SETS Brings Successful New Jersey Fitness Concept To New Tampa 

SETS New Tampa Hybrid Training owner Phil Diaz (right) will be working with his clients at his new fitness facility, which is expected to celebrate its Grand Opening in the Pebble Creek Collection on Bruce B. Downs Blvd. in New Tampa on Saturday, April 27. (Photos by Charmaine George) 

The only Florida location of SETS Hybrid Training gyms is set to open and host fitness classes by the end of this month. 

Located in the Pebble Creek Collection, less than two miles south of the Pasco/Hillsborough county line on Bruce B. Downs (BBD) Blvd.), SETS New Tampa is bringing a successful New Jersey-based fitness concept to New Tampa. 

Owner and New Jersey native Phil Diaz has worked with SETS for the last four years. Phil believes in the concept so much that he left everything behind in his home state to introduce SETS to Florida. 

SETS currently has 12 locations, including three corporate locations in Jersey. All of the other locations are franchises, including seven in the Garden State, one in Murfreesboro, TN, and the new one in New Tampa. 

“It’s a growing company that has only been around since about 2015,” says Diaz. “It’s super successful.” 

He says that with a caveat, though. SETS isn’t growing quite as fast as some other franchises and he says that’s because all franchise owners also are required to be on-site managers. 

That means owners, including Phil, have to be in the gym ensuring that members get what they need, and the facility is more than just a moneymaker for some off-site investor. 

That fits with the SETS philosophy, which emphasizes relationships among those who work out together. 

“The biggest thing we do that is different is that we’re very big into community,” says Phil. 

That’s why SETS New Tampa will be hosting a happy hour every month for members, an annual Christmas party and organize teams to participate in local events, such as Spartan (obstacle course)races. 

“It’s super competitive,” Phil says of SETS and its members, “but it’s fun as well. It’s more than just working out.” 

The community is bigger than just the gym members, too. Phil says public servants, such as those who work for fire and police departments, in health care, education, and active duty and military veterans receive discounts on membership. 

Of his decision to move to our area, Phil says, “It was the greatest decision of my life. I love this place. It’s amazing.” 

In scoping out Florida locations to grow SETS, he considered many options, including Clearwater and St. Petersburg. 

“New Tampa was the choice because we fell in love,” he says. “Looking at the demographics, we see the growth in this area and love how everything in (nearby) Wesley Chapel is new.” 

While he recognizes the New Tampa location isn’t convenient for many Wesley Chapel residents, he hopes to open a total of three locations in the first three years he’s here, so people in our reading area who don’t feel they live close enough to the New Tampa SETS may end up with a location closer to them in the near future. 

Fitness For Everyone 
Owner Phil Diaz says he is confident that SETS Hybrid Training will be as popular with New Tampa and Wesley Chapel residents as it was with those who worked out with him at SETS in New Jersey.

SETS offers its group fitness classes several times a day. Each class is completely different, so you’ll never be bored. Free weights and machines are used in the group fitness setting. 

“Many people get intimidated because they think it’s just for a certain type of athlete or for fitness gurus,” Phil explains. “But, we’re literally for everyone. Some of our members are college athletes, others just got out of surgery or are in their 60s and haven’t been in a gym before.” 

To be able to accommodate people at every level, Phil and other coaches are always happy to demonstrate modifications for every exercise or movement. There’s always an advanced way for serious athletes to perform each exercise, Phil says, and a safer way for beginners and those who are rehabbing an injury. 

“Some people always get nervous trying it out,” Phil explains of SETS, “but I want them to feel relief because we are always happy to scale it down so they can feel comfortable.” 

Once you join SETS, classes are booked through the SETSBuilt app. Each class lasts 50-55 minutes, and Phil promises that the sessions “sell themselves.” 

“Every day is totally different,” he explains. “We change the movement up so it’s never the same. It could be leg day, full body day, or chest day, but it’s always a good mix of strength and cardio.” 

