Rock & Brews Introduces Its New Lunch Menu & Brings Back Live Music! 


Rock & Brews Wesley Chapel general manager Kareem Nelson welcomes everyone to the rock-themed, KISS-inspired restaurant on S.R. 56, in front of the Tampa Premium Outlets. (Photos by Charmaine George)

Like many of you, when Rock & Brews opened to big crowds of people on S.R. 56 in front of the Tampa Premium Outlets in Oct. 2020 — as things began re-opening after the Covid-19 pandemic hit — I was excited to have not only a new restaurant that wasn’t part of a giant chain but also a new live music venue. 

Well, more than three years later, the 23-unit (seven of which are owned by local franchisee Scott Paul) mini-chain that started in California in 2012 — inspired, co-founded and owned in part by Paul Stanley and Gene Simmons of the ‘70s rock group KISS — continues to add new menu items, especially for lunch, and has brought back live music on Friday nights. 

General manager Kareem Nelson says that the new “VIP Early Access” lunch menu (which is available from 11 a.m.-3 p.m. every day), which was just rolled out a few days before this issue went to press, has already been well-received by his customers — and for good reason. 

The new “VIP Early Access” lunch menu at Rock & Brews on S.R. 56 includes (below right) the birria beef dip sandwich, the “Bee’s G’s Knees” cocktail (bottom of the page), the “Islands in the Stream” shrimp tacos (above), the personal margherita pizza (below left) and the S’mores Dip dessert (below).

Among those new lunch items are the “Islands in the Sun” shrimp tacos (which of course, I can’t eat, but Jannah and photographer Charmaine George agreed that they were only slightly spicy and delicious), with a sriracha-based sauce and mango salsa; personal-sized margherita and pepperoni pizzas; a BBQ trio special (1/3 rack of signature baby back ribs with a unique mustard BBQ sauce, grilled BBQ wings & smoked pulled pork); and my favorite — the birria beef dip sandwich, which is slow-cooked birria beef served on an artisan ciabatta roll with mayo, Chihuahua cheese, thin-sliced yellow onions and flash-fried jalapeños, with a side of birria consommé dipping sauce. The birria is spot-on tender and the consommé has a flavor all its own. 

Other new $12 lunch menu items include a huge, shareable tray of BBQ pork nachos with mixed cheeses, pico de gallo, primo queso, lime crema, fresh jalapeños and chopped cilantro, “Buffalo Springfield” chicken tacos, roasted cream chicken and mojo pulled pork bowls, “Sweet Heat” fried chicken and cedar plank salmon served with a sweet & smoky BBQ sauce, rockin’ rice and fresh broccoli. 

Kareem says the best-selling lunch menu items, however, are the blackened shrimp Strawberry Fields salad, with baby greens, strawberries, avocadoes, cucumbers, red onions, candied walnuts, feta cheese and lemon pepper vinaigrette — and the new smash burger. “But, everything we make is from scratch,” he says. “Our customers really seem to appreciate that.” 

For dessert, there’s a new S’mores Dip, which is enough for at least 3-4 people. Kareem says they melt milk chocolate chips and toast a large amount of marshmallows and top it with chocolate syrup and powdered sugar, with a generous supply of softer-than-usual graham crackers to dip. It’s so decadent that it’s hard to stop at just one or two graham crackers each (we didn’t), but it was hard to walk out of there after we all wolfed it all down. 

For those who have the ability to day drink, there also are some new drink specials on the VIP Early Access menu, including a very tasty Bourbon Street amaretto sour, with Benchmark single barrel bourbon, Amaretto DiSaronno, fresh lemon juice, simple syrup and aquafaba. There’s also a smoked Rock ‘N Roll Old Fashioned made with Buffalo Trace bourbon, simple syrup, Angostura bitters, Amarena Toschi Italian black cherries and orange peel. 

And, speaking of bourbon, Kareem says that with all of the customer requests for more bourbon at the Wesley Chapel/Lutz location, he has added a huge variety of both popular and rare brands, from Woodford Reserve and Knob Creek to American Legend Hell House by Lynyrd Skynyrd and Bespoken…and many more. 

You gin lovers have two new options — the Pink 75 made with Beefeater gin, St. Germain elderflower liqueur, grapefruit juice, fresh lemon juice, simple syrup and prosecco (Jannah got it made with Tito’s vodka instead and loved it), and the Bee’s G’s Knees, which is made with Beefeater, blackberries, blueberries, basil, wild berry purée, honey simple syrup, lemon juice and aquafaba. The Bee’s G’s Knees is served topped with a cool-looking heated bubble that releases smoke when it pops. There also are two new mules, a new mojito and much more. 

