Jeffrey Allen Inc. — Where Golf Cars Are A 50-Year Family Tradition! 

(l.-r.) Ben, Craig & Jeff Sverdlow. (All photos provided by Jeffrey Allen Inc.) 

Established in 1970 by Alan B. Sverdlow, Jeffrey Allen Inc. has evolved into a prominent third-generation, family-owned golf car dealership and service provider. Initially focused on distributing deep-cycle batteries to the golf course industry, the company underwent a transformative phase under second-generation CEO Jeff Sverdlow, who, driven by his love of golf, helped Jeffrey Allen Inc. become one of the largest and most successful factory-authorized commercial dealers of Club Car Inc. in Florida. 

Alan Sverdlow (far left) founded Jeffrey Allen Inc. in 1970. 

In the 1990s, the third-generation brothers, Ben and Craig Sverdlow, assumed key roles in the business. Recognizing untapped opportunities in the commercial marketplace, they strategically expanded the company’s offerings beyond the golf industry. 

With locations in Tampa, Orlando, and Ft. Lauderdale, Jeffrey Allen Inc. also rents HuntVe electric UTVs, Westward utility vehicles, Madjax electric vehicles, and Garia luxury golf cars and owns one of the largest fleets of rental vehicles in Florida, in addition to its golf car sales. The company also just entered into an exclusive distribution agreement with Bolt Energy USA. 

Ben Sverdlow, Owner and President, explains, “Over the last 10 years, the focus shifted once again to selling consumer golf cars (Note — although most people still call them golf carts, Sverdlow and his employees call them golf cars because of the years of dramatic improvements in the performance of the vehicles) used for recreation and aftermarket lithium battery development and sales. Most recently, we’ve launched a new division selling aftermarket lithium batteries. Bolt Battery USA has been launched and is gaining a lot of traction. Bolt products were designed for the harsh workload required to power high-performance golf cars.” 

Jeffrey Allen Inc. allows clients to customize their dream golf cars in person or conveniently online. When a customer “builds” a golf car online, they have to select a dealer. Jeffrey Allen Inc. then works with them on building, customizing, financing and delivering their new vehicle. Customers also have the option to pick up their golf cars with their own trailers. 

Carlos Roque, Jeffrey Allen’s VP of Sales, describes what separates the company from its competitors. 

“As one of the largest dealers in the nation,” Roque says, “our brand and reputation are very important to us. With all the new golf cars entering the market, selling the product is secondary to quality service after the sale.” 

He adds that today’s customers seek top-notch service when shopping for their golf car brands. “Parts availability, serviceability and support from the manufacturer are important features we hone in on when selecting new products to represent,” Roque says. “Our customers have supported us for over 50 years because of our commitment to them. ‘The customer comes first’ is not just a catch phrase at Jeffrey Allen Inc.; it is part of our core values and our decision-making process. Simply, if it’s not good for our customers, it is not good for our company.” 

Jeffrey Allen Inc.’s West Coast showroom on U.S. Hwy. 301 in Tampa. 

Sverdlow and his team work hard to keep up to date with the latest trends and technological advancements in the industry. 

“Fortunately, our primary brands of vehicles we represent are all ‘tip of the spear’ when it comes to innovation,” Sverdlow says. “We also participate in best practice groups, read every trade publication available and are quick to test and vet new products as they become available. We are very cautious about what brands we sell. All products we represent must be of the highest quality for our clients.” 

As an industry expert, Sverdlow offers new golf car customers some advice. 

“Golf cars are equipment, and all equipment eventually breaks,” he says. “We highly recommend you purchase an American-made vehicle where parts availability is good and there are many servicing dealers who can support you down the road.” 

Promising fair and transparent pricing, the company services most makes and models and offers mobile repair field technicians in Hillsborough, Pasco, Pinellas, Hardee, Hernando, Polk, Manatee and Sarasota counties. If the repair can’t be completed at your location, the golf car will be transported to the shop at no additional cost. 

