Business Notes: F45, Coding and Taaza Mart!

Matt Joyce (above) has played 12 seasons in the major leagues, signing most recently to play this year for the Miami Marlins, but he knows he can’t play baseball forever.

A big part of his transition into expanding his post-baseball portfolio kicked off June 13, with the Grand Opening of F45 Training off Bruce B. Downs (BBD) Blvd. in The Walk at Highwoods Preserve, next to some new restaurants (see page 34).

Joyce, an opening day starter in the outfield for the Tampa Bay Rays in 2009 and a Rays All-Star representative in 2011, his wife Brittany and business partner Blair Johnson have bought into the F45 Training franchise, and the New Tampa location is the first of theirs to open. Another location at Sparkman Wharf in downtown Tampa is just beginning construction, and Joyce expects to open another three by the summer of 2021.

Although the New Tampa F45 Fitness has been open since May 23, with attendance limited by Covid-19 restrictions, the Grand Opening capped the first week at full throttle for the fitness center, which stresses Functional 45-minute workouts; hence, F45.

The music was booming, instructions were barked out and dozens of fitness-minded folks went through high intensity workouts throughout the day, as Joyce expressed delight at the turnout.

“Getting it open is really the silver lining in all of this,” said Joyce, who has been a constant presence at the center since Major League Baseball postponed spring training Mar. 12. “It’s been a whirlwind offseason.”

During spring training with the Marlins, Johnson was making sure the build-out at F45 was going smoothly as Joyce handled the administrative duties. But, with no baseball, Joyce became a fixture at the New Tampa location and currently works out alongside members.

Joyce and Johnson met by chance at Armature Works (north of downtown), where they ended up having a discussion about fitness. Johnson asked Joyce if he had ever heard of F45, which piqued his interest. 

After a few workouts at the Land O’Lakes location, the former Ray was hooked. The idea of owning a franchise (or a few) was appealing, and the New Tampa location was an 18-month project.

“I’m wired more for stuff like business, real estate and finance,” Joyce says. “I enjoy that side of things. So, it was a perfect combination.”

Founded in Australia in 2011, F45 is high-intensity, low impact training and, according to its website, is the fastest-growing fitness franchise in the world. The smaller, more specialized instructor-led group workouts are similar to what competitors like Orangetheory and Row House do, but with what Joyce says is a greater variety of exercises, as F45 boasts more than 35 programs consisting of more than 1,300 different exercises.

Joyce says the new location is continuing to grow an already solid membership base, and many of the classes, even the 5 and 6 a.m. classes, have had great turnouts.

“We’ve crushed it,” Joyce says. “We really believe in it, people are enjoying it and we are getting fantastic reviews. I think a lot of people are going to like it.”

Tell Joyce, Johnson and the staff at F45 (18035 Highwoods Preserve Pkwy.) that you read about them in Neighborhood News. For more info, call (813) 560-4047. There also is a separate new F45 Training located at 10701 Cross Creek Blvd. For info, call (813) 522-5332.

CRACKING THE CODE: While Grain & Berry has the distinction of being the first business to open in the new Villages at Hunter’s Lake plaza, TheCoderSchool New Tampa (8632 Hunter’s Village Rd.) wasn’t far behind.

Although TheCoderSchool didn’t begin its summer camps until June 22, the learning center held its sneak preview event on June 13, the same day Grain & Berry opened.

Owned by Mike and Lesly Ramirez Olavarria, TheCoderSchool is a franchise focused on teaching kids to do computer coding year-round. Founded in 2014 with its headquarters in Silicon Valley, CA, the school offers after-school classes and summer camps for those interested in learning computer languages like Scratch, Python and Java.

At the New Tampa location, there are classes for kids ages 7-18, who will learn to code and do things like build apps and present their projects at a Coder Fair.

The teachers are professional coders, professionals who teach coding and computer science students at the University of South Florida, depending upon the level of class in which the student enrolls.

Many of the classes have a 2-to-1 student-to-teacher ratio, to enhance learning.

“We’re both in the IT field,”  says Lesly (far right in photo above), “and coding has helped in our careers. We want to pass that on….it’s another tool for your tool belt.”

