Business Briefs — PAM Health Rehabilitation Hospital Coming To Wiregrass 

The site plan for the PAM Health Rehabilitation Hospital in Wiregrass Ranch. (All of these graphics were submitted to Pasco County)

Back in December, Wiregrass Ranch submitted plans for an a new east/west access road through parcel M3 (see map, bottom right), which was intended to help provide access to a proposed new PAM Health Rehabilitation Hospital and future outparcels. This road will connect with Bruce B Downs (BBD) Blvd., at the directional median opening that aligns with Stockton Dr. on the other side of BBD. 

The location map for the PAM Rehab Hospital.

In the future ultimate build-out, it’s intended that this road might be punched through the wetland and connected directly as an extension to the existing Bella Corsa Blvd in Estancia at Wiregrass. This extension will serve two functions — 

1) to give residents direct vehicular and pedestrian access to the large commercial developments and reduce traffic on the main roads, and 2) to give residents an alternative way to access BBD. 

The plans for the Parcel M3 access road and future commercial.

The proposed PAM Health Rehab Hospital will be located immediately north of the Amberlin Apartments site (on the other side of the natural wetland pond) and, even though the plans don’t currently show it, it will be required to be cross connected to Amberlin and the small commercial retail outparcel to the south (M3 Outparcel B site) with a small road, which will allow this rehab hospital (and all of the future Wiregrass commercial) to have access to the signal at Eagleston Blvd. upon ultimate buildout. 

Plans for the small retail outparcel to the south show this future cross connection which also would include sidewalk access. This retail development (Outparcel B) will be a small multi-tenant plaza whose future tenants are currently unknown but could be a mix of retail and a small restaurant. 

In addition, construction plans for the Ace Medical Plaza (M3 Outparcel C) were just submitted to the county in February. This site is located immediately in front of Amberlin and will be a two-story, 15,000 sq.-ft. building occupying Outparcel C of the Wiregrass development, at the southeast corner of BBD and Eagleston Blvd. 

David Cruz Marks Two Decades Of Serving Clients With His DC Accounting 

With tax season in full swing, David Cruz invites you to find out more about his DC Accounting Services, P.A., located off U.S. Hwy. 41 in Lutz. (Photo by Charmaine George) 

David Cruz says that when he was a little boy in Puerto Rico, he always liked math. While other kids wanted to be firefighters, he says his dream was to become an accountant. 

When David was 17, he joined the U.S. Army and served more than 20 years before retiring in 2000 from Fort Knox in Kentucky as a master sergeant. 

Wanting to live somewhere warm that reminded him of Puerto Rico, he moved to the Tampa Bay area and, at 38 years old, he was ready to start a new career. 

That’s when he first started working to make his childhood dream come true. 

David finished the last couple of classes he needed for a Bachelor’s degree at Hillsborough Community College, then went on to complete his Master of Business Administration (MBA) degree at Nova Southeastern University, based in Ft. Lauderdale. Then, he decided to complete two more Master’s degrees — a Master of Accounting (MACC) and then a Master of Taxation (MTAX), both also from Nova Southeastern. 

While going to school, David worked at AutoZone and took a side job working in accounting to learn the trade. After a couple of years, he began to pick up his own clients. 

In 2003, he decided to open DC Accounting, P.A., as a full-time career, leaving his other jobs and focusing full time on his own clients. 

Today, he’s been serving his community in accounting, taxation, and budgeting for more than two decades. 

As an enrolled agent of the Internal Revenue Service (IRS), David holds the highest credential awarded by the IRS. He says he didn’t pursue becoming a certified public accountant (CPA), because his education more than qualifies him to work with local individuals and small businesses. CPAs are generally required to have a four-year degree and an additional two years of accounting experience, but David has surpassed those qualifications. In addition, David says CPAs can sign off on financial statements for large publicly traded companies, but that’s not something he needs to do in his practice. 

“I even do taxes for some CPAs,” David says. “Like lawyers, they have their own concentrations, such as forensic, corporate, accounts payable or accounts receivable. They don’t do everything I do.” 

David says he focuses on small businesses and their needs — in areas such as bookkeeping, income taxes, audits, sales tax and workers’ compensation. He even helps businesses with licenses and zoning, including when site plans and surveys are needed. That includes representing his clients before the county when zoning and licensing hearings are held. 