The Return Of Live Music 

Although Jannah and I have also always enjoyed the rock videos at Rock & Brews, we weren’t the only ones excited for the return of live bands on Friday nights to the restaurant. 

“Our bands know that this isn’t a concert hall,” Kareem says. “They’re mainly background noise. We want you to still be able to have a conversation at your table when they’re playing.” 

Check the Rock & Brews Facebook page to see what bands are playing on upcoming Friday nights. 

In addition to the live music schedule, Kareem, who recently joined the BNI Alliance networking group, says his assistant GM Devin Johnson comes up with creative ways to attract more customers, including “concert” events where all the videos playing will be of a certain artist’s music, “and we’ll have special drink and food menus to go with the music. We had very successful Tom Petty and KISS ‘concerts’ here. Our next one is a Queen ‘concert’ on Saturday, April 6. For special events like these, we make the entire restaurant feel like a concert hall, so people who never got to see Freddie Mercury can almost feel like they’re experiencing him live.” 

Rock & Brews (26000 S.R. 56 W., Lutz) is open Mon.-Thur., 11 a.m.-11 p.m., 11 a.m.-midnight on Fri. & Sat. & 10 a.m.- 10:30 p.m. on Sun. For info, call (813) 800- 7625, visit RockandBrews.com.

Right Turn Exit Near Rock & Brews To Get On I-75 Being Studied 

As you drive eastbound on S.R. 56, past the main entrance to the Tampa Premium Outlets (at Grand Cypress Dr., between BJ’s Brewhouse and Cheddar’s), you may not realize that there is another mall entrance (above photo) that currently offers a right-in-only turn just before you reach Rock & Brews (below photo). Pasco County, FDOT, Sierra Properties & Raysor Transportation Consulting are looking into adding a lane that would provide vehicles with another way to exit the mall and get on I-75 southbound. (Photos by Charmaine George 

Although we went to press with this issue the weekend before Black Friday, I am among the few local residents who avoids the Tampa Premium Outlets like the plague during the holiday shopping season. 

Even though I hope both local shopping malls have a successful year, I just don’t have the patience to fight the traffic entering and exiting the outlet mall during the weeks leading up to Christmas. Case in point, despite the diverging diamond interchange (DDI) being pretty much fully open at S.R. 56 and I-75 last year at this time, the traffic getting both into and out of the Outlets was brutal. 

I remember wondering to myself, “Why can’t someone look into adding at least another way to exit the mall?” And the corollary, “Why can’t they improve the interior roads at the mall to better handle the traffic?” 

Well, it looks as though someone is trying the do something about it, which surely won’t be able to help the holiday traffic flow this year or probably even next year, but at least it’s becoming a possibility. 

Mike Raysor, the president/owner of Raysor Traffic Consulting, LLC, says his company has been retained to study the possibility of adding a right-turn-out exit from, adjacent to the right-turn-in entrance to, the mall. Raysor is studying the possible effects not only on mall traffic but at the DDI itself, since the exit from the mall would put those exiting vehicles in what is now two entrance lanes to get onto southbound I-75. 

Pasco County, the Florida Department of Transportation (FDOT) and Sierra Properties, which has developed not only the outlet mall itself but also the development both north and south of S.R. 56 between I-75 and Wesley Chapel Blvd., are all working with Raysor’s company to study the potential effects, not only on traffic flow but also on safety, since adding the new mall exit would have an effect not only on southbound I-75, but also on vehicles attempting to head eastbound S.R. 56 and even some trying to cross enough lanes of traffic to get on northbound I-75 once they’ve exited the Outlets. 

Raysor also has retained former FDOT transportation engineer Joel Provenzano to help with the traffic studies. Provenzano, who also provides editorial research for this publication, was unable to help with this story because of his new consulting position. 

Provenzano was with FDOT when the “Mall Entrance” sign shown in the photo above left was erected at the right-in-only turn near Rock & Brews, in an effort to keep at least some traffic away from the mall’s main entrance at Grand Cypress Dr. 

Unfortunately, Raysor says, that additional entrance hasn’t done as much as it possibly might have had there also been a right-out-exit at the same location. “A lot of people don’t even realize that entrance is there,” Raysor says, “but more people might recognize it as an entrance if there also was a way out of the mall in the same area.” 

We’ll keep you posted as to the outcome of the study. In the meantime, can someone please look into closing off the median and the left turn at BJ’s right after you enter at the light at Grand Cypress or at least cut the hedges at that median to increase visibility?