Satisfied customer Christian de Paulsen left one of the hundreds of five-star Google reviews you’ll find of his experience with Jeffrey Allen Inc. 

“I just took delivery of my brand new 2024 Club Car Onward golf car, and I have to say it was well worth the wait!!! The team at Jeffrey Allen Inc. Tampa went above and beyond, ensuring an outstanding buying experience…Of course, I can’t forget the team that built our car to exactly our customizations. The entire team did an amazing job! I would highly recommend to anyone looking to buy a golf car to go by and check out Jeffrey Allen Inc. You won’t be disappointed.” 

Not only does the company sell golf cars and batteries, it also offers rental golf cars for commercial and special event purposes. 

Commercial golf cars are built to withstand heavy-duty usage for most commercial applications. They are used in many industries, such as resorts, hotels, building and lawn maintenance, municipalities and educational institutions. 

“Golf cars have become very important tools at commercial facilities,” Sverdlow says. “These operations simply don’t function without their utility vehicles. Our commercial golf and utility rental team provides services for many types of events. Our golf cars are used for things like event set-up, material handling, transporting personnel, security, refuse removal, engineering and administrative purposes.” 

For special events, 2-, 4- and 6-passenger rental golf cars have become popular for weddings, church events, corporate and nonprofit events, parades, fairs, festivals, concerts, sporting events and golf tournaments. 

“Especially in Florida, golf cars have become part of the lifestyle,” Sverdlow says. “Many communities have embraced them as excellent modes of transportation and have reduced the need for parking. We believe that more communities and municipalities will continue this trend, drafting rules and laws that are favorable to this small wheel-powered vehicle market.” 

He adds, “Consumers have embraced the golf car to ‘have fun’; it’s become part of our culture here in Florida. Our consumer golf cars are custom-outfitted by the customer. Whether it’s a paint job, reupholstered seats, or speed modifications, the options are endless.” 

The company also takes accessibility into consideration with each car. 

“We work closely with our manufacturer to design ADA (Americans with Disabilities Act) compliance and other specialty vehicles, such as accessibility for wheelchairs and emergency vehicles used by first responders,” explains Roque. 

Jeffrey Allen Inc.’s success is measured in business milestones and the stories of families creating enduring memories through shared experiences with their golf cars. The company actively engages in philanthropic initiatives, supporting local activities for veterans, children and food drives, underscoring a commitment to community impact. 

Sverdlow says the favorite stories the company hears are how often their golf cars have brought families together, allowing them to enjoy outdoor activities. 

“The simple trip to the grocery store becomes an adventure for young kids and teens when they ride in the golf car with their parents,” he explains. “An evening ride around the neighborhood, a ride to the community pool and social events are just a few ways our customers enjoy their golf cars. (They spend) quality time talking, laughing and making memories on our products.” 

The West Coast division of Jeffrey Allen Inc. is located at 4401 U.S. Hwy. 301, Tampa, and is open Mon.- Fri., 8 a.m.-5 p.m., and on Sat. by appointment. For more info, call (800) 282-6256, visit JeffreyAllenInc.com/west-coast-greater-tampa.

Excel Music Adds Two Exciting New Programs To Better Serve You! 

Excel Music piano & guitar teacher Regnarene Brown (left) will teach the Royal Conservatory of Music program at Excel, which is located in the Cory Lake Professional Center on Cross Creek Blvd. (Photos by Charmaine George) 

Located in the Cory Lake Professional Center on Cross Creek Blvd., Excel Music has been teaching children and adults private lessons in voice, piano, guitar, drums, strings, clarinet, recorder, flute, saxophone, and other musical instruments for 17 years. 

Serving the communities of Wesley Chapel, New Tampa, Excel Music co-founders John and Sheri Thrasher cannot contain their delight when they talk about two exciting new programs — one that is available immediately and the other beginning next month (January 2024). 

Royal Conservatory-trained and certified teacher Regnarene Brown has joined the faculty of 14 music teachers to instruct Royal Conservatory Piano. 