Many Membership Options 

SETS New Tampa offers a number of different types of memberships, but Phil says most members choose the unlimited classes option. He says the majority of members will take three to five classes each week, while some work out every day and others only take one or two classes a week. 

“You come whenever you’re available,” Phil says. “All you have to do is go on the app and save yourself a spot.” 

Phil wants you to come in and try it out, so he offers specials for those who just want to give it a try. Give him a call or stop in at the location to learn more about free trial classes. 

One major perk of SETS New Tampa is that there are no long-term contracts. Each membership is paid on a monthly basis and only a 30-day notice is required if you decide you need to cancel. 

The SETS New Tampa Grand Opening will be held on Saturday, April 27, featuring a number of vendors, classes and a ribbon cutting ceremony. 

Since it hadn’t opened yet when this issue went to press, no members of the New Tampa SETS were ready to tell us about their experience yet. However, there are SETS members in New Jersey who miss Phil and hope that people in the New Tampa/Wesley Chapel area will take advantage of the opportunity to join SETS and work out with him. 

Brianna Schoeneberg is a SETS member in Barnegat, NJ. She says she first met Phil a couple years ago when he started working at the SETS gym where she trains. 

“I’ve been working out for about 10 years now,” she says, “and he’s been one of the best. The energy is always high and any type of modification you need, he has it. And he’s literally one of the friendliest guys ever.” 

Brianna says that when she travels, she visits lots of different gyms but she always prefers to come back to her home gym. 

“It’s more about community and your personal goals,” Brianna says. “Every coach is positive and high energy, and the classes are never the same.” 

Brianna says she loves the hybrid training format and that it works for all fitness levels. Club members are a strong community, but include a wide variety of ages and abilities. 

Brianna thinks Phil will be able to bring the same positivity, energy, and focus on community to SETS New Tampa. 

“Everyone here loved him but we’re super happy for him on the journey’s he’s taking,” Brianna says. “It’s a big thing to move from Jersey to Florida to start something new, but it’s pretty cool that he’s taking it to Tampa. I feel like everyone there is lucky to have him, because we miss him here in Jersey.” 

Phil is excited to be able to offer pre-opening members of SETS New Tampa a “Founder’s Rate” of just $129 per month for unlimited classes, with no enrollment fee, and free classes until the end of April. 

He notes that the Founder’s Rate is for unlimited classes, although SETS New Tampa also does offer other membership levels for those who don’t necessarily want or need unlimited sessions. 

SETS New Tampa Hybrid Training is located at 19651 Bruce B. Downs Blvd., Suite E-6, in the Pebble Creek Collection. For more information, visit SETSBuilt.com, @sets_newtampa on Instagram, “SETS NEW TAMPA” on Facebook.

Welcome To Moe’s…Again…Wesley Chapel!

“Welcome to Moe’s!” was the familiar and unmistakable sound that filled the bright and airy new restaurant located at 5486 Post Oak Blvd. — the first business to open in the new retail strip center between The WingHouse and The Learning Experience, near the entrance to the Lexington Oaks community off Wesley Chapel Blvd. The second Moe’s Southwest Grill to open in Wesley Chapel (the other is in The Shops at Wiregrass) was a happening place during its Grand Opening on Apr. 19. 

The lure was too good for some to pass up. To celebrate, the new Moe’s gave tickets for “Burritos On Us for a Year” to the first 50 people in line for the planned 10:30 a.m. opening. The tickets are good for one burrito (or bowl) per week for a year. 

But, since there were already 75-100 people on line outside the new Moe’s long before 10:30, one of the restaurant’s partners, Jason Catalanotto, began handing out the 50 tickets at 9 a.m. “Many of them camped out overnight,” Catalanotto said. 

JosĂ© Garcia (photo, above), who received ticket #50, works in local construction and had just recently moved to Wesley Chapel. Garcia said his girlfriend is the one who told him about the burrito giveaway. When asked what time he had to get there (to be the last ticket recipient), he explained, “I got here a few minutes before 8 a.m.” 