While the summer classes are in person, Lesly says the fall classes will depend upon what happens with the Covid-19 situation. The school has been able to hold online coding classes, and may continue to do so if the pandemic causes another disruption during the 2020-21 school year.

That hasn’t stopped people from calling to sign up, however. “The phone has been ringing off the hook since we scheduled the Grand Opening,” Lesly says.

Those who do call can get 25-percent-off their first month of classes, and a discount is available for summer camps as well. Lesly says she understands many have been affected by Covid-19, but she will try to work with anyone who is interested in classes. 

For more info, call TheCoderSchool New Tampa at (813) 422-5566.

TAAZA INDIAN MART OPENS: Taaza Mart is now open in the Market Square at Tampa Palms plaza, occupying the former Staples location.

The first thing you notice when you walk in? It’s spacious, and feels much larger than its 16,500 square feet.

The all-Indian grocery will be a welcome addition for New Tampa’s large Indian population, with its wide selection of fresh produce like Indian eggplant, dosakai, dudhi and others.

It also offers Halal meats and there is an ample supply of various spices, as well as the largest selection of multiple varieties of basmati, sona masoori and ponni rice around.

In the back of the store, a small café serves hot food from a South Indian menu that includes a dozen different types of dosa and an Indo-Chinese menu with various chicken and chili dishes, as well as curry fried rice and curry noodles. There also is a bakery.

Taaza Mart (6260 Commerce Palms Dr.) has been open for just over a month, and is open Mon.-Thur., 11 a.m.-7 p.m., and 10 a.m.-8 p.m. Fri.-Sun. For more information, call (813) 564-8100 or visit taazamartfl.com.

What, If Anything, Can We Do About Systemic Racism?

Tampa Mayor Jane Castor talks with members of the community who showed up in the wake of George Floyd’s death to march for peace and racial justice.

I would be lying if I said I understood how people of color in this country feel every day about being black or brown in America.

Gary Nager
Editorial

So while, like most white Americans, I personally don’t care what color the people were who died recently at the hands (and knees) of law enforcement officers were black, brown, green or any color, religion or orientation, I completely understand the outrage being felt again by so many of us who witnessed what amounted to the recent public executions of George Floyd and Rayshard Brooks.

As everyone surely knows by now, Floyd — who was killed about four weeks ago by former Minneapolis Police Office Derek Chauvin as three other now-former officers watched — was being arrested (but not resisting arrest) for passing a counterfeit $20 bill at a store.

Three weeks later, Brooks was shot dead by now-former Atlanta Police Officer Garrett Rolfe after trying to run away from being arrested at a Wendy’s. Although Brooks certainly did resist arrest and tried to run away from the scene, the fact he stole the Taser from one of the officers and fired it at them from a distance makes his situation different from Floyd’s, but still begs the same nagging question:

If either of these men were white, would they still be alive today?

Yes, I believe all four cops (the others let him be killed) shown in a video thankfully released the day after Floyd was killed should go to jail for murder. And no, I don’t understand why Floyd was targeted by these cops to receive this particular abuse of their power, especially in light of something that happened to Jannah and me only a year ago.

When we got married in March of 2019, some of our attendees gave us gifts of cash, including a few people who each gave us a $100 bill as a gift. 

However, when we tried to pay a tab at a local bar with one of those $100 bills, we were informed that the bill was counterfeit. But, rather than have us arrested — at least in part because the bar owner knew us from previous visits and said it was obvious we didn’t know the bill was no good — all he did was ask us to use an alternate method of payment. I then took the bill to my bank, which told me that all they could do was take the bill out of circulation, which meant that we lost that $100 gift. Oh well.

One thing neither of us lost, however, was our life. No one handcuffed us or held us down to our pleas of “I can’t breathe.” Today, it’s hard not to imagine that same situation ending with either of us dead after being suffocated for 8 minutes and 46 seconds.

Likewise, if a white man in Atlanta perhaps had too much to drink and fell asleep in a fast-food drive-through lane, would the white police officers trying to arrest that white man have used deadly force to stop him? It’s horrifying to me that black, brown, Asian and LGBTQ people are targeted for this type of behavior so often in this country. Something has to change. And yes, I understand why peaceful protests can and should be part of that solution.