“This is a method intended for more serious students,” Regnarene says. “There’s an adjudication process. They prepare and perform pieces for judges before they can move on to the next level. It’s for a student who might be interested in a career or pursuing music at a more serious level.” 

John adds, “Typically, we start kids in piano at 5, but an adult can start Royal Conservatory if they want to.” 

As excited as he is about the Royal Conservatory, John is equally thrilled about Excel’s other new program. 

“We are officially starting a Keyboard Band Piano Jam class in January,” he says. “This class is for 7-10 year olds, typically beginners, but intermediate students would also enjoy it. From Day One, they’re learning pop songs, and each child gets their own part to play. There are four levels. It’s like gamified learning, like a karate class where once they master a level, they move up to the next level.” 

The Keyboard Band students will learn the same skills taught in private lessons, but instead, will work with 4-5 other students in a small group setting. They will work on music reading, as well as chords, melodies and improvisation. 

“Playing with other people, you feel inspired to try a little harder,” John says. “Even if your part is simple, it’s important. It matters. Quite often, kids worry that playing the piano will be too hard, and that at-home practice will feel more like homework, not something they’ll enjoy. This program is designed to eliminate that concern by establishing some quick wins for the students, so much so that after just a few lessons, each student will have the basic skills needed to play their favorite song. Every three to four months, they will perform at a concert — not a recital, but a concert— and/or they’ll do a professional YouTube music video. I have never been as excited for a class.” 

John hopes to schedule the first Keyboard Band concert and video in Apr. 2024. 

Post-Pandemic Changes 

During the pandemic, Excel Music brought lessons online only, but since reopening to in-person lessons, has continued to offer students the convenience of virtual classes. 

“We still have a fairly large number of students participating virtually,” he says. “It’s been a great fit. We’ve had students who have moved out of the state or even the country continue their private lessons with us. Many families return to their native countries during the summertime, and the students can continue their music lessons while away. That’s been a real benefit to kids during the three-month ‘summer slump,’ when many kids tend to slip backward (at school). Learning music is no different, so this has really helped.” 

He adds, “Our focus is on education first. Many places that give lessons, particularly on multiple instruments and voice, are often retail facilities that also offer lessons. We’ve turned that model around. We do have some retail, but only in support of the individual lessons. These are accessories that students need to succeed and do well in their music lessons.” 

Dreva Pauley (left) will work with kids in Excel Music’s new Keyboard Band Piano Jam program, which begins next month. 

With each class or curriculum designed for that particular student, regardless of the student’s skill level or style of music they like, everything can be accommodated in a private lesson, whether in person or online. 

At Excel Music, all teachers are either university-trained (many with Master of Music degrees) or have a decade of study and performing experience. The Thrashers take pride in hiring not only the most qualified teachers but also some of the nicest. 

“I want people who are there because they love to teach and have a real passion,” ays John. “People who get a thrill when they see the student’s eyes light up with understanding when they cross that threshold, and the look on their face says, ‘Oh, I got it. It’s an incredibly exciting moment — the thrill of sharing a student’s ‘a-ha’ moment.” 

Student Sam Z says, “I like that my teacher encourages me to learn more and more music, and he gets me music that I want to learn.” 

Upcoming to Excel Music is the ability to text the music school, do online enrollment, and have 24/7 access to information about lessons and answers to questions parents raise. 

“Over the years, we’ve improved at providing not only a quality music education but also a fantastic experience for our students,” John says. “We’ve developed many systems that have streamlined and made the way we teach music more effective, as well as how we’ve used technology to improve our service and continue to use newer technologies.” 

When not running their music school, John and Sheri, who live in Wesley Chapel, are lovers of the performing arts, traveling and pampering their two pet cats. 

Excel Music is located at 10353 Cross Creek Blvd., Suite I. It is open Mon.- Thur., 2 p.m.-9 p.m., 2 p.m.-7 p.m. on Fri., and 10 a.m.-3 p.m. on Sat. It is closed on Sunday. For more info, call (813) 991-1177, or visit newtampamusicschool.com. 

