Tag: Creative Permanent Makeup

If you’re tired of drawing on your eyebrows, just to worry you might sweat them off later in our Florida heat, Pam Edmonson says she has a solution for you.

It’s called microblading, and Pam has been providing this popular eyebrow service since she was first trained in the technique in 2014. She uses a small blade and ink to create each individual hair. Her steady hands help draw on an eyebrow which she then microblades, with each stroke adding a more natural look to the eyebrow.

As a State of Florida-licensed permanent makeup artist, Pam has owned and operated Creative Permanent Makeup By Pam since 2011. Last year, she and a business partner opened Serenity Salon & Spa Suites, located off S.R. 54 in the Brookfield Professional Park, about a half-mile west of Morris Bridge Rd. The suites are available to be rented by other small businesses, such as hair stylists, massage therapists, and licensed aestheticians.

“As one of the owners of Serenity Salon & Spa Suites, I love the way that we enable other women to be able to do their own job and be successful at it,” Pam says. “We have an amazing group of women working here!”

After many years of running a business in the manufactured housing industry, in 2009, Pam says she wanted to do something different, so — at age 46 — she became the “oldest student in hair school,” she says.

While she enjoyed hair, Pam says she soon discovered something that interested her even more. “I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”

In 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, then began providing permanent makeup services in Zephyrhills in 2011. Pam is Florida-licensed as both a cosmetologist and as a tattoo artist.

“Any time that ink is implanted into the skin, it is a tattoo,” Pam explains, “and you must be licensed through the Florida Department of Health.”

The cost of Pam’s permanent makeup services starts at $400. She also offers permanent eyeliner, and is now offering permanent lip color, too. “I used to not like to do lips, but I learned a new technique,” she says. “It’s not as painful and the color stays beautifully. I had mine done, and it looks so natural and full.”

Pam also offers a scalp therapy treatment for women who have thinning hair. She says that the scalp therapy doesn’t seem to work well on male pattern baldness — it’s more effective on thinning hair — but women tend to respond well to it.

She also offers microneedling, which improves the skin by producing a slight injury to the face with a tiny needle. The body naturally grows new collagen at the “injury” site, which plumps the skin in the treated area and produces cell turnover, reducing scarring, fine lines and wrinkles on the face.

Of all of her services, however, Pam says she still gets the most satisfaction out of doing a client’s eyebrows.

“Brows are always my favorite because of the drastic way they change how someone looks,” Pam says. “Our eyes are meant to be framed, and brows definitely complete the face. Some women look so much younger when they have them done.”

Pam says she is committed to continuing education and frequently attends training to learn the latest, most advanced techniques. That’s how she came across a class called “Browmasters” in 2014, when microblading was a newer process and just beginning to take off. Now, as the process continues to grow in popularity, she already has lots of experience in doing it – several hundred sets of eyebrows, she says.

Pam encourages anyone who wants permanent makeup to schedule a free consultation with her. “Do your homework,” she says. “Make sure the person who does your eyebrows does a consultation. They should sit down with you and show you their work before and after.”

Having a set of eyebrows done by Pam takes about an hour. The price includes a free touch-up after the first four weeks, to help deepen the color and make them more permanent. Once completed, clients sometimes don’t need to come back for a year or two, although everyone’s skin is different. Those “touch-up” visits start at just $100.

And don’t worry, she says, she’ll be straight with you. Pam says she isn’t going to take on a client who wants her to do something she can’t, or something Pam doesn’t think should be done.

“Although microblading is my favorite,” Pam says, “it may not be the right answer for a client. There can be a better alternative, depending on the canvas that I am working on.”

Pam treats clients of all ages, and eyebrows of all sorts, from those that need to be reconstructed to some — on blonde- and red-haired people in particular — that tend to fade from view. Young clients come in for the convenience of not having to draw in their own eyebrows, while older ones come in to fill in plucked-over patches or to highlight brows that have faded with age and exposure to the sun.

