Portillo’s ‘Beef Bus’ Visits The Tampa Premium Outlets, But Is It Opening There? 

Whether or not you were one of the midwestern U.S. natives who lost your minds when it was first announced that Portillo’s Hot Dogs was coming to “somewhere near” the Tampa Premium Outlets, you had a recent chance (on Jan. 26) to check out the Chicago fave in person at the main entrance to the outlet mall. 

The Portillo’s “Beef Bus” sat at the mall’s main entrance from 11 a.m.-6 p.m. that day, but a lot fewer people than I expected showed up to sample the Chicago-style hot dogs, chili dogs, crinkle-cut fries and Italian beef sandwiches than I expected, probably because there wasn’t much promoting of it beforehand (at least not that I saw). 

When photographer Charmaine George and I visited shortly after the Beef Bus first arrived that day, there were no lines whatsoever, but we immediately posted some pics and announced that even if you didn’t show up that day, you could still grab one of the “BOGO” cards (valid at any Florida Portillo’s, including the closest location on E. Fowler Ave., in front of the University Mall) that the restaurant’s marketing crew was giving away that day. They gave us about 50 of the cards, which we mentioned in our Facebook post and asked our readers/ followers to direct message me to say “I Love Portillo’s” in order to be sent one of the cards in the mail. At our press time, we still had about 20 left, so if you want one, send me an email with “I Love Portillo’s” in the subject line and we’ll mail you one, too, while my small supply lasts! 

Our new friends at the Portillo’s Beef Bus don’t know when or for sure where Portillo’s will open (or they at least didn’t say if they did know), but we have now been told by employees of Rock & Brews, which fronts S.R. 56 in front of the mall, that the KISS-inspired restaurant will close by May 1 of this year, when Portillo’s will begin the process of revamping the Rock & Brews building in anticipation of opening the Lutz/Wesley Chapel Portillo’s before the end of 2025. 

In the meantime, I hope you will continue to visit Rock & Brews. For more information about Portillo’s, visit Portillos.com. — GN 

Portillo’s Is Here, But Today Until 6 P.M. Only!

Whether or not you were one of the midwestern U.S. natives who lost your minds when it was first announced that Portillo’s Hot Dogs was coming to somewhere near the Tampa Premium Outlets, here’s your chance to check it out in person — at the main entrance to the Outlet Mall on the south side of S.R. 56 west of I-75.

The Portillo’s “Beef Bus” is currently sitting at the mall’s main entrance and it will only be there until 6 p.m. today! When we visited shortly after the Beef Bus first arrived, there were no lines whatsoever, but we’re guessing that will change as the day progresses, especially as our Portillo’s-crazed readers see this post. 

Our new friends at the Portillo’s Beef Bus don’t know when or for sure where Portillo’s will open — it, of course, is still rumored to be taking over the space currently occupied by Rock & Brews by May or June of this year — but they have lots of Portillo’s “swag” to give away, including Buy 1, Get 1 Free cards, where if you buy any of the Chicago-based chain’s famous Italian beef, sausage or hot dog sandwiches, plus a drink and a side, you’ll receive one sandwich of equal or lesser value FREE at any of the chain’s Florida locations, including the closest one to us currently at 2102 E. Fowler Ave., Tampa! But, if you can’t make it to the mall today, we were given at least 25-50 of those BOGO cards to give to our readers!

I don’t believe the cards are valid for purchases at the Beef Bus today, but feel free to ask when you visit.

All you have to do is reply to this post “I love Portillo’s!” and we’ll be happy to send you one of these BOGO cards in the mail, while our supply lasts!

For more information about Portillo’s, visit Portillos.com.