Yuengling Draft Haus & Kitchen — You Love The Beer, Now Try The Food! 

The “Holiday Bird” plate. (Photos by Charmaine George).

Although I’m pretty sure that even most of you non-beer drinkers have at least heard of Yuengling beer, you may or may not realize that Yuengling is the oldest brewery in America. It was established in 1829, when David G. Yuengling arrived from Wuerttemberg, Germany, to settle in the sleepy, coal-mining town of Pottsville, PA. 

And, even though a fire completely destroyed Dick’s original brewery on Centre. St., the newer brewery built on Mahantongo St. in Pottsville in 1831 is still the site of the oldest brewery in the U.S. 

With demand for its beers growing, the Yuengling family, led by David’s great-great grandson Dick Yuengling, Jr. (who first took over ownership of the brewery in 1985) purchased the former Stroh’s brewery on N. 30th St. (south of Fowler Ave.) in 1999. 

For most of the time that Yuengling has owned the brewery in Tampa, there was only a small tasting room to sample the different beers the brewery brewed and sold. 

Yuengling Draft Haus & Kitchen Executive Chef Sean Eckman (left) and VP of Hospitality Brent Wertz.

VP of hospitality Brent Wertz, says that changed in 2020, when the Yuengling family became part of Tampa Innovation, a group that includes most of the major businesses in North Tampa (including USF, Busch Gardens, the Moffitt Cancer Center and AdventHealth Tampa) and was seeking to modernize this area. That was the year the Yuengling family began working on opening what is now called the Yuengling Draft Haus & Kitchen, a 42,000-sq.-ft. building with a 1.5-acre outdoor patio area. 

The Draft Haus, which opened under Wertz’s leadership in June of this year, offers unique chef-created food and 11 of the 12 Yuengling brews available to go with the beer-inspired menu. The Draft Haus also is home to the First Brew coffee bar and Mayday Ice Cream concession stand, as well as a 100 (or so)-seat private banquet hall and the coming-soon Brewhouse Bistro, located on the outdoor patio, which will feature its own menu to be compatible with the patio’s cornhole and other outdoor games and entertainment. 

Bring On The Food! 

Wertz, who has spent his entire 30-year career in the food and beverage departments of 4- and 5-star resorts (most recently with Hershey Park in Hershey, PA), says that the menu created by the Draft Haus & Kitchen’s executive chef Sean Eckman (whose previous experience also is mainly at top-level resorts, including The Inn on Biltmore Estate in Asheville, NC) is not only designed to pair with beer, but many of the food recipes also include different Yuengling beers. 

Our editor’s favorite potato-crusted Gulf snapper at the Yuengling Draft Haus on N. 30th St. in Tampa. (Photo by: Gary Nager).

For example, my favorite item at the Draft Haus is the potato-crusted Gulf snapper, which sits on a bed of mac & beer cheese, served with white BBQ slaw and mayo-ketchup tartar sauce, and is made to pair with the Yuengling Traditional Lager or Golden Pilsner. 

“We change the menu every couple of months,” Wertz says, “right now, we have a few holiday-themed menu items.” 

My favorite among those new items is the “Holiday Bird,” a crispy buttermilk fried chicken breast atop a giant scoop of skin-on redskin mashed potatoes and “Grandma-style” brown gravy, It’s served with two crispy waffles that are made from tasty stuffing and topped with a zesty cranberry relish. 

“We actually pour the stuffing into a waffle maker,” Wertz says. “It’s perfect for those who like the crisp edges of stuffing from the oven.” 

The new “Colors of Christmas” salad.

I also really enjoyed the “Colors of Christmas” salad — with mixed greens, goat cheese, pomegranate, orange sections, wassail vinaigrette and topped with crispy onions — and the “Tampa Style Pulled Pork” sandwich, which features shredded mojo-roasted pork shoulder on a toasted brioche bun, topped with beer cheese and white BBQ slaw and crispy onions. 

