Editorial: Stay Tuned Right Here For WCNT-tv & Taste Of New Tampa Updates!

Less than two months before the 2017 Taste of New Tampa & Wesley Chapel — which will be held on Saturday, March 18, noon-4 p.m., at the new Florida Hospital Center Ice (which now has ice!) — I’m ecstatic to say that my restaurant committee is already surpassing my expectations.

As of our press date — January 19 — we already have 30 restaurants that have verbally committed to participate in the Taste! The truly amazing thing to me, however, is that when we recorded Episode 15 of WCNT-tv (Wesley Chapel & New Tampa television) just four days earlier, we only had 23 restaurant commitments and two maybes (see below).

In other words, virtually every restaurant we’ve spoken with has jumped at the opportunity to give away samples of their cuisine to what we expect will be at least 3,000-5,000 attendees. Everybody seems to want to have a chance to be inside the largest ice skating and hockey facility in the southern U.S. for what was the New Tampa/Wesley Chapel area’s signature event for 20 years, even though it’s now been four years since the Taste was held.

George Stella

The Taste, which is being put on for the first time by the Rotary Club of New Tampa (which meets Fridays at 7 a.m. at Tampa Palms Golf & Country Club), will also feature a live cooking demonstration by formerly 465-lb. celebrity chef and author George Stella, whose popular show on the Food Network is called “Low Carb & Lovin’ It.”

There also will be beer and wine available at the Taste, plus great musical entertainment and emcee/Rotarian Bob Thompson will make the rounds to every restaurant and sponsor booth at the event to help our food and beverage providers and sponsors give away some great prizes throughout the day.

And more great news is that the website TasteofNewTampa.org is now live and will provide regular updates about the event’s sponsors and all of the participating restaurants as they commit to participating. You’ll also be able to purchase Taste tickets on the site shortly and, since Taste proceeds will benefit the Rotary Club of New Tampa Foundation, a 501(c)(3) nonprofit organization, your Taste ticket purchases may be tax deductible!

Here is the list of restaurants that had committed to participate in the Taste, whether verbally or in writing, at our press time:

•Stonewood Grill & Tavern
•Ciccio Cali
•Vuelo Mexican Grill
•The Private Chef of Tampa
•Paramount Lebanese Kitchen
•GrillSmith
•Dempsey’s Steak House (Saddlebrook)
•Little Italy’s
•Old Heights Bistro
•7 Layers Bakery
•Top Shelf Sports Lounge (FHCI)
•McDonald’s
•PDQ
•Union 72 BBQ
•Sonny’s BBQ
•Cantina Laredo
•Happy Cow Frozen Yogurt
•Charley’s Cheesesteaks
•Tijuana Flats
•Culver’s
*Pepe’s Cuban Cafe
•Buttermilk Provisions
•Arroy Thai
•The Cake Girl
•BJ’s Brewhouse
•OTB Delights Café
•Nothing Bundt Cakes
•Jimmy John’s
•Buffalo Wild Wings (probable)
*Cheddars Scratch Kitchen (probable)

Look for more updates in these pages, on WCNT-tv and at TasteofNewTampa.org!

And, Speaking of WCNT-tv…

The full-age ad in our latest issue touts the accomplishments and viewership to date of WCNT-tv. Episode 15 of WCNT-tv debuted on YouTube the same day we went to press with current issue, but we are pulling some fairly impressive numbers, at least in my opinion, through the first 14 full-length episodes and special reports that have aired to date.

Our Facebook reach is now at more than 334,000 people, up nearly 100,000 people since our last update in these pages.

We’ve also now had nearly 64,000 views on YouTube (which, we’ve been told, are usually much harder to come by than Facebook views) and nearly 83,000 views on Facebook itself for all of the segments combined.

Those may not be local TV station numbers…at least not yet…but with some episodes garnering as many as 10,000 views and with all of the big news coming up over the next several months, my partner Craig Miller (of Full Throttle Intermedia) and I are confident that we’ll soon pass a reach of half a million people and more than 100,000 views each on Facebook and YouTube.