Those who arrived after 8 didn’t go away empty-handed. Next to the ordering counter, the new Moe’s had a colorful prize wheel set up where you could spin to win “merch” like squishy avocado shaped stress relievers, free kids meals, can koozies, or most creatively…T-shirts rolled up in foil like burritos! 

Catalanotto said that he and his partners Chirag (photo, right) and Aman Patel began working on the vision for this Moe’s location nearly two years ago and Moe’s is now the first business to open in this new plaza. The four adjacent suites are not yet occupied, but the suite directly behind Moe’s in the plaza is busy with interior construction. Aman Patel told the Neighborhood News that Little Caesar’s Pizza will occupy the space next to Moe’s and the space on the other side of Little Caesar’s will be “either a Jimmy John’s Sandwich Shop or Jersey Mike’s Subs,” with a dentist’s office planning to open in the plaza’s other end cap. 

Laceleaf Med Spa 

The day Moe’s opened, owner Lisa Rezvan (photo, left) of Laceleaf Med Spa, which will be located directly behind Moe’s in the plaza, was busy going over construction plans and coordinating her build-out. 

Rezvan, who lives in New Port Richey, wanted to have a location in Wesley Chapel but still wanted to live close to the water. 

“I really like Wesley Chapel, you can feel the positive energy in the people here,” she said. She also said she plans to open Laceleaf in June, and that her focus is on luxury, level of care and most important to her, “long-term results,” not just something that is a temporary solution. She said the thing that sets her apart mostly will be the Radio Frequency (RF) Microneedling and other unique services she says you won’t find anywhere else in Wesley Chapel. 

Trust The Welter Law Office For Your Estate Planning Needs 

Attorney Denise Welter (left) and her paralegal Tara Ellis are happy to help you with all of your estate planning needs at the Welter Law Office in the Cypress Glen Professional Park, located just north of S.R. 56 in Wesley Chapel. (Photos by Charmaine George) 

A native Floridian and a lawyer in private practice for 22 years, Denise A. Welter, Esq., is celebrating going out on her own and the first anniversary of her Welter Law Office in the Cypress Glen Professional Park, just north of S.R. 56 in Wesley Chapel. Denise and her trusted paralegal Tara Ellis deliver top-tier legal services in estate planning, wills, trusts, probate and advanced healthcare directives. 

“Tara is a great paralegal,” Denise says. “She is the point person that makes it all happen for me. She came with me when we launched a year ago and all of my clients love her.” 

With 17 years as a legal secretary herself, Denise discovered her passion by chance after being let go by her employer of a decade, a turning point she describes as the “best worst thing that ever happened to me.” At the time, she was a busy mom of two young boys married to a firefighter. 

She explains, “I only had a two-year degree then, and I had to decide if I would be satisfied with being a legal secretary for the rest of my life. Did I want to get a paralegal certification? I talked to my husband, and we decided I was going to go for it and go back to law school in my 30s. I buckled down and finished the rest of my Bachelor’s and law degrees in five and a half years.” 

Denise obtained both her Bachelor of Arts (B.A.) degree, majoring in Legal Studies, and her Juris Doctor (J.D.) degree from Nova Southeastern University, which is based in Ft. Lauderdale. 

A member of the Florida Bar since 2002, Denise passed the examination on her first try. After assisting in another firm’s real estate department, she found her calling in estate planning and probate. 

“I found my niche, and I’ve been doing it ever since,” she says. 

Emphasizing the importance of wills and trusts, Denise highlights the role of these important legal documents in providing directions to the courts regarding asset distribution. 

“I think that anyone at any age with any assets should, at minimum, have a will,” she says. “It tells the judge, ‘Here’s what I want to happen to my stuff when I die. Here’s who’s going to control everything for me, and here’s who’s getting it.’” 

When someone passes away with assets solely in their name and without a designated beneficiary, their estate has to go through the court probate process before their assets reach their heirs. To bypass probate, Denise advises on the benefits of trust planning, which transfers assets into a trust, creating a separate legal entity that holds and manages them, ensuring a smooth transition to the deceased’s beneficiaries. 