And, although I don’t love mushrooms, photographer Charmaine George said she loved the new “Fungi Burger,” which features two smash burger-style patties on a garlic butter croissant, with truffle hop aioli, marinated ‘shrooms and fontina and gruyere cheeses. I can vouch for the other burgers, as the “YDH&K Cheeseburger,” with American cheese, pork jam, house-made 1000 Island dressing, dill pickles and lettuce, tomato & onion on a Kaiser bun, is another of my favorite Draft Haus items. 

The “Tampa Style Pulled Pork” sandwich.

Wertz says, “We also feature traditional food items most beer drinkers love — like ‘Mrs. T’s’ Pierogies (served with beer cheese), ‘DIY Deviled Eggs’ (made with beer mustard) and ‘Black & Tan Chili Cheese Fries’ — and items like YDH&K ‘Signature Lobster Bisque,’ a grilled turkey paillard club sandwich and smoked Angus short ribs.” 

The holiday dessert manu includes a super-unique “Gingerbread Whoopie Pie Cake,” made with an eggnog ganache. 

We complemented our meal with a “Try ‘Em All Flight,” with 6-oz. samples of all ten brews currently available at the Draft Haus — the Traditional and Light Lagers, Golden Pilsner, Flight (light), Bongo (mango) Fizz, Lord Chesterfield Ale, Dark-Brewed Porter, Yuengling Premium, Hershey’s Chocolate Porter and my favorite — the Black & Tan. Charmaine raved about the Bongo Fizz Mango Mojito “Hop-Tail,” with muddled lime, clapped mint, cane syrup and mango purée. And, while Wertz says there is no plan to add hard alcohol, there are a few canned wines available. 

The “Gingerbread Whoopie Pie Cake.

After lunch, I picked up a tasty vanilla latté at First Brew and a six pack of Black & Tan at the retail store (every Yuengling beer is for sale there), which also has lots of Yuengling-branded clothing and gift items. We’ll go back to check out the outdoor patio when the Brewhouse Bistro opens next month. 

The Yuengling Draft Haus & Kitchen (11109 N. 30th St.) is closed Tues.-Wed., but is open 4 p.m.-10 p.m. on Mon. & Thur., 11 a.m.-11 p.m. on Fri. & Sat. & 11 a.m.-10 p.m. on Sun. For more info, call (813) 488-6444, visit Yuengling.com. 

The Draft Haus’ huge retail store.
The private 100-seat banquet room at the Draft Haus is available for your private parties beginning in January., as it is booked through Dec.
The variety of “Hop-Tails” at the Draft Haus. (Photo by: Yuengling Draft Haus)

Freedom High To Be Home To Hillsborough’s First Business Academy 

(l.-r.) Freedom High Business Academy director Brian Nanns, business teacher Natalie Lozada, marketing teacher Derrick McCoy, accounting teacher Stacey Polhill and Freedom assistant principal of curriculum Matthew Smith . (Photos by Charmaine George) 

From charter schools and private schools to public school magnet programs, there are plenty of options for high school students in New Tampa to find a customized high school curriculum that will prepare them for the next step in their lives that isn’t always the closest school to where they live. 

But now, Freedom High in Tampa Palms is hoping to attract more New Tampa students to choose their local public school with a brand new attractor program that will be the first Business Academy in the Hillsborough County School District. 

Students who finish all of the classes in the Business Academy will graduate with a certification that recognizes them as a program completer. Along the way, each class they take will earn them either an industry certification or college credit. 

Courses in the Academy include a series of classes in accounting, marketing, business principles and entrepreneurship, many that are either Advanced Placement (AP) or Cambridge Advanced International Certificate of Education (AICE), which can result in students earning college credit if they pass an exam. 

Freedom’s assistant principal of curriculum Matthew Smith says one reason this program is poised for success is because it actually pays for itself, rather than requiring money to operate. 