In addition, he handles personal taxes for small business owners and individuals. 

“I don’t tell people, ‘I don’t do that,’” he says. “If I don’t know how to do something, I go and learn it and make it happen for my clients.” 

He often represents clients who are faced with an IRS audit or if they owe money. He says he has even gone to court for his clients. “I’ll do anything for my clients,” he says, “anything that’s legal.” 

Back in the early days — 20 years ago — David was newly divorced and working out of his home. He said his staff worked in spare bedrooms upstairs. His living room served as his reception area and his clients were welcome to help themselves to water from his kitchen. 

In 2008, he opened an office in Lutz, where he practiced for nearly 15 years. 

In 2022, he purchased a larger building on Crystal Grove Blvd., renovated it and moved in. He says the office has room to grow, and he shares the space with the other business he and his wife Cindy co-own, the popular restaurants Rice N Beans Puerto Rico and Rice N Beans Express. 

David and Cindy were married in 2017, blending their families. David has three adult children from a previous marriage, while Cindy has two who are now 16 and 19. The couple also has adopted a child, who is now 10. 

When they married, Cindy owned two food trucks. David says she would get up every day at 3 a.m. and work until 9 p.m., seven days a week. They sold the trucks and opened Rice N Beans Puerto Rico (which is now located on Wesley Chapel Blvd. in Wesley Chapel), and the newer Rice N Beans Express on S.R. 54 in Lutz. 

“Cindy handles all of the operations,” David explains. “She runs Rice N Beans, manages the people, comes up with ideas, does the marketing. I handle the books, do the budget, the forecasting — all of the money.” 

The building they share has offices for Cindy and for her assistant to run the restaurants, while DC Accounting has offices for David and his staff, which includes an office manager, bookkeeping manager, two bookkeepers and a receptionist. 

“My staff is a great staff,” David says. “They all do their jobs very well.” 

He says the staff works together to ensure that every client’s problems are dealt with in a timely manner. David says the company’s policy is that every question is answered within 24 hours. 

“I’m available for my clients 24/7,” he says. “They can call my cell phone and if they have issues or questions after five p.m. or on the weekend, they can reach me.” 

He says his favorite part of the job is the challenges that arise. “When I’m dealing with clients’ problems, their problems become my problems,” he says, “and I have to solve those problems.” 

Carmen Vazquez from Lights & More in Carrollwood says her business has been working with David for about six years. The family-owned business hired DC Accounting to handle all of its company accounting and the owners’ personal accounting, as well. 

“They take care of everything that is required for the federal and state level,” says Carmen. “David takes a very personal approach. He’s always available, always makes us feel welcome when we come in to his office, and always returns our calls.” 

She says the most important thing to her is knowing that David and his staff’s personal values align with her own. 

“The key word is trust,” she says. “We’re giving all this personal and business information to another person, so the trust has to be solid. We only want to work with someone who thinks about ethics as a priority, and that’s David.” 

DC Accounting (219 Crystal Grove Blvd., Lutz), is open Mon.-Fri., 8 a.m.- 5 p.m., and after hours by appointment. For more info, call (813) 345-8503, visit DCAccountingPA.com. Be sure to mention the ad or this story for a 10% discount on personal tax preparation for 2023. 

Rock & Brews Introduces Its New Lunch Menu & Brings Back Live Music! 


Rock & Brews Wesley Chapel general manager Kareem Nelson welcomes everyone to the rock-themed, KISS-inspired restaurant on S.R. 56, in front of the Tampa Premium Outlets. (Photos by Charmaine George)

Like many of you, when Rock & Brews opened to big crowds of people on S.R. 56 in front of the Tampa Premium Outlets in Oct. 2020 — as things began re-opening after the Covid-19 pandemic hit — I was excited to have not only a new restaurant that wasn’t part of a giant chain but also a new live music venue. 

Well, more than three years later, the 23-unit (seven of which are owned by local franchisee Scott Paul) mini-chain that started in California in 2012 — inspired, co-founded and owned in part by Paul Stanley and Gene Simmons of the ‘70s rock group KISS — continues to add new menu items, especially for lunch, and has brought back live music on Friday nights. 