Craig and I again thank our exclusive webcast partner, the Greater Wesley Chapel Chamber of Commerce, and our Studio Sponsor, Florida Hospital Wesley Chapel, for believing in this project and trying a different way to bring attention to local businesses. Subscribe to the WCNT-tv YouTube channel today!

Florida Pain Medicine — When You Want Your Pain Managed Responsibly

Maulik Bhalani, M.D., knows that when some people hear of pain clinics, they think of the so-called “pill mills.” He understands that, after years of headlines about the abuse of certain pain medications, particularly in Florida, the reputation is tough to shake.

But, at Florida Pain Medicine on Windguard Cir. (across from Florida Hospital Wesley Chapel (FHWC), Dr. Bhalani says the perceptions are not even close to reality.

“The typical working class person doesn’t want to see a pain management doctor because they think that doctor is going to get them hooked on medication,’’ says Dr. Bhalani. “Little old ladies, grandmothers, will come in and tell us…I know those stories that are out there on the news. But, when they come in here, from minute one, it’s a totally difference experience.”

The Florida Pain Medicine offices are clean and lively, the doctors are open and friendly and the approach to managing your pain, which employs the latest technological advances, is always, they say, measured and restrained, yet effective.

“There’s not a bunch of guys outside in the parking lot smoking, looking disheveled, seeking pain meds,’’ Dr. Bhalani says. “That’s not the kind of practice we are.”

The kind of practice Florida Pain Medicine is, Dr. Bhalani says, is one that focuses on interventional pain management. “Start-to-finish pain care,’’ he says.

Sometimes, in the best cases, that means opioid management, ice and injections until the patient can complete physical therapy.

“Then, we wean them off pain meds, hopefully with the goal of we never see them again, which means they are doing great and back to living their lives,’’ Dr. Bhalani says.

In other cases, like patients with terminal cancer, Dr. Bhalani says his goal is not to let them live out their final days in misery.

Whatever the malady, “We never force anything on anyone,’’ Dr. Bhalani says.

Pain management means different treatments for different people. Every patient is unique, but the main goal for Dr. Bhalani and his associates at Florida Pain Medicine — Navdeep Jassal, MD, Arpit Patel, DO (Doctor of Osteopathic Medicine), and Stephanie Epting, DO — is to help their patients return to a normal way of life. Their motto is, “Restore Function, Relive Life.”

“We want to get you back to where you can live your life the way you like living it,” Dr. Bhalani says.

A Little Information About The Doctors

Dr. Bhalani, a huge local sports fan and 11-year Tampa Bay Buccaneers season ticket holder who dons a Jameis Winston jersey for home games, has followed in the footsteps of his father, who is a pain medicine physician in the Ormond Beach area of Florida, as well as several of his uncles and aunts.

In fact, Dr. Bhalani is one of 13 cousins in his family — and all are physicians.

“We don’t know how to do anything else,’’ he says, chuckling and joking that he might raise his kids, who are ages 4, 2 and 1, to be NFL punters instead.

Dr. Bhalani received his M.D. degree from the Creighton University School of Medicine in Omaha, NE. He also spent two years as a resident at Maryland General Hospital in Baltimore in 2005; was the chief resident at the University of South Florida (USF)’s Physical Medicine & Rehabilitation Residency Program; and completed an Accreditation Council for Graduate Medical Education (ACGME) Pain Medicine Fellowship in Interventional Pain Medicine at USF in 2010.

He is Board-certified in Interventional Pain Medicine and in Physical Medicine & Rehabilitation.

Dr. Bhalani’s credentials also include sitting on the Board of the Florida Society of Interventional Pain Physicians (FSIPP) as a Director-at-Large, and he says he is proud of the work the FSIPP did in helping craft Florida’s so-called “Pill Mill Bill” in 2011.

The bill forced clinics to register with the state and banned doctors from dispensing opioid prescription painkillers like Vicodin and Oxycodone from their offices. The Prescription Drug Monitoring Program also was implemented, which Drs. Bhalani and Jassal reference to look at a patient’s prescription drug history.

Dr. Jassal says he heard about all the “wild, wild west stories” about Florida’s pill mills when he was studying in New York.

“I didn’t believe it until I came down here,’’ he says. “But, it’s improved dramatically (since 2011), thanks to the efforts of Dr. Bhalani and others.”