“With a trust, because you technically don’t own the asset at your death — the trust owns it — nothing has to go through the probate process,” she explains. “Most people do trusts to avoid probate and to protect their assets for their minor children.” 

She also notes that when you have a trust, assets can be withheld for families with minor children, so they don’t receive everything at age 18. A trustee can pay their expenses and the distributions can occur later in their life. Leaving assets in a trust also protects those assets from creditors in a future bankruptcy, divorce, etc. 

She says that trusts also are critical for families when naming guardians. 

“If you (the parents) die, who do you want to raise your kids?,” she asks. “Do you want to pick them, or do you want a judge to pick them?” She asks. 

She adds that trust planning serves as a preventive measure against court involvement and the necessity for guardianship in situations involving dementia or other illnesses that render individuals incapable of handling financial decisions. 

“It avoids all of the potential pitfalls and still allows the elder to be taken care of by their own finances,” she explains. “Whenever we prepare a plan, typically the individual is the first trustee, but then it says if I cannot serve, whether incapacitated or I died, I appoint this person to be my successor trustee. I recommend having at least two (trustees).” 

Denise provides a comprehensive binder to each of her trust clients, encouraging them to document family values, funeral preferences and account passwords, including those for cryptocurrency. She also stresses the significance of having a living will, which outlines preferences in situations of incapacity or terminal conditions. 

“Two physicians — your primary and another physician — have determined that your death is imminent,” she says. “If all those things align, you don’t want to be prolonged heroically — including forced hydration and nutrition. You want to be able to pass without being kept alive with feeding tubes and IVs.” 

Highlighting an often-overlooked scenario, Denise also suggests that parents of 18-year-olds heading to college should consider having healthcare surrogate designations, living wills, and powers of attorney to navigate potential HIPAA law challenges. 

As an example, she shares a chilling, overlooked scenario: when an adult child is hospitalized, their parents are legally unable to get information from the hospital. 

“We just went through Covid,” she says. “Your child could have been hospitalized with Covid. You can’t get there, and you can’t get any answers (on the phone).” 

Denise also says that the most important skills she needs in this field are the ability to listen to what her clients’ want and expect and then putting together what they need for their family dynamic. For convenience, she offers both in-person meetings as well as online appointments throughout Florida for probate and estate planning. 

“Clients can also email or call the office,” she says. “My clients have open access to be able to contact us in any way that’s convenient for them.” 

Positive reviews, like Emilio H.’s on Google, commend the service provided by the Welter Law Office: 

“My wife and I had an exceptional experience. Denise and Tara’s customer service was outstanding, showing a genuine compassion that is truly reassuring with such a sensitive topic. They paid meticulous attention to every detail with preparing our estate planning documents and provided fast, efficient service.” 

Denise has much more than the mandatory three-year Florida Bar course requirements. She actively engages in continuous learning — attending seminars, reading, staying informed through Listservs (a Listserv is a way to communicate with a group of people over email. You subscribe to a topic and it’s almost like a newsletter of information) and connecting with fellow attorneys. Each year, she also orders an updated edition of the Florida Statutes. She is a member of the National Association of Elder Law Attorneys, Academy of Florida Elder Law Attorneys, The National Academy of Elder Law Attorneys, The Real Property Probate and Trust Law Section of the Florida Bar, Lawyers of Distinction, and Lead Council Verified. 

Denise also sends digital follow-ups annually to inform her clients of any law changes and encourages them to review their estate plans every five years or during important life changes. 

“The best part of our firm is helping families through sometimes very difficult situations and conversations,” she says. “Nobody likes to talk about death, but we provide peace of mind to clients, knowing their families or children are protected if something happens to them. On the probate side, we help families through sometimes tragic losses when they’re grieving, and it’s really hard to think clearly. We can help them navigate probate’s waters and simplify that for them.” 

