
The only Florida location of SETS Hybrid Training gyms is set to open and host fitness classes by the end of this month.
Located in the Pebble Creek Collection, less than two miles south of the Pasco/Hillsborough county line on Bruce B. Downs (BBD) Blvd.), SETS New Tampa is bringing a successful New Jersey-based fitness concept to New Tampa.
Owner and New Jersey native Phil Diaz has worked with SETS for the last four years. Phil believes in the concept so much that he left everything behind in his home state to introduce SETS to Florida.
SETS currently has 12 locations, including three corporate locations in Jersey. All of the other locations are franchises, including seven in the Garden State, one in Murfreesboro, TN, and the new one in New Tampa.
โItโs a growing company that has only been around since about 2015,โ says Diaz. โItโs super successful.โ
He says that with a caveat, though. SETS isnโt growing quite as fast as some other franchises and he says thatโs because all franchise owners also are required to be on-site managers.
That means owners, including Phil, have to be in the gym ensuring that members get what they need, and the facility is more than just a moneymaker for some off-site investor.
That fits with the SETS philosophy, which emphasizes relationships among those who work out together.
โThe biggest thing we do that is different is that weโre very big into community,โ says Phil.
Thatโs why SETS New Tampa will be hosting a happy hour every month for members, an annual Christmas party and organize teams to participate in local events, such as Spartan (obstacle course)races.
โItโs super competitive,โ Phil says of SETS and its members, โbut itโs fun as well. Itโs more than just working out.โ
The community is bigger than just the gym members, too. Phil says public servants, such as those who work for fire and police departments, in health care, education, and active duty and military veterans receive discounts on membership.
Of his decision to move to our area, Phil says, โIt was the greatest decision of my life. I love this place. Itโs amazing.โ
In scoping out Florida locations to grow SETS, he considered many options, including Clearwater and St. Petersburg.
โNew Tampa was the choice because we fell in love,โ he says. โLooking at the demographics, we see the growth in this area and love how everything in (nearby) Wesley Chapel is new.โ
While he recognizes the New Tampa location isnโt convenient for many Wesley Chapel residents, he hopes to open a total of three locations in the first three years heโs here, so people in our reading area who donโt feel they live close enough to the New Tampa SETS may end up with a location closer to them in the near future.
Fitness For Everyoneย

SETS offers its group fitness classes several times a day. Each class is completely different, so youโll never be bored. Free weights and machines are used in the group fitness setting.
โMany people get intimidated because they think itโs just for a certain type of athlete or for fitness gurus,โ Phil explains. โBut, weโre literally for everyone. Some of our members are college athletes, othersย just got out of surgery or are in their 60s and havenโt been in a gym before.โย
To be able to accommodate people at every level, Phil and other coaches are always happy to demonstrate modifications for every exercise or movement. Thereโs always an advanced way for serious athletes to perform each exercise, Phil says, and a safer way for beginners and those who are rehabbing an injury.
โSome people always get nervous trying it out,โ Phil explains of SETS, โbut I want them to feel relief because we are always happy to scale it down so they can feel comfortable.โ
Once you join SETS, classes are booked through the SETSBuilt app. Each class lasts 50-55 minutes, and Phil promises that the sessions โsell themselves.โ
โEvery day is totally different,โ he explains. โWe change the movement up so itโs never the same. It could be leg day, full body day, or chest day, but itโs always a good mix of strength and cardio.โ
Many Membership Options
SETS New Tampa offers a number of different types of memberships, but Phil says most members choose the unlimited classes option. He says the majority of members will take three to five classes each week, while some work out every day and others only take one or two classes a week.
โYou come whenever youโre available,โ Phil says. โAll you have to do is go on the app and save yourself a spot.โ
Phil wants you to come in and try it out, so he offers specials for those who just want to give it a try. Give him a call or stop in at the location to learn more about free trial classes.
One major perk of SETS New Tampa is that there are no long-term contracts. Each membership is paid on a monthly basis and only a 30-day notice is required if you decide you need to cancel.
The SETS New Tampa Grand Opening will be held on Saturday, April 27,ย featuring a number of vendors, classes and a ribbon cutting ceremony.ย
Since it hadnโt opened yet when this issue went to press, no members of the New Tampa SETS were ready to tell us about their experience yet. However, there are SETS members in New Jersey who miss Phil and hope that people in the New Tampa/Wesley Chapel area will take advantage of the opportunity to join SETS and work out with him.
Brianna Schoeneberg is a SETS member in Barnegat, NJ. She says she first met Phil a couple years ago when he started working at the SETS gym where she trains.
โIโve been working out for about 10 years now,โ she says, โand heโs been one of the best. The energy is always high and any type of modification you need, he has it. And heโs literally one of the friendliest guys ever.โ
Brianna says that when she travels, she visits lots of different gyms but she always prefers to come back to her home gym.
โItโs more about community and your personal goals,โ Brianna says. โEvery coach is positive and high energy, and the classes are never the same.โ
Brianna says she loves the hybrid training format and that it works for all fitness levels. Club members are a strong community, but include a wide variety of ages and abilities.
Brianna thinks Phil will be able to bring the same positivity, energy, and focus on community to SETS New Tampa.
โEveryone here loved him but weโre super happy for him on the journeyโs heโs taking,โ Brianna says. โItโs a big thing to move from Jersey to Florida to start something new, but itโs pretty cool that heโs taking it to Tampa. I feel like everyone there is lucky to have him, because we miss him here in Jersey.โ
Phil is excited to be able to offer pre-opening members of SETS New Tampa a โFounderโs Rateโ of just $129 per month for unlimited classes, with no enrollment fee, and free classes until the end of April.
He notes that the Founderโs Rate is for unlimited classes, although SETS New Tampa also does offer other membership levels for those who donโt necessarily want or need unlimited sessions.
SETS New Tampa Hybrid Training is located at 19651 Bruce B. Downs Blvd., Suite E-6, in the Pebble Creek Collection. For more information, visit SETSBuilt.com, @sets_newtampa on Instagram, โSETS NEW TAMPAโ on Facebook.
