A car enthusiast and avid runner who sometimes puts in 15 miles on a weekend as a way to relax, Dr. Jassal joined Dr. Bhalani in July 2015 after completing a Pain Medicine Fellowship at USF, where he was one of Dr. Bhalani’s students.

Before that, Dr. Jassal was a resident at North Shore-Long Island Jewish (LIJ) Health Systems and Hofstra North Shore-LIJ School of Medicine in Great Neck, NY.

Dr. Patel, who joined Florida Pain Medicine seven months ago, has known Drs. Bhalani and Jassal for years. A University of Maryland graduate with a Bachelor of Arts (B.A.) degree in Neurobiology and Physiology, Dr. Patel has worked with his fellow physicians at the University of South Florida, where he completed his Interventional Pain Medicine Fellowship.

In between his B.A. and fellowship, Dr. Patel graduated with honors from Virginia College of Osteopathic Medicine in Blacksburg, and completed residency training in Physical Medicine and Rehabilitation at Nassau University Medical Center in East Meadow, NY, where he was selected as Chief Resident. He also served as a Clinical Instructor for spine anatomy at Hofstra North Shore-LIJ School of Medicine.

A recreational tennis and basketball player, much of Dr. Patel’s work involves sports-related injuries, and he says he also has an interest in helping cancer patients with their pain.

Most patients the physicians at Florida Pain Medicine see are what you might expect — those suffering from back, neck and joint pain. Others have more serious conditions, like poor recovery from back surgery, painful diabetes and even cancer. Each treatment plan varies with that patient’s particular needs.

The doctors at the practice say they prefer a conservative approach. Patients generally will not be prescribed any controlled pain medications on the first visit. The doctors are careful to give a full exam — surprising to some patients who have been to other pain medicine doctors — and look over X-rays and other images and notes from the referring doctor, as well as run a urine drug screen, before determining a course of treatment.

The physicians will sometimes suggest a smaller dose of medicine than the patient is currently taking. Others are often offered alternatives to stronger prescription drugs, like local anaesthetic injections (epidurals, for example), anti-inflammatory meds, physical therapy and even weight loss to help relieve their pain.

Sometimes, an injection, which can relieve pain for months, is suggested instead of a prescription. “Sometimes, they are like wow, I wish someone had recommended this 4-5 years ago,” Dr. Bhalani says.

And if that doesn’t work, he adds, “we’ll use more aggressive measures. We really try to be kind of conservative initially.”

Dr. Bhalani says he recently treated a 90-year-old patient who told him, “Well, Doc, if this works as good as the last one, that’d be great,” to which Dr. Bhalani replied, “Oh, the last one helped you?,” and the patient told him that was the reason he hadn’t been back to see him for seven months.

“And I’ve been golfing the whole time!,” the patient said.

That approach, by younger, Board-certified physicians willing to look at alternative treatments, was one of the things that Dr. Patel says originally attracted him to Florida Pain Medicine.

“We bring a new ‘taste’ of interventional pain medicine to the community,” Dr. Patel says. “I think a lot of (older physicians) around here thought opiates were the best way to go. We just have a different mindset. Today, I had a patient who literally had been seeing every surgeon in town, and finally we did a procedure called Radiofrequency Ablation (RFA) on a very special nerve, and for the first time in his life he doesn’t have the (same) pain. He has been able to return to what he loves, flying kites. He’s never been able to do that (after previous treatments). The satisfaction of seeing how patients do right after the procedure, and the fact that they are able to travel and spend time with their families, is the best part of my job.”

Dr. Jassal says that since joining Florida Pain Medicine, he has seen as many patients in six months as he expected to see in nine months or a year. On average, each physician sees 25-27 patients a day, a number they think is perfect to give them time to give each patient the individualized care they require.

“That’s what makes our practice very different,’’ Dr. Patel said. “There are other practices where you will be waiting for 4-5 hours at a time. Our goal, and really my biggest thing, is examining every patient and having a hands-on approach. That’s very important to me and (helps) me make the proper diagnosis, rather than just looking at an MRI.”