She sys she also helps a lot of women who come to her after a mediocre or poor experience with someone else. One such client is Janice, who lives in Wesley Chapel and asked us to only use her first name.

“I had permanent makeup done by another provider about a year ago and was only marginally happy with the results,” Janice says. “It faded, and I had a terrible reaction to the tool that was used on my lips. It took weeks and weeks to heal.”

Janice says she thought long and hard about doing it again, “but the ease of permanent make-up is so great that it superseded my fear. Once you have it, you just think, ‘Man, this is so great for every day.’ After doing my research, I felt that Pam’s method was going to give me better recovery and a better long-term result.”

As it turns out, she was right. Not only did Janice love the spa-like ambiance, cleanliness, and relaxing feeling of Serenity Salon & Spa Suites; she says Pam’s work is “perfect. I couldn’t be happier.”

She adds, “Before, it was just a tattoo. It faded quickly and didn’t look as natural as I wanted it to. With Pam, and microblading, the process was different, and the outcome is superb compared to what I had previously.”

Pam wants to see all of her clients as happy as Janice. “I’m extremely passionate about my work,” she says. “When people tell me what a difference I made in their life and how they feel about themselves, that’s the reason that I love what I do!”

Creative Permanent Makeup by Pam is located at Serenity Salon & Spa Suites, at 33913 S.R. 54, Suite 101. For a free consultation and more info, see the ad on page 39, visit CreativePermanentMakeupbyPam.com, or call (813) 997-6302.

Pam Edmonson says she loves coming to work every day. With each new customer, she finds the same joy and enthusiasm in perfecting her craft as a permanent makeup artist as, say, a young child grabbing a piece of paper and a fresh box of crayons.

She proudly scrolls through her phone, showing you the best of her previous work, turning barely visible eyebrows into the perfect complements for your eyes.

“I really do love what I do,’’ she says. “I’m passionate about this.”

While Pam’s passion is still eyebrows, she now offers a number of other services at her new location, off S.R. 54 in Suite 101 of the Brookfield Professional Park, west of Eiland Blvd., where Home Depot is located. Her Serenity Salon & Spa Suites also currently has three massage therapists, four hair stylists and two licensed aestheticians, as well as Edmonson’s Creative Permanent Makeup by Pam.

Pam has enough room in her new location to also offer space for rent for others who offer any number of salon services.

In the back corner of the suite, though, is where you’ll find Pam, in a meticulously clean room, ready to hopefully change yet another person’s life.

Raised in Tampa and currently living in Lake Bernadette in Zephyrhills, Pam has been a licensed cosmetologist in Florida since 2009. Formerly in the manufactured home business, she decided to make a career turn and studied to be a hair stylist. But, her eye quickly turned to permanent makeup.

In 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, then began providing permanent makeup services in Zephyrhills in 2011, particularly for eyebrows. “Eyebrows completely frame the face,” Pam says. “They are so important.”

The Art Of Eyebrows

Having a set of eyebrows done by Pam takes about an hour and starts at $350, which includes a free touch-up after the first four weeks, to help deepen the color and make them more permanent. Once completed, clients sometimes don’t need to come back for a year or two, although everyone’s skin is different.


Pam encourages clients to set up an appointment for a free consultation.

And don’t worry, she says, she’ll be straight with you. Pam says she isn’t going to take on a client who wants her to do something she can’t, or something Pam doesn’t think should be done.

But, she says she is all about keeping her clients happy.

Recently, a 90-year-old woman visiting from Tallahassee made an appointment to see Pam. When she was finished, Pam says the woman left looking 20 years younger.

“I’m so passionate about what I do because of how people feel afterwards,’’ Pam says, adding, “I get so excited doing eyebrows, I sometimes forget to get their money when they leave.”

Pam treats clients of all ages, and eyebrows of all sorts, from those that need to be reconstructed to some — on blonde- and red-haired people in particular — that tend to fade from view. Young clients come in for the convenience of not having to draw in their own eyebrows, while older ones come in to fill in plucked-over patches or the highlight brows that have faded with age and exposure to the sun.