Unfortunately, looting and setting fire to stores owned by people who literally had nothing to do with those situations should never be the target of those protests. But, they unfortunately too often are — as seen around the country once again in the aftermath of Floyd’s murder, although, thankfully, most of the protests of Floyd’s death after those first few nights have been peaceful. Considering that the shooting of Brooks took place only a couple of days before this issue went to press and the Wendy’s where he was killed was looted and then burnt to the ground the following night, it remains to be seen if violent protests will continue to be an issue.

I have been encouraged, however, by local elected officials like Tampa Mayor Jane Castor (in blue in photo) and New Tampa’s City Council member Luis Viera who have been getting out in the community with the protesters, trying to make a difference.

Taking Action

Before the Rayshard Brooks situation, I wrote about the aftermath of the Floyd killing in our June 9 Wesley Chapel issue and I was very pleased at three emails/letters I received since then from black readers who appreciated my take on the current situation and offered words of advice and encouragement and something much more valuable to me than just the kind words: Two of the readers even offered to help start and/or get involved with a local grassroots movement that might help stem the tide of systemic racism and build better communication here.  

I therefore am looking for people in New Tampa who also want to help. What can we do? I really don’t know. I just know I want to try. Black, white or otherwise, email me at ads@ntneighborhoodnews.com if you do, too. 

Pasco Offering Three Options For School Return

Schools in Pasco County will be back in session this fall, but what that means and looks like for your student will be up to you.

On Thursday, superintendent Kurt Browning announced that parents will have three choices when classes resume in August.

  • Traditional: Just what it says — campuses will re-open and students will return to classes, just like before the Covid-19 pandemic shut schools down in March. There will be special social distancing measures taken, and children who bus to school will be expected to wear a mask, though wearing masks will be optional on campuses.
  • mySchool: This is an option for students not yet comfortable returning to campus, but who want to remain connected to their school. Students will attend scheduled classes every day, with synchronous class meetings. Elementary students can expect daily lessons with face to face connections, while secondary students can expect daily face-to-face connections for every period. This is expected to take most of the pressure and responsibility off parents who have had to take on the role of teacher in many cases.
  • Virtual: A full-time virtual school where students work on assignments during non-traditional hours, with contact with teachers and classmates via technology.

“There’s an option here for everyone,” Browning says.

Parents are being asked to study the information online at pasco.k12.fl.us, and then choose what they believe will be best for their child by filling out an online form right HERE.

The deadline to make a choice is July 1.

City of Tampa Cancels Fireworks

Due to the recent increase in COVID-19 cases in the city and state, the City of Tampa has decided to cancel this year’s 4th of July — Boom by the Bay — celebration.

“While we would have loved to celebrate the 4th of July together in person, we have to put the safety of our community first,” said Mayor Jane Castor in a press release. “We are looking forward to an even bigger celebration next year once this virus is behind us, but we have to work together first to stop it.”

Castor also urged people to continue practicing COVID-19 safety by wearing a face covering in public settings, washing your hands often for at least 20 seconds, keeping at least six feet from others and avoiding large gatherings.

If you are feeling ill, you are urged to stay home and get testing, which is free for Hillsborough County residents by calling 813-272-5900.

Hillsborough County had a record number of positive cases of Covid-19 with 244 on Wednesday, breaking the record set just two days before. There were also five deaths, bringing the county total to 107, while Florida has had more than 3,100 deaths.

The state, which has had 15 straight days of more than 1,000 positive cases, had 2,610 new cases on Wednesday, a day after setting the record with 2,783.

Summer Fun Will Include New Safety Measures

Gio Carillo shoots hoops at the Wesley Chapel District Park on Boyette Rd., which re-opened its courts recently and will be back to hosting its youth basketball leagues soon. (Photo: Charmaine George)

On June 1, roughly 20 kids showed up at a camp at Heritage Isles in New Tampa.

Two weeks later, a similarly-sized group was scheduled to begin camp at the Seven Oaks Community Club in Wesley Chapel.

PROtential Sports owner Nyree Bland could finally breathe again.

“I am grateful to be opened again. It’s good to be back,” says Bland who, along with her husband (and former Minnesota Vikings wide receiver) Tony, has been running sports camps locally for 17 years. 