Business has been so brisk that Dr. Bhalani, who opened his second Florida Pain Medicine on Arbor Ridge Dr. in Zephyrhills in 2015, has since opened another office in the Brandon area and has been serving patients there since June 2016.

“We seek to expand to underserved areas of the state to provide quality pain management care to those who need it most,” says Dr. Bhalani. “We’re hopeful that 2017 takes us to additional markets where patients can benefit from our services.”

Dr. Jassal thinks the office’s reputation, which includes strong relationships with local pharmacists and doctors, comes from the way the patients are cared for at Florida Pain Medicine. Dr. Bhalani adds that he recommends for his patients the same things he would for his own parents: “Literally, that is how we treat every single patient,” he says proudly.

A soft, personal touch and firm recommendations are something Dr. Jassal thinks patients appreciate, as well as the physicians’ desire to help patients return to the things they love.

He has a 97-year old patient who receives periodic injections, which he says, “keeps her happiness, and her happiness is dancing with her son.’’

Most of the office’s business, Dr. Bhalani says, comes from referrals. He believes that the practice treats as many local physicians and their family members as anyone in the area.

Dr. Bhalani can do procedures at Florida Hospital Zephyrhills, where he is the director of the Intervention & Pain Program, Tampa Minimally Invasive Surgery Center, Brandon Surgery Center and at the Advanced Surgery Center of Tampa.

However, state-of-the-art pain management procedures are often performed in the Wesley Chapel office, as opposed to a hospital or at ambulatory surgery centers, which helps save patients money.

“The whole spectrum of care gives us flexibility,’’ says Dr. Bhalani.

For more information, visit FloridaPainMedicine.com. To reach the Wesley Chapel Florida Pain Medicine office (2553 Windguard Cir.), the Zephyrhills’ location (38011 Arbor Ridge Dr.), or the Brandon office (426 W Brandon Blvd), call 388-2948.

Do You Have Sleep Apnea? Call Dr. Jay Nelson Of Nelson Dentistry!

Jay Nelson, DMD (center), and his amazing staff at Nelson Dentistry on S.R. 54 in Lutz.

There are a lot of good dentists out there, but few combine the ability to maintain your oral health and improve your ability to sleep without snoring like Dr. Jay Nelson, D.M.D (Doctor of Dental Medicine) and his Nelson Dentistry & Dental Sleep Medicine.

Dr. Nelson’s practice, located in the Highland Oaks Medical Center off S.R. 54 (west of Livingston Rd.) provides an extensive list of services that has grown over his 35-year career, as dental research and technology have created more patient options and his expertise to deliver them has grown.
Building on what he learned while earning his D.M.D. (Doctor of Medical Dentistry) degree at the University of Pennsylvania School of Dental Medicine in Philadelphia, Dr. Nelson earned advanced certifications from professional organizations such as the Academy of Laser Dentistry (ALD), Academy of Comprehensive Esthetics (ACE) and the American Academy of Dental Sleep Medicine (AADSM). Dr. Nelson says his practice is the only AADSM-accredited facility in Florida.
Nelson Dentistry is a full-service dental practice, offering procedures that can help you have attractive, healthy teeth that are capable of chewing and grinding food. General dental services include teeth cleanings, fillings, root canals, periodontal therapy, dentures, veneers, whitening and even full-mouth reconstruction.
Dental Sleep Medicine
Dr. Nelson says that just because someone spends eight hours a night in sleep mode, it doesn’t guarantee their body is getting the rest it needs to be recharged for the waking hours to follow. Dental sleep medicine is a practice area that addresses some of the health issues affecting sleep quality, such as obstructive sleep apnea (a condition whereby sleep-time breathing is interrupted, depriving the body of a steady flow of oxygen), and it’s one way Dr. Nelson says he can deliver a higher level of patient benefit.
According to a study published in the Journal of Clinical Sleep Medicine, the official publication of the American Academy of Sleep Medicine, “moderate-to-severe sleep apnea is independently associated with a large increased risk of all-cause mortality, incident stroke, and cancer incidence and mortality.”
“In general dentistry, we’re saving teeth and helping people get healthier,” Dr. Nelson says. “With dental sleep medicine, we’re saving lives.”
Dental sleep medicine uses FDA-approved oral appliance technology and dental expertise to relieve sleep-disturbing problems like snoring and obstructive sleep apnea. Dr. Nelson says the severity is wide-ranging in terms of how often a sleeper’s breathing pauses.
“People with sleep apnea stop breathing in their sleep from five to one hundred times an hour,” he says.
Which would you rather wear to help with your snoring — the traditional CPAP or the oral appliance pictured above?