When not at her law office, Denise says she can be found at the beach with Bob, her high school sweetheart and husband of 40 years, visiting her sons Chris and Eric, playing with her three grand-daughters, Abbey, Amelia and Lillian (who she calls “my heart”), global and domestic traveling, or participating in a marriage communications weekend with United Marriage Encounters. 

For more info about the Welter Law Office (2405 Creel Lane, Suite 102), call (850) 462-7509, visit WelterLawOffice.com.

All Of These Businesses Cut Ribbons With The North Tampa Bay Chamber! 

Although the biggest day of ribbon-cutting events in the North Tampa Bay Chamber of Commerce (NTBC)’s history took place on March 20, the NTBC stayed busy through the first week in April, with three additional ribbon-cutting events in our area. 

The first, on Mar. 27, was for Doody Calls of North Tampa (which also serves Wesley Chapel; photo, above), which provides both residential dog waste removal and yard deodorizing for residents, as well as pet waste stations and bags and common area waste removal for businesses and apartment communities. For a free quote and more info, call (813) 940-4101 or visit DoodyCalls.com. 

The next day (Mar. 28), Midgard Storage, located at 26504 Wesley Chapel Blvd. in Lutz, cut a ribbon with the NTBC (above). Midgard offers both climate- and non-climate-controlled units in a variety of sizes, 24/7 access to your unit and U-Haul truck, van and trailer rentals. For more info, call (813) 994-9228 or visit MidgardSelfStorage.com/lutz-fl-wesley-chapel-blvd. 

Then, on Apr. 4, Maeva Modern Apartments (above) also cut a ribbon. Located at 3000 Grand Cypress Dr. in Lutz (directly behind Total Wine & More), Maeva offers beautiful 1-, 2- and 3-bedroom apartments and is currently offering two months free rent for new tenants. For more info, call (656) 600-9860 or visit LiveatMaeva.com. 

Bay Paws Pet Resort Begins Construction In Wiregrass 

You can see the existing 7-Eleven and Enterprise Rent-A-Car buildings at the far left of this picture. 

Construction materials have recently started appearing on the empty piece of land immediately behind the iconic ‘Bull’ statue at the entrance to Wiregrass Ranch High. These concrete blocks, pieces of steel, pipes and other materials will soon be assembled into a new Bay Paws Pet Resort location, designed to take care of your furry loved ones. 

(Above and Below) Two maps showing where Bay Paws Pet Resort will open. 

Located south of S.R. 56, on Mansfield Blvd. (where it meets up with Hueland Pond Blvd. and the Wiregrass School Rd.), just south of the 7-Eleven convenience store and Enterprise Rent-A-Car, the new pet resort will be very convenient, given its direct proximity to the thousands of existing homes in The Ridge at Wiregrass and numerous nearby Meadow Pointe neighborhoods. 

The Bay Paws facility will be large, offering 15,000 sq. ft. of interior space and an additional 17,375 of a fenced-in, “outdoor turf group play area.” The company’s website states, “All boarding suites and daycare play areas are equipped with cameras accessible through our client portal.” 

Bay Paws is no stranger to the Tampa Bay area, with two established locations, — one in Clearwater and the other in Ybor City — both of which are averaging 4.7 out of 5 stars, on more than a thousand Google reviews. 

A fourth Bay Paws location, where the building is now finished, will be opening soon in Trinity, between S.R. 54 and Trinity Blvd., which will be a “luxury pet resort offering boarding, daycare and grooming services,” according to its Google landing page. 

The southeast corner of Mansfield and Heuland Pond Blvds. (see map) has seen quite a bit of commercial growth recently, first with the 7-Eleven, followed by the recent completion of the commercial strip plaza anchored by Enterprise, and the start of the Pet Resort, as well as a future Ziggi’s Coffee shop (with a drive-through) on the parcel next to Enterprise (construction has not yet begun). 

Ziggi’s, which was founded in Colorado in 2004, today has 85+ locations open and more than 250 in development across the U.S.