That’s because the Florida Department of Education (FDoE) provides a stipend to schools that prepare students to do jobs that are needed in the workforce. So, when students earn industry certifications or college credits, that state-provided stipend goes back to the school, where it is used to enhance those programs. 

“We applied for a state grant to expand into this area because there’s a big shortage in accounting in Florida,” Smith says. “We are planning to transform our regular classrooms into high-tech accounting labs.” 

He says this will include seating where students work together collaboratively and have technology to project to the walls, for example, and that the room will likely feature a live stock market ticker. 

“This could be a game-changer for Freedom,” Smith says. “We’re hoping to retain neighborhood kids so they don’t have to get on a magnet bus and go somewhere else in Hillsborough County for a different program.” 

Smith explains that the Business Academy will be overarching and encompass the school’s Digital Academy, which has been in place for several years and prepares students for careers in game design, web development or related fields. 

“Our Digital Academy labs are already well equipped,” he explains, “with more than $200,000 per year in funding from industry certifications that our students receive.” 

This allows the labs to be continually updated with the latest technology. 

“We are adding AI next year, too,” he says, referring to teaching students about artificial intelligence. 

The Hillsborough County School District’s Chief of Innovation and Strategic Planning Marcos Murillo says these and other career and technical education classes have set the foundation for the Business Academy to be built on, and that it will be unique in the District. While other schools offer entry-level classes in subjects such as accounting and marketing, the Business Academy will be more comprehensive. 

The Business Academy also will encompass the school’s existing Digital Academy

“Freedom will offer more classes in that area than any other school in the District,” Murillo says. “The higher level classes won’t available anywhere else and will allow students to have a more robust transcript to apply for college.” 

Murillo’s job is to innovate at every school throughout the county but, he says, “Freedom is dear to my heart. My daughter graduated from there and my son is there now.” 

Instructors for Freedom’s Business Academy are already in place and are training for new courses that will be offered for the 2024-25 school year. 

For example, Stacey Polhill has worked as an accountant in the private industry and at the school district and has decades of real-world accounting experience. 

“She currently teaches math and accounting honors,” explains Smith, “but next year, she will teach additional accounting classes, such as managerial accounting honors or AICE accounting.” 

Not all classes will be available next year, but classes will be added as the program grows and students in the program need them. 

Other teachers include Brian Nanns, who is the chair of the school’s Career Technical Education Department. He currently serves as director of the Digital Academy, teaching classes such as AP Computer Science Principles, and will be director of the Business Academy, too. 

Social studies teacher Eric Galante has a business degree and is now working to get certified to teach AP and AICE business principles and global business classes. 

Derrick McCoy currently teaches marketing and television production and will expand the marketing classes that will be made available to students. 

Natalie Lozado will teach business ownership and entrepreneurship, which Smith says will teach students how to fully develop a new business, execute their plans, and compete in the marketplace. 

To participate in the Business Academy, all students — even if they currently attend Freedom — must apply through Hillsborough County’s “school choice and magnet application” available online at HillsboroughSchools.org/choice. 

In addition to the Business Academy, Smith says many students use the choice application to join the Digital Academy, which does not carry the “attractor” designation, or to participate in the school’s popular veterinary science program, where students can graduate high school as a Certified Veterinary Assistant. 

Freedom will appear on the application as an option during the next choice/magnet application period, which is typically in Feb. 

Smith says that if it happens that there is space available in the program, it may be possible for current Freedom students to take some of the classes in the Business Academy. However, seats are reserved for those who are chosen for the attractor program and commit to completing the entire track. 

“I can’t wait to build out the program,” Smith says.

What’s Happening With Morris Bridge Rd? 

 Tampa City Council Denies Proposal To Allow New Development On The East Side Of Morris Bridge Rd. 