According to Dr. Nelson, obstructive sleep apnea can contribute to developing high blood pressure and heart disease and can increase your risk of having a stroke. He also says that besides the risk of chronic disease, people who don’t get enough quality sleep are less alert and increase their risk of injury from car or work-related accidents.

Snoring is sometimes a symptom of or a precursor to obstructive sleep apnea and can disturb the sleep of others. Dr. Nelson says dental sleep medicine offers a way to help bring relief not only to the person snoring, but also those who are sleeping within hearing distance of the noise.
“Someone snoring doesn’t just affect them, it affects their bed partner,” Dr. Nelson says. “We’re saving marriages, allowing couples to sleep in the same bed.”
Obstructive sleep apnea is a medical condition that requires a physician’s diagnosis. Patients become candidates for treatment by American Board of Sleep Medicine-certified Sleep Medicine specialists after undergoing an evaluation at a sleep testing center. “There are two ways a patient might enter our (dental sleep medicine) practice,” says Dr. Nelson. “One is referral by a physician, or we sometimes have patients (with other issues) and refer them for a sleep study, where a sleep medicine physician would evaluate them.”
The standard treatment for obstructive sleep apnea has been to pump a continuous stream of air into a patient’s nose or mouth while sleeping. This method — using a Continuous Positive Air Pressure (CPAP) system — is effective but many people find the CPAPs ugly and uncomfortable to use, Dr. Nelson says, resulting a high failure rate usually due to patient non-compliance.
Instead of the unwieldy, scary-looking CPAP machine, today’s dental sleep medicine uses an FDA approved oral appliance that is adjusted to position the tongue and jaw to allow greater airflow to the lungs while sleeping. Treatment effectiveness is evaluated and adjustments are made, if necessary.
“Many people find the oral appliances more comfortable than the CPAP,” Dr. Nelson says. “People with mild to moderate sleep apnea often prefer an oral appliance to using a CPAP.”
Dental sleep medicine professionals have only been using oral appliances to treat obstructive sleep apnea for about 10 years and Dr. Nelson has been doing so for seven years. It is another dimension to his practice, which has served the New Tampa and Wesley Chapel communities from his Lutz office since 1987.
“It’s just something different, to help people in a different way than I usually do,” says Dr. Nelson, who is a New Tampa resident.
Whether he is easing the pain and discomfort of a patient with a dental cavity, or helping someone get more restful sleep, Dr. Nelson abides by the same guiding principle: “We treat everyone as an individual, with respect, and do the best we can.”
Some Glowing Reviews
A survey of online Google reviews suggests Dr. Nelson’s dental practice has a lot of satisfied patients, with 38 reviews unanimously giving the office 5 out of 5 stars.
“Dr. Nelson and his staff are great,” wrote patient Traci Jurek. “I have been going there for over 10 years and really appreciate the professional and personal way they treat you.”
Joyce Miguel echoes those sentiments: “Dr Nelson and his entire team know how to create a positive experience for their patients,” Miguel writes. “ Their caring and compassion are evident in all they do.”
And, sleep apnea treatment reviewer Rosemarie Rohatgi writes, “Dr. Jay Nelson is a genius at helping people solve their sleep problems. Not only that, he is absolutely tenacious in making sure you get what you need. I highly recommend him.”
Nelson Dentistry also received 5 out of 5 stars from 148 reviewers at HealthGrades.comwhich scores medical practitioners on items ranging from level of trust to waiting times.
Dr. Jay Nelson’s Nelson Dentistry & Dental Sleep Medicine is located at 1928 Highland Oaks Blvd. in Lutz. For additional information, visit DrJayNelson.com or SleepBetterFlorida.com, or call 333-9265.