For a while, Bland was unsure if she would be able to host camps again in 2020. PROtential after-school camps were canceled when school was (back in March), and summer activities were in doubt right up until Gov. Ron DeSantis ended all restrictions on youth activities for the state on May 22.

“The data is pretty clear that, for whatever reason, kids don’t seem to get infected at the same rates that some other adults get infected,” DeSantis said when making the announcement.

Summer camps and sports leagues are ready to go. There will be strict new CDC guidelines to follow, such as cleaning and social distancing protocols.

How that works out, however, remains to be seen, as anyone who has ever coached a large group of 9-year-olds can attest.

Keith Wiley, the Pasco County director of Parks, Recreation and Natural Resources, says his department is working closely with the 30 or so co-sponsored groups they partner with to determine the best and safest way forward.

Although DeSantis specifically said the state would not “be instituting a lot of rules” and would “trust parents to be able to make decisions in conjunction with physicians,” Wiley says that all groups hosting youth sports leagues in Pasco County will be required to supply a safe play plan to the county that strictly adheres to CDC guidelines. 

Although parks and fields are open for walk-up play by the general public, co-sponsored leagues can only return once those plans have been approved by the county.

According to the CDC, the “lowest risk” of Covid-19 spreading is during skill-building drills and conditioning, with team-based practices considered a “higher risk.” 

Full competition between teams from the same local geographic area is considered “even more risk,” while full competition between teams from different geographic areas is considered the “highest risk.”

Equipment like bats, balls, pads and helmets will also require disinfecting they had probably not received in previous years. Counselors and coaches should wear masks, according to the CDC.

Requiring groups to ponder the new normal and submit a plan was a no-brainer.

“Until you start to think it through and visualize what practices or games will look like, it’s difficult,” Wiley says. “We didn’t want groups running out there and figuring it out on the fly.”

Considering that the public’s feelings on masks isn’t unanimous, Wiley is hoping the community can come together to follow the rules for the sake of the 5,000 or so children that typically participate in youth sports across Pasco County. Keeping parents from hovering at practices and games will be a challenge as well.

“It’s going to be extremely difficult to police and enforce,” Wiley says. “So far, however, we’ve had a few conversations with our 30 co-sponsored groups, and they have all been positive. We haven’t had to twist any arms.”

As for the popular county-sponsored summer camps at 11 locations, Wiley said they will be limited to 25 percent of typical capacity.

He says the county did a survey and 60 percent of the parents of previous participants said they had every intention of returning. The remaining 40 percent were a “mixed bag.” 

Wiley notes that the Pasco camps usually fill up within three minutes of registration opening.

“My guess is there are going to be a lot of folks waiting to rush right in,” Wiley says, “and a percentage of families that plan on taking it slow.”

The Wesley Chapel Athletic Association (WCAA), which says it serves more than 3,500 area families, has made no official announcement yet about upcoming registrations.

The WCAA’s Board of Directors met on May 28 to discuss how to best implement its summer athletic programs, and what has to be done to make soccer, basketball and baseball safe for everyone.

Baseball, for example, had just begun its spring Babe Ruth League (which also includes Cal Ripken baseball) when Covid-19 hit. Spring ball would have ended in mid-May, with All-Star Districts and State play running during the summer.

All-stars, however, has been canceled for 2020, so Chad Erker, the director of WCAA Baseball, says the organization may resume the spring league to fill the calendar and get kids back on the fields.

“We’re working on it,” he says. “I think, first and foremost, we’d have to see who is willing to return, who can return, who wants to return. And, who feels safe in returning.”

That will be the same predicament facing every camp and every sports league trying to return to action over the next few months. Erker says entire rosters of teams may need to be shuffled so games can be scheduled. Many camps will have to run at a smaller capacity, due to the CDC guidelines, so the demand may still be there, but the numbers won’t.

Meanwhile, Bland says PROtential’s camps usually have 100-plus participants at each location, but will be limited to 25 percent of their usual capacity. 

She has canceled the field trips that are usually a part of the PROtential Sports summer camp experience. Counselors will be taking temperatures daily. The groups will be kept smaller than usual, since some of the activities are held indoors. 

“The parents we have talked to that are coming are super excited,” Bland says. “Some aren’t ready. I think it is about 50-50. So, we’ll be a lot smaller. But, it’s the new normal, and I’m embracing it.”