In May 2014, she attended a class called “Browmasters,” when a newer process called microblading was just beginning to take off. With microblading, Pam uses a small blade and ink to create each individual hair. Pam’s penchant for detail serves her well, as her steady hands help draw on an eyebrow which she then microblades, with each stroke adding a more natural look to the eyebrow.

“Microblading is a big thing right now,’’ says Pam, who is licensed through the Florida Department of Health for permanent makeup, which is under tattooing.


But, she says not all microbladers are created equal. Pam has run into a number of clients hoping she could repair a previous job done somewhere else that did not turn out well. She adds that sometimes she can’t help them, due to the amount of scar tissue.

Mostly, though, Pam finds a way. Her knowledge of color theory, or the way colors work together, and knowing how to apply the right amount in the right places comes in handy.

“You have to get the ink in that sweet part of the skin or it’s just not going to stay,’’ she says. “It’s just not.”

No set of eyebrows are exactly alike, which is another reason Pam freely admits that they are her favorite — despite the other services she offers — because it allows her the most creativity. “I have to remind myself that (eyebrows) are sisters, not twins,’’ Pam says. “You can’t (always) make two exactly alike, but I try my darndest.”

Pam also says that some people come to her for permanent eyeliner and although she does both, she often advocates for brows instead, because she believes eyebrows will have a greater impact on the way a person looks.

Before the permanent makeup application begins, Pam says she draws the shape with a pencil to be sure that the customer gets the shape they want and the right eyebrow color for their skin. If a customer has enough hair to see a pattern, she tries to follow that pattern so that it looks natural.

High Praise…

Pam is proud that she gets a lot of word-of-mouth referrals from happy customers, such as her recent clients, Lydia and Linda.

Lydia is a Pebble Creek resident who saw Pam’s ad in the Neighborhood News and decided to take advantage of the free consultation offer.

“I had been thinking about having my eyebrows done, so when I saw her ad, I called her,” Lydia says. “I am very happy with the results. It was not painful or even uncomfortable, and I am completely satisfied. It looks very natural.”

Linda, also a New Tampa resident, says, “I had wanted to get my eyebrows done for a long time,” but she couldn’t find someone who specialized in it. Then, she says she saw the ad for Pam’s services and went to her website to learn more. “She had a lot of pictures, and I got really excited,” Linda says. “I called her and went in for the free consultation, and she verified that I was a good candidate for the procedure. She answered all of my questions and explained exactly what was going to happen.”

Linda adds, “When it was time for the actual procedure, she took a lot of time leading up to it to prepare, especially in choosing the color. She was in no rush and took a lot of care (with me).”

Linda also says that once Pam started the actual procedure, it actually was very quick and painless. “It felt like she was applying makeup, and I would even say it was relaxing,” Linda explains. “It wasn’t at all like getting a tattoo. I have one of those — and that was painful!”

Linda says that Pam met all of her expectations, and that not only is Pam personable, but she also is extremely detail-oriented, talented and aware of exactly what Linda wanted from the first consultation.

“The before-and-after is a dramatic change,” Linda says. “It’s nice to be able to go outside without a full face of makeup and still feel comfortable. And, the microblade technique really looks like hair and not just a drawn line.”

Other Services

Pam also offers scalp therapy, a treatment for women who have thinning hair. She says that the scalp therapy doesn’t seem to work well on male pattern baldness — it’s more effective on thinning hair — but women tend to respond well to it.

She also offers microneedling, which improves the skin by producing a slight injury to the face with a tiny needle. The body naturally grows new collagen at the “injury” site, which plumps the skin in the treated area and produces cell turnover, reducing scarring, fine lines and wrinkles on the face.

“I love how people feel because of what I do (for them),” says Pam. “I’m excited to hear their stories and hear how happy they are. I’m very passionate about what I do.”

Pam Edmonson is available for free consultations and procedures by appointment. For more info, visit CreativePermanentMakeupByPam.com, or call 997-6302.