The Legacy At Highwoods Preserve Provides Quality Care For Your Loved Ones

The Legacy at Highwoods Preserve has been open since the summer of 2015, offering top-quality assisted living and memory care in New Tampa, less than two miles off Bruce B. Downs Blvd. on Highwoods Preserve Pkwy.

It is now both owned and managed by PinPoint Commercial, based in Houston. PinPoint was the community’s original developer, and recently established its own company to manage The Legacy and its other properties, called LifeWell Senior Living.

The Legacy at Highwoods Preserve offers spacious rooms, an extensive array of facilities and amenities, expansive views over a nature preserve outside and even a putting green at the center of one of the facility’s courtyards.

With 82 private suites and a license to house up to 88 residents, The Legacy offers five floor plans, from 330-sq.-ft. studios to 525-sq.-ft. deluxe suites. There are 60 suites for assisted living, as well 22 suites in the secured memory care wing of the building.

As part of The Legacy’s all-inclusive package, residents are served three meals a day at the Palm Pavilion, with menus and fine linens. They also can grab a snack from the Key Lime Bistro any time of the day or night. There’s even a sports bar, a private dining room that can be reserved for visiting family, a full-service salon, game room, theater, library, grand piano and fitness center.

Residents’ medical needs are monitored 24 hours a day, seven days a week, by Certified Nursing Assistants (CNAs), with oversight from Licensed Practical Nurses (LPNs).

And, it’s not just the building itself that community relations directors Lilly Gonzalez and Taylor Penvose want you to know about The Legacy, however. They really want to share how The Legacy at Highwoods Preserve helps seniors live a, “connected, active, safe, and purposeful life,” which is the philosophy of LifeWell Senior Living.

“We’re not a nursing home or a cold facility,” says Lilly. “We’re truly a community.”

For example, the residents have frequent outings to locations such as the Seminole Hard Rock Casino in Tampa. “They have weekly lunches at Ruby Tuesday or Burger 21, or even Bahama Breeze on the (Courtney Campbell) Causeway,” says Lilly. “Recently, they went to visit Tarpon Springs and the residents couldn’t wait to go put their feet in the sand.”

She says another favorite activity among residents is dominoes with The Legacy’s executive director, Janis Stovall. “Our residents love dominoes with Janis,” says Lilly. She adds that Janis is one of the reasons The Legacy is unlike any other assisted living facility.

“She’s truly a resident advocate who is always looking to connect one-on-one with our residents,” Lilly says.

Making Residents Feel At Home

Lilly and Taylor also explain that the building has been designed to encourage interaction among the residents. “Each suite is private, but the whole building is home,” explains Lilly. “Our common areas are very purpose-driven, because we don’t want residents isolated in their rooms.”

The staff is intentional about extending its community to the residents’ families, too. There’s an air hockey table that kids enjoy, for example, or families can bring a movie to watch together in the theater room.

Marsha Wolf, a Cory Lake Isles resident whose husband Harvey moved into a memory care residence at The Legacy this summer, says the community feels like a family to her. “Everyone here does everything,” says Marsha. “If someone needs help, they all work together. Janis is just the best and goes out of her way to do things to accommodate the residents. I’m thankful I found a place that I feel like he’s safe and I don’t have to worry.”

Hunter’s Green resident Constance Salters moved her great aunt, Ruby Smith, into The Legacy last March. She agrees with Marsha that her aunt has been well cared for at The Legacy.

Constance says Ruby had been at another care facility, where she had a fall, and ended up in the hospital, then rehab. That’s when Constance decided to move her closer to home.

“When she came in, she was using a feeding tube and wheelchair,” explains Constance. “Now she’s up, and thinks she runs the place.”

Constance says The Legacy has given her peace of mind.

“I don’t have to worry about her,” she says. “The staff communicates with me very well, gives me lots of updates, and there are tons of activities so she’s always entertained. They even text me pictures of her dancing, so I feel included in what she’s doing.”

Constance says The Legacy feels like one big family. “She’s home, and I feel totally comfortable that I don’t have to do surprise visits or monitor her. Everyone treats the residents like their own family. I definitely recommend it.”