Research by Joel Provenzano 

The blue outline above represents the city limits of the City of Tampa. The portion outlined in purple is the property that was proposed for new development that was unanimously voted down by the Tampa City Council on Nov. 30. (Map Source: City of Tampa; modified by Neighborhood News) 

 When Cory Lake Isles first began developing in the late 1980s, the only entrance to that now-built-out community was off Morris Bridge Rd. — at that time a little-known, little-used, two-lane arterial roadway that connected to Fletcher Ave. and I-75, four miles south of the Bruce B. Downs (BBD) Blvd. exit off I-75, which turned north towards (and continuing past) the Pasco County line. 

It wasn’t until several years later, when Cory Lake Isles developer Gene Thomason was able to get a new entrance to his fledgling community off Cross Creek Blvd., that home sales in Cory Lake Isles really began in earnest. Until then, Morris Bridge Rd. was — pun intended — a bridge too far for most of the people who wanted to move into the suddenly burgeoning community that first began being called “New Tampa” in the mid-1990s. 

But, while it took about another decade for any significant new development along Morris Bridge Rd. to take hold, the huge K-Bar Ranch development started with the Easton Park subdivision just north of Pride Elementary. Today, K-Bar/Easton Park is the only community in the entire City of Tampa experiencing significant growth. 

To that end, on Nov. 30, District 7 Tampa City Councilman Luis Viera and his fellow City Council members unanimously voted down a proposed comprehensive plan amendment for 28.36 total acres in two parcels (see map) on the east side of Morris Bridge Rd. (property that was annexed into the city in 2007), that would have allowed for up to 43 new single-family homes (and more) to be built across Morris Bridge Rd. from an undeveloped portion of the Easton Park subdivision. 

“My constituents who live in K-Bar Ranch, Easton Park and Cory Lake Isles all tell me that Tampa shouldn’t allow any additional development along Morris Bridge Road,” Viera told me after the Nov. 30 public hearing. “They all say, ‘Morris Bridge is full,’ and I definitely agree with that.” 

Since the City of Tampa annexed (in 2007), for the first time ever, property previously located in unincorporated Hillsborough County, east of Morris Bridge Rd., no property owners in that area had ever requested to build new residential units or commercial buildings in that area. 

That changed on Nov. 30, when representatives for Ike and Yvonne Okeke, who own two parcels totalling 28.36 acres on the east side of Morris Bridge Rd. (across from a currently undeveloped portion of the Easton Park subdivision of K-Bar Ranch), requested Amendment #TA/CPA 23-19) to the City of Tampa’s Comprehensive Plan that, if approved, would have allowed the property to change from its Rural Estate-10 & Environmentally Sensitive Areas (ESA) Adopted Future Land Use designation to Suburban Mixed Use-3 (which allows for up to three dwelling units per acre) and ESA. 

Considering that there are only about 14.36 acres of developable land on the site, without the Plan Amendment, the property owners can only build one dwelling unit — or 40,000 sq. ft. of non-residential uses — on the site. 

If the change had been approved, however, the property owners could have built up to 43 single-family detached and multi-family dwelling units or 156,380 total sq. ft. of both residential and non-residential uses. 

All of the property on the east side of Morris Bridge Rd. included in the 2007 annexation was originally designated as Rural Estate-5, meaning that only one dwelling unit per acre would be allowed. 

However, in 2008, according to staff planner Jennifer Malone of the Hillsborough County City-County Planning Commission staff, who appeared at the Nov. 30 public hearing, the Comprehensive Plan was amended to further reduce the number of possible dwelling units per acre on the east side of Morris Bridge Rd. from 1 dwelling unit per 5 acres to just 1 unit per 10 acres. 

This is the property on Morris Bridge Rd. that was requested to receive a Comprehensive Land Use Plan amendment that was rejected by the Tampa City Council on Nov. 30. 

Malone confirmed that this Comprehensive Plan land use designation is the lowest future land use category in the entire City of Tampa and, in fact, the Rural Estate-10 designation was actually created by the City for these annexed properties. 

According to Malone, the land, which, to the east, is near Hillsborough River State Park and the Lower Hillsborough Wildlife Management area, is uniquely environmentally sensitive. 

