Tyler Norman (photo) was riding east on County Line Rd., the road still quiet in the early morning hours, and the hum of his motorcycle steady beneath him as he approached the signal for the intersection of County Line Rd. and Grand Hampton Dr. 

It was the kind of ride that feels routine — familiar roads, familiar turns — until, suddenly, it wasn’t. Tyler’s life was cut short at age 19. 

Five months later, two small matching roadside signs now stand along that same stretch of asphalt. Simple, temporary, easy to miss if you’re not looking. But, for those who know, it marks something permanent. 

May is Motorcycle Safety Awareness Month in Florida, and this year, those signs and their familiar message have taken on a deeper meaning across Wesley Chapel, New Tampa, and the surrounding areas. 

As part of a statewide effort, Florida’s Motorcycle Safety Coalition — also known as “RideSMART Florida” — and its partners announced the following at the end of April: 

“RideSMART Florida and our statewide partners will begin placing hundreds of “Watch for Motorcycles!” signs throughout the state at the sites of 2025 motorcyclist fatalities. This powerful visual tribute aims to honor fallen riders and raise driver awareness leading up to the start of Motorcycle Safety Awareness Month [which started] on May 1.” 

After the initiative began, those signs (paid for by the Florida Department of Transportation, or FDOT) appeared locally — including the one placed along County Line Rd., in front of Grand Hampton (photo, right) — each one tied to a real story, a real life lost. 

One of those lives lost was 19-year-old Tyler Norman. 

According to investigators, Tyler was riding a 2012 Kawasaki motorcycle eastbound around 2:30 a.m., on Dec. 6, 2025, when a Nissan Rogue traveling westbound attempted to turn left onto Grand Hampton Dr. Authorities say the driver, 50-year-old Mauricus “Rico” Labron Green, turned directly into Tyler’s path, violating his right of way. The motorcycle struck the front of the SUV. 

Tyler (who was wearing a helmet) was transported to a nearby hospital, where he died from his injuries. 

Green remained at the scene and was arrested, as police reported signs of impairment. Court records show he was charged with DUI manslaughter and refusal to submit to testing, along with a citation for an improper left turn. His case remains open and is scheduled to continue later this year. Records also indicate a prior DUI arrest in Lakeland in 2017. 

Behind the legal process, though, is the reality those roadside signs are meant to convey. 

Tyler’s family, like too many others, was devastated by the loss. And, across Florida, similar signs now stand for other riders — each representing family and friends navigating the same kind of grief, the same unanswered questions, the same sudden absence. 

The goal of the campaign is not only remembrance, but prevention. 

Motorcycle crashes often come down to a narrow margin — visibility, timing and judgment. In many cases, including this one, right-of-way violations and impairment play a role. 

But, safety officials emphasize that responsibility for these crashes is shared. Drivers are urged to double-check intersections, especially before turning left, always use their turn signals, even if they think no one is nearby, and to remain alert for motorcycles — which can be harder to see and judge in distance. 

Riders, in turn, are encouraged to stay visible, ride predictably and anticipate potential hazards at every intersection. 

Those small signs along the roadside are easy to pass by without a second thought. But they are placed with intention — at the exact locations where moments like Tyler’s unfolded. 

They are reminders that every commute, every late-night drive and every routine ride carry weight. And, that looking out for one another on the road isn’t just a slogan — it’s what may one day separate a close call from a devastating loss. 

State officials stated that due to safety and maintenance reasons, the temporary signs would only be placed on local roads, not interstates or limited access roadways. 

To learn more about RideSMART’s statewide initiative, visit RideSmartFlorida.com/may/