Using Technology

The Legacy incorporates the latest technological advances to offer its residents the best in health and safety, such as QuietCare technology. “QuietCare allows us to be proactive, instead of reactive,” says Taylor. The technology uses motion and heat sensors, combined with software analytics, to learn the behaviors and patterns of residents. If something is out of character — such as a resident getting up more often at night, or maybe staying in the bathroom an unusually long time — the system alerts the care staff so they can check on them.

Every resident wears a radio-frequency ID wristband that provides access to their private suite. The wristbands also are used in the fitness center, where residents can use state-of-the-art equipment, designed especially for seniors, to alert the machines to the user’s preferences and goals. With no weights or chains to struggle with, this equipment minimizes falls and injuries, and the wristband technology tracks the workout.

“If a doctor is concerned that a patient needs to exercise more, we can actually give the resident a printout of all of their workouts to show the doctor,” Taylor says.

Residents also wear a pendant that can alert caregivers on staff instantly, plus there are pull cords in every bedroom and bathroom. “Our staff is held accountable for how quickly they respond when they receive an alert,” says Lilly.

Anyone entering the building, whether they are family members, third party providers or doctors, is checked out by Accushield, a digital sign-in kiosk that verifies providers’ credentials, time spent in the building, and even criminal and health backgrounds.

Respite Care, Too

For people who are providing care to loved ones at home and may need a break, The Legacy at Highwoods Preserve also offers respite care.

“If you’re taking care of a loved one and need time to go to a wedding or graduation or family vacation, we have one residence available in both assisted living and memory care for this purpose,” Lilly says. There is a minimum stay of seven days, where the person you care for will have access to all of the community’s amenities and activities. “It’s like your loved one gets a vacation, as well,” Lilly adds. “If you think, ‘I want to go away, but I can’t,’ we’ll help you make that happen.”

The Legacy at Highwoods Preserve is located at 18600 Highwoods Preserve Pkwy. For info, call 375-9858, see the ad on pg. 38 or visit LegacyatHighwoodsPreserve.com. Walk-ins are welcome seven days a week, from 9 a.m.–5 p.m., but appointments are preferred for tours.

Thrivent Financial Promises Christian Values While Helping People Prosper

The Thrivent Financial Tampa Bay office team: includes (l.-r.) Tanya L. Boutot, Michael Joeckel, Pam Hansen and Jerry Hansen.

Personal financial management and investing are often primarily thought of as a way to enhance the financial interests of the individual. But, investors who put their money and faith in the hands of the associates of Thrivent Financial can grow their community’s assets as well as their own.

Working out of the Tampa Bay office of Thrivent, located in Forest Hills, less than 30 minutes south of most of New Tampa, financial associates Pam Hansen and Michael Joeckel help investors connect their faith and finances.

Hansen and Joeckel possess a combined 50 years of financial planning experience and are registered with the Financial Industry Regulatory Authority (FINRA). Their areas of expertise include retirement income planning, estate strategies, life insurance and long-term care insurance.

“The reason some folks might be familiar with us is because we have our roots in the Lutheran faith,” says Joeckel.

Thrivent began in 1902, when it was chartered as a fraternal benefit society called Aid Association for Lutherans (AAL). The aim in those pre-Social Security days was to provide mutual security to counter the financial risks individuals faced. AAL combined with a similar organization, the Lutheran Brotherhood (LB), in 2001 to form Thrivent Financial for Lutherans.

In 2013, the company expanded its membership base to include all Christians. Today, there are about 2.5 million member-owners of Thrivent Financial and it is ranked number 318 on the Fortune 500 list for 2016. As of 2015, Thrivent reported having more than $109 billion in assets under management/advisement.

Joeckel, who is a designated Fraternal Insurance Counselor (FIC), which is conferred by the Fraternal Field Managers Association (FFMA), has passed FINRA exams for Uniform Securities Agent, Investment Company/Variable Products Limited Representative, and General Securities Representative. He says Thrivent is not a church and is first and foremost a financial services organization, much like other institutions such as banks, credit unions and brokerage houses.

“We’re not selling Christianity, but we offer services based on Christian principles,” he says.

Thrivent is classified by the Internal Revenue Service (IRS) as a not-for-profit fraternal benefits society, giving it a tax-exempt status. Prospective clients qualify as members by affirming they are Christian, as part of the application process.