In fact, Malone said, “The State Department of Community Affairs (DCA) commented that the annexed property is so unique that RE-5 wasn’t rural enough for this area,” which helped the city decide to create the RE-10 designation specifically for this area. The DCA also wanted the land use for the city property to match the one dwelling unit per 10 acres designation of the adjacent Hillsborough County property. 

Prior to the Nov. 30 hearing, the proposal to change the land use designation was first rejected by the Planning Commission staff for being “inconsistent with the Tampa Comprehensive Plan,” a conclusion shared by the City of Tampa’s own staff — due to the lack of utilities and city services within the area and lack of similar land uses on the east side of Morris Bridge Rd. — even though the property in the undeveloped portion of Easton Park directly across Morris Bridge Rd. already has the Suburban Mixed Use-3 designation that these property owners were seeking for their land. 

Malone pointed out, however, that there are “no Suburban Mixed Use-3 land uses on the east side of Morris Bridge, which has a significantly different development pattern than the west side.” 

Tampa’s Transportation Planning Organization also noted that there are no roadway capacity improvements, transportation projects or transit services planned for the area (more on this below). 

Evan Johnson with the City’s planning department, corroborated Malone’s claims: 

1) He said Morris Bridge Rd. can’t handle any additional capacity and isn’t programmed to get any larger or to offer any type of mass transit. 

2) He said the property is too environmentally sensitive and too close to Hillsborough’s rural service area to allow the change. 

3) And, “The property owners are not required to connect to city utilities but, depending upon what they end up wanting to build, they could be required to do so.” 

Also, Johnson said, “The closest possible hook-up for water would be 1,700- 2,000 feet away, in the new portion of K-Bar Ranch. And, the nearest wastewater hookup is a manhole in Easton Park that would be about a 1/4-mile from this site, and those are significant distances and could cost from several hundred thousand to a million dollars or more to build these facilities.” 

Because of all of these factors, and the significant increase in proposed density of the site, Johnson said, “We object to the change in the character (of the property) because the jump is so large.” 

David Wright, who spoke on behalf of the property owners, said that the density request was reduced from their original proposal, adding that, “We know where the wetlands are” and that the proposal took those into account. Wright claimed that the 14-1/2 acres fronting Morris Bridge Rd. “is ready for development, so all we’re really asking for is a continuation and expansion of the same Morris Bridge land use (on the west side).” Wright also acknowledged that the property owner would be responsible for making the utility connection to the site. 

Turning It Down 

District 7 City Councilman Luis Viera, whose district includes all of the city portions of New Tampa, made the motion to deny the plan amendment. The proposed change was unanimously (7-0) voted down by the Council members, after Viera said he had, “A lot of high hurdles with this proposal, including across-the-board negative comments from both the Planning Commission and City staff.” 

Viera also noted that even though the property on both sides of Morris Bridge Rd. in this area is city property, the roadway itself is a county road, “and my understanding is that it can’t be expanded, because of its environmental designation…and it is just packed at the seams right now, which is one of the top things I hear from my constituents.” 

He added that another big issue he has are the emergency response times by Tampa Fire Rescue in K-Bar Ranch, as well as, “the mosque, the church and the Sikh house of worship, all on Morris Bridge Rd. I see this as a size-36 waist trying on size-32 pants and I can’t see supporting this proposal.” 

But, What About Two Rivers? 

Even though the east side of Morris Bridge Rd. is clearly environmentally sensitive, a little to the north of the Pasco County line, the road is currently being widened to accommodate the new 3,405-acre Two Rivers development, which is planned to include 6,400 new residential units, 1.3-million-sq.-ft. of office and industrial space and 630,000 sq.- ft. of retail space, plus three new schools, a golf course and numerous other amenities. 

The second phase of Two Rivers actually extends south of the Pasco County line and the development is certain to bring much more traffic to Morris Bridge Rd., so the hope here is that something can be done to widen Morris Bridge Rd. south of the county line, too.