General manager Kareem Nelson says that the new “VIP Early Access” lunch menu (which is available from 11 a.m.-3 p.m. every day), which was just rolled out a few days before this issue went to press, has already been well-received by his customers — and for good reason. 

The new “VIP Early Access” lunch menu at Rock & Brews on S.R. 56 includes (below right) the birria beef dip sandwich, the “Bee’s G’s Knees” cocktail (bottom of the page), the “Islands in the Stream” shrimp tacos (above), the personal margherita pizza (below left) and the S’mores Dip dessert (below).

Among those new lunch items are the “Islands in the Sun” shrimp tacos (which of course, I can’t eat, but Jannah and photographer Charmaine George agreed that they were only slightly spicy and delicious), with a sriracha-based sauce and mango salsa; personal-sized margherita and pepperoni pizzas; a BBQ trio special (1/3 rack of signature baby back ribs with a unique mustard BBQ sauce, grilled BBQ wings & smoked pulled pork); and my favorite — the birria beef dip sandwich, which is slow-cooked birria beef served on an artisan ciabatta roll with mayo, Chihuahua cheese, thin-sliced yellow onions and flash-fried jalapeños, with a side of birria consommĂ© dipping sauce. The birria is spot-on tender and the consommĂ© has a flavor all its own. 

Other new $12 lunch menu items include a huge, shareable tray of BBQ pork nachos with mixed cheeses, pico de gallo, primo queso, lime crema, fresh jalapeños and chopped cilantro, “Buffalo Springfield” chicken tacos, roasted cream chicken and mojo pulled pork bowls, “Sweet Heat” fried chicken and cedar plank salmon served with a sweet & smoky BBQ sauce, rockin’ rice and fresh broccoli. 

Kareem says the best-selling lunch menu items, however, are the blackened shrimp Strawberry Fields salad, with baby greens, strawberries, avocadoes, cucumbers, red onions, candied walnuts, feta cheese and lemon pepper vinaigrette — and the new smash burger. “But, everything we make is from scratch,” he says. “Our customers really seem to appreciate that.” 

For dessert, there’s a new S’mores Dip, which is enough for at least 3-4 people. Kareem says they melt milk chocolate chips and toast a large amount of marshmallows and top it with chocolate syrup and powdered sugar, with a generous supply of softer-than-usual graham crackers to dip. It’s so decadent that it’s hard to stop at just one or two graham crackers each (we didn’t), but it was hard to walk out of there after we all wolfed it all down. 

For those who have the ability to day drink, there also are some new drink specials on the VIP Early Access menu, including a very tasty Bourbon Street amaretto sour, with Benchmark single barrel bourbon, Amaretto DiSaronno, fresh lemon juice, simple syrup and aquafaba. There’s also a smoked Rock ‘N Roll Old Fashioned made with Buffalo Trace bourbon, simple syrup, Angostura bitters, Amarena Toschi Italian black cherries and orange peel. 

And, speaking of bourbon, Kareem says that with all of the customer requests for more bourbon at the Wesley Chapel/Lutz location, he has added a huge variety of both popular and rare brands, from Woodford Reserve and Knob Creek to American Legend Hell House by Lynyrd Skynyrd and Bespoken…and many more. 

You gin lovers have two new options — the Pink 75 made with Beefeater gin, St. Germain elderflower liqueur, grapefruit juice, fresh lemon juice, simple syrup and prosecco (Jannah got it made with Tito’s vodka instead and loved it), and the Bee’s G’s Knees, which is made with Beefeater, blackberries, blueberries, basil, wild berry purĂ©e, honey simple syrup, lemon juice and aquafaba. The Bee’s G’s Knees is served topped with a cool-looking heated bubble that releases smoke when it pops. There also are two new mules, a new mojito and much more. 

The Return Of Live Music 

Although Jannah and I have also always enjoyed the rock videos at Rock & Brews, we weren’t the only ones excited for the return of live bands on Friday nights to the restaurant. 

“Our bands know that this isn’t a concert hall,” Kareem says. “They’re mainly background noise. We want you to still be able to have a conversation at your table when they’re playing.” 

Check the Rock & Brews Facebook page to see what bands are playing on upcoming Friday nights. 