According to Joeckel, there is no inquiry or judgment as to an applicant’s specific Christian affiliation or beliefs in meeting the IRS’ fraternal standard. “There is no litmus test,” says Joeckel, who moved to Tampa Palms from Connecticut last year.

In cases of mixed-religion families, non-Christian family members can be sponsored and benefits are payable to them just as with other financial service companies, according to Joeckel. “At the end of the day, we’re a fraternal financial services company,” he says. “We’re trying to be the best Christian company we can be.”

As representatives of a Christian financial services organization, Joeckel says Thrivent associates follow Biblical principles such as living within your means and using debt wisely when working with clients to help them manage their finances, protect their assets, create financial security and plan a financial legacy.

Joeckel considers his relationship with his clients to be a process of leading them to “greener pastures.” He says some clients may begin their relationship with Thrivent just surviving or struggling financially but through financial planning and management they often can achieve financial security and even surplus, allowing them to “live generously” and give back to their communities and provide a legacy to their beneficiaries.

“We are equipped in this office to handle people in all strata of life,” says Joeckel. “We’ll take your $100,000 account, but we’ll also take your $1,000 account. We pride ourselves on being a valuable resource to our clients.”

Thrivent’s door also is open to people who are unsure about the financial road map they may already be using to guide them on their fiscal journey, says Hansen, who has earned the following industry designations through continuing education courses at the American College of Financial Services in Bryn Mawr, Pennsylvania: Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), and Retirement Income Certified Professional (RICP). She also has earned her FIC designation from FFMA and passed FINRA exams for Uniform Securities Agent, Investment Company/Variable Products Limited Representative, and General Securities Representative.

“Second opinions are free,” she says. “If you’re working with someone we can provide a second opinion and do an analysis of where you’re at.”

Establishing a professional relationship with Thrivent begins with a lengthy, introductory conversation with a financial associate who, according to Joeckel, will ask plenty of questions, such as, “If you had to, could you live the next five years on what you have so far?”

Asking questions and examining financial facts — ranging from pay stubs to budget sheets — will reveal how effectively people are progressing toward their goals.

“We help you determine whether your actions will help you reach your intentions.” Joeckel says.

Taking time to understand a client’s situation is important, and Joeckel says he is committed to doing that, as an initial consultation will typically last two hours.

“We’re not product people, we’re process people,” he says, “so we’ll meet again and again.” Joeckel refers to this approach as “relationship-based” financial counseling and planning.

Sometimes the meeting topics will be about things a lot of people don’t like to discuss, but eventually will. Hansen says it is better to do so sooner, rather than later.

“Everybody wants to grow money, but we’ll also talk about what happens when you die,” she says. “We’re not averse to having those tough conversations (with you).”

Philanthropic Options, Too!

Connecting faith and finances through philanthropy is another feature of Thrivent, as its tax-exempt status allows it to direct money normally paid as taxes to the government to be distributed to charitable causes and to fund projects benefiting local communities.

According to the Thrivent website, more than $325 million has been distributed to churches and nonprofits nationwide since 2010, including more than $3 million to St. Jude Children’s Research Hospital in Memphis, TN. Members participating in the Thrivent Choice Dollars program also can recommend directing funds to eligible nonprofit organizations they wish to support, giving them a say in where the company’s local money goes.

Thrivent members also can apply for $250 grants to fund projects they initiate within their local communities. And, Thrivent Builds is a partnership between Thrivent and Habitat for Humanity that undertakes projects to build and repair homes.

Securities Exchange Commission (SEC) rules prohibit testimonials on behalf of financial advisors, but ratings by industry organizations such as A.M. Best, a an insurance industry rating agency, are permitted. Thrivent is rated A++ “Superior” by A.M. Best as of June 2016 and Thrivent’s credit rating as determined by Fitch Ratings Inc., is AA+ (“Very strong”) as of May 2016. Ratings reflect the overall financial integrity and claims-paying ability of Thrivent and do not apply to the investment performance of investment products.

For more info about Thrivent Financial, you can visit Connect.Thrivent.com/tampa-bay-office, or call 443-5088. Thrivent’s Tampa Bay office is located at 1202 W. Linebaugh Ave., Suite C, in West Tampa.