy you a drink (courtesy of Coast 2 Coast Realty, Ellie and Associates Realty, 900 Degree Woodfire Pizza and The Brass Tap).

For Helen, the experience of feeling like part of a community during the storm makes her want to come out to her first-ever “Chappy Hour.” “I’ve never gone before because I always thought I wouldn’t know anyone,” Helen says. “This time I’m going because now I feel like I know people.”

There also is another community Facebook page for Wesley Chapel called the Wesley Chapel Network, which boasts more than 18,000 members and also was extremely busy during Irma, although we were not able to reach administrator Heather Stamp in time to be included in this story.

Anyone in Wesley Chapel can join either page. Just search “Wesley Chapel Community” or “Wesley Chapel Network” on Facebook.

Which Social Platforms Should Your Business be Using?

Many business owners are jumping into social media advertising and marketing without researching which would work best for the product or service they provide. The first thing to keep in mind is figuring out your ideal audience, and how you’ll reach them. Sometimes it comes down to realizing that not all companies can be effective on each social platform, so instead of being mediocre on all of them, be awesome on a few of them.

 

Facebook:

Originally for college students, Facebook formed in 2004 and now has more than 1 billion active users.

Facebook is a good place to start because of the size of the network. It’s safe to assume that a large portion of your target audience is on Facebook, which makes it the best platform for increasing brand awareness. Facebook is flexible because it gives business owners more ways to represent themselves by choosing what to share and what to look at. All businesses should be on Facebook.

The platform is all about building long term relationships, so it can take time to see results. On the other hand, it also allows you to communicate instantly through comments, “likes,” shares, and/or messages, so there is some sense of immediacy. Many businesses use Facebook to sell their products, and while it could potentially work for certain businesses, it usually serves as a short-term gain. People want to see who’s behind the logo, and are more responsive to a person rather than a business. Keeping your page transparent will make people want to follow you (this is true for all platforms).

Something to keep in mind is that your posts on Facebook usually can last a day or two on other people’s newsfeeds. Photos generate 100 percent more engagement than text alone, and videos are even more effective. If you stick with text, keep it short and sweet.

 

Twitter:

A micro-blogging social media giant that also formed in 2004, now with more than 300 million users worldwide.

Twitter isn’t Facebook. It’s more in the moment. Posts have an average lifespan of about 45 minutes. It’s an ongoing conversation, so be ready to reply. Breaking news, updates, questions and opinions all are great ways to utilize Twitter to reach your audience. If you don’t want to constantly monitor a platform or if you don’t have much to say, Twitter isn’t for your business.

Another cool feature about Twitter that differs from Facebook is that users ‘follow’ each other rather than ‘add’ each other. If someone follows you, you can follow them back, but you don’t have to. It’s easier to gain followers this way.

A lot of businesses have both a Facebook and Twitter account and post the similar things on both platforms at the same time. While this works with some content, keep in mind the difference between the two social platforms and use them each to their advantages.

 

YouTube: 

A social media site owned by Google, with more than 48 hours of new video uploaded every minute.

YouTube is powerful because so many successful advertising and marketing strategies are purely visual. Video is taking over visual content. With video, you have the freedom to feature your business, products or services in a more creative way. However, people set the bar high for videos. No one will watch a boring video. Search for videos that are similar to what you want to feature and grab ideas. What do videos with millions of views have in common?

 

LinkedIn:

LinkedIn was launched in 2003 as the top B2B social networking site, now receiving two new members every second and housing more than 135 million users worldwide.

LinkedIn is the social networking media platform where you can grow business connections and utilize them professionally. People connect with you for your service, or if you’re in a similar field as them. Unlike Facebook and Twitter, LinkedIn offers professional groups and discussions, where you can find people with similar interests, ask questions or even answer questions to let your expertise shine. It’s not a super visual platform and usually sticks to professional blogs and articles. LinkedIn is a great place to show off your business a more professional way.

 

Pinterest:

One of the newer platforms, Pinterest was launched in 2009, and is known for connecting visually appealing products with consumer through shared interests and likes.

Pinterest is a content-sharing platform that allows its users to share “pins” in the form of photos or videos to pinboards. The user-base is predominantly female, but it’s still an awesome way for businesses to use visual imagery as a main selling point. Some of the most successful businesses on Pinterest are decorators, food, fashion, travel and wedding planning companies.

Pinterest has a niche market, and you’re doing your business a disservice if you aren’t finding a way to be a part of it. Like LinkedIn, it’s a great way to inspire consumers or other business owners.

 

Google+:

The search engine company originally launched in 1996, and has continually adapted, updated and created new features to its now 1 billion visitors per month. One of its most recent applications is social media site Google+

Google+ should be on the list simply because it’s Google. While Facebook has the most active users for a social media platform, Google is still the number one site visited per month. Being on Google+ gives you the potential to rank higher on search results and the ability to bring in customers by providing key info about your business (location, directions, phone numbers, photos, reviews, etc.).

The main difference between Google+ and all other social networks is that it’s tied to Google, giving it the huge benefit of SEO value. If you combine your Google+ Local Page (map listings) with your Google+ Business Page, you’re more likely to rise to the top of results during location-based searches.

 

Instagram:

Also a newer platform, photo and video sharing site Instagram was founded in 2010 and has over 300 million users worldwide.

 Instagram is a tricky one. It’s primarily a mobile social media site, so you have to download it on a mobile device to create an account. There’s not a way to create a ‘business’ account, but you can create an account for a business the same way you’d create a personal one.

A unique feature about Instagram is that it’s strictly photo- and video-based. Users can post images and short videos, but not simple text updates like on Facebook and Twitter. It’s all about tagging, mentioning, liking and commenting on photos to interact with other users. Like Twitter, if you can’t keep up with constant contact, Instagram might not be for your business. But if your business is very visual or has a lot to say (newspapers, media companies, fashion, cooking, ad agencies, etc.), Instagram is a great way to keep up with the visual-centric social world.