In addition to the live music schedule, Kareem, who recently joined the BNI Alliance networking group, says his assistant GM Devin Johnson comes up with creative ways to attract more customers, including “concert” events where all the videos playing will be of a certain artist’s music, “and we’ll have special drink and food menus to go with the music. We had very successful Tom Petty and KISS ‘concerts’ here. Our next one is a Queen ‘concert’ on Saturday, April 6. For special events like these, we make the entire restaurant feel like a concert hall, so people who never got to see Freddie Mercury can almost feel like they’re experiencing him live.” 

Rock & Brews (26000 S.R. 56 W., Lutz) is open Mon.-Thur., 11 a.m.-11 p.m., 11 a.m.-midnight on Fri. & Sat. & 10 a.m.- 10:30 p.m. on Sun. For info, call (813) 800- 7625, visit RockandBrews.com.

Special Needs Kids & Young Adults Have Special Skills 

When I notified the winners of our annual “Big Game Squares” Contest to find out what restaurants they wanted gift cards to, it turned out that one of the winners was John Sousa, the On the Job Training (OJT) Exceptional Student Education (ESE) teacher at Cypress Creek High that we had featured in a previous issue. 

You may recall that one of John’s ESE kids needed a tray for her wheelchair and he enlisted the help of two of the school’s young engineering students to create one for their schoolmate’s chair. 

I therefore should not have been surprised when John asked me if, instead of just meeting him somewhere to give him his $75 Bonefish gift card, if I would instead give it to him in person in front of his class. He also asked if I would be willing to talk to his class (photo) of 14 young adults between the ages of 18-22, who participate in his class, which is funded by Florida’s “Every Student Succeeds Act” (ESSA, which was signed into law in 2015) to prepare these young people to join the workforce. 

“Basically, at age 22,” Sousa told me, “they’re no longer eligible for this program and there are very limited opportunities for them to be employed when they finish here.” 

He thought I could give his students — who are on the autism spectrum and/or have other physical, mental, emotional and speech disabilities — some pointers about writing resumes, about the advertising and publishing business and the workforce in general. But for me, it became more about the kids themselves and what their interests were. 

One young lady named Artia said she really wants to be a baker and would love to work at Publix, which offers work opportunities for a lot of differently-abled young adults. 

A shy young man named Tyler, whom Sousa said loves to look inside machines and is fascinated by trains, rail yards, airplanes and rockets, gave me his full attention when I described how the presses that print the Neighborhood News work. 

But, the young man who most intrigued me was Craig Moore, who said he really wants to be a songwriter but also has written a large number of poems. Craig said that what he does is listen to songs on the radio and then write his own lyrics to those songs. I explained that although I have no direct contact with the music business, that I would be happy to publish one of Craig’s excellent poems on this page, to see if anyone would be interested enough in his poetry to publish a book of his unique perspectives on a variety of topics. 

While I hoped that I was able to reach his students, the best part for me was that John sent me a text afterwards and said that not only did the kids really appreciate my hour with them, but that Craig told both his counselor at school and his parents how excited he was to have his poem published in the Neighborhood News.

John, who has been teaching ESE kids for 38 years — the first 20 in his native Illinois and the last 18 in the Pasco School District — said that he is looking for more local professionals who would be willing to talk to his class (photo). 

Cypress Creek principal Karen Hetzler-Nettles says, “Mr. Sousa is a special person who works hard to keep his students from falling through the cracks.” 

John, who also thanks his instructional assistant Keith Reiley for all the help he provides, also told me that one reason he cares so much for his students is because, “I was basically a special needs kid myself. I came to the U.S. from Portugal when I was eight and neither of my parents spoke English. I had to learn English quickly to help them buy their home and do their taxes and I did that by watching cartoons. I wish they had an English for Speakers of Other Languages (ESOL) back then. It would have really helped me.” 

If you would like to speak with his class, please email jsousa@pasco.k12.fl.us. 

Is The Announced Whole Foods Still Coming To Wesley Chapel? 

Unfortunately, the site plan shown above, for the long-vacant parcel of land at the intersection of Aronwood Blvd. and Bruce B. Downs Blvd (photo on next page, by Joel Provenzano), which was released online, was withdrawn by the applicant just a few days later. 

When plans for a development with a Whole Foods grocery store (at Bruce B Downs Blvd. and Aronwood Blvd., in front of Meadow Pointe) and Lifetime Fitness in Wesley Chapel were leaked online, residents flooded multiple Community Facebook groups with comments, where half were rejoicing about the possible arrival of Whole Foods finally coming and the other half were still really hoping for a Trader Joe’s instead. 

Many were just grateful it was not another car wash, a self-storage facility, or more apartments. Some had concerns about added traffic and others about how the County Commissioners could allow another undeveloped lot to be built on. Others remembered this land already had a long history, but few could remember exactly what that was. 

Unfortunately, the plans for a Wesley Chapel Whole Foods store are now up in the air again. Just a few days after the planned store was made public, the chain’s meeting with Pasco County to present its concept plan was canceled by the applicant. We’ll keep an eye out to see what happens next. 

However, many local residents drive by the long-vacant parcel everyday and notice a long-standing relic and consequence of the Great Recession, an abandoned and unkept parking lot (of a never completed Outback Steakhouse development that was reportedly going to include a Cheeseburger in Paradise restaurant and others) that’s been overgrown by tall weeds, grass, and trees, covered with trash and litter. 

Even as an overgrown parking lot, the parcel next to Pasco Fire Rescue Station No. 26 has still served the community in its own way. For a couple of years it was used as a temporary place where Christmas trees were sold and many new drivers have been out there practicing how to drive or learning how ride a motorcycle. 

A Little History 

Pasco County originally had a different idea for the use of the land. When Meadow Pointe 1 and Aronwood Blvd (back then called Meadow Pointe Blvd.) were first approved in the early 1990s, this land was zoned for commercial development, so there was a place to build the stores needed to support this large new community. Back then, BBD/C.R. 581 was called the “Road to Nowhere” and there was very little commercial development along the corridor. 

Since then, any number of large- and medium-sized grocery stores have popped up in Wesley Chapel and New Tampa, including Walmart, Sam’s Club, Target, Publix, Winn- Dixie, Nutrition Smart, Aldi, Sprouts and most recently, Lotte Plaza Market. However, the residents of Wesley Chapel have long desired for even more healthy and diverse options. For a while, Earth Fare helped satisfy this need, until all their locations in Tampa Bay abruptly closed a few years back. 

Two other Tampa Bay area grocery favorites — Trader Joe’s and Whole Foods have yet to make it into the growing Wesley Chapel area. Trader Joe’s, one of the highest rated specialty grocers in Florida, currently has stores in many populated areas around the state (even in Gainesville) but the closest one in Tampa is nearly 30 miles away. 

One reason customers like Whole Foods (which was acquired by Amazon in 2017) is because Amazon Prime members receive special deals and deep discounts at the store, along with other perks like easy and free Amazon pickups and returns in-store, where they’ll actually pack your return for you. 

The chain is now quickly expanding to more areas throughout the Tampa Bay area. At the end of February, St. Petersburg’s first Whole Foods opened to a line around the store, and last year, the “green” grocer entered into discussions for a future store in the Trinity area. 

Here is a brief history of the land in Meadow Pointe where the Whole Foods and Lifetime Fitness were proposed to be built: 

2008 — Construction plans were submitted to Pasco County and then approved, which showed an Outback Steakhouse, Cheeseburger in Paradise and other restaurants up front, with a large retail plaza in the back under a future phase. The parking lot for the Outback was constructed but then construction of the restaurant was halted due to the recession. 

2013 — The parcels were platted to officially become part of Meadow Pointe, Tract 2, long after Meadow Pointe began developing. 

2019 — A Concept Plan submitted to Pasco county that showed a 30,000-sq.-ft. grocery store, multiple fast food restaurants with drive through lanes, plus retail and apartments in the back under a future Phase 2. 

2021 — Rezoning plans were submitted to Pasco County that showed keeping the original Outback Steakhouse parcel in the front (from 2008) as-is, but changed the plans in the back to remove the retail plaza and replace it with apartments. 

2024 — Preapp meeting with Pasco County was requested that showed Whole Foods and Lifetime Fitness as standalone anchor tenants, replacing all previous plans. However, a few days later, that preapp meeting was canceled at the request of the applicant.